Winter Wear Market Trends, Size, Share and Analysis

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Winter Wear Market Analysis, Share and Size, Emerging Trends,
Overview and Outlook, Growth And Segment Forecasts To 2020
Technavio Announces the Publication of its Research Report – Winter Wear Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the winter wear market in the US:
Gap, Macy's, TJX, VF, Wal-Mart, Backwoods Retail, Moosejaw, Peter Glenn, Recreational Equipment, and
Vestis Retail.
Other Prominent Vendors in the market are: Amazon, American Eagle Outfitters, Backcountry, Best Buy,
CustomInk, Factory Green, H&M, Ideel, Inditex, J.C. Penney, Kohl's, LVMH, and LVMH.
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Commenting on the report, an analyst from Technavio’ s team said: “Growth in luxury fashion will be a
key trend for market growth. The US market has been a lucrative one for luxury and fashion businesses,
particularly in 2014 and 2015, after the country's recovery from the economic recession of 2008-2009
and the ensuing downturns of the early 2010s. Consequently, many foreign luxury players are expanding
into the US market. The total sales in the outdoor luxury outerwear industry maintained a growth at
around 5.5% to 6.5% in 2015 from the previous year.
”According to the report, rise in online spending will be a key driver for market growth. In the US, the
number of online transactions and the average amount of money spent per online transaction is
increasing. An increase in the number of Internet users and the "buy it now" attitude of these users are
contributing to the market growth. In addition, the time-saving aspects and ease of online shopping,
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along with the wide range of products available, are encouraging consumers to buy things online rather
in a physical store. The online retail spends per user grew by 6.5% in 2014.
Further, the report states that threat from counterfeit products will be a challenge for the market.
Counterfeit products affect the revenue and the brand image of original brands. According to the US
government, China continues to be the primary source of counterfeit goods. Counterfeits of Moncler
jackets have been sold on eBay, with people paying $500-$1,000 for these products, unaware that these
are fakes. Most of the sellers of these counterfeit products on eBay US are from European countries
such as Bulgaria, Turkey, Hungary, Germany, and the Russian Federation.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Winter Wear in the US
The market is highly seasonal and is driven by the climatic conditions of the region. With climate change
having become a key issue the world over in the last few years and the increasingly warm winters in the
country, vendors are likely to be unable to anticipate demand trends accurately. The warm winters
experienced in late 2015, for instance, have had significant negative effects on sales, leading to revenue
losses and stock pile-ups for retailers. Continuous product launches, including a mix of heavy and light
woolens to address the fluctuating weather patterns, will be key to the growth of the market. Holiday
season sales are also major revenue contributors for the retailers.
Technavio’ s analysts forecast the winter wear market in the US to grow at a CAGR of 2.81% during the
period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the winter wear market in the US
for 2016-2020. To calculate the market size, Technavio considers the revenue generated from retail
sales of winter apparel and footwear.
The market is divided into the following segments based on retail format:
• Specialty retailers
• Mass merchandisers
• Online
Technavio's report, Winter Wear Market in the US 2016-2020, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the market landscape and its
growth prospects over the coming years. The report also includes a discussion of the key vendors
operating in this market.
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Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]

According to the report, rise in online spending will be a key driver for market growth. In the US, the number of online transactions and the average amount of money spent per online transaction is increasing. An increase in the number of Internet users and the "buy it now" attitude of these users are contributing to the market growth.