In-Car Entertainment and Information Systems

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In-Car Entertainment and
Information System
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In-car entertainment and information system offer both informational and entertainment services in a vehicle. Such
systems provide integrated support and enhanced solutions to the users and replace the requirement for multiple
products. Infotainment systems such as audio-video players, navigation units, software applications, radio and DVD
players, and other accessories ensure advanced driving experience. In addition, it provides large entertainment
options, better connectivity, safety and security in a vehicle. Rear seat entertainment, navigation, radio and internet
services are the major infotainment solutions preferred by the consumers. In-car entertainment and information
system also comprise of telematics and embedded mobile navigation systems that are used by the automobile
users. Increased driver assistance and improved routing and scheduling are the key benefits of infotainment systems
in vehicles.
Market Infomation of In-car Entertainment and Information System Worldwide @
http://bit.ly/248AEDx
WiFi, navigation and internet technology in vehicles have been of great significance to the users. Technological
applications in infotainment solutions in vehicles have gone through a complete transition over the years. The
automobile users of today look out for a number of options in vehicles in addition to just driving.
The automobile users at present, demand advanced and latest entertainment and information solutions in vehicles.
Advanced driver assistance systems (ADAS), navigation solutions, internet, WiFi, audio and video systems are the
major technologies that are demanded by the consumers in automobiles. There has been significant growth and
development in Asia Pacific, MEA and Latin America. The automobile sector is one of the largest growing sectors in
the above mentioned regions. Countries such as India, China, South Africa, Saudi Arabia, Brazil and Russia among
others have shown considerable growth in the automotive market. This has provided huge scope and opportunity for
in-car entertainment and information system manufacturers to penetrate into the emerging markets such as Asia
Pacific, MEA and Latin America.
The global in-car entertainment and information system market has shown immense growth in the recent past. The
rapid rise in the automotive industry across the world has fueled the worldwide market for in-car entertainment and
information systems significantly.
JVC Kenwood Corp., Alpine Electronics Inc., TomTom International B.V., Delphi Automotive PLC, Blaupunkt GmbH,
Denso Corp., Pioneer Corp., Harman International are the major players operating in the global in-car entertainment
and information system market.
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In-car entertainment and information system market referred as ICE or IVI (In-Vehicle Infotainment) include products such as audio-video systems including radio and DVD players. Internet services, radio services and the navigation services are the key services offered by in-car entertainment and information systems. Automobile manufacturers are using entertainment and information systems as differentiation tool and are scheduling to extend the trend in the mid-segment cars.