࠙ࠚࡉࠨࠗ࠻ᵴ↪ߦࠃࠆਛዊડᬺߩᛛⴚࡑࠤ࠹ࠖࡦࠣ 㧙ẜ㘈ቴ߆ࠄ̌តߒᒰߡࠄࠇࠆ̍ᚢ⇛ߩലᨐߣ⺖㗴㧙 Technology Marketing of Small and Medium-Sized Manufacturing Firms through the Use of Websites 㧙Effectiveness and Challenges of Strategies for Being Found by Potential Customers㧙 ┙㙚ᄢቇᄢቇ㒮 ฬข 㓉 research method, the researcher first set ⷐᣦ propositions and examined them through the use ᧄ⎇ⓥߪޔਛዊડᬺߦᔅⷐߥᛛⴚࡑࠤ࠹ࠖࡦࠣ of preliminary questionnaires, identifying ߣߘߩౕ╷ߣߒߡߩẜ㘈ቴ߆ࠄ̌តߒᒰߡࠄࠇ important issues. Next, important issues were ࠆ̍ᚢ⇛ߩലᨐߣ⺖㗴ߦߟߡ⺰ߓߚ߽ߩߢࠆޕ explored in detail by conducting interviews, ⎇ⓥᣇᴺߣߒߡᦨೋߦ㗴ࠍ⸳ቯߒ੍ޔ⊛ࠕࡦࠤ through which new insights were obtained. The ࠻⺞ᩏࠍⴕ⺖ޔ㗴ࠍߒߚޕᰴߦࠗࡦ࠲ࡆࡘ first proposition is that “a strategy for being found ⺞ᩏߦࠃߞߡ⺖㗴ߩౝኈࠍౕ⊛ߦតࠅޔᣂߚߥ by potential customers through making the ⍮ࠍᓧࠆᣇᴺࠍណߞߚ⸳ޕቯߒߚ㗴ߩ╙৻ߪ⥄ company’s own technologies visible” is effective. ␠ᛛⴚࠍࠆ߃ޟൻޔߡߒޠẜ㘈ቴ߆ࠄޟតߒᒰ The second proposition is that companies’ own ߡࠄࠇࠆޠᚢ⇛ߩലᕈߢࠆ╙ޕੑߪẜ㘈ቴ߆ websites are optimal as a method for discovery by ࠄޟតߒᒰߡࠄࠇࠆޠᚻᴺߣߒߡߩ࠙ࠚࡉࠨࠗ࠻ߩ potential customers. The third proposition is that ᦨㆡᕈߢࠆ╙ޕਃߪᮨ୮ࠬࠢኻ╷ߣ㘈ቴߩ⒁ኒ avoiding imitation by competitors and protecting ᖱႎ⼔ߩ㗴ߢࠆߩࠄࠇߎޕ㗴ࠍᬌ⸛ߒߚ⚿ customers’ technological ᨐߩߘ߷߶ޔᅷᒰᕈ߇ࠄࠇߚ߶߆⺖ޔ㗴ߦ㑐ߔ challenges. After examining these propositions, it ࠆᣂߚߥ⍮߇ᓧࠄࠇߚޕ ߘࠇࠄߪᰴߩㅢࠅߢࠆޕ was found that the propositions are almost ╙৻ߪ┹วડᬺߦࠃࠆᮨ୮ࠬࠢኻ╷ߣߒߡߩㅧ verified, acquiring new findings relating to the Ꮏ⒟ߩ⒁ඞߩᔅⷐᕈߢࠆ╙ޕੑߪ BtoB ขᒁߩߚ challenges. The first finding is that to avoid ↢ߓࠆ⥄␠ᛛⴚߩ⺑࿎㔍ᕈߣ㘈ቴߩ㒢ቯᕈߢ imitation ࠆ╙ޕਃߪ㘈ቴߩ㗴ࠍ⸃ߔࠆឭ᩺ജ߮ߘߩߚ medium-sized manufacturing firms should keep ߩ␠ౝᢛߩᔅⷐᕈߢࠆޕ their by original secrets competitors, manufacturing are small facilities major and and ⚿⺰ߣߒߡߪ࠻ࠗࠨࡉࠚ࠙ޔਛዊડᬺ߇ẜ㘈ቴ processes secret. The second finding is that ߆ࠄޟតߒᒰߡࠄࠇࠆ߽ᦨߪߦߚޠലᨐ⊛ߥᚻᲑ because small and medium-sized manufacturing ߢࠆߣหᤨߦޔసߔߴ߈ⶄᢙߩ⺖㗴߇ሽߔࠆ firms are mainly engaged in BtoB businesses, it is ߎߣ߇ࠄ߆ߣߥߞߚޕ difficult to describe their technologies clearly, and ࠠࡢ࠼㧦ਛዊㅧᬺડᬺޔ ᛛⴚࡑࠤ࠹ࠖࡦࠣޔ potential customers are limited. The third finding ᛛⴚߩࠆ߃ޟൻޠ ޔ ޟតߒᒰߡࠄࠇࠆޠ is that appropriate proposals to solve customers’ ᚢ⇛ޔẜ㘈ቴ࠻ࠗࠨࡉࠚ࠙ޔ problems are required and small and medium-sized manufacturing firms need to develop their organizational structures to do so. #DUVTCEV Finally, it was concluded that websites are the This paper discusses technology marketing needed by manufacturing small firms and and medium-sized evaluates most effective means available to small and medium-sized manufacturing firms for being the found by potential customers and at the same effectiveness and challenges of strategies for time there are several challenges which must be being found by potential customers. For the overcome. 8'0674'4'8+'90Q/CTEJ Key words 㧦 small manufacturing and firms, medium-sized technology ߩႎ๔߇ࠆᧄߢߎߘޕⓂߢߪޔᛛⴚࠍࠆ߃ޟൻޠ marketing, visualization of technology, ߒߡẜ㘈ቴ߆ࠄតߒᒰߡࠄࠇࠆᚢ⇛ߩലᕈߣޔ strategies for being found, potential ࠙ࠚࡉࠨࠗ࠻ߢᖱႎ⊒ାࠍ࿑ࠆߎߣߩᦨㆡᕈߥߤߩ customers, websites 㗴ࠍ⸳ቯߒޔ ߘࠇࠄߩᅷᒰᕈ߮⺖㗴ࠍᬌ⸛ߔࠆޕ ߪߓߦ ᣣᧄߩਛዊㅧᬺડᬺ㧔એਅߢߪනߦޟਛዊડᬺޠ ࠍតߔߣ߈ߦ࠙ࠚࡉࠨࠗ࠻╬ࠍ㗫❥ߦ↪ߡࠆߣ ಽᨆߩᨒ⚵ߺ వⴕ⎇ⓥ ߣ⒓ߔࠆ㧕 ޔ ਛߢ߽⥄േゞ߿㔚ᯏߩᄢડᬺߩࠨࡊࠗ ᧄⓂߦ߅ߡᛛⴚࡑࠤ࠹ࠖࡦࠣߣߪޔ ޟᛛⴚࠍᏒ ࡗ♽ਛዊડᬺߪ♽ޔขᒁߩਛߢ㜞ᛛⴚജߣ ႐࠾࠭ߦㆡวߐߖߡ↪ޔㅜ㐿⊒߿ຠࠨࡆࠬ QCD㧔ຠ⾰ᦼ⚊ޔ࠻ࠬࠦޔ㧕߳ߩኻᔕࠍᒝߺߣߒߡ ߩ㐿⊒ߦߟߥߍޔᣂⷙ㘈ቴߩ㐿ᜏࠍⴕ߁ᵴേߣޠቯ ቯߒߚ⚻༡ࠍ⛽ᜬߒߡ߈ߚ♽ࡗࠗࡊࠨޕਛዊ ⟵ߔࠆޔߚ߹ޕᛛⴚߩࠆ߃ޟൻޟߪߣޠᛛⴚߦ࿕ ડᬺߪ᧚⚛ޔㇱຠߥߤߩ BtoB ขᒁ߇ਥߢޔᓥ ߩฬ⒓ࠍઃਈߒߚࠅޔ౮⌀ޔ࿑↹╬ߢಽ߆ࠅᤃߊ ᧪ޔขᒁߪᄢᚻડᬺߦ㒢ቯߐࠇߡߚߚߦޔਛዊ ␜ߒߚࠅߔࠆߎߣߣޠቯ⟵ߔࠆ⎇ᧄޕⓥߢߪޔਛ ડᬺߪߚߣ߃ఝࠇߚᛛⴚࠍߒߡߡ߽ߘࠄ⥄ޔ ዊડᬺߩᛛⴚࡑࠤ࠹ࠖࡦࠣࠍಽᨆߩኻ⽎ߣߔࠆޕ ࠇࠄࠍ PR ߔࠆߎߣߪዋߥߊߩߘޔᔅⷐᕈ߽ૐ߆ߞ వⴕ⎇ⓥߦߟߡᦨೋߦࡑࠤ࠹ࠖࡦࠣ⺰ࠍࠨ ߚ⥄ޔߦ․ޕേゞ↥ᬺߦዻߔࠆࠨࡊࠗࡗડᬺߪ ࡌࠗߔࠆ⎇ᧄޕⓥߢᛒ߁࠙ࠚࡉࠨࠗ࠻ᵴ↪ߦࠃࠆࡑ ߘ߁ߒߚ․ᓽ߇Ớෘߢߞߚ࡞ࡃࡠࠣޔߒ߆ߒޕ ࠤ࠹ࠖࡦࠣߪࠣࡦࠖ࠹ࠤࡑ࠻࠶ࡀ࠲ࡦࠗޔ ൻߩㅴዷߦࠃࠆ࿖㓙⊛ߥࠦࠬ࠻┹ߩỗൻ߿ᤓߩ ߩ▸⇵ߦዻߔࠆ߽ߩߢࠆࡑ࠻࠶ࡀ࠲ࡦࠗޕ ࠃ߁ߥ㜞ߩ⁁ᴫਅߢߪޔᶏᄖ߳ߩ↢↥ࠪࡈ࠻ߪㆱ ࠤ࠹ࠖࡦࠣߪࠣࡦࠖ࠹ࠤࡑޔผ⎇ⓥળ㧔2010㧕ߦ ߌࠄࠇߕߥ߁ࠃߩߡߟ߆ޔᄢᚻขᒁవߣߩ࿕ቯ⊛ߥ ࠃࠇ߫ޔ㑐ଥᕈࡑࠤ࠹ࠖࡦࠣࠆߪ࡚ࠪ ขᒁߛߌߢߪ᧪ߩ⚻༡ࡆ࡚ࠫࡦ߇ឬߌߥߊߥߞߡ ࡦࠪ࠶ࡊࡑࠤ࠹ࠖࡦࠣߩᑧ㐳✢ߩಽ㊁ߣߒߡ ߈ߚߚߒ߁ߎޕⅣႺਅߢਛዊડᬺߦ᳞ࠄࠇߡࠆ ⊓႐ߒߚࠗޔߪࠣࡦࠖ࠹ࠤࡑ࠻࠶ࡀ࠲ࡦࠗޕ ߎߣߪ␠⥄ޔᛛⴚߩ↪ㅜ㐿⊒ߦࠃࠆᣂⷙขᒁవߩ ࡦ࠲ࡀ࠶࠻ߦ㑐ㅪߔࠆࡑࠤ࠹ࠖࡦࠣࠍᲧセ⊛ᐢ ᄢޔᣂⷙᬺߩ㐿⊒ߢࠆࠕࠦߦߚߩߘޕᛛⴚޔ ߊᛒߞߡࠆ㧔ㅴ⮮ޔ2009㧕 ߩߎޕಽ㊁ߢߩవⴕ⎇ ⷐ⚛ᛛⴚࠍ↢߆ߒߚᣂຠᣂᛛⴚࠍ㐿⊒ߒޔẜ ⓥࠍߺࠆߣޔQuinn(1999)ߪࠗࡦ࠲ࡀ࠶࠻ᛛⴚ߇ ⊛ߥᣂⷙ㘈ቴߩត⚝߇ᔅⷐߦߥߞߡࠆޔߒ߆ߒޕ ᓥ᧪ߩࡆࠫࡀࠬࠍᄢ߈ߊᄌ߃ࠆน⢻ᕈࠍᜰ៰ߒߡ ਛዊડᬺߪޔᛛⴚജߪ㜞߽ߩߩ⍮ฬᐲ⾗ޔ㊄ജޔ ࠆ⎇ᧄޕⓥ࠹ࡑߦ㑐ߒߡ߃߫࠻࠶ࡀ࠲ࡦࠗޔ ੱ᧚ߥߤ⚻༡⾗Ḯ߇චಽߢߥߚ㘈ቴត⚝ߪኈᤃ ߪડᬺⷙᮨߦ㑐ࠊࠅߥߊᐔ╬ߦࡔ࠶࠻ࠍ੨ฃߢ߈ ߢߥࠈߒޕẜ㘈ቴߢࠆᄢᚻડᬺ߆ࠄត⚝ ࠆߚޔਛዊડᬺߦߣߞߡ㘈ቴኻᔕߩᄢ߈ߥࠗࡦ ߐࠇ߿ߔߊߔࠆߎߣߩ߶߁߇ታ⊛ߢࠆࠈߎߣޕ ࡄࠢ࠻ࠍਈ߃ࠆߎߣࠍน⢻ߣߔࠆߣ⺰ߓߡࠆ߹ޕ ߇ޔਛዊડᬺߦߣߞߡޔ㘈ቴߦត⚝ߐࠇࠆߴߊᤃ ߚࡦ࠰ࡦࡂޔ㧔2001㧕ߪࠤࡑ࠻࠶ࡀ࠲ࡦࠗޔ ߦᛛⴚࠍ㐿ߔࠇ߫ࠄ߆␠ઁޔᮨ୮ߐࠇࠆࠬࠢ߇ ࠹ࠖࡦࠣߩࡈࡓࡢࠢߣߒߡޔDNI ࡈࡓࡢ ↢ߓࠆޔߢߎߘޕᛛⴚࠍࠆ⒟ᐲ㐿ߒߟߟ߽৻ޔ ࠢࠍឭ␜ߒߡࠆߡߞࠃߦࠢࡢࡓࡈߩߎޕ ᣇߢᮨ୮ߐࠇࠆࠬࠢࠍᦨዊ㒢ߦ⇐ߚ߁ߣޔ ࡂࡦ࠰ࡦߪߩࠣࡦࠖ࠹ࠤࡑ࠻࠶ࡀ࠲ࡦࠗޔේ ਛዊડᬺߩᛛⴚࡑࠤ࠹ࠖࡦࠣߩ̌࠺ࠖࡦࡑ̍ ℂߣߒߡ࡞࠲ࠫ࠺ޔ㧔Digital㧕ࠢࡢ࠻࠶ࡀޔൻ ߇↢ߓࠆ⎇ᧄޕⓥߢߪߩࡑࡦࠖ࠺ߚߒ߁ߘޔሽ 㧔Networked㧕 ޔኻᔕ㧔Individuals㧕 ߩޔ3 ߟߩ ࠍ⼂ߒߚ߁߃ߢޔẜ㘈ቴ߆ࠄ̌តߒᒰߡࠄࠇࠆ̍ 㗄⋡ࠍ⏕ൻߒߚޕChakraborty et al.(2002)ߪޔേ ᚢ⇛ߩലᨐߩᬌ⸽߮⺖㗴ߩ․ቯൻࠍⴕ߁߽ߩߢ ജᎿౕߩ㘈ቴડᬺ 540 ␠ߦኻߒߡޔᑪ⸳ળ␠ߩ࠙ࠚ ࠆޕ㘈ቴ߆ࠄត⚝ߐࠇࠆߣߥࠆ႐วޔᛛⴚߪᄖ߆ ࡉࠨࠗ࠻ߩലᕈߦߟߡࠕࡦࠤ࠻⺞ᩏߒޔ ޟᖱ ࠄ߃ߦߊߩߢ␠⥄ޔᛛⴚࠍ߹ߕࠆ߃ޟൻߒޠ ႎᕈ㧔ᖱႎౝኈߩ⼾߆ߐ㧕 ޠ ޔ ❱⚵ޟ㧔⚵❱⊛ኻᔕ㧕 ޠ ޔ ߡޔ㘈ቴ߆ࠄ⍮ߐࠇ߿ߔߊߔࠆߎߣ߇ᛛⴚࡑࠤ ޟขᒁߦ㑐ߔࠆᣇะᕈޠ ޔ ࡞࠽࠰ࡄޟൻ㧔㘈ቴ߳ ࠹ࠖࡦࠣߩ╙৻ᱠߢࠆ⚻ޕᷣ↥ᬺ⋭ㄭ⇰⚻ᷣ↥ᬺ ߩኻᔕ㧕 ߩޠ4 ߟ߇ലᕈࠍᏀฝߔࠆߣㅀߴߡ ዪ㧔2009㧕ߦࠃࠇ߫ޔᄢᚻࡔࠞߪਛዊߩขᒁవ ࠆ ߦ ࠄ ߐ ޕChakraborty et al.(2003) ߪ ޔ 8'0674'4'8+'90Q/CTEJ Chakraborty et al.(2002)ߦ߅ߌࠆ⺞ᩏኻ⽎ડᬺߣ ࠆߎߣ߇⍮ࠄࠇߡࠆ߽ߘ߽ߘޔߒ߆ߒޕᛛⴚࠍߤ หߓડᬺ㧔ߚߛߒ࿁╵ડᬺߪ 606 ␠㧕ߦኻߒߡޔᑪ ߩࠃ߁ߦᖱႎ⊒ାߔࠇ߫ޔẜ㘈ቴ߆ࠄត⚝ߐࠇ߿ ⸳ળ␠ߩ࠙ࠚࡉࠨࠗ࠻ߢ㊀ⷐߣߺߥߔⷐ࿃ߦߟߡ ߔߩߢࠈ߁߆ޕਛዊડᬺߪ⾗㊄ജߦ╬᧚ੱޔ ࠕࡦࠤ࠻⺞ᩏߒޔ ❱⚵ޟ㧔⚵❱⊛ኻᔕ㧕 ޠ ޔ ޟ㕖ขᒁ ⚂߇ࠆߚޔᄢડᬺߩࠃ߁ߥࡑࠬࠦࡒࠍߞߚᐢ ⊛ߥᣇะᕈޠ ޔ ࠪࡃࠗࡊޟోᕈޠ ޔ ޟᖱႎᕈ ๔ޔPR ߪታ⊛ߢߪߥߢߎߘޕઍᦧᚻᲑߣߒߡ 㧔ᖱႎౝኈߩ⼾߆ߐ㧕 ߩޠ4 ߟߩⷐ࿃߇㊀ⷐߛߣᜰ ജߥߩߪ࠙ࠚࡉࠨࠗ࠻ߩᵴ↪ޔዷ␜ળߢߩዷޔ ៰ߒߡࠆޕ ᛛⴚࡄࡦࡈ࠶࠻ߩ㈩Ꮣ╬߇ߍࠄࠇࠆޕ ᰴߦਛዊડᬺߩࡑࠤ࠹ࠖࡦࠣߦ㑐ߔࠆవⴕ⎇ⓥ 㧔2004㧕ߪޔਛዊડᬺߦ߅ߌࠆታ〣⊛ࡑࠤ࠹ࠖࡦ ࠍࠆߣޔਛዊડᬺߩࡑࠤ࠹ࠖࡦࠣߩᰳὐࠍᜰ៰ ࠣᚢ⇛ߩᔅⷐᕈࠍᜰ៰ߒࠍ࠻ࠗࠨࡉࠚ࠙ޔᵴ↪ߔࠆ ߔࠆ߽ߩߪᢙᄙޔ߫߃ޕᎿ✚ว⎇ⓥᚲ㧔2006㧕 ߎߣ߇ BtoB ขᒁߩᄢߦലߢࠆߣㅀߴߡࠆޕ ߪޔਛዊડᬺߪ㜞ᛛⴚജࠍᜬߟ߽ߩߩޔᛛⴚࠍᄁ ߹ߚ⚻ޔᷣ↥ᬺ⋭ㄭ⇰⚻ᷣ↥ᬺዪ㧔2009㧕ߪޔਛዊ ࠅߍߦ⚿߮ઃߌࠆߚߩࡑࠤ࠹ࠖࡦࠣജ߇ᒙ ࡌࡦ࠴ࡖડᬺߦ߅ߌࠆᤋ㈩ାࠍᵴ↪ߒߚᣂⷙ㘈 ߣㅀߴߡࠆޔߒ߆ߒޕਛዊડᬺߩࡑࠤ࠹ࠖࡦࠣ ቴ㐿ᜏࠍታ⸽ታ㛎ߒߚ⚿ߩߘޕᨐޔਛዊࡌࡦ࠴ࡖ ࠍᷓߊᵢኤߒߚ⎇ⓥߪ㒢ࠄࠇࠆޕ㒢ࠄࠇߚਛߢߩઍ ડᬺ߇࠙ࠚࡉࠨࠗ࠻ࠍᵴ↪ߒ␠⥄ޔᛛⴚ╬ߩേ↹ ⊛ߥ⎇ⓥߣߒߡޔጊᧄ㧔2002㧕ߩ⎇ⓥ߇ߍࠄࠇ ㈩ାࠍⴕ߁ߎߣߪࠬࠢࠕޔᢙߣวࠊߖࠍჇ߿ ࠆޕጊᧄ㧔2002㧕ߪਛၷਛዊડᬺ߇ᄢડᬺߣ⇣ߥ ߒޔᏒ႐㐿ᜏߩലᨐ߇ࠆߎߣࠍࠄ߆ߦߒߚߎޕ ࠆߩߪޔࡀࠞޔࡁࡕޔ࠻ࡅޔᖱႎ╬ߢࠆߎߣࠍᜰ ߩࠃ߁ߦ࠙ࠚࡉࠨࠗ࠻ࠍᵴ↪ߒߚᖱႎ⊒ାߪࠆ⒟ ៰ߒ⚻߃ࠁࠇߘޔ༡ᣇ㊎ߣߒߡ࠲ࡐ࡞ࠤࠗࡑޔ ᐲߩലᨐ߇ᦼᓙߢ߈ࠆߣߺࠄࠇࠆޕᎿ✚ว⎇ⓥᚲ ߩឭ໒ߔࠆᏅൻ㓸ਛߣห৻ߩ㊀ὐ㓸ਛਥ⟵߮ 㧔2008㧕ߪࠣࡦࠖ࠹ࠤࡑޔℂ⺰ߩ߭ߣߟߢࠆ ᔀᐩ⊛㘈ቴᔒะࠍណࠆߴ߈ߣㅀߴࠆޔߡߒߘޕጊᧄ AIDMA ࡕ࠺࡞ 1)ߩⷰὐ߆ࠄߢ↱⚻࠻ࠗࠨࡉࠚ࠙ޔ 㧔2002㧕ߪਅ⺧ߌဳߢߥ⁛┙ဳߩਛၷਛዊડᬺ ᖱႎ⊒ାߒߡޔ㘈ቴߩᵈᗧ㧔Attention㧕ࠍᒁ߈ઃߌ ߩࡑࠤ࠹ࠖࡦࠣᚢ⇛ߦ߅ߌࠆ․ᓽߣߒߡޔԘ࠾࠶ ࠆߎߣ߇ലߢࠆߣᜰ៰ߒߡࠆޕർ㧔2011㧕 ࠴Ꮢ႐ࠍኻ⽎ߣߒߚୟ⊛┹ജߩ⏕┙ޔԙᒝὓߥ ߪޔBtoB ขᒁߦ߅ߡޔขᒁవߩ࠙ࠚࡉࠨࠗ࠻ߩ ⚻༡ᣇ㊎ޔԚ⚻༡ၮ⋚ߩలታᒝൻޔԛᚑ㐳ᚢ⇛ߩ ᵴ↪ࠍ⺞ᩏߒߚޕ ർߪ㘈ቴߣߩ㑐ଥ᭴▽ࠍޔ ޟ᳇ߠ ╷ቯ ߩޔ4 ὐࠍᜰ៰ߒߡࠆޕ4 ὐ⋡ߩᚑ㐳ᚢ⇛ߩ ߈Ბ㓏ޠ ޔ ޟត⚝Ბ㓏ޠ ޔ ޟᆔ⸤Ბ㓏ޠ ߩ 3 Ბ㓏ߦಽߌޔ ╷ቯߣߪޔਛၷਛዊડᬺߩ߶ߣࠎߤ߇․ቯߩ࠾࠶ ࠙ࠚࡉࠨࠗ࠻ߪޟ᳇ߠ߈Ბ㓏߽ᦨߢޠᵴ↪ߐࠇޔ ޟត ࠴Ꮢ႐ࠍኻ⽎ߣߔࠆ߇ߪࠇߘޔડᬺߣߒߡߩᚑ㐳ᕈ ⚝Ბ㓏ࠆ߽ߢޠ⒟ᐲ㊀ⷞߐࠇߡࠆߎߣࠍࠄ߆ ߩ㒢⇇߽หᤨߦᗧߔࠆߚ࠴࠶࠾ޔᏒ႐ࠍὐߣ ߦߒߚߩ࠻ࠗࠨࡉࠚ࠙ޔߛߚޕലᨐ⊛ߥᵴ↪ߩߚ ߒߚᣂߚߥᬺࠍᮨ⚝ߔࠆᚑ㐳ᚢ⇛ߩ╷ቯ߇᳞ࠄ ߦߪ৻ޔቯߩ᧦ઙ߇ᔅⷐߣߥࠆߩߘޕὐߦߟߡ ࠇࠆߣ⺰ߓࠆ⎇ᧄޕⓥߦ㑐ߒߡ߽ߦߐ߹ޔጊᧄ ↰㧔2011㧕ߪ㔚ሶขᒁᏒ႐ߩᵴ↪ࠍߦޔਛዊડᬺ 㧔2002㧕ߩᜰ៰ߔࠆᨩߣห᭽ߩℂ↱ߢࠨࡉࠚ࠙ޔ ߇ࡀ࠶࠻ߢᒁ߈ว߿ฃᵈࠍჇ߿ߔߚߦߪޔᛛⴚ ࠗ࠻ߩᵴ↪ߦࠃࠆᛛⴚࡑࠤ࠹ࠖࡦࠣ߇ਛዊડᬺߩ ߿ຠࠍᏅൻߒޔ㘈ቴߦㆬ߫ࠇࠆᎿᄦࠍᣉߔߎߣ ᚑ㐳ߦߟߥ߇ࠆߎߣࠍ೨ឭߣߒߡࠆޕ ߇೨ឭ᧦ઙߦߥࠆߣႎ๔ߒߡࠆޕ ৻ᣇޔᛛⴚߩᖱႎ㐿␜ߦ㑐ߒߡߪ࠺ࡔ࠶࠻߽ᜰ ᰴߦޔ ᛛⴚߩ߃ࠆൻߦߟߡߩవⴕ⎇ⓥߣߒߡޔ ਛጊ㧔2001㧕ߪߩ࠻ࠗࠨࡉࠚ࠙ޔᚢ⇛⊛ᵴ↪ߦࠃࠆ ៰ߐࠇߡࠆ↰┻ޕ㧔2000㧕ߪ⚛ޔᒻ᧚ࡔࠞߩ ᣂⷙฃᵈࠍ⹜ߺࠆਛዊડᬺߩᚑഞߩಽᨆࠍⴕߞ ࠗࡦ࠲ࡀ࠶࠻ߦࠃࠆᖱႎ㐿␜ߦኻߔࠆᗧ⼂⺞ᩏࠍ ߡࠆޔߣࠆࠃߦࠇߘޕᛛⴚᖱႎࠍࠆ⒟ᐲ㐿ߔ ⴕߞߚ⚿ߩߘޕᨐ⚛ޔᒻ᧚ࡔࠞ߇․ቯขᒁవ߳ ࠆߎߣ߇ᣂⷙฃᵈߦ⚿߮ઃߚߎߣࠍႎ๔ߒߡࠆޕ ߩଐሽᐲ߇㜞႐วߪޔᖱႎ㐿␜ߪ㘈ቴߩ⒁ኒᜬ ઁߦ߽ࡠࡦ࠼ࡌ࡞ࠟࠝ࠻ࡕ࠹ࠖࡉࠦ ߦᛶ⸅ߒ┹ߪࠆޔวઁ␠ߦ㊀ⷐᖱႎࠍ⍮ࠄߖߡ ࡦࡇ࠹ࡦࠬࡦ࠲㧔⥄േゞࠣ࡞ࡊ㧕 㧔2008㧕 ߒ߹߁ߚޔᖱႎ㐿␜ߩࠬࠢ߇ࠆߣᜰ៰ߔࠆޕ ߩ⎇ⓥ߇ࠆ⥄ޔߪߢߎߘޕേゞㇱຠ↥ᬺࠍߣ ߒߚ߇ߞߡޔቯߥߊ߿ߺߦᖱႎ㐿␜ߔࠆߣ߆ޔ ߒߡ⚛ⷐޔᛛⴚߩẜ㘈ቴត⚝ߩ㊀ⷐᕈߦߟߡᜰ ߃ߞߡࠬࠢ߇↢ߓᓧࠆߦ߁ࠃߩߎޕᖱႎ㐿␜ߦ㑐 ៰ߒߪߦߚߩߘޔᛛⴚࠍࠆ⒟ᐲ㐿ߒߡ↪ޔㅜ ߒߡߪޔਛዊડᬺߩ⟎߆ࠇߚ┙႐ࠍ⠨ᘦߔߴ߈ߎߣ ࠍㅒឭ᩺ߒߡ߽ࠄ߁ߎߣ߇ലߢࠆߣㅀߴߡࠆޕ ߇వⴕ⎇ⓥߦ߅ߡ␜ߐࠇߡࠆޕ ߎߩࠃ߁ߦޔᛛⴚߩᖱႎ⊒ାߦߪ㘈ቴត⚝ലᨐ߇ 8'0674'4'8+'90Q/CTEJ ࠆ 3)ߩࠄࠇߎޕડᬺߪ߽ߣ߽ߣ⥄␠ᛛⴚߩ߃ࠆ 㗴ߩ⸳ቯ߮⎇ⓥᣇᴺ ൻߥߤᛛⴚࡑࠤ࠹ࠖࡦࠣߦ㑐ᔃࠍᜬߟὐߢ৻⥸⊛ వⴕ⎇ⓥ߆ࠄޔᰴߩߎߣ߇ࠄ߆ߣߥߞߚߥߔޕ ߥਛዊડᬺߣᲧߴࠆߣవㅴ⊛ߥડᬺ⟲ߢࠆߩߘޕ ࠊߜޔᛛⴚߩࠆ߃ޟൻޠ ࠻ࠗࠨࡉࠚ࠙ߦ․ޔᵴ↪ߦ ὐߢ⸘⛔ޔಽᨆߩኻ⽎ߦߔࠆߦߪᲣ㓸࿅ߦࡃࠗࠕࠬ ࠃࠆࠆ߃ޟൻߪߦޠẜ㘈ቴߩត⚝ലᨐ߇ࠆ৻ ߇ሽߔࠆߎߣߪุቯߢ߈ߥޔߚߩߘޕ࿁ߩ ᣇߢޔᮨ୮ࠬࠢߣ㘈ቴߩ⒁ኒṳᵨࠬࠢߣ߁࠺ ੍⊛ࠕࡦࠤ࠻ߩኻ⽎ડᬺࠍޔਛዊડᬺߩઍ⊛ ࠖࡦࡑ߇ሽߔࠆߎߣߢࠆޕਛዊડᬺߪ৻⥸ߦ ߥ㓸࿅ࠍߺߥߔߎߣߪ࿎㔍ߢࠆߩߎޔ߃ߪߣޕ ⥄␠ߢẜ㘈ቴࠍ㐿ᜏߔࠆߩߦචಽߥ༡ᬺജࠍᜬߚ ડᬺ⟲ߪ࠻ࠗࠨࡉࠚ࠙ޔᵴ↪ߦࠃࠆᛛⴚࡑࠤ࠹ࠖ ߥ߇ߪ࠻ࠗࠨࡉࠚ࠙ޔᲧセ⊛ࠦࠬ࠻ࠍ߆ߌߕߦ᭴ ࡦࠣࠍᄙዋߥࠅߣ߽ታᣉߒߡࠆߚ⺖ޔ㗴╬ࠍᛴ ▽ߢ߈ࠆߚޔਛዊડᬺߦߣߞߡߪᎿᄦᰴ╙ߢߪẜ ߃ߡࠆน⢻ᕈ߇㜞ߩࠄࠇߎޔߢߎߘޕડᬺ⟲ࠍ 㘈ቴ߆ࠄޟតߒᒰߡࠄࠇࠆޠᚢ⇛ߦㆡߒߡࠆߣ ኻ⽎ߦ੍⊛ࠕࡦࠤ࠻⺞ᩏࠍⴕޔਛዊડᬺ߇࠙ ߺࠄࠇࠆ┹ޔߒߛߚޕวડᬺ߆ࠄߩᮨ୮ࠬࠢߣ㘈 ࠚࡉࠨࠗ࠻ᵴ↪ߦࠃࠆᛛⴚࡑࠤ࠹ࠖࡦࠣߦᵴേߦ ቴߩ⒁ኒṳᵨࠬࠢࠍߤ߁㒐ߋ߆ߣ߁⺖㗴ࠍᛴ߃ ߅ߡޔ ߤߩࠃ߁ߥ⺖㗴ߦ⋥㕙ߒߡࠆ߆ߦߟߡޔ ࠆޕ ౕ⊛ߥ⺖㗴ࠍߔࠆߎߣߣߒߚޕ એߩᬌ⸛߆ࠄᧄ⎇ⓥߢߪޔએਅߦ␜ߔ㗴ࠍ⸳ ੍⊛ࠕࡦࠤ࠻⺞ᩏߦ߅ߌࠆ⾰ߪએਅߩㅢࠅ ቯߒߚޕ ߢࠆޕ (1)⥄␠ᛛⴚࠍࠆ߃ޟൻޔߡߒޠẜ㘈ቴ߆ࠄޟត (1)⥄␠ᛛⴚߩᄖㇱ߳ߩᖱႎ⊒ାߩ⁁ ߒᒰߡࠄࠇࠆߦ߁ࠃޠะߌࠆᚢ⇛߇ലߢࠆޕ (2)⥄␠ᛛⴚߩᄖㇱ߳ߩᖱႎ⊒ାߦࠃࠆᚑᨐ㧔㧩ᣂⷙ 2ਛዊડᬺߦ߅ߡ␠⥄ޔᛛⴚߩࠆ߃ޟൻߦޠ 㘈ቴߩត⚝ޔ㐿ᜏ㧕 ࠃࠆẜ㘈ቴត⚝ߦߪ߽ᦨ߇࠻ࠗࠨࡉࠚ࠙ޔㆡߒߡ ⸥ߩ(1)(ޔ2)ߦߟߡޔᖱႎ⊒ାߩᚻᲑᲤߦ⥄ޔ ࠆޕ ␠ᛛⴚߩᄖㇱ߳ߩᖱႎ⊒ାߩ⁁ߩᐲวߣᚑᨐߩ 3ਛዊડᬺߦ߅ߡ␠⥄ޔᛛⴚߩࠆ߃ޟൻߦޠ ᐲวࠍ 1 ߆ࠄ 7 Ბ㓏ߩ࠶ࠞ࠻ࠬࠤ࡞ᣇᑼߦ 㓙ߒߡߪઁ␠߆ࠄߩᮨ୮ࠬࠢߣ㘈ቴߩ⒁ኒṳᵨ ߡߚߕߨߚ 4)ޕᖱႎ⊒ାߩᚻᲑߪએਅࠍኻ⽎ߣߒߚޕ ࠬࠢࠍ㒐ߋߎߣ߇⺖㗴ߢࠆޕ 1)࠙ࠚࡉࠨࠗ࠻㧔HP╬࠲࠶ࠗ࠷ޔࠣࡠࡉޔ㧕 ޔ2) ߘߒߡޔ㗴ࠍᬌ⸛ߔࠆߚᰴߩ⎇ⓥᣇᴺࠍណߞ ዷ␜ળߢߩዷޔ3)⺣ળߩෳടޔ4)ቇળࡒ࠽ ߚ੍ߕ߹ޕ⊛⺞ᩏߣߒߡ㒢ቯ⊛ߥ㓸࿅ࠍኻ⽎ߣߒ ╬ߢߩ⊒ޔ5)ࡑࠬࠦࡒߢߩ⊒ޔ6)ᛛⴚࡄࡦࡈ ߡ⺞࠻ࠤࡦࠕޔᩏࠍⴕߞߚࡉࠚ࠙ޔߪ⊛⋡ߩߘޕ ࠶࠻ߩ㈩Ꮣޔ7) ࡙࠾ࠢߥຠຠࠨࡆࠬ ࠨࠗ࠻ᵴ↪ߦࠃࠆ߃ࠆൻߩ㓙ߩ⺖㗴ࠍߔࠆߎ ߩឭଏߦࠃࠆ⹏್ߠߊࠅޕ ߣߢࠆޕᰴߦ੍⊛ࠕࡦࠤ࠻⺞ᩏߢߒߚ⺖ 3⥄␠ᛛⴚࠍᄖㇱ߳ᖱႎ⊒ାߔࠆ႐วߩ⺖㗴㧔㔍 㗴ߦߟߡޔ ࠃࠅౕ⊛ޔ ታᘒ⊛ߥ⍮ࠍᓧࠆߚޔ ߒߎߣ㧕 ࠕࡦࠤ࠻⺞ᩏߦᔕߓߚਛዊડᬺߩਛ߆ࠄࡉࠚ࠙ޔ ߎࠇߦߟߡߪߦ⚕↪࠻ࠤࡦࠕޔએਅߩ⺖㗴㗄 ࠨࠗ࠻ࠍⓍᭂ⊛ߦᵴ↪ߒߡᛛⴚࡑࠤ࠹ࠖࡦࠣࠍታ ⋡ࠍߒޔᖱႎ⊒ାߩᚻᲑᲤߦᒰߡߪ߹ࠆ߽ߩࠍ ᣉߒߡࠆ 3 ␠ࠍㆬ߮ޔ ࠗࡦ࠲ࡆࡘ⺞ᩏࠍⴕߞߚޕ ㆬᛯᑼߢߚߕߨߚޕ એߩᣇᴺߦࠃࠅޔਛዊડᬺ߇࠙ࠚࡉࠨࠗ࠻ߩᵴ↪ 1)ᤃߦ⥄␠ᛛⴚࠍ㐿ߔࠆߣ┹ޔวડᬺߦᮨ୮ߐ ߦࠃࠆᛛⴚࡑࠤ࠹ࠖࡦࠣࠍታᣉߔࠆ㓙ߦࠃߩߤޔ ࠇࠆࠬࠢ߇ࠆ ߁ߥ⺖㗴߇㓚ኂߣߥߞߡࠆ߆ߦߟߡࠄ߆ߦߔ 2)ㅧ⸳߿ㅧᣇᴺ߇⥄␠ߩᒝߺߛ߇ࠍࠄࠇߘޔ ࠆޕ 㐿ߔࠆߣ┹ޔวડᬺߦᮨ୮ߐࠇࠆࠬࠢ߇ࠆ 3)ᖱႎ⊒ାߔࠆਛߢޔ㘈ቴ߿ขᒁవߩᖱႎ߇ṳࠇࠆ ੍⊛ࠕࡦࠤ࠻⺞ᩏߩⷐ ੍⊛ࠕࡦࠤ࠻⺞ᩏߩኻ⽎ડᬺߪޔਥߣߒߡṑ ߣㅅᖺࠍ߆ߌࠆࠬࠢ߇ࠆ 4)⥄␠ᛛⴚߩ․ᓽࠍಽ߆ࠅ߿ߔߊ⺑ߔࠆߩ߇㔍ߒ ⾐⋵ޔᄢ㒋ᐭߦᧄ␠ࠍᜬߟਛዊડᬺߢᛛⴚࡑࠤ࠹ ࠖࡦࠣߦ㑐ㅪߔࠆડᬺ⎇ୃળ⎇ޔⓥળߦዻߔࠆਛዊ 5)⥄␠ࡉࡦ࠼ߩຠ߇ߥߚޔ㐿ߔࠆߩߦㆡ ડᬺ 64 ␠ߢࠆ 2)ߩࠄࠇߎޕડᬺࠍࠕࡦࠤ࠻ኻ⽎ ߒߡߥ ߦណ↪ߒߚℂ↱ߪޔᛛⴚࡑࠤ࠹ࠖࡦࠣߦࠆ⒟ᐲ 6)ߢ߈ࠆߛߌࠦࠬ࠻ࠍ߆ߌߥࠃ߁ߦߔࠆߎߣ߇㔍 㑐ᔃࠍᜬߟߚޔ࿁╵ࠍᓧ߿ߔߣ್ᢿߒߚߚߢ ߒ 8'0674'4'8+'90Q/CTEJ 7)วࠊߖ߇ߞߚᤨߩᜂᒰ࡚ࠢࠪࡦ߇ߥ ߩ⾰ߩ࿁╵߇࠶ࠞ࠻୯ߢ 3 એਅߩ࿁╵⠪ߦኻ 8)⚵❱⊛ߥኻᔕ߇ߢ߈ߡߥ ߒߡ⸥↱⥄ޔㅀᰣߦ߅ߡޔㆬᛯ⢇એᄖߩ㊀ⷐ⺖㗴 ⸥ߩㆬᛯ⢇ߩઁߦޔᣢㅀ(2)ߩ⾰ߩ࿁╵ߩ࠶ ࠍㅊ⸥ߒߡ߽ࠄ߁ߎߣߣߒߚߞࠃߦߣߎࠆߔ߁ߘޕ ࠞ࠻୯㧔ᖱႎ⊒ାߩᚑᨐ㧕߇ 3 એਅߩડᬺߪࠄ ߡޔ ㊀ⷐ⺖㗴ࠍోߡ✂⟜ߢ߈ࠆ߆ࠄߢࠆޕ ߘߒߡޔ ߆ߩ⺖㗴ࠍᛴ߃ߡࠆ߽ߩߣߺߥߒ⸥↱⥄ޔㅀᰣߦ ᰴߦⴕߞߚᬺߪ⸥↱⥄ޔㅀᰣߦ⸥ㅀߐࠇߚ㊀ⷐ⺖ ߅ߡ⥄␠ᛛⴚࠍᄖㇱ߳ᖱႎ⊒ାߔࠆ႐วߩ⺖㗴 㗴ߩᢛℂߢࠆ⸥↱⥄ޕㅀᰣߦ߅ߌࠆ࿁╵ߪޔᢥ┨ 㧔㔍ߒߎߣ㧕ߦߟߡߚߕߨޔᢥ┨ࠆߪ⺆ฏ ߿⺆ฏߩ⸥ㅀ࠺࠲ߦࠃࠅ᭴ᚑߐࠇߡࠆޕ ߘߎߢޔ ߩᒻᘒߢ࿁╵ࠍᓧߚޕ ⥄↱⸥ㅀᰣߩ࿁╵ߦኻߒߡቯᕈಽᨆ㧔⾰⊛ಽᨆ㧕ࠍ (4)⥄␠ᛛⴚࠍᄖㇱ߳ᖱႎ⊒ାߒߚᤨߩലᨐ⊛ߥข ⴕߞߚޕቯᕈಽᨆ㧔⾰⊛ಽᨆ㧕ߦߟߡߪޔ⮮ ⚵ߺᣇᴺ 㧔2006㧕 ޔ⮮㧔2008㧕 ޔ㚍㧔2007㧕 ޔኹਅ㧔2011㧕 ߎࠇߦߟߡߪ(ޔ2)ߩ࿁╵ߦ㑐ߔࠆ࠶ࠞ࠻୯ ߦࠃࠇ߫ޔઍ⊛ᚻᴺߣߒߡ⾰⊛࠺࠲ಽᨆޔౝኈ 㧔ᖱႎ⊒ାߩᚑᨐ㧕߇ 5 એߩડᬺߦኻߒߡߪචಽ ಽᨆߥߤ߇ࠆޕ࿁ណ↪ߒߚቯᕈಽᨆᚻᴺߪ⾰ޔ ߥᚑᨐࠍߍߡࠆ߽ߩߣߺߥߖࠆߩߢ⸥↱⥄ޔㅀ ⊛࠺࠲ಽᨆߢࠆߩߎޕᚻᴺߢ߹ߕⴕ߁ᬺߪࠦ ᰣߦ߅ߡ␠⥄ޔᛛⴚࠍᄖㇱ߳ᖱႎ⊒ାߒߚᤨߩല ࠺ࠖࡦࠣᬺߢࠆࠣࡦࠖ࠺ࠦޕᬺߣߪޔᢥ ᨐ⊛ߥข⚵ߺᣇᴺߦߟߡޔᖱႎ⊒ାᚻᲑᲤߦߚߕ ሼ࠺࠲ਛߩᢥ┨ࠆߪ⺆ฏߩਛߦᵈ⋡ߔߴ߈ᗧ ߨޔᢥ┨ࠆߪ⺆ฏߩᒻᘒߢ࿁╵ࠍᓧߚޕ ࠍߒߚ႐วޟߩߡߒߣ࠼ࠦߦࠄࠇߘޔዊ ੍⊛ࠕࡦࠤ࠻⺞ᩏߪ 2012 ᐕ 6 ߦ㔚ሶࡔ ߒࠆߌߟࠍޠᬺߢࠆޕ ޟዊߒߟߣ߭ޔߪޠ ࡞ߩᷝઃᦠ㘃ᒻᑼߢ⾰⁁ࠍ⊒ㅍߒޔหᐕ 7 ᣨ ߩᢥ┨ࠆߪ⺆ฏߦ߭ߣߟߛߌഀࠅᒰߡⶄޔᢙߩ ࠍ╙৻ᰴ✦ಾࠅߣߒޔ ✦ಾࠅᓟ߽〈ଦࠍ⛮⛯ߒޔ ޟዊߒߪޠഀࠅᒰߡߥߩߎޕᬺߢߟߌߚޟዊ 2012 ᐕ 7 ਛᣨ߹ߢߦ 32 ␠߆ࠄ࿁ߒߚ㧔࿁╵₸ ߒ ߪޠ8 ⒳㘃ߢࠆޕ೨ߦ੍⊛ࠕࡦࠤ࠻ 50.0㧑㧕ޕ࿁╵ડᬺߩᬺ⒳ߩ᭴ᚑᲧߪ 1 ߩㅢࠅߢ ↪⚕ߦ⸳ቯߒߚㆬᛯ⢇ߩ⺖㗴㗄⋡ߪ 8 ⒳㘃ߥߩߢޔ ࠆ ޕ1 ߦ␜ߔㅢࠅ࠻ࠤࡦࠕޔ࿁╵ડᬺߪ㔚᳇ ว⸘ 16 ⒳㘃ߩ⺖㗴ࠍߔࠆߎߣ߇ߢ߈ߚޕ ᯏེઁߩߘޔㅧᬺ⒳߇ᄙ ޔߚ߹ޕ2 ߩㅢࠅޔ ⸳┙ᤨᦼߩᐔဋߪ 1960 ᐕߢޔડᬺᐕ㦂ߪ 50 ᐕ⒟ᐲ ⥄␠ᛛⴚࠍᄖㇱߦᖱႎ⊒ାߒߚᤨߩലᨐ⊛ߥข ߢࠆⷙޕᮨߩᐔဋߪᧄ⾗ޔ㊄⚂ 165 ⊖ਁޔᓥᬺ ⚵ߺᣇᴺ ຬ 108 ੱޔᄁ߇⚂ 35 ంߢࠆޕ 2.3 ߢㅀߴߚㅢࠅޔ2.3 (2)ߩ⾰ߩ࿁╵߇࠶ࠞ ࠻୯ߢ 5 એߩ࿁╵⠪ߦኻߒߡ⸥↱⥄ޔㅀᰣߦ߅ ࠕࡦࠤ࠻࿁╵ડᬺߩዻᕈ㧔ᬺ⒳㧕 ߡ␠⥄ޔᛛⴚࠍᄖㇱߦᖱႎ⊒ାߒߚᤨߩലᨐ⊛ข⚵ ャㅍ↪ᯏེ 㔚᳇╬ 䈠䈱ઁㅧ 䈠䈱ઁ ⸘ 㪈 㪈㪋 㪈㪍 㪈 ߺᣇᴺߦߟߡޔᖱႎ⊒ାᚻᲑᲤߦౕ⊛ߦߘߩౝ 㪊㪉 ኈࠍ⸥ㅀߒߡ߽ࠄߞߚޔߡߞࠃߦߣߎࠆߔ߁ߘޕല ᨐ⊛ߥข⚵ߺᣇᴺߦߟߡߩౕ⊛ߥᖱႎ߇ᓧࠄࠇ ࠕࡦࠤ࠻࿁╵ડᬺߩዻᕈ㧔⸳┙ᤨᦼⷙޔᮨ㧕 ࠆ߆ࠄߢࠆޔߡߒߘޕ2.4 ߢㅀߴߚᚻ㗅ߣหߓࠃ 5) ߁ߦޔ࿁╵࠺࠲ߩᢥ┨ࠆߪ⺆ฏߦ߭ߣߟߛߌ ⸳┙ᤨᦼ ⾗ᧄ㊄ ᓥᬺຬᢙ ᄁ㜞 ජ ੱ ජ 㪈㪐㪍㪇 㪈㪍㪌㪃㪇㪎㪉 㪈㪇㪏 㪊㪃㪌㪊㪉㪃㪋㪌㪐 ⥄␠ᛛⴚࠍᄖㇱߦᖱႎ⊒ାߔࠆ႐วߩ⺖㗴 2.3 ߢㅀߴߚㅢࠅ␠⥄ޔᛛⴚࠍᄖㇱߦᖱႎ⊒ାߔ ޟዊߒࠍޠഀࠅᒰߡߚߩߎޕᬺߢߟߌߚޟዊ ߒޠ ␠⥄ޔߜࠊߥߔޔᛛⴚࠍᄖㇱߦᖱႎ⊒ାߒߚ ᤨߩലᨐ⊛ข⚵ߺᣇᴺߩᢙߪ 10 ⒳㘃ߢࠆޕ ࠗࡦ࠲ࡆࡘߩౝኈߣಽᨆᣇᴺ ੍⊛ࠕࡦࠤ࠻⺞ᩏߢߐࠇߚ⺖㗴ߦߟߡޔ ࠆ႐วߩ⺖㗴ߦߟߡߪޔ೨߽ߞߡ 2.3 (3)ߩ 1)߆ࠄ ߐࠄߦ⚦ߥ⍮ࠍᓧࠆߚߞࠃߦ࠻ࠗࠨࡉࠚ࠙ޔ 8)ߦߡ␜ߒߚ 8 ߟߩ⺖㗴ࠍ೨ߦ੍⊛ࠕࡦࠤ࠻ ߡ␠⥄ޔᛛⴚߩ߃ࠆൻߥߤߩᖱႎ⊒ାࠍⴕᛛⴚ ⺞ᩏ↪⚕ߦㆬᛯ⢇ߣߒߡ⸳ቯߒ⺖ࠆ߹ߪߡޔ㗴ࠍ ࡑࠤ࠹ࠖࡦࠣߦⓍᭂ⊛ߦขࠅ⚵ࠎߢࠆਛዊડᬺ ࿁╵⠪ߦㆬᛯߒߡ߽ࠄߞߚߒ߁ߎޔࠄ߇ߥߒ߆ߒޕ 3 ␠ࠍኻ⽎ߦࠗࡦ࠲ࡆࡘ⺞ᩏࠍታᣉߒߚ ߩߎޕ3 ߚㆬᛯ⢇ᣇᑼߩࠕࡦࠤ࠻ߩ႐วޔㆬᛯ⢇ߦߪߥ ␠ࠍࠗࡦ࠲ࡆࡘߩኻ⽎ߣߒߚℂ↱ߪ࠻ࠤࡦࠕޔ ⺖㗴߇ṳࠇߡߒ߹߁ෂ㒾ᕈ߇ࠆޔߢߎߘޕ2.3 (2) ߩ࿁╵ળ␠ߢࠆߎߣ␠⥄ޔߡߒߘޔᛛⴚᖱႎߩᄖ 8'0674'4'8+'90Q/CTEJ ㇱ⊒ାߩ⁁ߣᚑᨐߩࡌ࡞߇ޔ࿁╵ળ␠ߩਛߢᲧ 3 ߦ߅ߡޔฦ㗄⋡ߩᐔဋ୯ࠍߺࠆߣࡉࠚ࠙ޔ セ⊛㜞߆ߞߚߎߣޔ㐳ᤨ㑆ߩࠗࡦ࠲ࡆࡘข᧚ࠍᔟ ࠨࠗ࠻ߩ⁁ߩข⚵ߺᐲ߇ 4.55 ߣ৻⇟㜞ߊޔએਅޔ ߊฃߌࠇߡߊࠇߚߎߣߢࠆߩࡘࡆ࠲ࡦࠗޕᣇ ዷ␜ળࠢ࠾࡙ޔຠޔᛛⴚࡄࡦࡈޔ⺣ળޔቇળ ᴺߪࠊࠁࠆඨ᭴ㅧൻࠗࡦ࠲ࡆࡘ6)ߢࠆߥߔޕ ╬ޕߊ⛯ߣࡒࠦࠬࡑޔᚑᨐ߽࠙ࠚࡉࠨࠗ࠻߇ 4.03 ࠊߜ⺞ࡘࡆ࠲ࡦࠗޔᩏߦ߅ߡߚߕߨߚౝኈߪޔ ߣ৻⇟㜞ߊޔએਅࠢ࠾࡙ޔຠޔዷ␜ળޔᛛⴚࡄ ੍⊛ࠕࡦࠤ࠻⺞ᩏߩ⾰㗄⋡ߣห৻ߩ㗄⋡ࠍߚ ࡦࡈޔ⺣ળޔࡒࠦࠬࡑޔቇળ╬ߣ⛯ߊ ޕ3 ߩ⚿ ߕߨߚ߶߆ߪߢ࠻ࠤࡦࠕޔᗐቯߒߡߥ߆ߞߚ ᨐߪᰴߩࠃ߁ߦ⸃㉼ߢ߈ࠆߟߦ࠻ࠗࠨࡉࠚ࠙ߕ߹ޕ 㗄ߩᖱႎࠍᓧࠆߚߦ↱⥄ޔᗧ߽หᤨߦ᳞ࠆߎ ߡߪ߇࠻ࠗࠨࡉࠚ࠙ޔข⚵ߺߣᚑᨐߩਔᣇߢᦨ߽ ߣߣߒߚౕޕ⊛ߥ⾰㗄ߪએਅߢࠆޕ ࡌ࡞߇㜞৻ޕᣇߢޔߡߟߦ࠻ࠗࠨࡉࠚ࠙ޔข (1)ડᬺⷐ ⚵ߺߩ⁁ߩᐔဋ୯ߣᚑᨐߩᐔဋ୯ߣߩᏅࠍ t ᬌቯ (2)⥄␠ᛛⴚߩᄖㇱ߳ߩᖱႎ⊒ାߩ⁁ ߒߚߣߎࠈߩߘޔᏅ߇ᗧߦᄢ߈㧔ਔ 8㧕 ޔ ߎߩ⾰ߢߪߣߎࠆߨߕߚ߽✲⚻ߚߞ⥋ߦ⁁ޔ 9)ߣ߽ߦ 1%᳓Ḱࡌ࡞ޕ 㧕 ߇ߣߎߩߎޕᗧߔࠆߩߪޔ ߦߒߚޕ ᰴߩ 2 ߟߢࠆߦ৻╙ޕਛዊડᬺߪ␠⥄ޔᛛⴚᖱႎ (3)⥄␠ᛛⴚߩᄖㇱ߳ߩᖱႎ⊒ାߦࠃࠆᚑᨐ㧔㧩ᣂⷙ ߩᄖㇱ⊒ାᚻᴺߣߒߡ߽ᦨࠍ࠻ࠗࠨࡉࠚ࠙ޔ㊀ⷐⷞ 㘈ቴߩត⚝ޔ㐿ᜏ㧕 ߒߡࠆߎߣߢࠆ╙ޕੑߦޔᚑᨐ߇ข⚵ߺᐲว (4)⥄␠ᛛⴚࠍᄖㇱ߳ᖱႎ⊒ାߔࠆ႐วߩ⺖㗴㧔㔍ߒ ߦᲧセߒߡᗧߦᢙ୯߇ૐߎߣߢࠆߣߎߩߎޕ ߎߣ㧕 ߪᚑᨐࠍߍߦߊߣ߁ߎߣࠍᗧߔࠆࡉࠚ࠙ޕ (5)⥄␠ᛛⴚࠍᄖㇱ߳ᖱႎ⊒ାߔࠆ႐วߩലᨐ⊛ข ࠨࠗ࠻ߩᚑᨐࠍߍߦߊℂ↱ߪߩ࠻ࠗࠨࡉࠚ࠙ޔ ⚵ߺᣇᴺ ㆇ༡ߦ߅ߡᄙߊߩ⺖㗴ࠍᛴ߃ߡࠆߚߣߺࠄࠇ (6)⸥એᄖߩ⥄↱ᗧ ࠆ࠻ࠤࡦࠕޔߪߡߟߦߣߎߩߎޕ߮ࠗࡦ࠲ࡆ ࡘ⺞ᩏߢౕ⊛ߥ࿁╵ࠍᓧߡࠆߩߢᓟㅀߒߚޕ ᰴߦዷ␜ળߦߟߡߪޔข⚵ߺߣᚑᨐߩਔᣇߢ࠙ࠚ ੍⊛ࠕࡦࠤ࠻⺞ᩏ⚿ᨐ ࡉࠨࠗ࠻ߦᰴߢࡌ࡞߇㜞߇ࠇߎޕᗧߔࠆߎ 3 ߪ੍ޔ⊛ࠕࡦࠤ࠻࿁╵ડᬺߩ⥄␠ᛛⴚᖱ ߣߪޔਛዊડᬺߦߣߞߡዷ␜ળߪߘࠇߥࠅߩᖱႎ⊒ ႎߩᄖㇱ⊒ାᚻᲑߦߟߡߩ⁁ޔข⚵ߺᐲวߣᚑ ାߩᚻᲑߣߒߡ㊀ⷐⷞߐࠇߡࠆߎߣߢࠆߒߘޕ ᨐࠍ߹ߣߚ߽ߩߢࠆ ޕ3 ߦ߅ߌࠆฦᚻᲑߩ ߡޔข⚵ߺߩ⁁ߣᚑᨐߩᏅߪਔ ޔߣ߽ߦ⛔ ⁁ߩ୯ߦߟߡ৻ޔర㈩⟎ಽᢔಽᨆࠍⴕߞߚߣߎ ⸘⊛ߥᗧᏅߪࠄࠇߕޔዷ␜ળߪข⚵ߺᐲว ࠈޔ ฦᚻᲑ㑆ߦ߅ߡޔ ⁁ߩᐔဋ୯ߦߪᗧᏅ 㧔1% ߦᲧߒߚᚑᨐࠍߍ߁ࠆߎߣ߇ಽ߆ࠆޔߚ߹ޕዷ ᳓Ḱ㧕߇ࠄࠇߚޔߚ߹ޕᚑᨐߩᐔဋ୯ߦߟߡ ␜ળߦ⛯ߡޔᖱႎ⊒ାߩᚻᲑߣߒߡ㊀ⷐⷞߐࠇߡ ߽ห᭽ߢޔᗧᏅ㧔1%᳓Ḱ㧕߇ߞߚޔߡߞ߇ߚߒޕ ࠆߩ߇ࠢ࠾࡙ޔຠߣᛛⴚࡄࡦࡈߛ߇ޔᛛⴚࡄ ฦᚻᲑߩ⁁ߩᐔဋ୯ߡߒߘޔᚑᨐߩᐔဋ୯ߩ㆑ ࡦࡈߦߟߡߪข⚵ߺᐲวߣᲧߴߡޔᚑᨐߩ߶߁ ߪߘࠇߙࠇὼߣߪ߃ߕޔࠄ߆ߩℂ↱߇ሽߔ ߇ࡌ࡞߇㜞ߊߩߘޔᏅߪ ߩߺ⛔⸘⊛ᗧᐲ߽ ࠆߣ߃ࠆޕ ࠄࠇࠆߩߘޕᗧߪޔᛛⴚࡄࡦࡈߦߟߡߪޔ ᵈജߒߚಽએߩᚑᨐ߇ᓧࠄࠇࠆߣᗵߓߡࠆߎߣ ⥄␠ᛛⴚᖱႎߩᄖㇱ⊒ାᚻᲑ 7) ߢࠆࠢ࠾࡙ޕຠߦߟߡߪ⁁ߣᚑᨐߩᏅߦ ᚻᴺ 䉡䉢䊑䉰䉟䊃 ⛔⸘⊛ߥᗧᏅߪࠄࠇߥ߆ߞߚޔߚ߹ޕ⺣ળ ᐔဋ୯䋨⁁䋩 㪋㪅㪌㪌 㪋㪅㪇㪊 㪇㪅㪌㪉 ᐔဋ୯䋨ᚑᨐ䋩 ᐔဋ䈱Ꮕ ᬌቯ⚿ᨐ ᚻᴺ ᐔဋ୯䋨⁁䋩 ᐔဋ୯䋨ᚑᨐ䋩 ᐔဋ䈱Ꮕ ᬌቯ⚿ᨐ ዷ␜ળ 㪊㪅㪌㪏 㪊㪅㪌㪌 㪇㪅㪇㪊 ⺣ળ 㪊㪅㪈㪇 㪉㪅㪎㪈 㪇㪅㪊㪐 䊙䉴䉮䊚 ᛛⴚ䊌䊮䊐 䍳䍤䍎䍖ຠ 㪉㪅㪋㪌 㪉㪅㪎㪈 㪄㪇㪅㪉㪍 㪊㪅㪈㪍 㪊㪅㪋㪉 㪄㪇㪅㪉㪍 ߢᗧᏅ㧕߇⛘ޔኻ୯ࡌ࡞ߢߪ㜞ߊߥޔ߅ߥޕ ቇળ╬ߣ⁁ߪߡߟߦࡒࠦࠬࡑޔᚑᨐߩਔᣇߢޔ 㪁 㪁㪁ਔ䇮㪁㪁 ቇળ╬ 㪉㪅㪌㪉 㪉㪅㪊㪐 㪇㪅㪈㪊 ߪޔ ⁁ߩᐔဋ୯߇ᚑᨐߩߘࠇࠃࠅ߽߿߿ᄢ߈ 㧔 㪊㪅㪋㪏 㪊㪅㪍㪈 㪄㪇㪅㪈㪊 㪁 ᖱႎ⊒ାߦ㑐ߔࠆࡌ࡞ߪ㜞ߊߥߊߣ⁁ޔߚ߹ޔ ᚑᨐߩᏅߦ⛔⸘⊛ߥᗧᏅߪߥ߆ߞߚޕ ᰴߦ␠⥄ޔᛛⴚᖱႎߩᄖㇱ⊒ାߦ߅ߌࠆ⺖㗴ߦߟ ߡߩࠕࡦࠤ࠻࿁╵ߩౝኈࠍ߽ߣߦ⸥ޔㅀ࠺࠲ 㧔ᵈ㧕**1%᳓Ḱᗧ*ޔ5%᳓ḰᗧޕᐔဋߩᏅߣߪ ࠍࠞ࠹ࠧᲤߦᢛℂߒߚ߽ߩ߇ 4 ߢࠆޕᣢㅀ ᐔဋ୯㧔⁁㧕ߣᐔဋ୯㧔ᚑᨐ㧕ߩᏅߢࠆޕ ߒߚࠃ߁ߦ੍ߣ߽ߣ߽ޔ⊛ࠕࡦࠤ࠻↪⚕ߦㆬᛯ 8'0674'4'8+'90Q/CTEJ ⥄␠ᛛⴚᖱႎߩᄖㇱ⊒ାߦ߅ߌࠆ⺖㗴 10) ߩὐߪᧄ⺰ᢥߢ⸳ቯߒߚ㗴ߩㅢࠅߣߥߞߚޕᰴߦ 㧔න㧕࿁╵⠪ߩᜰ៰ᢙ ౝኈ 㽲ᮨ୮䊥䉴䉪 䋨┹วડᬺ䈮䉋䉎ᮨ୮䍶䍛䍖䋩 䋨ㅧ⸳䊶Ꮏ⒟䉕ᮨ୮䈘䉏䉎䍶䍛䍖䋩 㽳⥄␠ᛛⴚ䈱⺑䈏࿎㔍 㽴㘈ቴ䊶ขᒁవ䈱ᖱႎ䉕ṳᵨ䈜䉎䍶䍛䍖 㽵⚵❱⊛㗴 䋨⚵❱⊛ኻᔕ䈏䈪䈐䈩䈇䈭䈇䋩 䋨ᜂᒰ䍜䍖䍚䍌䍻䈏䈭䈇䋩 䋨㘈ቴ䈻䈱ኻᔕਇ⿷䋩 㽶ຠ䊶ᛛⴚ䈱ਇචಽ䈘 䋨⊒ା䈜䉎ਛり䈏ਇචಽ䋩 䋨⥄␠䍪䍼䍵䍻䍢䍼ຠ䈭䈒㐿ਇㆡ䋩 䋨⊒ା䈪䈐䉎ᛛⴚ䈏䈭䈇䋩 㽷⾌↪ኻലᨐ 䋨ലᨐ䈏ዋ䈭䈇䋩 䋨䉮䉴䊃䈏䈎䈎䉎䋩 㽸ෳട䊶⚻㛎䈱ዋ䈭䈘 䋨䈠䉅䈠䉅ෳട䈚䈩䈇䈭䈇䋩 䋨䍨䍽䍻䍪䉇䍳䍤䍎䍖ຠ䉕䈦䈩䈇䈭䈇䋩 䋨⊒⚻㛎䈏䈭䈇䋩 㽹㘈ቴ䈏㒢ቯ⊛ ว⸘ ⸘ 㪈㪇㪏 㩿㪎㪊㪀 㩿㪊㪌㪀 㪍㪎 㪌㪊 㪋㪎 㩿㪊㪎㪀 㩿㪍㪀 㩿㪋㪀 㪋㪋 㩿㪏㪀 㩿㪊㪋㪀 㩿㪉㪀 㪋㪉 㩿㪈㪉㪀 㩿㪊㪇㪀 㪉㪏 㩿㪈㪍㪀 㩿㪎㪀 㩿㪌㪀 㪉㪉 㪋㪈㪈 ᭴ᚑᲧ 㪉㪍㪅㪊㩼 ᄙ⺖㗴ߪ ␠⥄ޟᛛⴚߩ⺑߇࿎㔍ߥߎߣޠ ߢࠆޕ ߎߩ⺖㗴ߪ࠴࠶࠾ޔಽ㊁ࠍਛᔃߣߔࠆ BtoB ขᒁߩ ᄙਛዊડᬺߦߣߞߡ␠⥄ޔᛛⴚࠍ࠙ࠚࡉࠨࠗ࠻߿ ዷ␜ળ╬ߢߦ␠ઁޔಽ߆ࠅᤃߊ⺑ߔࠆߎߣ߇㔍ߒ 㪈㪍㪅㪊㩼 㪈㪉㪅㪐㩼 㪈㪈㪅㪋㩼 ߆ࠄߢࠆޔߡߒߘޕ ޟ㘈ቴขᒁవߩᖱႎࠍṳᵨ ߔࠆࠬࠢޔ߇ޠᲧセ⊛ᄙߣ߁ߎߣߢࠆߎޕ ߎߢ߽ BtoB ขᒁߩᄙਛዊડᬺߩ․ᓽ߇ࠃߊࠇ ߡࠆޕਛዊડᬺߦߣߞߡߪ⥄␠ߩຠ߇㘈ቴะߌ ߩㇱຠ߇ߣߎࠆߢ╬᧚⚛ޔᄙߊ߹ߩߘࠍࠄࠇߘޔ 㪈㪇㪅㪎㩼 ߹㐿ߔࠆߣޔ㘈ቴߩ⒁ඞᖱႎߦ㑐ࠊࠆߎߣ߽ࠅ ᓧࠆ߆ࠄߢࠆޔߡ⛯ޕ ⊛❱⚵ޟ㗴ߎޕߊ⛯߇ޠ ࠇߪߥ⊛❱⚵ޟኻᔕ߇ߢ߈ߡߥޟ߿ߣߎޠᜂᒰ 㪈㪇㪅㪉㩼 ࡚ࠢࠪࡦ߇ߥޕࠆߢߤߥߣߎޠਛዊડᬺߪޔ ᛛⴚࡑࠤ࠹ࠖࡦࠣࠍ▤ロߔࠆㇱ㐷߇ਇචಽߥߎߣ 㪍㪅㪏㩼 ߇ᄙࠍ࠻ࠗࠨࡉࠚ࠙ޔ߫߃ޕలታߐߖߡ߽ࠨޔ ࠗ࠻ߩᦝᣂࠍᜂᒰߔࠆ␠ຬ߇ਇߢߞߚࠅ ޔᚻ 㑆ߢᦝᣂᬺࠍߒߡߚࠅߔࠆ႐ว߇ᄙ࠻ࠗࠨޕ 㪌㪅㪋㩼 㪈㪇㪇㩼 ߆ࠄวߖ߇᧪ߚߣߒߡ߽␠ޔౝߢᣂⷙ㘈ቴߦㄦㅦ ߦኻᔕߔࠆ߇ߢ߈ߡߥ߽ߩߣߺࠄࠇࠆߘޕ ߒߡޔ ޟຠᛛⴚߩਇචಽߐ⺖߽ޠ㗴ߢࠆޕਛり ⢇ߣߒߡ⸳ቯߒߡߚ⺖㗴㗄⋡ߪᰴߩ 8 ⒳㘃ߢࠆޕ ߣߒߡߪ࠼ࡦࡉ␠⥄ޟຠߥߊ㐿ਇㆡޠ ޔ ⊒ޟା ߔߥࠊߜޔ1)┹วડᬺߦࠃࠆᮨ୮ࠬࠢޔ2)ㅧ⸳ ߔࠆਛり߇ਇචಽ࠶࠾߽ࠇߎޕࠆࠇࠄߍ߇ߤߥޠ Ꮏ⒟ࠍᮨ୮ߐࠇࠆࠬࠢޔ3)㘈ቴขᒁవߩᖱ ࠴ಽ㊁ߢߩ BtoB ขᒁߦ㑐ଥߒߡࠆޔߡߒߘޕ ⾌ޟ ႎࠍṳᵨߔࠆࠬࠢޔ4)⥄␠ᛛⴚߩ⺑߇࿎㔍ޔ5) ↪ኻലᨐޟ߿ޠෳട⚻㛎ߩዋߥߐ⺖߇ޠ㗴ߣߥߞ ⥄␠ࡉࡦ࠼ຠߥߊ㐿ਇㆡޔ6)ࠦࠬ࠻߇߆߆ࠆ ߡࠆޕᵈ⋡ߐࠇࠆߩߪޟ㘈ቴ߇㒢ቯ⊛⺖߁ߣޠ 7)ᜂᒰ࡚ࠢࠪࡦ߇ߥޔ8)⚵❱⊛ኻᔕ߇ߢ߈ߡ 㗴ߢࠆ߽ࠇߎޕਛዊડᬺ߇ BtoB ขᒁࠍਥߣߒ ߥߦࠄࠇߎޕࠆߢޔട߃ߡ⸥↱⥄ޔㅀᰣߦነߖ ߡࠆߎߣ߆ࠄߡߊࠆ⺖㗴ߢࠆޕㇱຠ╬᧚⚛ޔ ࠄࠇߚᢥ┨߿⺆ฏࠍᢛℂߒ⺖ޔ㗴ߣߒߡㅜޔ ߇․ᱶߥߚޔ㘈ቴ߇㒢ࠄࠇߡࠆߣ⼂ߒߡࠆ ߒߚ߽ߩ߇ᰴߩ 8 ⒳㘃ߢࠆޔߜࠊߥߔޕ1)⊒ାߔ ߣߺࠄࠇࠆޕ ࠆਛり߇ਇචಽޔ2)⊒ାߢ߈ࠆᛛⴚ߇ߥޔ3)㘈ቴ ⛯ߡ࠻ࠤࡦࠕޔ࿁╵ߩౝኈߦၮߠߡޔᮮゲ ߳ߩኻᔕਇ⿷ޔ4)㘈ቴ߇㒢ቯ⊛ޔ5)ലᨐ߇ዋߥޔ ߦᖱႎ⊒ାߩᚻᲑࠍ⟎߈❑ޔゲߦ⥄␠ᛛⴚᖱႎߩᄖ 6)ߘ߽ߘ߽㧔ዷ␜ળ╬ߦ㧕ෳടߒߡߥޔ7)ࡄࡦ ㇱ⊒ାߦ߅ߌࠆലᨐ⊛ข⚵ߺᚻᴺࠍᢛℂߒߚߩ߇ ࡈ߿࡙࠾ࠢຠࠍߞߡߥޔ8)㧔ࡑࠬࠦࡒߦ㧕 5 ߢࠆޕ࿁╵⸥ㅀ࠺࠲ߩᢥ┨ࠆߪ⺆ฏߩ߭ ⊒⚻㛎߇ߥ ࠅ߹ߟޕࠆߢޔ4 ߩ⺖㗴ߪ 2 ߟ ߣߟߦኻߒߡㆡಾߥޟዊߒߌߛߟߣ߭ࠍޠഀࠅ ߩࠣ࡞ࡊ߆ࠄᚑࠅ┙ߟޕ1 ߟߩࠣ࡞ࡊߪ೨ߦ ᒰߡߡ ࠍࠄࠇߘޔ5 ߩ❑ゲߩ㗄⋡ߣߒߡࠆߎޕ ࠕࡦࠤ࠻↪⚕ߦㆬᛯ⢇ߣߒߡ⸳ቯߒߚ⺖㗴ߣߒߡ ࠇࠄߩޟዊߒߩޠഀࠅᒰߡᣇߪ⸥ޔㅀ࠺࠲ࠍ ߩ 8 ⒳㘃ߩ⺖㗴ߢࠆ ߁߽ޕ1 ߟߩࠣ࡞ࡊߪ⥄↱ ੑ㊀ࠞ࠙ࡦ࠻ߒߥࠃ߁ߦߩࠇߙࠇߘޔ࿁╵࠺࠲ ⸥ㅀᰣߦ࿁╵ߐࠇߚ⸥ㅀ࠺࠲ࠍ⾰⊛࠺࠲ಽᨆߩ ߩᢥ┨ࠆߪ⺆ฏߩ߭ߣߟߦኻߒߡㆡಾߥޟዊ ᚻᴺߢᢛℂߒߚ 8 ⒳㘃ߩ⺖㗴ߢࠆߡߒ߁ߎޕว⸘ ߒߌߛߟߣ߭ࠍޠഀࠅᒰߡߡࠆ ޕ5 ߦ㑐ߒߡ 16 ⒳㘃ߩ⺖㗴ࠍߒ ࠍࠄࠇߘޔ8 ߟߩࠞ࠹ࠧ ߪߎࠇࠄߩޟዊߒࠍޠࠆᔨߩࠞ࠹ࠧ ߦಽ㘃ߒߚ߽ߩ߇ 4 ߢࠆޕ ฬߪઃਈߒߡߥޕ 4 ߆ࠄಽ߆ࠆࠃ߁ߦ߽ᦨޔᄙ⺖㗴ߪޔ ┹ޟว 5 ߦࠃࠇ߫ޔ ⥄␠ᛛⴚᖱႎߩᄖㇱ⊒ାߦ߅ߡޔ ડᬺߦࠃࠆᮨ୮ࠬࠢޟߣޠㅧ⸳Ꮏ⒟ࠍᮨ୮ ലᨐ⊛ߥข⚵ߺᣇᴺߦ㑐ߔࠆᜰ៰ᢙ߇ᄙ⊒ାᚻᲑ ߐࠇࠆࠬࠢߢޠ᭴ᚑߐࠇࠆᮨ୮ࠬࠢߢࠆߎޕ ߪߣ࠻ࠗࠨࡉࠚ࠙ޔዷ␜ળߢࠆޔߡߒߘޕข⚵ߺ 8'0674'4'8+'90Q/CTEJ ⥄␠ᛛⴚᖱႎߩᄖㇱ⊒ାߦ߅ߌࠆലᨐ⊛ข⚵ߺ ߣߒߡ1 ంߢߞߚᄁࠍ10 ߩ10 ంߦߔࠆ ᣇᴺ 11) ߎߣߦߒߚޕᄁࠍჇ߿ߔᣇᴺߪੱຬࠍჇ߿ߔߎߣ 㧔න㧕࿁╵⠪ߩᜰ៰ᢙ 䍑䍈䍪䍼 ዷ␜ળ ⺣ળ ቇળ╬ 䍭䍛䍘䍮 ᛛⴚ䍨䍻䍪 䍳䍤䍎䍖ຠ ⸘ ౝኈలታ䊶㘈ቴ䊐䉤䊨䊷 ᵈ⋡䈘䉏䉎ౝኈ 㗴⸃ဳឭ᩺ ዷ␜ળ䈱⛉䉍ㄟ䉂 Ⓧᭂ⊛䈮ෳട䊶ข䉍⚵䉂 ᬺ⇇䈮ነⓂ Ⓧᭂ⊛䈮㈩Ꮣ ຠ⚫ ⥄␠એᄖ䈱ᛛⴚ⚫ ⥄␠⁛⥄ᛛⴚ䊶ຠ ⸘ 7 2 1 10 2 1 1 2 - - 2 6 2 1 1 2 0 2 1 1 4 - 9 3 2 2 3 1 2 1 1 4 4 4 28 ߢߪߥߊޔ ઃടଔ୯ࠍ㜞ࠆᣇᴺࠍណࠆߎߣߦߒߚޕ ߘߩᓟࠆޔኾ㐷ኅߣળޔㅧᬺߪ࠙ࠚࡉࠨ ࠗ࠻ߢᖱႎ⊒ାߔࠆߎߣ߇ᔅⷐߢࠆߎߣࠍ⍮ߞߚޕ ᒰᤨߩᒰ␠ߩ࠙ࠚࡉࠨࠗ࠻ߪචಽߢߥ߆ߞߚߎߘޕ ߢ࠙ࠚࡉࠨࠗ࠻᭴▽ߩ⻠ᐳࠍฃߌߚߣߎࠈޔ ޟാ᳇ ࠍߒߡᖱႎ⊒ାߒࠃ߁ࡠࠬߥ࡞ࡊࡦࠪ߁ߣޠ ࠟࡦ߇ශ⽎⊛ߛߞߚߣ߁࡞ࠨࡦࠦࠆޔߦࠄߐޕ ࠲ࡦ࠻߆ࠄߩ࠷ࡦ࠹ࡦࠦޔᢙ߇㊀ⷐߛߣࠊࠇߚޕ ߘߎߢޔ100 タߖࠆߎߣࠍ⋡⊛ߦ㘈ቴ߇࿎ߞߡ ࠆߎߣࠍ⸃ߔࠆࠍタߖࠆߎߣߦߒࡉࠚ࠙ޔ ࠨࠗ࠻ࠍ࠾ࡘࠕ࡞ߒߚ ߡߒ߁ߎޕ2000 ᐕߋࠄ ߆ࠄᖱႎ⊒ାߔࠆࠃ߁ߦߥߞߚߪ࠻ࠗࠨࡉࠚ࠙ޕ ᣇᴺߩౝኈࠍߺࠆߣ⊒ޔାᖱႎࠍޟౝኈࠍలታߐߖ 1 ᣣ 1 ᣂߒ߽ߩࠍߘ߁ߣ⠨߃ߚޕᖱႎ⊒ା ߡ㘈ቴࠍࡈࠜࡠߔࠆޠ ߎߣ߿ޔ ޟᵈ⋡ߐࠇࠆౝኈޠ ޔ ࠍᏱߦߒ⛯ߌߡࠆߎߣ߇ᄢߥߩߢߪߕ߹ޔ ޟ㗴⸃ဳឭ᩺߇ߣߎࠆߔߣޠലᨐ⊛ߢࠆߎߣ ࠍߔߎߣߦߒߚޕᒰೋߪࡎࡓࡍࠫࡆ࡞࠳ߩ ߇ಽ߆ࠆߪࠇߎޕ㘈ቴߩ┙႐ߢᔅⷐߥౝኈࠍ⊒ାߔ ᛒ߇㕙ୟߛߞߚ߇߽ࡊࠗ࠲ࠣࡠࡉߪޔߡ߈ߚ ࠆߎߣߩ㊀ⷐᕈࠍ␜ߒߡࠆޕ ․ߦޔ 㘈ቴ߇ᵈ⋡ߒޔ ߩߢ◲ޔනߦ߇ߖࠆࠃ߁ߦߥߞߚࠨࡉࠚ࠙ޕ 㘈ቴߩ㗴ࠍ⸃ߔࠆឭ᩺ࠍౝኈࠍ⊒ାߔࠆߎ ࠗ࠻ࠍᦨೋߪᦝޔᣂߒߡߥ߆ߞߚޔߒ߆ߒޕᜂᒰ ߣߩ㊀ⷐᕈࠍ␜ߒߡࠆޔߚ߹ޕ ⥄⁛␠⥄ޟᛛⴚ ⠪ࠍ⟎ߊࠃ߁ߦߒߡㆇ༡ࠍ␠ౝߢ߿ࠆࠃ߁ߦߒߚޕ ຠ߽⊒ߩޠലᨐ߇ࠆޕ ␠㐳߇ࡉࡠࠣࠍᦠߊߩ߇ߪ߿ࠅߩᤨઍߦߥߞߚߩߢޔ ߐߡ੍ޔ⊛ࠕࡦࠤ࠻⺞ᩏ߆ࠄߢ߈ߚ⺰ὐ ࡔ࡞ࡑࠟࠫࡦ߽ߔࠆࠃ߁ߦߒߚࡑ࡞ࡔߪߢޕ ߪᰴߩࠃ߁ߦᢛℂߢ߈ࠆߣ࠻ࠗࠨࡉࠚ࠙ߦ৻╙ޕዷ ࠟࠫࡦߪ 200 ภ߹ߢߦߥࠅޔวߖ߇ߞߚߣߎࠈ ␜ળ߇ޔᛛⴚࡑࠤ࠹ࠖࡦࠣߩⷰὐ߆ࠄലᨐ߇ࠆ ߦࡔ࡞ࡑࠟࠫࡦࠍㅍࠆߥߤ࠙ࠚࡉࠨࠗ࠻࡞ࡔޔ ߎߣߢࠆ╙ޕੑߪޔᛛⴚࡑࠤ࠹ࠖࡦࠣߩ⺖㗴ߣ ࡑࠟࠫࡦޕࠆߡߖߐࠢࡦࠍࠣࡠࡉޔળຬߩࡉ ߒߡޔᮨ୮ࠬࠢ߿⥄␠ᛛⴚߩ⺑࿎㔍ᕈ⊛❱⚵ޔ ࡠࠣߦ߽ᦠߊࠃ߁ߦߥߞߚޕᒰ␠ోߢ 5 ߟߩࡉࡠ 㗴ߥߤ߇หᤨߦሽߔࠆߎߣߢࠆ⊒ߩࠄࠇߎޕ ࠣ߇ࠆࠍࠢࡦޕᒛࠇ߫ࡎࡓࡍࠫߩଔ୯߽ 㗄߇ਛዊડᬺߩ࠙ࠚࡉࠨࠗ࠻ߦࠃࠆᛛⴚࡑࠤ ߇ࠆߣ⼂ߒߡࠆޕ ࠹ࠖࡦࠣߦ߅ߡߤࠎߥᗧࠍᜬߟߩ߆ࠍ⏕ߔࠆ ᖱႎ⊒ାߩᚑᨐߪࠢ࠶࡚ࠪࡦࡑޔ೨ߩߎߣߛ ᔅⷐ߇ࠆ⺞࠻ࠤࡦࠕޔߢߎߘޕᩏߦᔕߓߚਛዊ ߇ޔᄁ߇৻ᤨߪ 3 ߦߥߞߚߎߣߢࠆ ޕ100 ડᬺߦ߅ߡ࠙ࠚࡉࠨࠗ࠻ࠍⓍᭂ⊛ߦᵴ↪ߒߡᛛⴚ ઙߩวࠊߖ߇ߊࠆࠃ߁ߦߥߞߚޕᣂⷙ㘈ቴߪ࠙ ࡑࠤ࠹ࠖࡦࠣࠍታᣉߒߡࠆ 3 ␠ߦኻߒߡࠗࡦ࠲ ࠚࡉࠨࠗ࠻⚻↱߇߶ߣࠎߤߢࠆޔߒߛߚޕSEO ࡆࡘ⺞ᩏࠍⴕߞߚޕ 㧔Search Engine Optimization㧕ኻ╷ߪߖߕޔᢱ ᐢ๔ߢߞߡࠆޕಽ߆ࠆੱߦߒ߆ߖߥࠃ߁ߥ ࠗࡦ࠲ࡆࡘ⺞ᩏ⚿ᨐ ․ᱶᖱႎࠍߔߎߣ߇ᄙࠗࠨࡉࠚ࠙ޔ߃ߪߣޕ ࠻ߩࡠࠣ⸃ᨆߩᔅⷐᕈߪᗵߓߡࠆࡉࠚ࠙ޔ߅ߥޕ ᴦㇱ㔚ᯏᩣᑼળ␠ 12) ࠨࠗ࠻ߦߪ㘈ቴߩ⒁ኒᖱႎߦ㑐ࠊࠆߩߢ㘈ቴ߇⸳⸘ ᒰ␠ߪ↥ᬺ↪․ᱶᄌེࡔࠞߢࠆ㧔ᧄ␠㧦 ߒߚຠߪߐߥޕ ߘࠇએᄖߩ߽ߩߪߒߡࠆޕ ᄢ㒋Ꮢޔ1964 ᐕ⸳┙ᧄ⾗ޔ㊄ 1 ජਁޔᓥᬺຬ 30 ߹ߚߦ⸵․ޔ㑐ㅪߔࠆ߽ߩߪߐߥޕ ੱ㧕 ޕᒰ␠␠㐳ߩᴦㇱஜ᳁ߪޔవઍߩᓟࠍ⛮ߢ߆ࠄ ࠙ࠚࡉࠨࠗ࠻ߢᄢߥߎߣߪޔᵈᢥࠍฃߌߚᓟߩ 10 ᐕ⚻ߞߡ␠ޔౝീᒝળࠍᆎࠆࠃ߁ߦߥߞߚߘޕ ኻᔕߢࠆޕᒰ␠ߦวߞߚ㘈ቴߛߌㆬ߱࠲ࡇޕ ߩਛߢ ߪߦߚߩࠅߊߠߩ߽ޔISO ࠍขᓧߒߡຠ⾰ ߇ߟߊߩߢ⽼ଦ߇ࠄߥޕ100 ઙߩวࠊߖ ࠍ▤ℂߔࠆߎߣ߇ᔅⷐߣ⠨߃ߚޕISO9001 ߪ⚻༡ℂ ߩ߁ߜ 5~7 ઙߩ߇ขࠇࠆ߇ޔⓍ߽ࠅࠍߔߛ ᔨߩߤߥࡦ࡚ࠫࡆޔᢛࠍⷐ᳞ߔࠆߩߢࡦ࡚ࠫࡆޔ ߌߦߥߞߡߚޕ ߘࠇߢߪ༡ᬺᵴേߣߪ߃ߥ߇ޔ 8'0674'4'8+'90Q/CTEJ ߆ߣߞߡో࿖ߦ༡ᬺࡑࡦࠍᵷ㆜ߔࠆߎߣ߽ߢ߈ߥ ߣࠄ߆࠻ࠗࠨߦߋߔ߽ߡߞߪࠬࠢࠕޔߡⴕߞ ߡߖޔߢߎߘޕਥⷐㇺᏒߦߪ༡ᬺࡑࡦߪ⸰ߢ ߡߒ߹߁ઙᢙ߇ᄙߎߣ߇ಽ߆ߞߚߢߎߘޕ㐳ߊࠨ ߈ࠆࠃ߁ߦߔࠆߚޔ༡ᬺੱຬࠍ 4~5 ฬჇ߿ߒߚޕ ࠗ࠻ߦṛߒߡ߽ࠄ߃ࠆᣇᴺࠍ⠨߃ߚⷡⷞߪ⺰⚿ޕ ⸰ߔࠆߣᚑ⚂₸߇㜞߹ࠆޕ ߦ⸷߃ࠆߣ߁ߎߣߛߞߚౕޕ⊛ߦߪޔᒰ␠߇ᓧ ᒰ␠ຠߪࠞࠬ࠲ࡑࠗ࠭ߥߩߢଔᩰߪ㜞߇ޔᒰ ᗧߣߔࠆಾ⎇ޔടᎿߒߚຠ㧔ㇱຠ㧕ߩࠨࡦࡊ ␠ߩઃടଔ୯ߪ㗴⸃⢻ജߢࠆౕޕ⊛ߦߪ⚊ ࡞౮⌀ࠍࠨࠗ࠻ߦឝタߔࠆߎߣߢࠆޔߚ߹ޕᒰ␠ ᦼߩޟᣧߐޕࠆߢޠᣧߎߣࠍࠆ߃ޟൻߚߒޠ ߩ࠙ࠚࡉࠨࠗ࠻ߢ㘈ቴ߇ࠃߊߡࠆߣߎࠈߪޔട ߆ߞߚߩߢޔ ․ޟᕆࠨࡆࠬޠ ࠍߪߓߚޕ ߘߩߚޔ Ꮏຠߩ౮⌀ߩઁߦടᎿᛛⴚߩ⺑ᢥߢࠅޔ㘈ቴ ↢↥▤ℂ࠰ࡈ࠻ࠍዉߔࠆߥߤߒߡ↢↥Ꮏ⒟ߩࡏ࠻ ߪ᧚ᢱ․ᕈߦ࿎ߞߡࠆߣ߁ߎߣ߇ಽ߆ߞߚߘޕ ࡞ࡀ࠶ࠢࠍ⸃ᶖߒߚࠆ߃ޟࠍߐࠃߩߘޕൻߚߒޠ ߎߢ᧚ᢱ․ᕈߦኻᔕߒߚౝኈࠍ⋓ࠅㄟߎߣߦߒߚ ߣߩᗧ࿑߆ࠄޔ ޟ㘈ቴߩჿޠ ࠍౠሶߦߒߡ㘈ቴߦ㈩ ߣߎࠈޔ ᒁ߈ว߇ߊࠆࠃ߁ߦߥߞߚޕ ߎߩࠃ߁ߦޔ Ꮣߔࠆߎߣߦߒߚߢߩߥࠅ߆߫ߚߓߪޕᚑᨐߪߎ 㘈ቴ߇࿎ߞߡࠆߎߣߩឭ᩺߇ᄢߢࠅ᧚ޔᢱࠍ ࠇ߆ࠄߛ߇ߗߥޔᒰ␠ࠍㆬࠎߛ߆ࠍ╙ਃ⠪ߩ┙႐߆ ᄌ߃ࠆߎߣ߽ߡឭ᩺ࠍߒߡࠆޔ߫߃ޕ⠴ᾲ ࠄᦠߡ߽ࠄޔዷ␜ળߥߤߢ㈩Ꮣߒߪߓߚ߹ޕ ᕈߦ㗴ߩࠆ᮸⢽ㇱຠࠍࡒ࠶ࠢࠬടᎿㇱຠߦ ߚߪߢ߹ޔᄁࠆߛߌߛߞߚ߇ޔẜ⊛ߥ࠾࠭ߣ ᦧ߃ࠆߎߣ߿ޔഀࠇ߿ߔࠫ࡞ࠦ࠾ࠕㇱຠࠍ࠲ࡦࠣ ߒߡࡦ࠲࡞߽ࠆߎߣ߇ಽ߆ߞߚ࠲ࡦߢߎߘޕ ࠬ࠹ࡦടᎿㇱຠߦᦧ߃ࠆߎߣߥߤࠍឭ᩺ߒߡࠆޕ ࡞ࠍᣂߚߥࠨࡆࠬߣߒߡᆎߚޕ 㘈ቴ߇ᦼᓙߒߡࠆౕ⊛ߥ↪ㅜࠨޔ߽࠭࠾ޔ ዷ␜ળߪ߹ߢዷߒߡߥ߆ߞߚ߇ᦨޔㄭߪߓ ࠗ࠻⸰⠪ߩಽᨆࠍߔࠆߣಽ߆ࠆޕ1 ߆ߢ 500㨪 ߡዷߒߚޕᄢᚻࡔࠞ߆ࠄߩ⍮ฬᐲ߇චಽߢ 700 ઙ⸰⠪߇ࠆߩߢ࠼ࡢࠠޔᬌ⚝ࠍߒߡಽ ߥߩߢ PR ߇ᔅⷐߢࠆߣᗵߓߡࠆޕ ᨆߒߡࠆޔ߫߃ޕ ߁ߣޠ࠲ࡔࠦޟ✢ ᴦ≮↪ߩක≮ᯏེ߇ࠆ⸰ߢ࠼ࡢࠠߩߎޕ⠪ ᩣᑼળ␠࠻࠶ࡊ♖Ꮏ 13) ߇ࠨࠗ࠻ࠍᬌ⚝ߒߡࠇ߫ޔẜ⊛ߥ㘈ቴ߇ක≮ᯏ ᒰ␠ߩᬺౝኈߪޔฦ⒳ࡒ࠶ࠢࠬߥࠬࠟޔ ེߩ㐿⊒ࠍߒߡࠆߎߣ߇ಽ߆ࠆߩߢޔᣂߚߦࠦޟ ߤߩ⣀ᕈ᧚ᢱߩടᎿ⽼ᄁ࠺ࡉࡕޔࡦ࠹ࠬࠣࡦ࠲ޔ ࡔ࠲ࠍ࠼ࡢࠠ߁ߣޠᒰ␠ߩ࠙ࠚࡉࠨࠗ ࡦߥߤ․ᱶ㊄ዻߩടᎿ⽼ᄁߢࠆ㧔ᧄ␠㧦ṑ⾐⋵㐳 ࠻ߦ⋓ࠅㄟࠃ߁ߦߒߚߦ߁ࠃߩߎޕߩਛߩᄌൻ ᵿᏒޔ 2001 ᐕ⸳┙ޔ ⾗ᧄ㊄ 2 ජਁޔ ᓥᬺຬ 39 ੱ㧕 ޕ ߩᣧߐ߇ࠕࠢࠬߩಽᨆߦࠃߞߡಽ߆ࠆ⚻ޕ༡⠪ߪ ᒰ␠ߪ␠ޔ㐳߇એ೨ߦᛛⴚ⠪ߣߒߡൕߡߚળ ࠨࠗ࠻ಽᨆࠍㅢߓߡᄖㇱߩᄌൻߦᵈᗧࠍᛄ߁ߴ߈ߣ ␠ࠍ 2001 ᐕߦࠬࡇࡦࠕ࠙࠻ߒߡ␠ޔ㐳ࠍߡ␠ ⠨߃ߡࠆޕ ຬ 4 ฬߢᣂߚߦഃᬺߒߚડᬺߢࠆޕഃᬺᓟޔᬺ❣ 2009 ᐕߩ 5 㗃߆ࠄߩߒ⋥ߩ࠻ࠗࠨࡉࠚ࠙ޔ ߪ㗅⺞ߦિ߮ޔᓥᬺຬߪ 37㨪38 ฬޔᄁ߇ 12㨪13 ലᨐ߇ᆎߡ߈ߚߩࠄ߆࠻ࠗࠨޕขᒁ␠ᢙߪᒰೋ ంߩ᳓Ḱߦ㆐ߒߚޔߒ߆ߒޕ2008 ᐕߩࡑࡦ ߪᲤ4ޔ 5␠ߛߞߚ߇ߪ50㨪60␠߹ߢߦߥߞߚޕ ࡚ࠪ࠶ࠢߦࠃߞߡߦ⊛ᤨ৻ޔᄁ߇ࡇࠢᤨߩ 10㧑 ᒰೋߩ↱⚻࠻ࠗࠨࡉࠚ࠙ޔᄁߪ 1 ഀᒝߛߞߚ߇ޔ ߹ߢ⪭ߜㄟࠎߛޕᣂᎿ႐߇หᐕߦ┙ߜ߇ߞߚ߫߆ ߪ 60㧑߹ߢߦߥߞߚ⚿ߩߘޕᨐ⋥ߩ࠻ࠗࠨޔ ࠅߩᤨᦼߦࡑࡦ࡚ࠪ࠶ࠢߦⷅࠊࠇࠆߎߣߣߥࠅޔ ߒએ೨ߪᢙ␠ߢᄁ߇ోߩ 80㧑߽භߡ ᘒࠍᛂ㐿ߒࠃ߁ߣ᭽ⷰߥޘὐ߆ࠄࡦࠖ࠹ࠤࡑޔ ߚ߇ޔߪᄁߩ 30㧑߹ߢߦᷫߞߚޕએ೨ߪඨዉ ࠣᚻᴺࠍᬌ⸛ߒߚ⚿ߩߘޕᨐޔᓧߚ⚿⺰߇࠙ࠚࡉࠨ ㅧⵝ⟎㑐ㅪߩㇱຠߩಾ⎇ޔߩ߇ᄙ߆ߞ ࠗ࠻ߦࠃࠆᣂⷙ㘈ቴ㐿ᜏߢߞߚޕ ߚ߇ޔ ࠙ࠚࡉࠨࠗ࠻ߦࠃࠆᣂⷙ㘈ቴ㐿ᜏߩ⚿ᨐޔ ᓢޘ ᒰ␠ߦߪએ೨߆ࠄ࠙ࠚࡉࠨࠗ࠻ߪߞߚ߇ࠢࠕޔ ߦߘࠇએᄖߩಽ㊁ߩ߇Ⴧ߃ߡࠆ᧚ޕᢱߦߟ ࠬ߿วࠊߖߪዋߥ߆ߞߚޔߢߎߘޕ2008 ᐕ ߡߪޔᒰೋߪࠬ࠹ࡦࠬޔ㋕ߥ⊛⥸৻ߤߥࡒ࡞ࠕޔ 11 㗃߆ࠄ࠙ࠚࡉࠨࠗ࠻ߩౝኈࠍᄢߦ⋥ߒߚޕ ᧚ᢱߩടᎿ߽ᚻដߌߡߚ߇ޔᓢࡦ࠹ࠬࠣࡦ࠲ߦޘ ࠨࠗ࠻ߩᚑߪᄖㇱߩᬺ⠪ߦଐ㗬ߒߩ࠻ࠗࠨޔಽᨆ ߥߤ࠾࠶࠴ߥ᧚ᢱߩടᎿߦࠪࡈ࠻ߒߚޕߪޔ ߽ᬺ⠪ߦⴕࠊߖߚޕᒰೋߪ 1 ࿁ޔᬺ⠪ߦࠨࠗ࠻⸰ ࡒ࠶ࠢࠬ♽ߩടᎿ߇ඨಽ࠶࠾ߤߥࡦ࠹ࠬࠣࡦ࠲ޔ ⠪ߦ㑐ߔࠆಽᨆࠍߐߖߚߣߞ߽ߪޕ㗫❥ߦಽᨆ ࠴᧚ᢱߩടᎿ߇ඨಽߢࠆޕ ߒߡࠆ߇⸰ޔ⠪ߩᬺ⒳ޔ࿖ޔ❱⚵ޔㇺᐭ⋵ޔ ࠙ࠚࡉࠨࠗ࠻ߩ⋥ߒߦࠃࠆᣂⷙ㘈ቴ㐿ᜏߩലᨐ ᬌ⚝ࠠࡢ࠼ߥߤߩಽᨆࠍߒߚߩߘޕಽᨆߦࠃࠆ ߢᄁߪᚯߞߡ߈ߚ߽ߩߩޔᄁߪ߹ߛࡇࠢᤨߩ 8'0674'4'8+'90Q/CTEJ 7 ഀ⒟ᐲߢࠆޔߒ߆ߒޕ⋉₸ߪᚯߞߚޕએ೨ߪ ࠍ⽼ᄁߔࠆ㓙ߦޔᄢᚻࡔࠞ߆ࠄᎿ႐ߩⷞኤࠍฃ 1㨪2 ␠ߦᄁࠍଐሽߒߡࠆߎߣߩ♖⊛ߥ ߌߚ ߦᤨߩߘޕISO ߩ㊀ⷐᕈࠍ⥄ⷡߒޔISO ߩขᓧ ਇ߇ߞߚ߇ߩ࠻ࠗࠨߪޔലᨐߣ༡ᬺᵈജߦࠃ ࠍ⋡ᜰߔߎߣߣߒߚ␠ޕຬߩᗧ⼂ᡷ㕟߇ᔅⷐߛߞߚ ߞߡ㘈ቴߩ߇ᐢ߇ߞߚߎߣ߆ࠄޔਇ߇ߥߊߥߞ ߩߢޔISO ࠍขᓧߒߚޔߕࠊߪ࠻ࡦ࠲࡞ࠨࡦࠦޕ ߚ⥄ߡߞࠃߦ࠻ࠗࠨࡉࠚ࠙ޕਥ⊛ߦ㘈ቴ㐿ᜏߢ߈ࠆ ␠㐳߇₸వߒߡീᒝߒࡑ࠾ࡘࠕ࡞ࠍᚑߒߡޔන⁛ ߎߣߩᗧߪߘߩὐߢᄢ߈⥄ޕಽߚߜߢദജߔࠇ ߢขᓧߔࠆߎߣ߇ߢ߈ߚޕISO ߇⽼ᄁవᄢߩࡄࠬ ߫㘈ቴࠍჇ߿ߖࠆߎߣߩᔃᗵ߇ࠆߩ߇ᄢ߈ߥࡔ ࡐ࠻ߦߥࠅޔᄢᚻࡔࠞߣߩขᒁ߇ߢ߈ࠆࠃ߁ ࠶࠻ߢࠆޕਛዊડᬺߦߘࠇࠍน⢻ߦߔࠆߩߪ࠙ ߦߥߞߚޕ ࠚࡉࠨࠗ࠻ߒ߆ߥߣ⼂ߒߡࠆޕ ࠙ࠚࡉࠨࠗ࠻ߦࠃࠆᖱႎ⊒ାߦ߁ઁ␠ߩᮨ୮ ߥߊᣂຠ߇ᔅⷐߛߞߚޕᒰ␠ߪࡠࡦࠣ࠹࡞ࠍ⋡ 㗴ߦߟߡߪޔ ࠆ⒟ᐲㆱߌࠄࠇߥߣ⠨߃ߡࠆޕ ᜰߒߚߪ␠ઁޕᚻ㑆ߩ߆߆ࠆࠍฃߌߥ␠ઁޕ ࠨࠗ࠻ߢടᎿຠߩ౮⌀ࠍ㐿ߔࠇ߫ᒰὼ࠻ࡦࡅޔ ߇⋡ߦߊࠇߥ߽ߩࠍᜪ⛯ߌࠆߎߣߦߒߚߎߘޕ ࠍਈ߃ࠆߎߣߦߥࠆߩߢ┹ޔวડᬺߪᒰ␠ߩᛛⴚ߇ ߢޔኻᄖ⊛ߥ PR ߇ᔅⷐߣ⠨߃ޔዷ␜ળߦዷߔࠆ ಽ߆ࠆߛࠈ߁┹ޕวડᬺ߇ᒰ␠ߩࠨࠗ࠻ࠍ⸰ߒߡ ࠃ߁ߦߥߞߚޕዷ␜ળߢߪࡌࡠ࠭ߩ࠹ࠬ࠻ᯏࠍᜬ ࠆߎߣߪࠨࠗ࠻ߩಽᨆߢಽ߆ࠆޔߒ߆ߒޕടᎿᣇ ߜㄟࠎߛޕዷ␜ળߪ㘈ቴߣࠕ࡞ߥኻ㕙߇ߢ߈ࠆߩ ᴺߘߩ߽ߩߪᄖㇱߦ㐿ߒߥޕᒰ␠ߩടᎿᛛⴚߪ ߢޔዷ␜ળߦ࡙ࠩࠍ⺃ዉߔࠆߚࠗࠨࡉࠚ࠙ޔ ․ᱶߢޔᎿౕ߽⥄␠ߢߒߡࠆߩߢߪࠄࠇߘޔ ࠻ߩᵴ↪ࠍ⠨߃ࠆࠃ߁ߦߥߞߚ ߢߎߘޕ2004 ᐕߦ 㐿ߒߥ࡞ࡊࡦࠨޕ౮⌀ࠍߚߛߌߢߪߘ߁ߒߚ ࠙ࠚࡉࠨࠗ࠻߆ࠄฃᵈߔࠆߚߩࡒ࠽ࠍฃߌߚޕ ᛛⴚߪᮨ୮ߢ߈ߥޕ ࠙ࠚࡉࠨࠗ࠻ࠍ࠾ࡘࠕ࡞ߔࠆߣߦߋߔޔᵈᢥ߇ ᒰ␠ߩ࠙ࠚࡉࠨࠗ࠻ߦࠕࠢࠬߒߡ߈ߚડᬺߦߪ ࠆࠃ߁ߦߥߞߚޕหᤨߦࡉࡠࠣߣߩㅪേ߽ᔅⷐߣ ༡ᬺߪߔߋߦࠕࡐࠍࠇߡޔ༡ᬺࡑࡦࠍᵷ㆜ߔࠆࠃ ᕁࡉࡠࠣࠍᆎߚߣߎࠈ㗀߇ߞߚࠍࠣࡠࡉޕ ߁ߦߒߡࠆޕ༡ᬺߪ 4 ฬࠆࠢࠕޔߪࠄ߆ࠇߎޕ ␠㐳⥄ࠄᦠߌ߫㘈ቴߩା㗬ࠍᓧࠄࠇࠆ␠ޕ㐳߇ߎ߁ ࠬᖱႎࠍಽᨆߒߡᚑ㐳ಽ㊁ޔฃᵈน⢻ಽ㊁ޔᏒ႐ ߁ੱߥࠄߎߎߦ㗬ࠎߢ߽ᄢਂᄦߛࠈ߁ߣᕁࠊߖࠆ ⷙᮨߩᄢ߈ߐ╬ࠍಽᨆߒߩߘޔಽᨆࠍ߽ߣߦẜ⊛ ലᨐ߇ࠆޕ␠ޔ㐳ߩࡉࡠࠣߛߌߢߥߊ␠ޔຬ ߥᣂⷙ㘈ቴߦ༡ᬺࠍ߆ߌࠆ੍ቯߢࠆࠢࠕ߃ޕ ߩࡉࡠ߽ࠣߒߡࠆࠗࠨࡉࠚ࠙ߩ␠⥄ࠄ߆ࠣࡠࡉޕ ࠬ߇ߥߊߣ߽ᒰ␠߆ࠄჿࠍ߆߃ࠆߟ߽ࠅߢࠆޕ ࠻ߦ⺃ዉߒߡࠆޕ2009 ᐕߦߪ࠷ࠗ࠶࠲ࠍޔ2010 ዷ␜ળߦዷߒߚߎߣ߇ࠆ߇⥄ޔಽߚߜߩ㘈ቴ ᐕߦߪࡈࠚࠗࠬࡉ࠶߽ࠢߪߓߚޕ ޟ᩺ౝੱޠ ޔ ␠ޟ㐳 ߇᧪ࠆࠃ߁ߥ⒳㘃ߩዷ␜ળߢߥ߆ߞߚߩߢޔഭജ߫ ߩᣣ⸥ߩޠᬌ⚝ࠠࡢ࠼ߢ࠻࠶ࡊߦߡߊࠆߎߣ ߆ࠅߢലᨐ߇ߥ߆ߞߚޕ ዷ␜ળߪ෩ㆬߔߴ߈ߛࠈ߁ޕ ߢฬߦߥࠅࡑࠬࠦࡒߦ߽ขࠅߍࠄࠇࠆࠃ߁ߦߥ ਃరࡦ▤Ꮏᬺᩣᑼળ␠ 14) ࡌࡠ࠭ࠍฃߌߟߛᤨߦหߓ߽ߩࠍߟߊࠆߩߢ ߞߚޕ ࠙ࠚࡉࠨࠗ࠻⚻↱ߢࠠࡈߊߥߢߌߛ࠭ࡠࡌޔ ᒰ␠ߪࡔߩࡉࡘ࠴࡞ࡉࠪࠠࡈޔ࠭ࡠࡌޔ ࠪࡉ࡞࠴ࡘࡉߩᵈᢥ߇ߊࠆޕ㘈ቴߩᣇߢ↪ㅜࠍ⠨ ࠞߢࠆ㧔ᧄ␠㧦ᄢ㒋Ꮢޔ1978 ᐕ⸳┙ᧄ⾗ޔ㊄ 1 ߃ߡߊࠇࠆޕຠ⾰߇ࠃߌࠇ߫ଔᩰ߇㜞ߊߡ߽ᵈᢥ߇ ජਁޔᓥᬺຬ 24 ੱ㧕 ޔߪߣ࠭ࡠࡌޕㆊ㉃ߥⅣႺ ߊࠆޕᒰ␠ߩ࠙ࠚࡉࠨࠗ࠻ߦߪ⾈߁᳇ߩࠆ㘈ቴߛ ߢ߽᳇߿ᶧ߇ṳࠇߥࠃ߁ߦߔࠆߚߩࠪ࡞ ߌߊࠆߩߢޔᒰ␠ߪ࠙ࠚࡉࠨࠗ࠻ߢ⋧Ⓧ߽ࠅߪ ↪ㇱ᧚ߢࠆޕᒰ␠ߩవઍ␠㐳ߪᩮߞ߆ࠄߩᛛⴚ⠪ ߐߥߎߣߦߒߡࠆߢ࠻࠶ࡀޕᄢߥߎߣߪ㘈ቴ ߢࠍߩ߽ޟࠇ߫߁ߣޠᆫߛߞߚޕవ ߳ߩኻᔕߢࠆ߽ߡ᧪ߢ࡞ࡔޕ㔚ߢኻᔕߒޔᣧ ઍ߆ࠄ␠㐳߇ᒰ␠ࠍ⛮ߛߩߪ 1995 ᐕߢ␠ຬߪ ߊⓍࠅࠍߔࠆᦠߦߚߩߘޕ㘃▤ℂࠪࠬ࠹ࡓࠍ 18 ੱߛߞߚޕᒰᤨޔଔᩰ߇ൎ⽶ߩᤨઍߦߥߞߡ߅ࠅޔ ߞߚޕ㔚߽ࡏࠗࠬࠪࠬ࠹ࡓࠍࠇߡᢙ⑽ߢ PC ߆ ߹ߢߣหߓߩᣇߢߪળ␠߇ߟ߱ࠇߡߒ߹߁ ࠄᬌ⚝ߢ߈ࠆޕขᒁవߪ 900 ␠ࠆ߇ޔฃᵈ࿑㕙ߥ ߣᗵߓ␠ޔౝߦߣޠ߁ࠃߒ⽼⋥ޟት⸒ߒߚ⋥ߩߘޕ ߤ 13 ਁᨎ߇ࠬࠠࡖࡦߐࠇߡ࠺࠲ൻߐࠇߡ߅ࠅޔ ᓟߦࠍ࠭ࡠࡌޔㅧߒߡࠆળ␠߇ᑄᬺߔࠆߎߣ 㔚߇᧪ߚડᬺߩ࿑㕙ߪޔPC ߆ࠄࠠࡢ࠼ߢᬌ ߦߥࠅޔήఘߢᯏ᪾ߩ⼑ᷰࠍฃߌߚߩߎޕળ␠߆ࠄ ⚝ߢ߈ࠆޔߢ৻╙ᦼ⚊ޕᅷදߒߡήℂߥᵈᢥߪขࠄ ᓥᬺຬ߇ᒰ␠ߦ⒖☋ߔࠆߣหᤨߦవᣇߩᯏ᪾߽ᜬߜ ߕ․ᱶߥ߽ߩߛߌฃᵈߔࠆޕᒰ␠ߩ࠙ࠚࡉࠨࠗ࠻ߦ ㄟߺࠍ࠭ࡠࡌޔㅧߔࠆߎߣߦߥߞߚ࠭ࡠࡌޕ ߪᧄᒰߦᔅⷐߣߔࠆੱߒ߆ߎߥޕᲤߩวߖઙ 8'0674'4'8+'90Q/CTEJ ᢙߪ 200 ⒟ᐲߢ ߩߜ߁ߩߘޔ3 ഀߪฃᵈߢ߈ࠆઁޕ ␠ߣߪ㆑߁㐳ᚲࠍ࠙ࠚࡉࠨࠗ࠻ߦᦠ߈ㄟߎߣ߇ᄢ ߢࠆޕ ࠻ߢࠆߎߣ߇ಽ߆ߞߚޕ ᰴߦ ߚߒࡘࡆ࠲ࡦࠗޔ3 ␠ߩࠤࠬߩㅢὐߪ ᰴߩㅢࠅߢࠆࠆࠃߦ࠻ࠗࠨࡉࠚ࠙ޔߦ৻╙ޕᣂⷙ ᣂⷙ㐿ᜏߩ༡ᬺߪࡓ࠳ߥ⧰ഭ߇ᄙߚታᣉߒߡ 㘈ቴߩ㐿ᜏࠍ㊀ⷞߒࠬࡦ࠽࠹ࡦࡔ߿࡞ࠕࡘ࠾ޔ ߥߪ࠻ࠗࠨࡉࠚ࠙ޕญߢࠅߪߢߌߛࠇߘޔ ߦജࠍࠇߡࠆߎߣߢࠆߢ࠻ࠤࡦࠕߪࠇߎޕ ߌߥޕ㘈ቴߣࡈࠚࠬ࠻࠘ࡈࠚࠬߢା ߽ᜰ៰ߐࠇߡߚߎߣߢࠆ╙ޕੑߦࠗࠨࡉࠚ࠙ޔ 㗬ࠍߟߊࠆߎߣ߇ᄢߢࠆ␠ߪ࠻ࠗࠨࡉࠚ࠙ޕ㐳 ࠻ߦ߅ߡߪ⺑ޔᢥߛߌߢߥߊޔຠ߿ࠨࡦ ߩᕁ߇ߞߡߥߣߌߥޕ ࡊ࡞ߥߤ⼾ࠍ⚛ⷐߥ⊛ⷡⷞޔንߦ⋓ࠅㄟߎߣߩ㊀ ᒰ␠ߩ␠ຬߪᄙ⢻Ꮏߢޔṁធߥߤߤࠎߥ߽ߢ ⷐᕈߢࠆޕ ẜ㘈ቴߩ⋡ߦ⇐߹ࠆࠃ߁ߥຠޔ ߈ࠆޕ༡ᬺߢ߽ᬌᩏ߇ߢ߈ࠆޕᔔߒੱࠍᥜߥੱ߇ ࠨࡦࡊ࡞ࠍߥࠆߴߊᄙߊࠨࠗ࠻ߢ⚫ߒߡࠆ╙ޕ ᚻવ߁ߎߣߦߒߡࠆߤߥࠆ߇࠲ࠬࡑࡁࠢ࠹ޕ ਃߦߦ࠻ࠗࠨࡉࠚ࠙ޔ㘈ቴࠍߊߚࠟࡑ࡞ࡔޔ ᛛⴚߦߪ⥄ା߇ࠆޕᛛⴚߩ㐿ߦߟߡߪᒰ␠ߩ ࠫࡦߩઁߩߤߥࠣࡠࡉޔญߣߩࡦࠢࠍⓍᭂ⊛ߦ ࠦࠕᛛⴚߛߌߪߐߥߩࡉࡘ࠴࡞ࡉࠪࠠࡈޕ ⴕߞߡࠆߎߣߢࠆޕฦ⒳ࡦࠢࠍㄡߞߡ␠⥄ޔ ᛛⴚߪ৻⥸⊛ᛛⴚߥߩߢ㐿ߒߡࠆޕ ࠙ࠚࡉࠨࠗ࠻ߦ㘈ቴࠍ⺃ዉߔࠆࠃ߁ߦᔃ߇ߌߡࠆޕ ోߩᄁߪ 3 ం 5 ජਁߢࠨࡉࠚ࠙ߜ߁ߩߘޔ ╙྾ߦ⸰ࠍ࠻ࠗࠨࡉࠚ࠙ޔߒߚ㘈ቴࠍᄬᦸߐߖࠆ ࠗ࠻ߦࠃࠆฃᵈ㗵ߪ 1 ంࠆޕഃᬺએ᧪ޔᄁߩ ߎߣߥߊߩᦼ⚊ޔᣧߐ߿㗴⸃ឭ᩺ജߢ㘈ቴߩⷐ 60%ࠍ 3 ␠ߦଐሽߒߡߚ߇ޔߪޔᐕ㑆㘈ቴߪ ᦸߦ⊛⏕ߦᔕ߃ࠆߚߩ␠ౝ߇ᢛߐࠇߡࠆ 400 ␠ࠅޔᏱߦࠇᦧࠊࠆ ߜ߁ߩߘޕ100 ␠ߪᣂ ߎߣߢࠆߩߎޕὐߪ␠߽ߢ࠻ࠤࡦࠕޔౝ߇ ⷙߩขᒁవߢࠆޕ ⺖㗴ߛߣᜰ៰ߐࠇߡߚߎߣߣ╓วߔࠆߊ߆ߞߖޕ ࠙ࠚࡉࠨࠗ࠻ߦẜ㘈ቴࠍ⺃ዉߒߡ߽ޔઃടଔ୯ߩ ⠨ኤ 㜞ࠨࡆࠬࠍឭଏߢ߈ߥߌࠇ߫ขᒁߦ⚿߮ઃ߆ߥ ╙ޕߪߣ࠻ࠗࠨࡉࠚ࠙ޔዷ␜ળߣߩㅪ៤ߩᔅⷐ ੍⊛ࠕࡦࠤ࠻⺞ᩏߢߪ␠⥄ޔᛛⴚߩᄖㇱ߳ߩ ᕈߢࠆࠍ࠻ࠗࠨࡉࠚ࠙ޕᵴ↪ߒߡዷ␜ળߦ㘈ቴࠍ ᖱႎ⊒ାߦࠃࠆᣂⷙ㘈ቴ㐿ᜏߩᚻᲑߦ㑐ߒߡ࠙ࠚࡉ ⺃ዉߔࠆߎߣ߇ޔዷ␜ળᚑഞߩ⒁⸬ߢࠆޕㅒߦዷ ࠨࠗ࠻߇ᦨ߽ᄙߊᵴ↪ߐࠇ߽ᦨߟ߆ޔᚑᨐ߇㜞ߎ ␜ળߢ⥄␠ߦ㑐ᔃࠍᜬߞߚẜ㘈ቴ߇ᓟ߆ࠄ⥄␠ߩ ߣ߇ಽ߆ߞߚޔߡߒߘޕዷ␜ળ߇ขࠅ⚵ߺᐲวޔ ࠙ࠚࡉࠨࠗ࠻ࠍ࠴ࠚ࠶ࠢߔࠆ႐วߦ࠻ࠗࠨࡉࠚ࠙ޔ ᚑᨐߣ߽ߦ࠙ࠚࡉࠨࠗ࠻ߩᰴߦߊࠆᚻᲑߢࠆߎߣ ߇లታߒߡߥߌࠇ߫ขᒁߦߟߥ߇ࠄߥޕ ߇ಽ߆ߞߚ৻ޕᣇߢ⺖ޔ㗴߽ࠄ߆ߣߥߞߚ߽ᦨޕ ੍⊛ࠕࡦࠤ࠻⺞ᩏߣࠗࡦ࠲ࡆࡘ⺞ᩏߩ⚿ ᄢ߈ߥ⺖㗴ߪޔᒰೋផ᷹ߒߡߚࠃ߁ߦޔㅧ⸳ ᨐࠍ✚วߒߡ߹ߣࠆߣޔ㗴ߦ㑐ߒߡߪᰴߩߎߣ Ꮏ⒟ߩᮨ୮ࠍ┹วડᬺߦࠃࠆᮨ୮ࠬࠢߢࠆޕ ߇ಽ߆ߞߚ␠⥄ޔߕ߹ޕᛛⴚࠍߢ߈ࠆߛߌࠆ߃ޟ ߹ߚޔᖱႎ⊒ାߦ㓙ߒߡ㘈ቴ߿ขᒁవߩᖱႎࠍṳᵨ ൻޔߡߒޠẜ㘈ቴ߆ࠄޟតߒᒰߡࠄࠇࠆߦ߁ࠃޠ ߔࠆ߽ࠬࠢ㊀ⷐߥ⺖㗴ߢࠆߎߣ߇⏕ߢ߈ߚޕ ะߌࠆᚢ⇛ߪ৻ޔቯ⒟ᐲޔലߥߎߣߢࠆߘޕ ߘߒߡޔਛዊડᬺߪ࠾࠶࠴ߥ⚛᧚ㇱຠ╬ࠍᛒ߁ ߒߡޔਛዊડᬺߦ߅ߡ⥄␠ᛛⴚߩࠆ߃ޟൻߦޠ BtoB ડᬺ߇ᄙߎߣ߆ࠄޔᄖㇱ߳ߩᖱႎ⊒ାߦ㓙 ࠃࠆẜ㘈ቴߩត⚝ߦߪ߽ᦨ߇࠻ࠗࠨࡉࠚ࠙ޔㆡߒ ߒߡߪޔBtoB ขᒁ࿕ߩ⺖㗴߇ࠆߎߣ߇ಽ߆ߞ ߡࠆߣ߁ߎߣߢࠆߣ࠻ࠗࠨࡉࠚ࠙ޔߒߛߚޕ ߚౕޕ⊛ߦߪ␠⥄ߕ߹ޔᛛⴚߩ⺑߇࿎㔍ߢࠆ ዷ␜ળߣߩㅪ៤߇㊀ⷐߢࠆޔߦࠄߐޕਛዊડᬺߦ ߎߣ߇ߍࠄࠇࠆޔߚ߹ޕ㘈ቴ߇㒢ቯߐࠇߡࠆߎ ߅ߡ⥄␠ᛛⴚߩࠆ߃ޟൻߩࠄ߆␠ઁࠆࠃߦޠᮨ ߣ߿࠼ࡦࡉ␠⥄ޔຠ߇ዋߥߊ㐿ߦㆡߒߡߥ ୮ࠬࠢࠍ㒐ߋߎߣ߇ᦨᄢߩ⺖㗴ߢࠆߎ߁ߣޔ ߎߣ߽⺖㗴ߢࠆޔߦࠄߐޕਛዊડᬺ․ߩ⺖㗴 ߣߢࠆ⻉ߩࠄࠇߎޔߒ߆ߒޕ㗄ߪߔߢߦవⴕ⎇ ߣߒߡߥ⊛❱⚵ޔኻᔕ߇ߢ߈ߡߥߎߣ߿ࠬࠦޔ ⓥߢ߽ᜰ៰ߐࠇߡࠆߎߣߢࠅ⎇ᧄޔⓥߢᣂߚߦ ࠻⽶ᜂ߽⺖㗴ߢࠆޔߚ߹ޕẜ㘈ቴ߆ࠄ̌តߒᒰ ⊒ߐࠇߚ㗄ߣߪ⸒㔍ޕ ߡࠄࠇࠆ̍ᚢ⇛ߩᚑഞⷐ࿃ߣߒߡ੍ޔ⊛ࠕࡦࠤ ᧄ⎇ⓥߦ߅ߡᣂߚߦ⊒ߢ߈ߚ㗄⋡ߪߒࠈ ࠻⺞ᩏ߆ࠄ⺒ߺขࠇࠆߎߣߪ߇࠻ࠗࠨࡉࠚ࠙ޔᏱߦ ᰴߦ␜ߔࠃ߁ߥ⺖㗴ߦ㑐ߔࠆ⺰ὐߢࠆౕޕ⊛ߦ ᦝᣂߐࠇޔౝኈ߇లታߒߡࠆߎߣ߇㊀ⷐߥߎߣޔ ߃߫╙৻ߩ⺰ὐߪޔᛛⴚߩࠆ߃ޟൻ߁ߦޠᮨ ߘߒߡ㘈ቴߩ㗴⸃߳ߩឭ᩺ࠍߎߣ߇ࡐࠗࡦ ୮ࠬࠢࠍ㒐ߋߚߦㅧࡊࡠࠬࠍ㐿␜ߒߥߎ 8'0674'4'8+'90Q/CTEJ ߣ߇㊀ⷐߛߣ߁ߎߣߢࠆࠄߥߗߥޕᣣᧄߩਛዊ ࠇࠆࠍߣߎޠᗧ⼂ߒߡᚢ⇛⊛ߦᖱႎ⊒ାߔࠆߎߣߩ ડᬺߩ┹ജߩḮᴰߩ߭ߣߟߪㅧࡊࡠࠬᛛⴚߦ ലᕈࠍ␜ߔߎߣ߇ߢ߈ߚߎߣߢࠆޕਛዊડᬺߪ ࠆ߆ࠄߢࠆߩߘޕὐߢ␠⥄ߦ߽ߊߺ߿ޔᛛⴚࠍ ᛛⴚߩ↪ㅜ㐿⊒╬ߦࠃࠆᣂⷙ㘈ቴߩ㐿ᜏߦ㜞㑐ᔃ ߃ࠆൻߔࠆߎߣߪߒࠈෂ㒾ߢߐ߃ࠅޔᘕ㊀ߥ ࠍᜬߞߡࠆޔߒ߆ߒޕਛዊડᬺߪ⾗㊄⊛ߥ⊛ੱޔ ኻᔕ߇ᔅⷐߢࠆ৻ޕᣇޔ㐿␜ߔߴ߈ౝኈߪޔടᎿ ⾗Ḯ߇චಽߢߥߊޔ༡ᬺߦᝄࠅะߌࠆ⾗Ḯߦ߽㒢⇇ ᓟߩㇱຠ╬ߩຠߤߥ࡞ࡊࡦࠨߩߘߪࠆޔ ߇ࠆߩߘޕਛߢਛዊડᬺߦㆡߒߚᛛⴚࡑࠤ࠹ࠖ ߢࠆ▸ߩߘޕ࿐ߢࠇ߫ޔẜ㘈ቴ߳ߩࠕࡇ࡞ ࡦࠣߩᚻᴺߣߒߡࠍ࠻ࠗࠨࡉࠚ࠙ޔᵴ↪ߒߡẜ㘈 ߩⷰὐ߆ࠄߒࠈ㐿ߔߴ߈ߣ߃ࠆ╙ޕੑߩ⺰ὐ ቴ߆ࠄޟតߒᒰߡࠄࠇࠆߩߣߎޠ㊀ⷐᕈߪ㜞╙ޕ ߪޔਛዊડᬺߪ․ᱶಽ㊁ߩ BtoB ขᒁ߇ᄙߚޔ ਃߦࠍ࠻ࠗࠨࡉࠚ࠙ޔᵴ↪ߒߚਛዊડᬺߩᛛⴚࡑ ߘߩߎߣ߆ࠄ↢ߓࠆ࿕ߩ⺖㗴ߢࠆޔߜࠊߥߔޕ ࠤ࠹ࠖࡦࠣߦ㑐ߔࠆ⺖㗴ߦߟߡቇⴚ⊛ߦᣂߚߥ⍮ ⥄␠ᛛⴚߩ⺑࿎㔍ᕈߣ㘈ቴߩ㒢ቯᕈߢࠆޕవⴕ ࠍട߃ࠆߎߣ߇ߢ߈ߚߎߣߢࠆౕޕ⊛ߦࠄ ⎇ⓥߢጊᧄ㧔2002㧕߇ᜰ៰ߒߡࠆࠃ߁ߦޔਛዊડ ߆ߣߥߞߚ⺰ὐߪޔᣢㅀߩㅢࠅޔԘᮨ୮ࠬࠢߩ࿁ ᬺߪ࠾࠶࠴ᚢ⇛߇ၮᧄߢࠆߡߒ߁ߤޔߚߩߘޕ ㆱߩߚߦߢࠫࡍࡉࠚ࠙ޔㅧࡊࡠࠬࠍ㐿␜ߒ ߽ਛዊડᬺߩᛛⴚ▸࿐ߪ⁜ಽ㊁ߦ․ൻߔࠆߎߣ߇ ߥߎߣޔԙ⥄␠ᛛⴚߩ⺑࿎㔍ᕈ߮㘈ቴߩ㒢ቯ ᄙ␠⥄ޔ߃ࠁࠇߘޕᛛⴚࠍ⊒ାߔࠆᤨߦ߽ಽ߆ࠅ ᕈޔԚឭ᩺ജ߮␠ౝᢛߩᔅⷐᕈ ߩޔ3 ὐߢ ߿ߔߊ⺑ߔࠆߎߣ߇ኈᤃߢߪߥߊޔ㘈ቴ߽㒢ቯ⊛ ࠆޕ ߣߥࠆߩߎޕὐߪ㊀ⷐߥ⊒㗄ߩ߭ߣߟߢࠆޕ ਛዊડᬺߩࡑࠤ࠹ࠖࡦࠣജߩะߪ␠ޔળ⚻ᷣ ╙ਃߩ⺰ὐߪޔ㘈ቴߩ㗴ࠍ⸃ߔࠆឭ᩺ജ߮ߘ ⊛ߦᄢ߈ߥ㑐ᔃ㗄ߩ߭ߣߟߣ߃ࠆ߇⎇ᧄޔⓥߢ ߩߚߩ␠ౝᢛߩᔅⷐᕈߢࠆޕᛛⴚࡑࠤ ᓧߚ⍮ߪޔਛዊડᬺ߇ታ〣⊛ߦᵴ↪น⢻ߥߚޔ ࠹ࠖࡦࠣߪߢ߹ߊޔẜ㘈ቴߩᵈᗧߣ㑐ᔃࠍᒁߊ ߘߩᗧߢ␠ળ⚻ᷣ⊛ߥⷐ⺧ߦᔕ߃ߚߣ߃ࠆޕ ߹ߢߩㆊ⒟ࠍᛒ߁߽ߩߢࠆޕ㘈ቴ߆ࠄ⛮⛯⊛ߥ⊒ ᵈࠍ⏕ߔࠆߦߪឭ᩺ജߣߘࠇࠍน⢻ߣߔࠆ␠ౝ ᧄ⎇ⓥߩ㒢⇇ߣᓟߩ⺖㗴 ߇ਇนᰳߢࠆޕ ߅ࠊࠅߦ ᧄ⎇ⓥߩࠗࡦࡊࠤ࡚ࠪࡦ ᧄ⎇ⓥߪޔਛዊડᬺߦኻߔࠆ੍⊛ࠕࡦࠤ࠻⺞ ᩏߩ࿁╵ᢙ߇ 30 ␠⒟ᐲࡘࡆ࠲ࡦࠗޔડᬺߪ 3 ␠ ߢࠅ࠻ࠤࡦࠕޔኻ⽎ડᬺߦ߽ࡃࠗࠕࠬ߇ࠆߚ ޔਛዊડᬺࠍઍߔࠆ⚿ᨐࠍዉ߈ߒߚߣߪ⸒ 㔍ޕ࿁ߩ⎇ⓥ⋡⊛ߪߢ߹ߊޔ㗴ߩᬌ⸛ߦࠃ ߎࠇ߹ߢߩ⎇ⓥߢߪޔਛዊડᬺߩᛛⴚࡑࠤ࠹ࠖ ࠆ⺖㗴ߣ߁⹜ⴕ⊛ߥ߽ߩߢࠅߩߘޔὐߪᧄ ࡦࠣߩౕ⊛ߥᣇᴺ⺰ߦߟߡޔචಽߦᬌ⸛߇ߥߐ ⎇ⓥߩ㒢⇇ߢࠆޕᓟߦࠄߐޔಽᨆኻ⽎ߩࠨࡦࡊ ࠇߡߎߥ߆ߞߚ⎇ᧄޕⓥߢߪޔਛዊડᬺ߇ᛛⴚࠍ ࡞ᢙߣᢙࠍᄢߦჇ߿ߔᔅⷐ߇ࠆޔߡߒߘޕ ߃ࠆൻߒޔᛛⴚᖱႎߩᄖㇱ⊒ାߦࠃࠆẜ㘈ቴ߆ࠄ ᧄ⎇ⓥߢᣂߚߦ⍮ߣߒߡᓧࠄࠇߚ⺖㗴ࠍߐࠄߦᬌ ̌តߒᒰߡࠄࠇࠆ̍ ᚢ⇛߇ലᨐ߇ࠆߎߣޔ ߘߒߡޔ ⸛ߒᧄޔᩰ⊛ߥ⺑᭴▽ࠍ࿑ࠆᔅⷐ߇ࠆޕ ߘߩߚߩ⺖㗴ߦߟߡᣂߚߥ⍮ࠍㅊടߔࠆߎߣ ߹ߚޔਛዊડᬺ䈱ᛛⴚ䊙䊷䉬䊁䉞䊮䉫䈱ᄢ䈐䈭น⢻ ߇ߢ߈ߚޕડᬺߩࡑࠤ࠹ࠖࡦࠣ⎇ⓥߪޔୟ⊛ߦ ᕈ䉕⒁䉄䉎䉡䉢䊑䉰䉟䊃ᵴ↪䈮䈧䈇䈩䇮䈘䉌䈮ᬌ⸛䉕ㅴ BtoC 㑐ㅪߩ⎇ⓥߦߒߡ߅ࠅޔBtoB ขᒁ߇ᄙ 䉄䉎ᔅⷐ䈏䈅䉎䇯⥄␠䉡䉢䊑䉰䉟䊃䈱⸰ડᬺ䈎䉌䈱 ਛዊડᬺߦ㑐ㅪߒߚࡑࠤ࠹ࠖࡦࠣߦ㑐ߒߡ⓭ߞㄟ 䈇ว䉒䈞䈱ౝኈ䉇䇮ᬌ⚝䉨䊷䊪䊷䊄╬䉕ಽᨆ䈜䉎䈖 ࠎߛ⎇ⓥߪዋߥߩߘޕὐߢᧄ⎇ⓥߪᰴߩ 2 ߟ 䈫䈮䉋䈦䈩䇮ᣂⷙ㘈ቴ䉇ẜ䊆䊷䉵䈱ሽ䉕ኤ⍮䈚䇮 ߩ㕙ߢ⽸₂ࠍᨐߚߒߚߣ߁ߎߣ߇ߢ߈ࠆ৻╙ޕ ലᨐ⊛䈭༡ᬺᵴേ䈮⚿䈶ઃ䈔䉎ᣇ╷䈱ሽ䈏䇮ᧄ⎇ ߦ⎇ᧄޔⓥߪ⎇ⓥ⫾Ⓧߩዋߥਛዊડᬺߩᛛⴚࡑ ⓥ䈮䈍䈇䈩䉌䈎䈫䈭䈦䈢䇯䈚䈎䈚䇮ᧄ⎇ⓥ䈪䈲䇮䈖䈱 ࠤ࠹ࠖࡦࠣߦ㑐ߔࠆታ⸽⊛ߥ⎇ⓥታ❣ߩ߭ߣߟߣߥ 䉋䈉䈭䉡䉢䊑䉰䉟䊃⸰⠪䈱ಽᨆ䈮䉋䉎ᛛⴚ䊙䊷䉬䊁䉞 ߞߚߎߣߢࠆࠍࡑ࠹ߩߎޕኻ⽎ߣߒߚ⎇ⓥ 䊮䉫䈱⚦䈭ᚻᴺ╬䈮㑐䈚䈩䈲䇮ᷓ䉄䉎䈖䈫䈏䈪䈐䈭 ߪޔ㊂⊛ߦචಽߥ⫾Ⓧߪߥ⎇ᧄޕⓥߪޔᓟߩਛ 䈎䈦䈢䇯䈖䈱䊁䊷䊙䈲䇮ਛዊડᬺ䈮䈫䈦䈩ታ〣⊛䈭ᗧ ዊડᬺߩᛛⴚࡑࠤ࠹ࠖࡦࠣߦ㑐ߔࠆᣇะᕈࠍ␜ߔ 䉅ᄢ䈐䈇䈢䉄䇮ᓟ䇮䈠䈱ౝኈ䇮ലᕈ䇮⺖㗴╬䉕 ߎߣ߇ߢ߈ߚ╙ޕੑߦ⎇ᧄޔⓥߦ߅ߡਛዊડᬺ߇ 䉌䈎䈮䈚䈩䈇䈐䈢䈇䇯㩷 ⥄ࠄ㘈ቴࠍតߔߣ߁ࠃࠅߪޟࠈߒޔតߒᒰߡࠄ 㩷 8'0674'4'8+'90Q/CTEJ ⻢ޣㄉޤ ᧄ⺰ᢥߩၫ╩ߦߚࠅ࠻ࠤࡦࠕޔ߮ࠗࡦ࠲ࡆࡘߦᔕߓߡ 12) 2012 ᐕ 6 22 ᣣߦᒰ␠ࠍ⸰ߒޔ2 ᤨ㑆⒟ᐲࠗࡦ࠲ࡆࡘ 㗂ߚડᬺߡߒߘޔᭂߡ↪ߥഥ⸒ߣߏᜰ៰ࠍ㗂߈߹ߒߚ✬㓸 13) 2012 ᐕ 7 2 ᣣ߮ 8 20 ᣣߦᒰ␠ࠍ⸰ߒ ࠇߙࠇߘޔ2 ࠍታᣉߒߚޕ 㨪3 ᤨ㑆⒟ᐲࠗࡦ࠲ࡆࡘࠍታᣉߒߚޕ ᆔຬߩᳯፉ↱వ↢߶߆ߩࠚࡈޔవ↢ᣇߥߤߏޔ㑐ଥߩ⊝ ᭽ߦߪޔᄙᄢߥߏදജࠍ㗂߈߹ߒߚߎߣߦෘߊ߅␞↳ߒߍ߹ߔޕ 14) 2011 ᐕ 9 27 ᣣߦᒰ␠ࠍ⸰ߒޔ2 ᤨ㑆⒟ᐲࡘࡆ࠲ࡦࠗޔ ࠍታᣉߒߚޔߡߒߘޕ2012 ᐕ 1 27 ᣣߦਛዊડᬺߩ⎇ୃળ ޣᵈ㉼ޤ ߦ߈ޔ2 ᤨ㑆 30 ಽ⒟ᐲޔᒰ␠␠㐳ߦࠃࠆ⻠Ṷߣ⾰⇼ᔕ╵ࠍⴕ 1) AIDMA ߣߪ Attention㧔ᵈᗧ㧕 ޔInterest㧔㑐ᔃ㧕 ޔDesire㧔᰼ ߞߚޕ ᦸ㧕 ޔMemory㧔⸥ᙘ㧕 ޔAction㧔ⴕേ㧕ߩ⇛ߢࠆޕ㘈ቴ߇ ຠࠨࡆࠬߦᵈᗧࠍะߌޔ㑐ᔃࠍᜬߜߦ⊛⚳ᦨޔຠࠨ ޣෳ⠨ᢥ₂ޤ ࡆࠬࠍ⾼ߔࠆ߹ߢߩㆊ⒟ࠍࡕ࠺࡞ൻߒߚ߽ߩߢࠆޕ 㚍ᕺ㧔2007㧕 ޡౝኈಽᨆߩᣇᴺޢ ࡗࠪ࠾ࠞ࠽ޔ ޔ2007 ᐕ 7 2) ડᬺ⎇ୃળߩฬ೨ߪޔṑ⾐⚻ᷣ↥ᬺදળਥߩޟᛛⴚ⚻༡⎇ⓥ ળޠ߮ṑ⾐⋵ਛዊડᬺ࿅ਛᄩળਥߩޟਛዊડᬺ߽ߩߠߊ Chakraborty㧘G㧚Lala, 㧘V 㧚and Warren㧘D㧚 㧔2002㧕 ̌An ࠅࠦࡦ࠰ࠪࠕࡓޠ ⎇ޔⓥળߩฬ೨ߪޔᄢ㒋Ꮏળ⼏ᚲਥߩ Empirical Investigation of Antecedents of B2B Websites’ ޟMoTTo ⋭ࠛࡀഃࠛࡀ OSAKA ࡈࠜࡓޔ߅ߥޕࠆߢޠ Effectiveness̍ 㧘Journal of Interactive Marketing vol. 16 ࠕࡦࠤ࠻࿁╵ડᬺߪ߶ߣࠎߤ⸥⚵❱ߦዻߔࠆડᬺߛ߇ࠊޔ No.4 Autumn 2002㧘pp.51-72 ߕ߆ߦᄖ߇ࠆޕ 3) ⎇ⓥኻ⽎ߣߒߚਛዊડᬺߩᛛⴚࡑࠤ࠹ࠖࡦࠣߩ⼂ᐲว߿ ታ〣ᐲวߪ৻⥸ߩડᬺߦᲧセߒߡ㜞ߢࠆߣ್ᢿߒߚߚޔ ᮡᧄߣߒߡណ↪ߒߚޕ 4) ⥄␠ᛛⴚߩᄖㇱ߳ߩᖱႎ⊒ାߩ⁁ߣᚑᨐߩᐲวࠍ1߆ࠄ7 Chakraborty㧘G㧚Lala, 㧘V 㧚and Warren㧘D㧚 㧔2003㧕 ̌What Do Customers Consider Important in B2B Websites? ̍ 㧘 Journal of Advertising Research March 2003㧘pp.50-61 ᱜ㧔2004㧕 ߩ࠻࠶ࡀ࠲ࡦࠗࠆߌ߅ߦࠣࡦࠖ࠹ࠤࡑ⽷↥↢ޡ ᵴ↪㨪ਛዊડᬺߩ߆ࠄ㨪ޢ ޔ ޟ㤀Ỉᄢቇ♿ⷐޠ ╙ޔᏎޔ ߩᲑ㓏ߢߚߕߨߚౕޕ⊛ߦߪޔᖱႎ⊒ାࠍ߶ߣࠎߤߒߡߥ ᐕ ᐲวࠍ 1ࠅߥ߆ޔᖱႎ⊒ାߒߡࠆᐲวࠍ 7 ߣߒߚ߹ޕ ࡂࡦ࠰ࡦࡢ࠼㧔2001㧕 ߩࠣࡦࠖ࠹ࠤࡑ࠻࠶ࡀ࠲ࡦࠗޡේ ߚޔᖱႎ⊒ାߦࠃࠆᚑᨐ㧔ᣂⷙ㘈ቴߩត⚝ޔ㐿ᜏ㧕߇߶ߣࠎߤ ℂߣᚢ⇛ޢ ޔ㊁ᓕᒾ⋙⸶ޔ㐳⼱Ꮉ⌀ታ⸶ޔᣣᧄ⚻ᷣᣂ⡞␠ޔ2001 ߥᐲวࠍ 1ߚߞࠅߥ߆ޔ႐วࠍ 7 ߣߒߚޕ ᐕ2 5) ᰳ៊୯ߩࠆડᬺࠍᐔဋ୯ߢࠆޕ ⚻ᷣ↥ᬺ⋭ㄭ⇰⚻ᷣ↥ᬺዪ㧔2009㧕 ޡᐔᚑ 20 ᐕᐲਛዊࡌࡦ࠴ࡖ 6) ࠗࡦ࠲ࡆࡘ⺞ᩏߦ߅ߡߪ⾰ߓ߆ࠄޔ㗄ࠍߡ߅ ડᬺߦ߅ߌࠆᤋ㈩ାࠍᵴ↪ߒߚᣂߚߥ⽼〝㐿ᜏ╬ᡰេ╷ߩᬌ ߈৻ޔ৻╵ᣇᑼߢߚߕߨࠆޟ᭴ㅧൻࠗࡦ࠲ࡆࡘޔߣޠ೨ ⸛ߦ㑐ߔࠆ⺞ᩏ ਛ㑆ႎ๔ޢ ޔ2009 ᐕ 3 ߦ⾰ߪቯߕߦ⥄↱ߦߚߕߨࠆޟ㕖᭴ㅧൻࠗࡦ࠲ࡆࡘߩޠ ർᐘ৻㧔2011㧕 ޡBtoB ࡑࠤ࠹ࠖࡦࠣߦ߅ߌࠆડᬺ࠙ࠚࡉࠨࠗ ᣇᴺ߇ࠆ㧔⮮ 2006㧕 ⎇ᧄޕⓥߦ߅ߡታᣉߒߚࠗࡦ࠲ࡆ ࠻↪ߦ㑐ߔࠆ੍⊛⠨ኤ㧦BtoB ડᬺൕോ⠪⺞ᩏࠍਛᔃߦޢ ޔ ޟ࿖ ࡘߪޔ೨ߦߡ߅ߚ⾰ࠍⴕ߁ߣหᤨߦ↱⥄ޔᗧ߽ 㓙ᐢႎࡔ࠺ࠖࠕⷰశቇࠫࡖ࠽࡞ޠ ޔ2011 ᐕ 3 ߚߕߨߚޟߪࠇߎޕ᭴ㅧൻࠗࡦ࠲ࡆࡘޟߣޠ㕖᭴ㅧൻࠗࡦ࠲ ਭ㊁ᘮ৻㇢㧔2012㧕 ࠻࠶ࡀ࠲ࡦࠗޡⅣႺߦ߅ߌࠆࡑࠤ࠹ࠖࡦࠣޠ ࡆࡘߩޠਛ㑆ߦߚࠆߩߢޔ ޟඨ᭴ㅧൻࠗࡦ࠲ࡆࡘߣޠ߫ ᚢ⇛ޢ ޔᣧⒷ↰ᄢቇ↥ᬺ⚻༡⎇ⓥᚲޔ ࡦࠖ࠹ࠤࡑ࠻ࠢࠗ࠳ޟ ࠇࠆޕ ࠣ⎇ⓥޠ ࠭ࠪ⎇↥ޔ46ޔ2012 ᐕ 1 7) ᰳ៊୯ߩߥ 31 ␠ߩࠨࡦࡊ࡞ߩᢙሼߢࠆ 㧔1 ␠ߪᚑᨐߩ୯ ߇ᰳ៊ߒߡࠆߚ⸘▚߆ࠄ㒰ߚ㧕 ޕ ਛጊஜ㧔2001㧕 ޡਛዊડᬺߩࡀ࠶࠻ࡢࠢᚢ⇛ޢ ޔห㙚ޔ2001 ᐕ 7 8) ਔߣߪޔਔᬌቯߩߎߣߢࠅߩ⁁ߪߢߎߎޔᐔဋ୯ߣᚑ ࡑࠤ࠹ࠖࡦࠣผ⎇ⓥળ㧔2010㧕 ࠭ࠪޡᱧผ߆ࠄቇ߱ࡑࠤ ᨐߩᐔဋ୯ߦᏅ߇ߥߣ߁Ꮻή⺑ߦߟߡᬌቯߒߡࠆޕ ࠹ࠖࡦࠣ╙ 1 Ꮞ ࡑࠤ࠹ࠖࡦࠣ⎇ⓥߩዷ㐿ޢ ޔหᢥ㙚 ޔ2010 9) ߣߪޔᣇᬌቯߩߎߣߢࠅߩ⁁ߪߢߎߎޔᐔဋ୯ߣᚑ ᨐߩᐔဋ୯ߩߤߜࠄ߆߇ᄢ߈߇߆ࠄߜߤߪࠆޔዊߐߣ ߁Ꮻή⺑ߦߟߡᬌቯߒߡࠆޕ 10) ࠕࡦࠤ࠻࿁╵⠪߇ᜰ៰ߒߚ⺖㗴ߩᢙࠍࠞ࠙ࡦ࠻ߒߡࠆߩ ߢޔනߪޟ࿁╵⠪ߩᜰ៰ᢙޕࠆߡߒߣޠ 11) ࠕࡦࠤ࠻࿁╵⠪߇ᜰ៰ߒߚലᨐ⊛ߥข⚵ߺߩᢙࠍࠞ࠙ࡦ࠻ ߒߡࠆߩߢޔනߪޟ࿁╵⠪ߩᜰ៰ᢙޕࠆߡߒߣޠ ᐕ 8 Quinn 㧘C 㧚㧔1999㧕̌How Leading-Edge Companies Are Marketing, Selling and Fulfilling Over the Internet ̍㧘 Journal of Interactive Marketing vol. 13 No.4 Autumn 1999㧘pp.39-50 ࡠࡦ࠼ࡌ࡞ࠟࠝ࠻ࡕ࠹ࠖࡉࠦࡦࡇ࠹ࡦࠬࡦ࠲ 㧔⥄േゞࠣ࡞ࡊ㧕 㧔2008㧕 ⥄ޡേゞㇱຠ↥ᬺ ߎࠇ߆ࠄߎࠆ 8'0674'4'8+'90Q/CTEJ 7 ߟߩᄢầᵹޢ ޔᣣ⚻ BP ␠ޔ2008 ᐕ 12 ⮮㇚㧔2006㧕 ࠢࡢ࠼࡞ࠖࡈޡჇ⸓ ޢ ޔᣂᦐ␠ޔ2006 ᐕ 12 ⮮㇚㧔2008㧕 ࠲࠺⊛⾰ޡಽᨆᴺޢ ޔᣂᦐ␠ޔ2008 ᐕ 3 ⽷࿅ᴺੱᎿ✚ว⎇ⓥᚲ㧔2006㧕 ޡਛዊㅧᬺߩࡑࠤ࠹ࠖࡦࠣᚢ ⇛ޢ ޔᐔᚑ 17 ᐕᐲ⺞ᩏ⎇ⓥᬺႎ๔ᦠޔ2006 ᐕ 3 ⽷࿅ᴺੱᎿ✚ว⎇ⓥᚲ㧔2008㧕 ޡਛዊડᬺߣฃᵈవߩᄙⷺൻ㧙ਛ ዊᯏ᪾㊄ዻᎿᬺߦߺࠆᄙⷺൻ߳ߩኻᔕߣ⺖㗴ޢ ޔᐔᚑ 20 ᐕᐲ⺞ ᩏ⎇ⓥᬺႎ๔ᦠޔ2008 ᐕ 10 ㅴ⮮⟤Ꮧ㧔2009㧕 ޢࠣࡦࠖ࠹ࠤࡑ࠻࠶ࡀ࠲ࡦࠗޡ ⊕ޔ᩶ᦠᚱޔ 2009 ᐕ 7 ┻↰㓁ሶ㧔2000㧕 ␠⥄ޡᖱႎ㐿␜ߩ᧦ઙ㧦ㅧᬺߩขᒁࡐ࠲࡞ ࠨࠗ࠻ߩน⢻ᕈޢ ޔITME Discussion Paper No.55ޔ2000 ᐕ 9 ኹਅ⾆⟤㧔2011㧕 ╙ޡ7 ࿁⾰⊛⎇ⓥᣇᴺ⺰㨪⾰⊛࠺࠲ࠍ⑼ቇ⊛ߦ ಽᨆߔࠆߚߦޢ ޔᣣᧄ✢ᛛⴚቇળ㔀 ╙ޔ67 Ꮞ ╙ޔ4 ภ ጊᧄਭ⟵㧔2002㧕 ޡਛၷਛዊડᬺߩࡑࠤ࠹ࠖࡦࠣᚢ⇛ޢ ޔหᢥ 㙚 ޔ2002 ᐕ 3 ޡBtoB ࡑࠤ࠹ࠖࡦࠣޢ ↰ᜏ㇢㧔2011㧕 ᧲ޔᵗ⚻ᷣᣂႎ␠ޔ2011 ᐕ7 (⺰ᢥฃℂᣣ:12.8.24 ណᛯᣣ:13.1.30 ᜂᒰክᩏ✬㓸ᆔຬ: ᳯፉ↱) 8'0674'4'8+'90Q/CTEJ
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