il problema delle apnee notturne: IVECO check stop Sergio Piperno Beer IVECO Sergio Piperno Beer Marketing Con il patrocinio di : Con la collaborazione di : IVECO PRODUCT RANGE IVECO PILLARS - HI SAFETY & HI TECHNOLOGY Iveco’s commitment can be seen in the entire range of its products, which offer the most advanced preventive, active, and passive safety systems. The new Stralis Hi-Way is Iveco’s standard bearer and showcases its technologies PREVENTIVE SAFETY SYSTEMS Information system, on board comfort and signally system risk, DAS (Driver Attention Support) which continously monitors the driver’s attention level, ACC (Adaptive Cruise Control),LDWS (Lane Departure Warning System) which provides an audible warning when the vehicle crosses highway lane markers without signalling, Hill Holder, Xenon Headlights, DRL (Daytime Running Lights) ACTIVE SAFETY SYSTEM Steering, tires, brakes and their evolution as ABS, EBS+BAS (Electronic Braking System + Brake Assistant System) ESP (Electronic Stability Program), AEBS (Advanced Emergency Braking System), which warns the driver about an imminent collision and automatically activates the brakes PASSIVE SAFETY SYSTEMS Resistance cabin, rules on the steering wheel, restraint systems airbags, “Rear And Front under run protection” TELEMATIC SYSTEM In conjunction with , the world leader in the telecommunications sector, Iveco has developed a fleet management system called IVECONNECT FLEET, which enables constant monitoring of the vehicle and its driver DEMO TRUCK DEMO TRUCK – INTERIOR AREA DEMO TRUCK – EXTERNAL AREA Medical area Internet point, Wi-Fi area Music and fun Comfort Zone Mobile workshop Bar CHECK STOP – SOME PICTURES LOCATIONS The event will take place in 6 different locations identified among the busiest points of the Italian highways for a total of 25 days of activity on the road 2 • 11 - 12 giugno • Day s 16 – 20 giugno • 23 – 27 giugno • 30 giugno – 4 luglio Roma - Prenestina Est • 9 – 10 luglio • 14 – 18 luglio 89.000 professional contacts COMMUNICATION ACTIVITIES Press Conference • Press Conference at CNH Industrial Village with the main automotive & medical newspapers and political representatives • Press Conference at Interporto di Novara • Press conference at ACI headquarter in Rome Institutional Communication • Initiative communicated by National Associations of Truckers (Albo Nazionale Autotrasportatori) through 2 pubblications on the paper “TIR” • Endorsements of: Transportation Ministry, AIMS, UIR and Dissal COMMUNICATION ACTIVITIES Communication on air • Present on 25 billboards along the most important points of the Italian highway • 5 appointments of 5 min. of broadcasting for each event • 4 appointments of 2 min. of broadcasting for each event Digital Communication • Specific Facebook and Twitter campaigns activated • Direct mailing activity done by Logistic Centers to inform the major fleet companies about the initiative 5 days before each event • Video on the initiative RESULTS Interviews & Contacts Interviews 697 Vehicle Checks Medical Checks 604 Contacts 280 89.000 Initiative Evaluation • In general, how useful do you rate initiatives and campaigns on road safety awareness? 20% 19% • More specifically, how useful do you rate this CHECK STOP initiative? 77% Safety campaigns in general 73% 3% 2% Con il patrocinio di : Con la collaborazione di :
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