Mobile Ad Spending Market Trends Growth, Analysis and Forecast To 2020

Mobile Ad Spending Market Analysis, Share and Size, Emerging
Trends, Overview and Outlook, Growth And Segment Forecasts To
2020
Technavio Announces the Publication of its Research Report – Global Mobile Ad Spending Market 20162020
Technavio recognizes the following companies as the key players in the global mobile Ad spending
market: AdMob, Chartboost, Flurry, InMobi, Millennial Media, and MoPub.
Other Prominent Vendors in the market are: AppNexus, Byyd, Convertro, Criteo, Fiksu, iAd, Kiip,
Matomy Media, Mobile Network, MobPartner, Tapjoy, PubMatic, RevMob Mobile Ad Network, and
RockYou.
Browse full report with TOC@ https://marketreportscenter.com/reports/368510/global-mobile-adspending-market-2016-2020
Commenting on the report, an analyst from Technavio’ s team said: “Dominance of mobile devices will
be a key trend for market growth. Technavio predicts that half of the mobile users worldwide will use
smartphones by 2019. Prominent social networking sites such as Facebook, Twitter, LinkedIn, and
Pinterest are accessible through mobile devices through which an estimated 36% of the time is spent on
digital media. Moreover, smartphone apps designed exclusively for these platforms further increase the
average time spent. Mobile advertising accounted for 68% of revenue for Facebook and 84% of revenue
for Twitter in 2015. We predict that approximately two-thirds of social media advertising spending
(worth $9.1 billion) will be on mobile advertising in 2018.”
According to the report, rapid growth in social media will be a key driver for market growth. The average
time spent on smartphones and tablets is approximately three hours in developed countries. An
estimated 85% of this time devoted to mobile devices is on social media apps, and this number is rising
in many developing countries. Pages of individuals or organizations can be advertised on a larger scale
on social media, which increases the popularity of the brand. Social media users share posts and
updates hosted on brand pages on their network, which further increases brand acquaintance. Regular
updates on social media help to acquire new customers and increases familiarity among existing
customers.
Further, the report states that one of the challenges for the market will be rapid growth in consumer
behavior. Usage of mobile devices has increased since 2012, which is further expected to rise continually
during the forecast period. An increase in Internet penetration and rising smartphone and tablet
shipments worldwide has shifted consumers focus from traditional platforms to digital platforms. The
consumer behavior regarding media consumption is evolving rapidly. The average time spent on
smartphones and other mobile devices is constantly on the rise. An estimated 90% of the smartphone
users are known to browse the Internet on smartphones while they are involved in activities such as
watching TV. Publishers and advertisers are advised to be updated on the changing media consumption
pattern to stay competitive in the market.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
Request A Sample copy of This Report @ https://marketreportscenter.com/request-sample/368510
About Mobile Advertising
Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones
and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding
the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent
mobile marketing strategies that are used by most businesses. The retail industry, financial service
providers, and pharmaceutical businesses are the leading adopters of mobile marketing.
Technavio’ s analysts forecast the global mobile Ad spending market to grow at a CAGR of 14.6% during
the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of global mobile Ad spending market
for 2016-2020. To calculate the market size, the report considers the expenditure on mobile
advertisement.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an indepth market analysis with inputs from industry experts. The report covers the market landscape and its
growth prospects over the coming years. The report also includes a discussion of the key vendors
operating in this market.
To Get Discount On The Report @ https://marketreportscenter.com/request-discount/368510
Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]

According to the report, rapid growth in social media will be a key driver for market growth. The average time spent on smartphones and tablets is approximately three hours in developed countries.