『流通チャネル・サポ―ト・地域別プリンタ/MFP 市場の

調査報告書サマリー
2003 年版プリンタ/MFP 国内市場徹底分析レポート
『流通チャネル・サポ―ト・地域別
プリンタ/MFP 市場の最新動向調査･分析』
マルチクライアントレポート
2003 年版
株式会社
インターウォッチ
東京都千代田区神田須田町 1-8 パールビル 4F
TEL 03-3526-6461
FAX 03-3526-6462
e-mail : [email protected]
《レポート発刊にあたって》
日本のプリンタ/MFP 市場は、コンピュータ本体の市場と同様に、長引く不況の下で表面的には
伸び悩みを続けている面が見られるものの、その内実に目を向けると次なる成長へのストーリーが
垣間見えてくる。
法人ユーザーでは、
① 1999 年当時に「2000 年問題」対策で PC のみならず、プリンタや MFP をリプレース導入した
法人ユーザーでリース期間契約切れなどから次の導入を予定している
② 長らく IT 投資を抑制してきたが、プリンタ/MFP 導入では忍耐の限界に近づいてきた
③ 上記を背景に、レーザープリンタのカラー化、PPC の MFP 化、カラー化、サーバ化などが需
要を刺激、後押ししている
④ ③の流れを背景として全体的に PV 増加による収益性向上がみられる
などが挙げられる。
また、本体の売上上では伸びていなくとも、④のように PV が増加し、消耗品/サポート事業売上と
しては伸びているというメーカー/ベンダーが少なくない。
さらに、相次ぐプリンタ/MFP メーカーの再編、コンピュータメーカーのプリンタ事業切り
離しの影響を受けて販売チャネル勢力図も大激変中であるといえる。そうした中にあって、
販売チャネルの詳細な分析、ユーザー層別分析、全国都道府県別分析、主要メーカー／ベ
ンダーやディーラーの販売力・サポート力分析や本体／消耗品別売上分析等がさらに求め
られている。
さらには、e-japan/電子政府構想の下での公共系市場の今後の方向性、SARS による国内
向け新製品立ち上げへの影響などといった最新の問題点・課題を掘り下げていく必要もあ
る。
本調査レポートではこうした視点に立ち、今年から新たに PPC ベースの MFP/PPC 市場も対
象に加え、国内プリンタ/MFP 市場の最新の販売チャネル構造とユーザー層分析、全国都道
府県別メーカー勢力図、さらにその内訳として具体的なディーラーの販売状況はどのようにな
っているのか等を明らかにすることにより国内プリンタ/MFP 市場の現状と今後の方向性を調
査、分析するものである。
Ａ．調査対象先
１．レーザー/ＬＥＤプリンタメーカー/ベンダー
約
20 社
２．MFP/PPC（PPC ベース製品）メーカー/ベンダー
約
9社
３．インクジェットプリンタメーカー/ベンダー
約
8社
４．インパクトドットプリンタメーカー/ベンダー
約
10 社
５．訪販系システム系ディーラー
約
50 社
６．事務機系ディーラー
約
10 社
７．主要量販店
約
10 社
８．メーカー直系販売会社
約
10 社
合計
約
127 社
Ｂ．調査方法
１．調査対象先に対する直接訪問面接インタビュー。
２．弊社定期刊行情報サービス「プリンタウォッチャー」等弊社蓄積データ。
３．公開されている統計等のオープンデータ。
Ｃ．調査対象範囲
調査対象範囲は２００１年∼２００６年とする。
Ｄ．調査概略
１．調査形態、及び提供サービス、報告書
1）本調査はマルチクライアントによる調査である。
2）ご希望により報告書刊行後、報告会を実施。
3）報告書を購入していただいたクライアントに対する、問い合わせによるアフター
サービス。
２．調査期間
２００３年３月∼２００３年７月
３．調査報告書刊行
２００３年８月８日
４．調査報告書価格
６５０，０００円（消費税別）
５．調査担当
西野孝一、大越利之、森裕嗣、野村哲夫
６．調査編集責任
野村哲夫
《目次》
Ⅰ．全体集計分析編
１．調査結果分析 ··························································································· 1
１）日本国内プリンタ市場の推移（台数・金額､2001 年∼2003 年） ···················· 1
（１）出荷台数/（２）出荷金額
２）販売チャネルのポイント········································································· 5
各販売チャネルの定義とそのポイント················································· 5
直販/系列販売会社/システムディーラー販売チャネル（系統別）/
事務機ディーラー販売チャネル/量販チャネル/インターネット直販
３）カラーレーザープリンタの販売傾向徹底分析··········································· 9
（１）カラーレーザー／LED プリンタにおける主要各社の勢力状況
（２）タンデム・４サイクル別ユーザー層・平均 PV の比較分析
（３）主要レーザープリンタメーカーの各都道府県別勢力図
２．国内プリンタ市場のブランド別販売台数推移（台数・金額､2000 年∼2005 年）
１）カラーレーザー/LED ············································································· 11
（１）出荷台数/（２）出荷金額
２）モノクロレーザー/LED ·········································································· 13
（１）出荷台数/（２）出荷金額
３）インクジェット ····················································································· 15
（１）出荷台数/（２）出荷金額/（３）インクジェット MFP/SFP 別出荷台数推移
４）ドットインパクト ·················································································· 18
（１）出荷台数/（２）出荷金額
５）カラーデジタル PPC/MFP ······································································ 20
（１）出荷台数/（２）出荷金額/（３）主要 3 社のカラーPPC/MFP の
モデル別/月別国内販売台数推移
①リコー
②富士ゼロックス
③キヤノン
６）モノクロデジタル PPC/MFP ··································································· 28
（１）出荷台数/（２）出荷金額
（参考）
全国主要コンビニにおける PPC/MFP の導入事例一覧 ··························· 30
３．メーカー別印字方式別販売チャネル別ベンダー別市場（2002 年） ······················· 31
１）カラーレーザー/LED ············································································· 31
（１）出荷台数/（２）出荷金額
２）モノクロレーザー/LED ·········································································· 33
（１）出荷台数/（２）出荷金額
３）インクジェット ····················································································· 35
（１）出荷台数/（２）出荷金額
４）ドットインパクト ·················································································· 37
（１）出荷台数/（２）出荷金額
５）系列販社・関連会社・パートナーディーラー別
レーザープリンタ販売台数（モノクロ/カラー共、2002 年） ··················· 39
（１）富士通系/（２）NEC 系/（３）IBM 系
（各自社ブランド及び主要取扱いメーカー製品のみ）
４．主要モデル別月別国内販売台数推移（各メーカーからの出荷台数、2002 年） ····· 42
１）カラーレーザー/LED ············································································· 42
（１）サイズ別主要モデル別月別国内販売台数推移（2002 年） ······················· 42
①A3/A3 ノビ/②A4
（２）サイズ別月別メーカー・ベンダー別販売台数推移（2002 年） ················· 45
①A3/A3 ノビ/②A4
（３）サイズ別ブランド別シェア（2002 年） ··············································· 47
①A3/A3 ノビ/②A4
（４）サイズ別主要モデル別月別国内販売台数推移（2003 年） ······················· 49
① A3/A3 ノビ/②A4
（５）サイズ別ブランド別シェア（2003 年） ··············································· 51
①A3/A3 ノビ/②A4
２）モノクロレーザー/LED ·········································································· 53
（１）サイズ別主要モデル別月別国内販売台数推移········································ 53
①A3/A3 ノビ/②A4
（２）国内ブランド別販売台数（2000 年∼2002 年）····································· 57
①国内全体/②A3 サイズ/③A4 サイズ
（３）サイズ別ブランド別シェア································································ 60
①A3/A3 ノビ/②A4
３）大判プリンタ市場（A1 サイズ以上） ························································ 62
５．プリンタメーカー別販売力の総合比較分析···················································· 64
※チャネル別販売人員数比較
６．プリンタメーカー別販売チャネルの総合比較分析··········································· 65
※チャネル別主力販売会社数比較
７．プリンタメーカー別サポート体制の総合比較分析··········································· 66
※ベンダー別サポート人員数・保守可能ディーラー数比較
８．販売方法、販売形態の特色と今後の展開······················································· 67
９．プリンタ本体と消耗品別市場及びサードパーティ品の影響······························· 71
１）レーザー/LED プリンタ（カラー、モノクロ別）の本体、純正・サードパーティ
消耗品市場推移 ····················································································· 71
２）インクジェットプリンタ用サードパーティ消耗品市場の概要························· 72
10．主要 OEM・供給関係（日本国内） ····························································· 73
１．レーザー/LED プリンタ
１）カラーレーザー/LED
２）モノクロレーザー/LED
２．デジタル PPC
１）カラーデジタル PPC
２）モノクロデジタル PPC
11．製品別中国生産拠点における「SARS」の影響 ·············································· 76
12．全国都道府県別プリンタ市場とその特色 ······················································ 78
１）地域別・ベンダー別 LBP 販売数量（2000 年）··········································· 78
（１）国内全体 ··························································································· 78
①モノクロレーザー/LED /②カラーレーザー/LED
（２）北海道・東北 ····················································································· 79
①モノクロレーザー/LED /②カラーレーザー/LED
（３）関東・東京 ························································································ 81
①モノクロレーザー/LED /②カラーレーザー/LED
（４）中部 ································································································· 83
①モノクロレーザー/LED /②カラーレーザー/LED
（５）関西 ································································································· 84
①モノクロレーザー/LED /②カラーレーザー/LED
（６）中国・四国 ························································································ 85
①モノクロレーザー/LED /②カラーレーザー/LED
（７）九州・沖縄 ························································································ 87
①モノクロレーザー/LED /②カラーレーザー/LED
２）各地域のプリンタ販売の傾向分析と地域別主要各社個票······························· 89
（１）北海道 ······························································································ 89
（２）東北 ································································································· 94
（３）関東・東京 ························································································ 97
（４）中部 ································································································· 101
（５）関西 ································································································· 104
（６）中国・四国 ························································································ 107
（７）九州・沖縄 ························································································ 113
Ⅱ．個別動向編
A．メーカー・ベンダー編
各社に共通項目
１）国内プリンタ市場の印字方式別市場推移（台数・金額、2000 年∼2005 年）
２）印字方式別販売チャネル別市場推移（2001 年）
３）販売力
（１）チャネル別販売人員数/（２）販売組織形態/（３）ディーラー・販売会社
へのサポート・プロモーション体制/（４）販売・宣伝広告/（５）主力ユーザー
の業種別傾向
４）販売チャネル
（１）販売チャネル別主力ディーラーとその販売実績順位/（２）販売チャネル別
比重と今後の方向性/（３）販売チャネル別主力会社数
５）サポート体制
６）販売方法、販売形態の特色と今後の展開
１．キヤノン（キヤノン販売）··································································· 117
２．セイコーエプソン（エプソン販売）······················································· 127
３．リコー ······························································································ 138
４．NEC ································································································ 148
５．富士通 ······························································································ 158
６．富士ゼロックス ·················································································· 166
７．沖データ ··························································································· 175
８．カシオ計算機 ····················································································· 183
９．京セラミタ ························································································ 190
10．日本ヒューレット・パッカード ···························································· 197
11．ブラザー工業····················································································· 203
Ｂ．ディーラー事例編
各社に共通項目
１）メーカー別方式別販売台数（2000 年∼2001 年）
２）販売先の特色、強み、得意分野（直販先/卸売先）
３）直販/卸売別数量比率
４）販売体制、人員、組織、ｅコマースの動向
５）サポート体制
６）プリンタ消耗品の販売状況
７）今後の方向性
全国主要ディーラーのプリンタ販売状況のポイント（ディーラー個票の集計） ······ 205
１．アオイ事務機 ····················································································· 207
２．浅沼商会 ··························································································· 210
３．浅間商事 ··························································································· 213
４．イナハラ ··························································································· 217
５．内田洋行 ··························································································· 221
６．エイコー ··························································································· 226
７．大塚商会 ··························································································· 230
８．オクムラ ··························································································· 236
９．加賀電子 ··························································································· 239
10．カテナ······························································································ 242
11．兼松エレクトロニクス········································································· 245
12．キヤノン販売····················································································· 249
13．クラボウ··························································································· 252
14．桜井································································································· 255
15．シーティーピー・エスピー ·································································· 257
16．志正堂······························································································ 260
17．ソフトバンク BB ··············································································· 263
18．ソレキア··························································································· 267
19．大興電子通信····················································································· 270
20．ダイワボウ情報システム ····································································· 274
21．田中電機工業····················································································· 279
22．都築電気··························································································· 283
23．土井グラフィックセンター ·································································· 287
24．東京リコー························································································ 290
25．東芝情報機器····················································································· 295
26．東芝情報システム ·············································································· 299
27．日興通信··························································································· 302
28．日本事務器························································································ 305
29．日本情報システム ·············································································· 308
30．日本ビジネスコンピューター ······························································· 311
31．萩原電気··························································································· 315
32．フォーバル························································································ 318
33．富士機材サービス ·············································································· 321
34．富士通パーソナルズ ··········································································· 324
35．富士通ビジネスシステム ····································································· 328
36．富士電機総設····················································································· 331
37．富士ビジネス····················································································· 335
38．フューチャーイン ·············································································· 338
39．文祥堂······························································································ 342
40．丸池洋行··························································································· 345
41．三谷商事··························································································· 348
42．三井物産デジタル ·············································································· 351
43．ミツイワ··························································································· 354
44．ミノルタ販売····················································································· 358
45．有隣堂······························································································ 362
46．ライオン事務器 ················································································· 365
47．リエー······························································································ 369
48．菱電商事··························································································· 372
49．菱洋エレクトロ ················································································· 376
50．リョーサン························································································ 379
C．量販店・一般店頭系の動向
１）全体概要 ······························································································ 383
２）方式別動向 ··························································································· 384
３）店舗別動向 ··························································································· 386
４）消耗品動向 ··························································································· 390
５）量販店メーカー別展示状況······································································ 391
（１）インクジェット・ＭＤ・昇華型デジタルフォト・TA プリンタ················· 391
（２）レーザー/LED プリンタ（モノクロ・カラー） ····································· 392
６）主要民生向けプリンタ販売状況及び年末商戦のポイント······························· 393
【お申込書】
2003 年版プリンタ/MFP 国内市場徹底分析レポート
『流通チャネル・サポ―ト・地域別プリンタ/MFP 市場の最新動向調査･分析』
部
数
部
御社名
所
属
お名前
住
所
TEL
FAX
上記欄にご記入の上、FAX、または郵送、E‐mail にてお送り下さい。
お電話でのお問い合わせでも結構です。
株式会社インターウォッチ
TEL：０３−３５２６−６４６１
FAX：０３−３５２６−６４６２
E‐mail：[email protected]
担当：野村哲夫

Download Report