Digestive Health Food and Drinks Market Trends, Price, Demand and Forecasts To 2020

Digestive Health Food and Drinks Market Share and Size, Emerging
Trends, Analysis, Overview and Outlook, Growth And Segment
Forecasts To 2020
Technavio Announces the Publication of its Research Report Global Digestive Health Food and Drinks
Market 2016-2020
Technavio recognizes the following companies as the key players in the global digestive health food and
drinks market: Clover Industries, Danisco, Danone, General Mills, Nestlé, and Yakult Honsha.
Other Prominent Vendors in the market are: Attune Foods, Arla Foods, Bifodan, BioCare Copenhagen,
BioGaia AB, Chr. Hansen, Daflorn, Deerland Enzymes, Ganeden, Institut Rosell-Lallemand, Lallemand,
and Winclove Probiotics.
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Commenting on the report, an analyst from Technavio’ s team said: “The rise in initiatives and
campaigns regarding consumer health and wellness by governments and corporations is an emerging
trend in the global digestive health food and drinks market. Corporations believe that the productivity of
their employees can be increased by a healthy lifestyle. Therefore, they are taking initiatives to help
employees balance their work and health. These initiatives include free health checkups, healthy snacks,
and health clubs. For instance, GE focuses on creating a positive workplace by empowering its
employees. It provides healthy policies including free preventive screenings, a 24/7 health hotline, and
the Expert Medical Opinion program, enabling employees to receive an online second opinion from a
specialist at no cost. Microsoft offers paid membership to a full health package including vision, dental,
physician, free on-campus health screening, and flu shots.”
According to the report, surge in healthcare cost will be a key driver for market growth. The cost of
healthcare is constantly on the rise. Higher prices for medical services, payment for volume over value,
use of new technologies and treatments without considering their effectiveness, defensive medicine,
and a lack of transparency around the information on prices and quality are the prime reasons for the
rise in healthcare cost. In 2014, the US healthcare spending increased by more than 5% to reach close to
$3 trillion, or $9,523 per person, following a growth of 2.9% in 2013. The growth was primarily due to
the major coverage expansions under the Affordable Care Act, particularly for Medicaid and private
health insurance.
Further, the report states that there is a lack of accurate and sufficient information displayed on the
labels of digestive health food products and drinks, which is also proving to be a challenge for market
growth. It has been observed globally that labeling regarding the content of probiotic-based digestive
health food products does not match the amount of bacteria delivered via the product. Some products
also do not accurately mention the type of bacteria present in them. For instance, many yogurt products
do have information regarding the presence of bacteria in the product but are lacking information about
the amount of ingredients used, the type of bacteria present, and possible side effects from consuming
the product.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Digestive Health Food and Drinks
Digestive health food and drinks are products designed to ease the symptoms or discomfort associated
with an overburdened digestive tract. These products improve the health of the digestive tract and help
prevent many digestive health disorders such as gastroesophageal reflux disease, peptic ulcer disease,
irritable bowel disease, ulcerative colitis, and Crohn's disease.
Technavio’ s analysts forecast the global digestive health food and drinks market to grow at a CAGR of
7.77% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global digestive health food and
drinks market for 2016-2020. To calculate the market size, the report considers the revenue generated
from the retail sales of digestive health food and drinks during the forecast period.
The market is divided into the following segments based on geography:
Americas
APAC
Europe
MEA
Technavio's report, Global Digestive Health Food and Drinks Market 2016-2020, has been prepared
based on an in-depth market analysis with inputs from industry experts. The report covers the market
landscape and its growth prospects over the coming years. The report also includes a discussion of the
key vendors operating in this market.
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Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]

According to the report, surge in healthcare cost will be a key driver for market growth. The cost of healthcare is constantly on the rise.