150 - PME Magazine

2016
MEDIA DATA
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THE EDITORIAL DESIGN OF PME MAGAZINE
1. ACTUALITÉS
This section contains information on the current activities of small to medium-sized
enterprises and their leaders
in the French-speaking part
of Switzerland. It contains brief articles that get straight to
the point and don’t beat about the bush. All decision-makers
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2. ENTREPRISES
The western part of Switzerland is an exceptionally dynamic economic area. There
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globally active businesses
with successful track records.
Here PME Magazine portrays several small and mediumsized enterprises from the area together with their business
OHDGHUV:HFRYHUHYHU\WKLQJIURPFRQVHUYDWLYHZHOOHVWDElished businesses to the most innovative ones. This section is
the heart of the magazine, and sets us apart from the rest of
the competition.
THE INDISPENSIBLE
ECONOMICS MAGAZINE
3. MANAGEMENT
This contains practical advice
for management at all levels
in the French-speaking part
of Switzerland. This is one of
the sections responsible for
PME’s success and high reputation. It also contains contributions from the prestigious Harvard Business Review.
4. FINANCES
Our readers have above-average incomes that they want to
LQYHVW+HUH\RXFDQŰQGLPportant investment-related advice that takes into consideration the on-going climate at international stock exchanges.
5. LOISIRS
This section invites the reader to
browse among some desirable
products, and contains stimulating articles on travel, gastronomy, fashion and cars.
For many years, PME Magazine has
been recommended reading for all
levels of management in the Frenchspeaking part of Switzerland. It has
become more important than ever to
provide concrete solutions and practical advice to enable managers to understand the daily challenges facing
Thierry Vial
the economy, and deal with them as
Editor-in-chief
soon as possible. Every month, PME
Magazine contains many practical tips, analytical articles and
examples of “best practice”. It sets high standards and can be
used as a reference work.
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Magazine has become increasingly important for managers
at all levels in the French-speaking part of Switzerland.
FIVE SECTIONS, FIVE OPPORTUNITIES FOR IMAGE APPROPRIATE PREMIUM POSITIONING
ACTUALITÉS
ENTREPRISES
MANAGEMENT
FINANCES
LOISIRS
PUBLICATION DATES & KEY FOCUS TOPICS
Issue
Key focus topic
Specials
Special issue
Publi-Forum / Publi-Reportage
01/16
IT / Travel
02/16
Energy / Finance ‘16 / Motors
03/16
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IT for SMEs
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- Lawyers
- Telephony
- Cleaning Businesses
- Education / Further education
04/16
Financing, Leasing / Travel
- Commercial vehicles 1*
- Export 1*
SMEs in the Romandy
to sell
05/16
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Auditing & consultance*
Cars 2016**
06/16
ETF / Sustainability / Motors
Training & Education
07/16
Succession Plans / Riskmanagement / Travel
Health
08/16
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09/16
Telecom / Structured Products / Motors
10/16
Banks and companies / Travel
11/16
Who is Who**
Switzerland as a Financial
Centre***
Publication
date
Advert
deadline
Print material
deadline
30.12.2015
03.12.2015
10.12.2015
27.01.2016
06.01.2016
13.01.2016
24.02.2016
03.02.2016
10.02.2016
- IT Outsourcing
- Time recording
30.03.2016
09.03.2016
16.03.2016
- Logistics
- Business Travel
27.04.2016
06.04.2016
13.04.2016
- Business Centers
- Online Shopping
25.05.2016
04.05.2016
11.05.2016
29.06.2016
08.06.2016
15.06.2016
27.07.2016
06.07.2016
13.07.2016
- Facility Management
- Mobile payments systems
- Risk Management
- Trading
Special Finance II 2
- IT-Security
- Leasing
31.08.2016
10.08.2016
17.08.2016
Export 2 (Europe)*
Top100 Start-ups*
- Accounting Software
- Safety
28.09.2016
07.09.2016
14.09.2016
Investment Strategy / Sustainable Development /
Motors
Business insurance*
The 200 most innovative
SMEs in the Romandy 1
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- Pension Planning
26.10.2016
05.10.2016
12.10.2016
12/16
Fleetmanagement / Financial Planning /
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Commercial vehicles 2*
30.11.2016
09.11.2016
16.11.2016
01/17
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28.12.2016
07.12.2016
14.12.2016
1
2
Who is Who**
- Tax & Accounting
- Digital Business
- Asset Management
- Multifunction printers
Our special dossier is published in the editions from February to October, and is dedicated this year to the most successful women entrepreneurs of SMEs in the Romandy.
Special off asset management (ie Real Estate, Pension Funds, Private Pensions Plans, etc.)
* Specials in cooperation with «Handelszeitung» ** Specials in cooperation with «BILANZ» *** Specials in cooperation with «Handelszeitung», «Schweizer Versicherung» and «Schweizer Bank»
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SPECIAL PUBLICATIONS
Supplément gratuit, Mars 2014
PME
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CARS
PME
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Ne peut être vendu séparément
Mieux gérer
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Place ﬁnancière
suisse
Pourquoi le secteur bancaire doit se réinventer
Le Top 15 des leaders dans la banque et l’assurance
Le poids des centres ﬁnanciers par région
y Comment choisir sa banque?
y Les atouts de la banque en ligne
SPECIAL FINANCE I
SMEs FOR SALE
CARS
Asset Management, Investment
funds, Pension funds, etc.
Publication Date: 24.02.2016
Facts and advice on the purchase or
sale of SMEs.
Publication Date: 30.03.2016
The most beauiful cars, the best
motors are covered by Cars.
Publication Date: 27.04.2016
SWITZERLAND’S FINANCIAL
CENTRES
Perspectives, trends and rankings of the
most important local stakeholders.
Publication Date: 29.06.2016
PME
who
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who
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Prévoyance des cadres
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Les 100 personnalités
les plus importantes
de l’économie suisse
Les nouvelles
solutions
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Tout savoir sur les changements 2015-2016
Conseils et précautions pour les trois piliers
Bien choisir ses fonds de prévoyance
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TOP 100
RANG 1: L.E.S.S.
Simon Rivier (l.) et Yann Tissot
avec leur nouvelle technologie
d’éclairage.
DES MEILLEURES
START-UP
150
2015
femmes qui font les PME
de Suisse romande
DE SUISSE
Retrouvez le listing du Top 100 des start-up sur startup.ch
Novembre 2015, en collaboration avec le Centre Patronal
SPECIAL FINANCE II
TOP 100 START-UPS
MOST INNOVATIVE SMEs
WHO IS WHO
Asset Management, Investment
funds, Pension funds, etc.
Publication Date: 31.08.2016
Exclusive: the 100 best Start-ups (in
cooperation with IFJ/Venturelab).
Publication Date: 28.09.2016
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SMEs in the Romandy.
Publication Date: 26.10.2016
The 100 most important personalities
in the Swiss economy.
Publication Date: 28.12.2016
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NATIONAL BUSINESS PUBLICATION
FROM AXEL SPRINGER SCHWEIZ
The successful business publications BILANZ and
PME Magazine from Axel Springer Schweiz together
reach 191 000 readers throughout Switzerland of which
46 000 are leaders and 22 000 top leaders.
Thus, these two titles combined account for the largest
number of top leaders of all the publication in the business
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Sources: MACH Basic 2015-2 / MA Leader 2015
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SPECIAL FORMATS & POSITIONS
PME
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assez tôt et ne plus avoir de problèmes.
RAS-LE-BOL FISCAL: En Suisse romande aussi,
les impôts écrasent les entreprises.
PUBLICITÉ: Comment parler de sa PME?
Notre dossier répond à toutes vos questions.
N° 11 | Novembre 2013 | CHF 9.80
Six
secrets
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convaincre
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BANDEROLE / SPECIAL FORMAT
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SPECIAL FOCUS EDITIONS
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INFOMERCIALS / ADVERTORIALS
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– 7KH\PXVWEHSULQWUHDG\DQGUHTXLUHDSSURYDOIURPWKH
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in writing by the customer or publisher are cancelled after the
deadline, the advert will likewise be charged for.
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JOBS | TOURISM | PROPERTY | LEISURE | TRAINING AND DEVELOPMENT | CULTURE
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READERSHIP DATA
PME MAGAZINE,
AN INDISPENSABLE TITLE
MACH BASIC 2015-2
Since its launch in 1989, PME Magazine which is the only
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Switzerland has proved that is an indispensable tool in the
commercial world. This title designed for fastidious readers
is a reference in terms of it involving business issues and
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Gender
A source of important information which is directed at
established and future decision makers. The philosophy of
PME Magazine: reliable, competent and practical.
MA LEADER 2015
Structure
First published in: 1989
Ø production run: 25 000 copies
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Readers: 65 000 readers (MACH Basic 2015-2)
Coverage Leader: 16,4% and Coverage Top-Leader 22,0%
(MA Leader 2015)
Subscription price print Switzerland
1 year: CHF 126.–, 2 years: CHF 227.–
Unit price: CHF 9.80 incl. VAT 2.5%
Subscription price Digital/e-paper
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Unit price: CHF 6.– incl. VAT 8%
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Leader/TopLeader
TopLeader altogether
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134
46%
166
41%
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Male
64%
131
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21%
64
35 – 54
46%
129
Member of a supervisory board
55 ++
33%
103
Personal income per annum
CHF 100 001.– to 140 000.–
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7%
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31%
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CHF 200 001.– to 240 000
13%
165
CHF 240 000.– and over
11%
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Gross household income
up to CHF 3999.–
Board of Management
Members of the Board of Management
Age
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34%
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59%
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Supervisory Board
Decision making powers
Education
Compulsory basic education
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70
Expandable Sky
80
70
Expandable Rectangle
80
70
Expandable Maxiboard
100
90
Expandable Halfpage T4
100
90
([SDQGDEOH:LGHERDUG
120
110
* Expandable Format available for a CHF 10.- CPT premium
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Sticky
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10
10
Sky left: 1 year presence netto/netto CHF 12 000
** Run of Network business net: Bilanz, Handelszeitung and
Finanzen.ch incl. PME Magazine
From CHF 5000.–
From CHF 10 000.–
From CHF 20 000.–
From CHF 30 000.–
From CHF 40 000.–
From CHF 50 000.–
From CHF 60 000.–
From CHF 70 000.–
From CHF 80 000.–
From CHF 100 000.–
PME MAGAZINE ON iPAD / E-PAPER
Regular issues
CHF
Ad linked
1000
Splash-Screen
70 CPD
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Information
For further information on positioning please contact
&ODXGLD.¸SűL
Sabrina Barretto +41 22 949 06 60
7LQR*ULPP
[email protected]
Broad product range for cross-media concept
Print / Online / Mobile / Events
360°
Whether print, online or mobile – print and digital channels can be optimally linked with each other using Axel Springer
Wirtschaftsmedien. For your innovative cross-media concept, each channel offers various creative special advertising formats
plus possibilities for integration and cooperation through which opinion-leading target group with purchasing power can be
attracted effectively and with pinpoint accuracy. – We would be happy to provide you with any advice you need.
GENERAL TERMS AND CONDITIONS
1 Legal norms applicable
The contractual agreement is regulated primarily by the terms
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Code of Obligations.
2 Transactions made in francs and repeat advertising orders
2.1 Transactions and their duration
The amount agreed on for the transaction must in principle be
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EHIRUHWKHŰUVWDGYHUWLVHPHQWKDVEHHQSXEOLVKHG7KHWHUPRI
the agreements and repeat advertising orders commences at the
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was determined at the time the agreement was made. This term
is 12 months and cannot generally be altered. If the agreement
commences up to and including the 15th of any month, it will run
until the end of the previous month of the following year.
3 Rates and rate changes
One transaction agreement is made per publication at the basic
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the different advert categories, according to the rate valid at
the time. Changes in price, discounts and VAT will be applicable
immediately, even in the case of agreements already running. The
advertiser has the right to withdraw from the contract within two
weeks of being informed of the new price. In this case, he only
has the right to the discount that corresponds to the effective
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4 Discounts
4.1 Discount for transactions in francs
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right to the appropriate discount stipulated by the discount rates.
4.2. Retrospective discount
If the volume of adverts submitted exceeds the amount agreed
upon within one year, then the discount is calculated according to
the actual, total volume. The advertiser is then accorded a retrospective discount at the end of the settlement period, according
to the discount rate.
4.3. Discount for repeat advertising orders
The discount for repeat advertising orders is given where the
number of adverts placed and scheduled at the same time (within
a maximum of 12 months) corresponds to the number given in
the discount rate. The size may not be altered; texts or images
may only be altered in the case of ready-to-use artwork. A repeat
advertising order may be extended or renewed as long as the
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(in the previously mentioned forms) and within a time-span of
12 months. The discount will be calculated retrospectively, according to the new total volume and according to the appropriate
discount rate, taking into consideration the adverts already billed.
Repeat advertising orders are to be restricted to those publications whose tariffs foresee this possibility.
5 Reduced discounts
If the amount received does not reach the amount agreed upon
by the end of its term, the advertiser’s discount will be reduced,
corresponding to the discount rate. Such an additional charge is
usually not made if the missing volume does not exceed more
than 3% of the amount agreed upon. In the event of the conditions of payment not being met, any adviser’s commission fee or
annual turnover bonus will be demanded back.
6 Premature termination of the contract
6.1 Suspension by the advertiser
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accepted up to the deadline for submitting adverts, even if there
are compelling reasons.
6.2 Cancellation of contract by the publisher
Should a publication be cancelled during the duration of a contract, the publisher can withdraw from the contract without any
obligation to provide compensation. The advertiser is in such a
case not released from the obligation to pay for adverts that have
already been published. In the case of a premature cancellation of
contract by the publisher, the discount conditions remain, based
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7 Conditions of payment
7.1. Payment deadline
As long as no other agreement is made, invoices are to be paid
within 30 days without any deductions. In the case of legal collection, every right to discount is annulled for all bills not yet paid.
For such discounts, a retrospective invoice will be made.
7.2 Default interest
If invoices are not paid within 30 days, default interest may be
charged. The default interest is 5% (Article 104 of the Swiss Code
of Obligations).
7.3 Del credere risk
The del credere risk of a third party is to be borne by the advertiser. I.e. the contractual partner of the publisher commits himself
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liability in appropriate fashion.
7.4 Rejection of adverts
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reasons. The publication of editorial content cannot be made a
condition of submitting adverts.
8 Observance of the legal regulations
The advertiser has sole responsibility towards the publisher, the
authorities and the readership for the content of his adverts. If
the magazine is made liable by any third party, the advertiser is
obliged to free the magazine of any and all such claims. Criminal
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the advertiser carries the sole responsibility (and must bear the
costs) if the publication of his advert infringes any legal regulations. He undertakes to free the publisher completely from any
and all claims of third parties in connection with the content of
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unfair competition: The advertiser ensures that his adverts do not
contravene the law against unfair competition. In the case of an
infringement of this law, the advertiser bears full responsibility
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the advertiser commits himself to take on any expenses that
might arise to the publisher from any legal action pertaining to
the law against unfair competition. Adverts whose design means
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by the addition of the word «Publicité» («Advert»). For adverts
designed by the editorial team, neither the basic font of the
magazine nor the magazine title may be used (neither font nor
publisher’s mark).
9 Intangible transfer of printing media
Any and every liability is denied for data supplied by the advertiser (via data carriers, modem or ISDN) that is inaccurate in content
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if data delivered cannot be processed or used in the standard
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Any further work that thereby arises will be billed according to
effective expenses. The publisher is only liable in the case of
mistakes he has made that have resulted from gross negligence
on his part.
10 Place of jurisdiction
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DGPLQLVWUDWLYHRIŰFHRIWKHFRPSDQ\WKDWFRQFOXGHGWKHDGYHUW
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excerpt from the conditions for publication of advertisements.
These are valid as of 1.1.2011 and replace all earlier versions.
PUBLISHERS TEAM
$[HO6SULQJHU6FKZHL]$*
Förrlibuckstrasse 70, Postfach
8021 Zurich
Tel. +41 (0)43 444 51 11
Fax +41 (0)43 444 50 91
[email protected]
PUBLISHING HOUSE MANAGER
Ralph Büchi
SALES DIRECTOR ECONOMICS MEDIA
Michael Ebnöther
HEAD OF SALES / PRODUCT MANAGER
&ODXGLD.¸SűL$[HO6SULQJHU6FKZHL]$*
Förrlibuckstr. 70, Postfach, 8021 Zürich
Tel. +41 (0)43 444 58 72
Fax +41(0)43 444 59 36
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SALES GERMAN-SPEAKING SWITZERLAND
Area Sales Manager - German part of Switzerland
&KULVWLDQ6DQWD$[HO6SULQJHU6FKZHL]$*
Förrlibuckstr. 70, Postfach, 8021 Zürich
Tel. +41 (0)43 444 58 71, Fax +41(0)43 444 59 36
[email protected]
INTERNATIONAL SALES
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Axel Springer Media France / Julie Farsky
$Y&KDUOHVGH*DXOOH)1HXLOO\VXU6HLQH&HGH[
Tel. +33 (0) 1 45 19 58 71, Fax: +33 (0) 1 45 19 58 68
MIDUVN\#D[HOVSULQJHUIU
SALES FRENCH-SPEAKING SWITZERLAND
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Servais Micolot, [email protected]
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Axel Springer Media Italia / Christiano Merlo
Via Leopardi 21, I-20123 Milano
Tel. +39 (02)43 98 18 65, Fax +39 (02)43 40 04 25
[email protected]
Area Sales Manager - French part of Switzerland
Sabrina Barretto, Axel Springer Suisse SA
Pont Bessières 3, C.P. 7289, 1003 Lausanne
Tel. +41 (0)21 331 74 61
[email protected]
EDITOR-IN-CHIEF
Thierry Vial
Pont Bessières 3, C.P. 7130, 1003 Lausanne
Tel. +41 (0)21 331 74 00 - [email protected]
READER MARKETING
Product Manager
Sabine Carrieu
Tel. +41 (0)43 444 59 14, Fax +41 (0)43 444 59 32
[email protected]
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Hauptstrasse 29, D-82319 Starnberg
Tel. +49 8151 550 89 59, Fax +49 8151 550 9180
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$[HO6SULQJHU$*
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120 Charing Cross Road
8./RQGRQ:&+-5
Tel. +44 20 7836 4313, Fax +44 20 7836 5364
[email protected]
Axel Springer Switzerland
Pont Bessières 3, 1005 Lausanne