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Butter and Margarine Market-Global Industry Analysis,Competitive Insight & Key drivers; Research Report 2015 – 2023

Butter and margarine are vital ingredients of confectionary products. Over the years, they have become an indispensable part of households and daily diets. Margarine, a non-dairy product, is often substituted for butter, as it a cheaper alternative
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Butter And Margarine Market - Global
Industry Analysis, Size, Share, Growth,
Trends And Forecast 2015 - 2023
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Butter and Margarine Market: Overview
Butter and margarine are vital ingredients of confectionary products. Over the years, they have become an indispensable part of
households and daily diets. Margarine, a non-dairy product, is often substituted for butter, as it a cheaper alternative when the
cost has to be contained. Butter, on the other hand, is a dairy product and is used for making and baking several dishes.
Download the Butter and Margarine Industry Fact Sheet by
The research report by Transparency Market Research details the drivers and restraints of butter and margarine market. The
report has been studied using market measurement tools such as a SWOT analysis and a Porter’s five forces analysis. The
former provides an examination of the strengths, weaknesses, opportunities, and threats impacting the segments of the global
butter and margarine market. On the other hand, the latter tool defines the intensity of the competitive rivalry, bargaining
power of suppliers and buyers, and threats to the new entrants. The research report aims towards answering questions
pertaining to the growth of the market, its value, and scope in the coming few years.
Butter and Margarine Market: Trends and Opportunities
The global butter and margarine market has been thriving due to the rising disposable incomes of the overall population. The
growing incomes have improved the purchasing power of consumers across the globe, which has had a direct impact on butter
sales. The changing consumer habits due to the blurring price difference between butter and margarine has also played a
crucial role in the uptake of butter in recent years.
The various types of butter available in the market are butter margarine, uncultured butter, whipped and cream butter, liquid
margarine, cultured butter, and others margarine. The introduction of a wide range of flavors in butter and product innovation
have also been pivotal to the rise of this market over the past couple of years. The market has also flourished as consumption of
packaged food items such as cookies, cakes, biscuits, macaroons, meringues, and other confectionary items have been on the
upswing. Meanwhile, the demand for margarine is expected to remain high in developing countries, where consumers are price
conscious of their purchases. However, the rising awareness amongst consumers about the ill-effects of long-term consumption
of butter and margarine is expected to dissuade the market growth.
Butter and Margarine Market: Region-wise Outlook
In terms of geography, the global butter and margarine market is segmented into North America, Europe, Asia Pacific, and Rest
of the World. Of these, North America held the dominant stance in the global market in terms of revenue. The region is expected
to retain this dominance in the coming years due to significant consumption of butter and margarine as the preference for
packaged food and baked items remains consistently high.
Analysts also predict that Asia Pacific is expected to show remarkable progress in the overall market in the coming few years.
India and China are anticipated at the forefront of the region’s growth due to strengthening economies that are allowing
consumers to spend lavishly on meals. The plummeting prices of butter and margarine are also anticipated boost the demand
for these products in the near future.
Key Players Mentioned in the Report
Some of the key players operating in the global butter and margarine market are Arla Foods, Farmers Cooperative Creamery,
Deam Foods Company, OJSC Creative Group, Kraft Foods, AMUL India, and Friesland Campina.
Major geographies analyzed under this research report are:
• North America
• Europe
• Asia Pacific
• Rest of the World (RoW)
This report gives you access to decisive data such as:
Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for the coming years
Key highlights of this report:
Overview of key market forces propelling and restraining market growth
Up-to-date analyses of market trends and technological improvements
Pin-point analyses of market competition dynamics to offer you a competitive edge
An analysis of strategies of major competitors
An array of graphics and SWOT analysis of major industry segments
Detailed analyses of industry trends
A well-defined technological growth map with an impact-analysis
Offers a clear understanding of the competitive landscape and key product segments
About Us
Transparency Market Research is a market intelligence company providing global business information reports and
services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for
thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use proprietary data
sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest
and the most reliable information indispensable for businesses to sustain a competitive edge.
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