EMV Cards Market Share, Size, Analysis and Forecasts 2016-2020

EMV Cards Market Analysis, Share and Size, Emerging Trends,
Overview and Outlook, Growth And Segment Forecasts To 2020
Technavio Announces the Publication of its Research Report Global EMV Cards Market 2016-2020
Technavio recognizes the following companies as the key players in the global EMV cards market:
ABnote, CPI Card, Gemalto, Giesecke & Devrient, Morpho, Oberthur Technologies, and Perfect Plastic
Printing.
Commenting on the report, an analyst from Technavio’ s team said: “Adoption of electronic purses will
be a key trend for market growth. An electronic purse is similar to an EMV card. It enables monetary
transactions in a manner similar to a credit or debit card. These purses help in eliminating the need to
carry cash and help consumers keep their money safe. Adoption of electronic purses is increasing
significantly and is expected to support growth in the EMV cards market.”
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According to the report, one of the key drivers for market growth will be the need for tamper-resistant
payment systems. Cards that use magnetic tapes to store users' details can easily be tampered with and
the information stored on tapes can be retrieved or destroyed. If these cards are lost or stolen, there are
high chances of monetary losses. In contrast, EMV cards are tamper-free as the information is stored on
a chip, making it difficult to decode users' details. The customer data stored in these cards are thus
more secure.Thus, banks are encouraged to issue EMV cards instead of traditional magnetic tape-based
debit and credit cards. These banks are also implementing initiatives to promote the use of EMV cards,
as it ensures secure transactions.
Further, the report states that complexity of EMV card chips will be a major challenge for the market.
EMV cards come with a chip embedded in it to store financial information. The chip has a unique access
code. It uses advanced technologies and is more complex to use than magnetic tape cards. Such process
of encoding the chip with information about the customer takes time for the issuer to deliver card to the
customer.Complexity in terms of technology is restricting the vendors to achieve economies of scale. In
addition, the price wars will affect the profitability of the vendors.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About EMV
EMV is a standard for payment cards, payment terminals, and automated teller machines (ATMs). The
EMV standard was developed to deliver a safe and secure payment transaction between chip-based
payment cards and terminals. A dynamic code is generated for every transaction when an EMV card is
inserted into an EMV point-of-sale (POS) terminal. This is the prime benefit of EMV cards as it becomes
almost impossible for fraudsters to decode customer information.
Technavio’ s analysts forecast the global EMV cards market to grow at a CAGR of 16.9% during the
period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global EMV cards market for
2016-2020. To calculate the market size, the report considers the total shipment of EMV cards (both
contact-based and contactless).
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global EMV Cards Market 2016-2020, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the market landscape and its
growth prospects over the coming years. The report also includes a discussion of the key vendors
operating in this market.
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Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]

According to the report, one of the key drivers for market growth will be the need for tamper-resistant payment systems. Cards that use magnetic tapes to store users' details can easily be tampered with and the information stored on tapes can be retrieved or destroyed.