Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com ASSIGNMENT QUESTION PAPER DRIVE PROGRAM SUBJECT CODE & NAME BK ID CREDIT & MARKS Spring 2016 MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) MK0016/ML0016- Advertising Management and Sales Promotion B 1809 4 Credits, 60 marks Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q.No 1 Questions 3 4 5 Total Marks List some of the factors that affect advertising in India. Explanation of the concepts 2 Marks 10 10 Write a short notes on: A. Media Planners B. Media Buyers A. Media Planners 5 B. Media Bu yers 5 Describe the AIDA model of consumer response hierarchy. 10 Explanation of the concepts 10 10 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail. Define media 2 Explanation of the concepts 8 10 What are the various media that may be used for direct marketing? What are their pros and cons? Explanation of concepts 5 Pros and Cons 5 10 Get Answers on www.smuHelp.com 6 Describe the Consumer Protection Act and its strengths and weaknesses. Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com Explanation of the concepts Strengths and Weakness 5 5 10
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