Online Beauty and Personal Care Market Trends, Size, Analysis and Forecast To 2020

Online Beauty and Personal Care Market Analysis, Share and Size,
Emerging Trends, Overview and Outlook, Growth And Segment
Forecasts To 2020
Technavio Announces the Publication of its Research Report Global Online Beauty and Personal Care
Market 2016-2020
Technavio recognizes the following companies as the key players in the global online beauty and
personal care market: Amazon, Estée Lauder, L’ Oréal, Procter & Gamble, and Sephora.
Other Prominent Vendors in the market are: Drugstore, eBay, Groupon, JCPenney, Kroger, Macy’ s,
StrawberryNET, Target, ULTA Beauty, and Walmart.
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Commenting on the report, an analyst from Technavio’ s team said: “Rise in demand for dermocosmetic
products will be a key trend for market growth. Dermocosmetics are products that combine cosmetic
action with dermatological functions. It is a branch of dermatology concerned with the aesthetic
appearance of the skin. The segment has doubled in the last 15 years, from 2.2% to 4.4% of the global
beauty market. Western Europe represents almost 60% of the dermocosmetics market. Currently,
France is the market leader in terms of revenue, followed by Italy, Germany, and Spain. Worldwide
demand for dermocosmetic products has grown in the last five years.”
According to the report, one of the key drivers for market growth will be high rate of internet and
smartphone penetration and increase in online spending. As of 2014, the internet penetration rate
(percentage-to-population) in the US was 87.4%. Approximately 279 million people in the US were
internet users; this number is the third-largest globally, after China and India. Users in the US spend
more time online per capita than other users globally. An average US internet user spends more than 90
hours online per week, which is almost five times the global average. Also, broadband penetration in the
country has increased recently with the growth of both fixed and wireless broadband connections. This
high amount of time spent by US consumers online is encouraging beauty and personal care marketers
to expand their product offerings through digital platforms.
Further, the report states that increasing webrooming will be a challenge for the market. Webrooming is
when consumers prefer checking the products online before buying from the store. It has become a
direct threat to e-commerce vendors. People now prefer to shop in physical stores, only after previously
checking the products they are interested in on the internet. When it comes to buying electronics,
globally, almost 50% of consumers (aged 18-35 years old) prefer to check the products online and seek
information, and then finally go to the store and purchase the product. Both men and women are
committed to webrooming. Almost 73% of men and 61% of women worldwide prefer to check the
products online, and then purchase them offline. Nearly 47% of consumers preferred buying from
physical stores to save on the shipping costs, and 23% preferred to get the product at the same time
rather than having to wait for the product.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Global Beauty and Personal Care Market
The global beauty and personal care market will grow at a CAGR of approximately 5% during the
forecast period. Germany and France dominated Europe's beauty and personal care market with a
combined share of nearly 30%. In APAC, most of the demand came from China and Japan.
Technavio’ s analysts forecast the global online beauty and personal care market to grow at a CAGR of
16.70% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global online beauty and
personal care market for 2016-2020. To calculate the market size, the report considers the revenue
generated from the online sales of beauty and personal care products to individual customers in the
global market.
The market is divided into the following segments based on geography:
Americas
APAC
Europe
MEA
Technavio's report, Global Online Beauty and Personal Care Market 2016-2020, has been prepared
based on an in-depth market analysis with inputs from industry experts. The report covers the market
landscape and its growth prospects over the coming years. The report also includes a discussion of the
key vendors operating in this market.
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Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]

According to the report, one of the key drivers for market growth will be high rate of internet and smartphone penetration and increase in online spending