Program for the 40th Annual Macromarketing Conference Thursday June 25th 8:00 – 4:30 Tony Pecotich Doctoral Seminar Mark Peterson, University of Wyoming 8:00 Coffee and Rolls 8:30 Welcome Lunch 4:30 Adjourn 2:00 – 5:30 Registration 5:00 – 7:00 Welcome Reception & Poster Session Welcome to Loyola University Chicago “The Vocation of Macromarketers” remarks by Gene Laczniak, President of the Macromarketing Society Poster Session: Next Gen Macromarketers Colombia: The Opportunities and Challenges of Rebranding a Recovering Country to Grow Responsible FDI and Tourism Cliff Shultz, Loyola University Chicago Andres Barrios, University of the Andes Aggeliki Gikas, Loyola University Chicago Sarah Haque, Loyola University Chicago, Kate Kasch, Loyola University Chicago Women’s Progress in Revolutionary Cuba: An Analysis of Political Posters Elisa Shoenberger, Loyola University Chicago Macromarketing Conference June 25-28 Rationalizing Purchase Delay Depending on Product Search Complexity and Need Perception Makbule Eda Anlamlier, University of Illinois at Chicago Jelena Spanjol, University of Illinois at Chicago Leadership Culture and Social Entrepreneurship, Richard Flight, Eastern Illinois University Difficult Choices: Situational and Cultural Factors Minimizing Post-Decision Regret Alan Malter, University of Illinois at Chicago Tatiana Barakshina, University of Illinois at Chicago 1 Greg Lizak, Loyola University Chicago Lisa Marks, Loyola University Chicago Justine Petcoff, Loyola University Chicago Evening Free Macromarketing Conference June 25-28 2 Friday June 26th 8:30 – 10:00 26-0 Opening Plenary Session of the 40th Macromarketing Conference Delegate Welcome, Plenary Panel Presentation Forward Thinking about Macromarketing Scholarship Gene Laczniak, Marquette University Bill Wilkie, University of Notre Dame Bob Lusch, University of Arizona Roger Layton, University of New South Wales Olga Kravets, Bilkent University Ray Benton, Loyola University Chicago Cliff Shultz, Loyola University Chicago 26-1 Room # Post-Growth Economy Session Chair: Ray Benton, Loyola University Chicago Post-Growth Economy: What Is All The Fuss? Raymond Benton, Jr., Loyola University Chicago Time Banks as Exchange Systems: Evidence from Greece and Spain Eleni Papaoikonomou, Rovira and Virgili University Carmen Valor, Pontificia Comillas ICADE University Continued Coffee Break 10:00 – 10:30 10:30 – 12:00 26-2 Room # 26-3 Room # Consumer Vulnerability Marketing, Policy and Session Chairs: Terri Rittenburg, Governance University of Wyoming Teresa Pavia, University of Utah Aging of Youth through Fashion: Influential Dynamics and Societal Implications Zeynep Ozdamar Ertekin, Izmir University of Economics Deniz Atik, Izmir University of Economics Consumer Vulnerability: What can Marketing do to Improve Individuals’ Well-Being Labeled as Disabled? Murad Canbulut, Izmir University of Economics Deniz Atik, Izmir University of Economics Designed For Post-Growth: “Alternative Economies” Between Macromarketing Conference June 25-28 Session Chairs: Ann-Marie Kennedy, Auckland University of Technology Cathy McGouran, University of Wales – Swansea The Struggle to Govern the Commons and How Marketing Can Help Sarah Duffy, University of New South Wales Roger Layton, University of New South Wales A Social Identity Perspective on the Legalization of Marijuana in the United States Travis Simkins, University of Wyoming Stephanie Geiger-Oneto, University of Wyoming Continued Continued 26-4 Room # Sustainability, Session I Session Chair: Marius Claudy, University College Dublin “Fashion Sustainability” Investigated: Does Fashion or Style Generate More Life Satisfaction? Wencke Gwozdz, Copenhagen Business School Shipra Gupta, University of Illinois Springfield James Gentry, University of Nebraska Lincoln Sustaining a Sustainable Diet: Vegans and Their Social Eating Practices Mike Beverland, University of Bath Continued The (Re)Production of Discourses about Sustainable Consumption in 3 Micro- And Macro-Analyzes Michaela Haase, Free University of Berlin Doreén Pick, Free University of Berlin Ingrid Becker, Friedrich-Alexander University of Erlangen-Nürnberg Revised Title Forthcoming Javier Lloveras, Manchester Metropolitan University Ecological Economics: A Market Perspective Ron Nahser, DePaul University Not as Innocuous as it Seems: The Pitfalls and Hidden Implications of Altruistic Crowdfunding Lez E. Trujillo Torres, University of Illinois at Chicago Benét DeBerry-Spence, University of Illinois at Chicago Akon E. Ekpo, Rutgers University Makbule E. Anlamlier, University of Illinois at Chicago Vimviriya Limkangvanmongkol, University of Illinois at Chicago Cannabis Marketing Systems and Social Change in the United States Terrence H. Witkowski, California State University, Long Beach Marketing Research Maria Sandberg, Hanken School of Economics, Finland Pia Polsa, Hanken School of Economics, Finland Cultural Influences on Experiences of and Responses to Consumer Vulnerability Terri Rittenburg, University of Wyoming Shikha Upadhyaya, University of Wyoming Gender Identity and Consumer Vulnerability Kim McKeage, Hamline University Elizabeth Crosby, University of Wisconsin Terri Rittenburg, University of Wyoming 12:00 – 2:00 Lunch Macromarketing Conference June 25-28 4 2:00 – 3:30 26-5 Room # 26-6 Room # 26-7 Room # Globalization, Developing Culture and Macromarketing Art, Aesthetics, Entertainment, Markets & Marketing Systems, Session Chairs: Fuat Firat, University Leisure, and Sport, of Texas – Pan American Session I: Issues Across and Session I Mohammad Zolfagharian, University of Session Chair: Finola Kerrigan, Within Global Systems Texas – Pan American Session Chair: Alan Malter, University of Illinois, Chicago Marketing Systems and Market Failure: A Consideration of Competitiveness William Redmond, Indiana State University Piecing the Puzzle Together: The Roles and Functions of Business Groups in Emerging Markets Aditya Gupta, University of NebraskaLincoln Ravipreet S. Sohi, University of Nebraska-Lincoln What is Marketing?: A Study on Marketing Managers’ Perception of the Definition of Marketing Frank Lozada Contreras, Pontifical Catholic University of Puerto Rico, Ponce Campus Recessions and the Cost Cutting Priorities of Global SCM: Case Analyses of Selected Multinational Enterprises Omar J. Khan, Morgan State University Deniz Atik, Izmir University of Economics “John is a Lumbersexual”: The Anatomy of a Consumer Trend Carlos A. Diaz Ruiz, Aalto University School of Business Hans Kjellberg, Stockholm School of Economics Been There, Done That: The Lure of Open-Air Markets Elif Akagun Ergin, Çankaya University Handan Ozdemir Akbay, Çankaya University With or Without You: The Paradoxical Discourses of Subcultures on the Market Emre Ulusoy, Youngstown University Becoming Necessities: The Sociocultural Life of Products Jakob Braun, University of Texas – Pan American University of Birmingham Ourselves On Film: Social Media For Social Self Reflection Finola Kerrigan, University of Birmingham Andrew Hart, University of Birmingham 26-8 Room # Sustainability, Session II Session Chair: Marius Claudy, Urban Cycling in Las Palmas, Spain Klara Scheurenbrand, University of Liverpool Elizabeth Parsons, University of Liverpool Anthony Patterson, University of Liverpool Flattery Or Forgery? A Conceptual Consideration of Authenticity in the Visual Arts Market Victoria Rodner, King’s College London Chloe Preece, Royal Holloway University of London Understanding the Role of Growth and Competitiveness on Environmental Intentions During Market Liberalization in Asia: A Mediated Moderation Approach William E. Kilbourne, Clemson University Anastasia E. Thyroff, Clemson University Digital Socialisation: Children’s Experiences as Consumers of Video Games Dina H. Bassiouni, American University of Cairo Chris Hackley, Royal Holloway University of London Ecological Footprint of Chrematistic Marketing Systems: The Case of Aral Sea Djavlonbek Karirov, Eastern Institute of Technology, New Zealand Coffee Break 3:30 – 4:00 Macromarketing Conference June 25-28 5 26-9 Room # Globalization, Developing Markets & Marketing Systems Session II: Special Session on Development Session Chairs: Nguyen Thi Tuyet Mai, National Economics University Don Rahtz, College of William & Mary Corporate Social Responsibility and its Consequences: A Study in Livestock Feed Industry in the North of Vietnam NGUYEN Thi Tuyet Mai, National Economics University NGUYEN Hong Ha, National Economics University Knowledge Creation, Innovation and Performance of Vietnamese Firms NGuyen Van Thang, National Economics University PHAN Thi Tuck Anh, National Economics University NGUYEN Thi Tuyet Mai, National Economics University 4:00 – 5:30 26-10 Room # 26-11 Room # Macromarketing History and Art, Aesthetics, Entertainment, the History of Macromarketing Leisure, and Sport, Session Chairs: Stan Shapiro, Simon Session II Fraser University Kim K. McKeage, Hamline University Session Chair: Finola Kerrigan, University of Birmingham In Search of Macromarketing History: Eighteenth Century England as a Case in Point Stan Shapiro, Simon Fraser University The Platform Of Value Co-Creation in a Performing Art Festival Curating Yu-Chien Chang, National Chengchi University Marketing Systems and the Framing of History Roger Layton, University of New South Wales Corporate Support of the Arts in France, a Local Affair? Catherine Morel, Audencia ?? Anne Gombault, Kedge Business School Florine Livat-Pecheux, Kedge Business School Typologies of Ben Franklin’s Social Innovations Abhijit Roy, University of Scranton Artworks Or Artists' Work? Competing Logics of Compensation Hanna Niklasson, University of Gothenburg Factors Affecting Vietnamese Consumers’ Purchase of Domestic Products: The Case of Children’s Food NGUYEN Ngoc Quang, National Economics University PHAM Thi Huyen, National Economics University NGUYEN Nam Phuong, Augustana College 26-12 Room # Sustainability, Session III Session Chair: Mark Peterson, University of Wyoming Developing Sustainable New Products: The Mediating Roles of Customer Orientation and Stakeholder Integration Marius Claudy, University College Dublin Mark Petersen, University of Wyoming Problematiizing Ethical Consumption Katherine Casey, University of Limerick; Maria Lichrou, University of Limerick; Lisa O'Malley, University of Limerick Fair Trade Towns Ken Peattie, Cardiff University, Anthony Samuels, University of South Wales The Role of a Business Confederationowned Infomediary in Constructing CSR Meri-Maaria Kyyrönen, Hanken School of Economics Pia Polsa, Hanken School of Economics Martin Fougere, Hanken School of Economics Veronica Liljander, Hanken School of Economics 5:30 26-13 Macromarketing Board Meeting Macromarketing Conference June 25-28 6 Saturday June 27th 27-1 Room # Globalization, Developing Markets & Marketing Systems III: Special Session on the FIFA World Cup Session Chair: Cliff Shultz Analyses and Interpretations of the World’s Biggest Sporting Spectacle Cliff Shultz, Loyola University Chicago Rodrigo Castilhos, Unisinos Andres Alberto Barrios Fajardo, University of the Andes Bruno Grbac, University of Rijeka Andres Chatzidakis, Royal Holloway, University of London, Alexander Nill, University of Nevada Las Vegas Almir Peštek, University of Sarajevo How Brazilian Media Represented the 2014 World Cup Rodrigo Castilhos, Unisinos Beyond the Soccer Field: The Political, Social and Economic Repercussions of the FIFA World Cup Andres Alberto Barrios Fajardo, 27-2 Room # Methods/Metrics/Inter pretations, Session I Session Chair: Ben Wooliscroft, University of Otago Household Life-Cycle Effects on Household Expenditures Ágnes Neulinger, Corvinus University of Budapest Márta Radó, Corvinus University of Budapest Value of Bayesian Networks for Macromarketing Investigation Ahmet Ekici, Bilkent University Şule Önsel Ekici, Doğuş University Investigating the Use of Generalized Additive Models for Predicting Propensity for Justice; Using the Integrative Justice Model (IJM) as a Framework for Measuring Justice Outcomes Tina M. Facca-Miess, John Carroll University Nicholas J.C. Santos, Marquette University The Analysis of the Profit Motive in Marketing Systems Djavlonbek Kadirov, Eastern Institute of Technology, New Macromarketing Conference June 25-28 8:30 – 10:00 27-3 Room # Fashion: Critical Perspectives, Session I Session Chairs: Stacy Neier, Loyola University Chicago Olga Kravets, Bilkent University Analyzing Deceptivenss of Cosmetics Claims in Fashion Ads Jie G.Fowler, Valdosta State University Timothy H. Reisenwitz, Valdosta State University Les Carlson, University of Nebraska-Lincoln The Role of Compassion and Knowledge Acquisition on Fair Trade Fashion Consumption Shireen Musa, Fashion Institute of Technology-State University of New York Fashioning the Gendered Enterprising Self: The Uniform Project Chloe Preece, Royal Holloway University of London Olga Kravets, Bilkent University 27-4 Room # Food Marketing Session Chairs: Claudia Dumitrescu, Whitworth University Ann Veeck, Western Michigan University Examining How Fruit-Based Food Packaging Affects Nutritional Understanding, Liking and Consumption: A Comparison of White and Hispanic Families Jill K. Maher, Robert Morris University Community Building through Digital Media: The Search for Halal Food in Muslim Minority Regions Yusniza Kamarulzaman, University of Malaya Ann Veeck, Western Michigan University Mushtaq Luqmani, Western Michigan University Zahir A. Quraeshi, Western Michigan University Alhassan G. Mumuni, Western Michigan University An Exploration of the Practices and Narratives around the ProducerConsumer Relationship in Local Food Initiatives Eleni Papaoikonomou, Rovira 27-5 Room # Technology and Marketing, Session I Session Chairs: Detlev Zwick, York University Nik Dholakia, University of Rhode Island Social, Local and Mobile Commerce in Retailing: Insights from Germany and Turkey Işık Özge Yumurtacı, Izmir University of Economics Erdem Galipoğlu, University of Bremen Herbert Kotzab, University of Bremen The Impact Of Self-Service Technology on Society: Are the Technologically Illiterate on the Losing Side? Sol Tanguay, University of Québec at Rimouski “Big Mother” is Watching You: The Baby Hacking Trend of Surveillant Seduction in Child Consumer Socialisation Shona Bettany, University of Westminster Ben Kerrane, University of Manchester 7 University of the Andes Zealand The World Cup 2014: Macromarketing Views from Croatia Bruno Grbac, University of Rijeka Cliff Shultz, Loyola University Chicago Against World Cup Andres Chatzidakis, Royal Holloway, University of London The World Cup, Patriotism and Multiethnic National Identity: Flying the German Flag Alexander Nill, University of Nevada Las Vegas The Impact of the FIFA World Cup on Quality of Life in Bosnia and Herzegovina Almir Peštek, University of Sarajevo and Virgili University Matias Ginieis, Rovira and Virgili University Label Heuristics or Detailed Processing? Choice Factors for Alternative Foods Julie Stanton, Pennsylvania State University Laurel Cook, West Virginia University Peer Effects on Obesity in a Sample of European Children Wencke Gwozdz, Copenhagen Business School Alfonso Sousa-Poza, University of Hohenheim Lucia A. Reisch, Copenhagen Business School Karin Bammann, University of Bremen Gabriele Eiben, University of Gothenburg Yiannis Kourides, Research and Education Institute of Child Health, Cyprus Eva Kovács, University of Pécs Fabio Lauria, Institute of Food Science & Technology, Italy Kenn Konstabel, University of Tartu Alba M. Santaliestra-Pasias, University of Zaragoza, Spain Krishna Vyncke, University Iris Pigeot, University of Bremen Coffee Break 10:00 – 10:30 Macromarketing Conference June 25-28 8 27-6 Room # Ethics and Social Justice Chairs: Gene Laczniak, Marquette University Alexander Nill, University of Nevada Social Dimensions of Marketing Ethics Gene Laczniak, Marquette University Emre Ulusoy, Youngstown State University Jan Brace-Govan, Monash University Pat Murphy, University of Notre Dame Alexander Nill, University of Nevada 27-7 Room # Resources Chairs: Norah Campbell, Trinity College Dublin Aidan O’Driscoll, Dublin Institute of Technology Michael Saren, University of Leicester Efficiency of Capitals in Scarcity Stefanie Beninger, Simon Fraser University June N.P. Francis, Simon Fraser University Resources: The Common Ground for Natural and ManMade Service Helge Löbler, University of Leipzig What Does it Mean to Share a Resource? Michaela Haase, Free University of Berlin Water as a Resource: What We Can Learn from This Ubiquitous Operand Teresa Pavia, University of Utah Ecofeminism and the Problem of Service Dominant Logic Norah Campbell, Trinity College Dublin 10:30 – 12:00 27-8 Room # Fashion: Critical Perspectives, Session II Fashioning Empathy in Spectacular Servicescapes: A Critical Analysis of Corporate Social Responsibility and Consumer Transformative Experience Andrea Davis, University of Leicester Pauline Maclaran, Royal Holloway University of London Elisabeth Tisier-Desborder, ESCP Europe The Glamorisation of Information Technology Alexander Reppel, Royal Holloway University of London; Olga Kravets, Bilkent University 27-9 Room # Food Marketing and Developing Nations: A Ten-Year Research Agenda (Panel) Chair: Terrence H. Witkowski, California State University Long Beach Teresa Davis, University of Sydney Claudia Dumitrescu, Whitworth University Ahmet Ekici, Bilkent University Hayiel Hino, Ariel University Cliff Shultz, II, Loyola University Chicago Ann Veeck, Western Michigan University James W. Gentry, University of Nebraska Lincoln Employability Sills in the University Alan Bradshaw, Royal Holloway University of London Seth Wheeler, Royal Holloway University of London Detlev Zwick, York University 27-10 Room # Technology and Marketing, Session II Why Are They Paying For Emoticons?: The Emerging Emoticon Market In Japan Kosuke Mizukoshi, Tokyo Metropolitan University Detlev Zwick, York University YouTube Beauty Brands and The Dynamic Processes Of Prosumption Sasha Chang, University of Southampton Mike Molesworth, University of Southampton Georgiana Grigore, Bournemouth University Conceptualizing Mobile Money Innovations as Value Networks – The Case of Mpesa In Kenya Fredah G Mwiti, Birmingham University Fashionable Translations: Where (and What) is the Critical Consumer-Oriented Actor Network Theory? Shona Bettany, University of Westerminster Shortened Lunch from 12:00 – 1:30 Macromarketing Conference June 25-28 9 27-11 Room # Emerging Perspectives in Marketing Ethics (Panel) Session Chair: Alexander Nill, University of Nevada Las Vegas Raymond Benton, Jr., Loyola University Chicago Michaela Haase, Free University of Berlin Thomas A. Klein, University of Toledo Gene Laczniak, Marquette University Patrick E. Murphy, University of Notre Dame Terri Rittenburg, University of Wyoming Cliff Shultz, Loyola University Chicago 27-12 Room # Positive Marketing Movement Session Chairs: John Mittelstaedt, University of Wyoming Dawn Lerman, Fordham University Consumers’ Preference for an Alternative Organization of Exchanges: The Case of Food Products Made by Producer Co-operatives Axelle Faure-Ferlet, Lyon 3 University Sonia Capelli, Lyon 3 University William Sabadie, Lyon 3 University Reconciling Marketing and Society: The Necessity of Good Faith Djavlonbek Kadirov, Eastern Institute of Technology Positive Marketing Approaches to Macromarketing Dawn Lerman, Fordham University Timothy Malefyt, Fordham University Macromarketing Conference June 25-28 1:30 – 3:00 27-13 Room # Poverty, Structural Inequalities and Social Exclusion Session Chairs: Pia Polsa, Hanken School of Economics Olga Kravets, Bilkent University Subordinate Consumers and Development Discourse: Discursive Construction of Illegal Subject Apoorv Khare, Indian Institute of Management Locating Poverty in Old Age Among Women of the South Asian Diaspora in the UK Shona Bettany, University of Westminster Anita Sharma, University of Westminster Orla Gough, University of Westminster Welfare state, child custody and relative poverty Jonna Heliskoski, Hanken School of Economics Pia Polsa, Hanken School of Economics Consumer Dislocation: Understanding Consumptionscapes after Gentrification. Finola Kerrigan, University of Birmingham Cagri Yalkin, Brunel University 27-14 Room # 27-15 Room # Methods/Metrics/Interpretations Subsistence Session II Marketplaces Session Chair, Ben Wooliscroft, University of Otago Macromarketing Research in Iran: On the Dangers of Hearsay Masoud Karami, University of Otago Ben Wooliscroft, University of Otago Figurational Sociology Methodologies: An Alternative to the ‘Homo Consumericus’ Ethic Gary Sinclair, University of Stirling Situating Macromarketing Research in an Interconnected World: the Quest for Relationality Andrea Lucarelli, Stockholm Business School Massimo Giovanardi, University of Leicester Challenges of Research with Children: Research Case on How Children Perceive Food Zeynep Ozdamar Ertekin, Izmir University of Economics Deniz Atik, Izmir University of Economics Session Chair: Srini Venugopal, University of Illinois at Urbana-Champaign Historicizing our Understanding of Subsistence James W. Gentry, University of Nebraska-Lincoln Ann Veeck, Western Michigan University Hongyan Yu, SunYat-Sen University Himadri Roy Chadhuri, IMIKolkata Aditya Gupta, University of Nebraska-Lincoln Robert L. Harrison, University of Western Michigan Xin Zhao, University of Nebraska-Lincoln When Two Worlds Meet: Institutional Merging in Subsistence Marketplaces and Implications for Marketing Management Srinivas Venugopal, University of Illinois at Urbana-Champaign Madhu Viswanathan, University of Illinois at Urbana-Champaign Subsistence Entrepreneurship Process: Evidence from Villages in North India Satyam, Indian Institute of Management Lucknow 10 Transforming the Hyperretail: the Space, Place and Politics of a Hong Kong Sunday Dianne Dean, Hull University Shona Bettany, University of Westminster Rajesh K. Aithal, Indian Institute of Management Lucknow 4:00 – 5:30 Cruise on the Chicago River 7:00 Gala Dinner Macromarketing Conference June 25-28 11 Sunday June 28th 8:30 – 10:00 28-3 Room # Geographies of Marketing and Consumption, Session I 28-1 Room # War, Civil Unrest & Failed States, Session I 28-2 Room # Social Marketing, Social Enterprise and CSR Session Chairs: Cliff Shultz, Loyola University Chicago Samer Abdelnour, Erasmus University Session Chairs: Nicholas J.C. Santos, Marquette University Tina M. Facca-Miess, John Carroll University John Boatright, Loyola University Chicago Session Chairs: Andreas Chatzidakis, Royal Holloway University of London Andrea Lucarelli, Stockholm University Massimo Giovanardi, Leicester University The Manufacture of Emotional Drama in CSR Georgina Grigore, Bournemouth University Mike Molesworth, University of Southampton Nationality, Identity and the Marketization of Place through Origin Effects Michael Andhen, Aalto University War, Civil Unrest, Failed States, and other Extreme Threats to Marketing Systems: An Introduction to the Special Session Cliff Shultz, Loyola University Chicago Samer Abdelnour, Erasmus University Businesses as Boundary Objects for Post-War Reconciliation Andres Barrios Fajardo, Universidad de Los Andes Juan Carlos Montes, Universidad de Los Andes Collectıve Socıo-Market Identıtıes and Instıtutıonal ChangeŞ The Blacksmıths of North Darfur Samer Abdelnour, Erasmus University Marketing Values in a HyperConnected and Fragmented World: the Case of Charlie Hebdo Frédéric Jallat, ESCP Europe Extra Economic Issues and Willingness to Pay for Water in Kuwait Ali Al Jamal, American University of Kuwait Mohsen A. Bagnied, American University of Kuwait Macro-Social Marketing Ann-Marie Kennedy, Auckland University of Technology Targeting Dis-Identification Strategies with Social Marketing Communications: the Case of Sexual Health Risk in Men Who Have Covert Sex with Men David Rowe, Open University Shona Bettany, University of Westminster Levis: Tightening the Authenticity of Corporate Social Responsibility with a Rust Belt Anthony Samuel, University of South Wales Dan Taylor, University of South Wales Matthew Norris, University of South Wales Macromarketing Conference June 25-28 The Metropolitan-Rural Divide in Contemporary Retailing: Consumer Behavior, Retail Structure, and Implications for Retailing Anders Parment, Stockholm Business School Evolving Cooperative Business Models in the Global Food Supply Chain: An Empirical Study Marcel M. Zondag, Western Michigan University Elisabeth Müller, University of Passau Bruce G. Ferrin, Western Michigan University 28-4 Room # Transitioning Markets and Economies, Session I Session Chairs: Bruno Grbac, University of Rijeka Jasmina Dlačić, University of Rijeka Challenges and Opportunities for Development of Sustainable Tourism in Bosnia and Herzegovina Almir Pestek, University of Sarajevo Cliff Shultz, Loyola University Chicago Eve Geroulis, Loyola University Chicago Retail Ready Packaging in Food Industry: Marketing and Relationship Aspects in South East Europe Davor Dujak, Strossmayer University of Osijek Jelena Franjković, Strossmayer University of Osijek Martina Ferenčić, Strossmayer University of Osijek Luxury and Standard Car Brands: Understanding Firm versus Consumer Perceptions in a Transitioning Economy Bengü Sevil Oflaç, Izmir University of Economics Ursula Y. Sullivan, Northern Illinois University Berk Özyetiş, Izmir University of Economics Devastation and Rebirth: A Longitudinal Study of Bosnia’s Arizona 12 Mark Speece, American University of Kuwait Keijo Raiha, University of South Wales Market, with Implications for Markets, Marketing and Society Ružica Brečić, University of Zagreb Cliff Shultz, Loyola University Chicago Katherine Sredl, Loyola University Chicago Nataša Renko, University of Zagreb Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting: A Study of Most Sustainable Firms Setayesh Sattari, Linnaeus University Arash Kordestani, Luleå University of Technology Kaveh Peighambari, Linnaeus University Coffee Break 10:00 – 10:30 28-5 Room # Families, Communities and Gender 10:30 – 12:00 28-6 Room # 28-7 Room # Quality of Life, Health and Geographies of Marketing and Wellness, Session I Consumption, Session II Session Chairs: Katherine Sredl, Loyola University Chicago Ružica Brečić, University of Zagreb Sanda Renko, University of Zagreb Session Chairs: M. Joseph Sirgy, Virginia Tech Alexandra Ganglmair, University of Otago The Marginalized Masculinity: Exploring Masculinity From Chinese Male Models’ Perceptive Jie G. Fowler, Valdosta State University Rongwei Chu, Fudan University Jim W. Gentry, University of Nebraska-Lincoln The Effects of Limiting Consumption on Women’s Self-Concept Cathy McGouran, University of Wales – Swansea Markets, Marketing, and Gender: a Market Practice Perspective Riikka Murto, Stockholm School of Economics A Macromarketing Model of Radical Islamic Militancy: A Quality-Of-Life Perspective M. Joseph Sirgy, Virginia Tech Richard J. Estes, University of Pennysylvania Don Rahtz, College of William & Mary Giving Tax Breaks to Billionaires will not Enhance Quality Of Life Josh Samli, University of North Florida The Effects Of Materialism on Economic Motivation and Subjective Well-Being M. Joseph Sirgy, Virginia Tech Jenny (Jinfeng) Jiao, University of Iowa Dong-Jin Lee, Yonsei University Macromarketing Conference June 25-28 Session Chairs: Andreas Chatzidakis, Royal Holloway University of London Andrea Lucarelli, Stockholm University Massimo Giovanardi, Leicester University Closing Doors Oskar Christensson, Borås University Community Gardens: New Spaces for DIY Citizenship? Deirdre Shaw, Adam Smith Business School The Marketization of Nordic Welfare Models: Place Brands as Legitimizing and Performative Assemblages Stine Bjerregaard, University of Southern Denmark Urban Change, Multicultural Marketplaces and Consumer Adaptation 28-9 Room # Transitioning Markets and Economies, Session II Session Chairs: Bruno Grbac, University of Rijeka Jasmina Dlačić, University of Rijeka Sustainability Marketing: The Case of Croatia Andrea Razum, University of Zagreb Marija Tomašević Lišanin, University of Zagreb Mirko Palić, University of Zagreb The Influence of Radical Innovation Culture on Innovation Performance in the Croatian Manufacturing Industry Tomislav Baković, University of Zagreb Mia Delić, University of Zagreb Ružica Brečić, University of Zagreb Transition Process in SEE Countries and Challenges on B2B Markets – Is Relationship Quality the Answer? Bruno Grbac, University of Rijeka Jasmina Dlačić, University of Rijeka 13 The Politics of In/appropriate/d Others: Moving Beyond the Vulnerable Consumer in the LGBT Market/Movement Shona Rowe, University of Westminster David Rowe, Open University Grace Yu, Duksung Women’s University Eda Gurel-Atay, consultant, USA Characteristics Of Several Religiosity Measures Ronald B. Larson, Western Michigan University Chris R. Heimrich, Western Michigan University Aurelie Broeckerhoff, Coventry University Marylyn Carrigan, Coventry University Mike Hardy, Coventry University Eva Kipnis, Coventry University Dina Lončarić, University of Rijeka Wellbeing and Ethical Consumption Behavior: Preliminary Results from Austria and New Zealand Alexandra Ganglmair-Wooliscroft, University of Otago 12:00 – 2:00 Lunch 28-10 Toward Integrated and Transformative Research (Panel / Open Roundtable) Panelists / Participants: Fuat Firat, University of Texas PanAmerican Meryl Gardner, University of Delaware Geraldine Henderson, Loyola University Chicago Norah Campbell, Trinity College Dublin Mark Peterson, University of Wyoming Tina M. Facca-Miess, John Carroll University Nicholas J.C. Santos, Marquette University 2:00 – 3:30 28-11 28-12 Quality of Life, Health and War, Civil Unrest & Failed Wellness, Session II States, Session II Session Chairs: M. Joseph Sirgy, Virginia Tech Alexandra Ganglmair, University of Otago Subaltern Construction of Intensified Markets and Marketing, and Quality-Of Life: A Curious Case From NeoLiberal India Sujit Raghunathrao Jagadale, Institute of Rural Management Debojyoti Chakraborty, Institute of Rural Management Debi Prasad Mishra, Institute of Rural Macromarketing Conference June 25-28 Session Chair: Don Rahtz, College of William & Mary Global Brands, Sourcing, Value Chains, and Consumer Markets Don Rahtz, College of William & Mary Protecting Brand Reputation: Conflictfree Minerals Origination & Chain of Control Mine to Smelter Due-Diligence Douglas R. Cook, Shield Resources and University of Alaska-Fairbanks Blood Minerals, Development, & 28-13 Education and Pedagogy Session Chair: Raymond Benton, Jr., Loyola University Chicago Development (and Evaluation) of Cross-Disciplinary Educational Materials Designed for College Students: Promoting the Understanding of Food Deserts, Nutrition and Importance of Access Renee Shaw Hughner, Arizona State University Christopher Wharton, Arizona State University Claudia Dumitrescu, Whitworth University Gina Lacagnina, Arizona State 14 Dawn Lerman, Fordham University Management Consumer Well-Being as a Marketing Orientation: The Case of Food Marketing Valerie Manna, Lincoln University Mindfulness and Sustainable Consumption Sabrina V. Helm, University of Arizona Brintha Subramaniam, University of Arizona Transparency Lauren Harrison, AidData When Supply Chains, Consumers, and Cultures Collide: The Case of Japan and the Global Market Yoshiko Yamanaka, Tokyo University & College of William & Mary The Value of Leisure Activities with and without Consuming and Their Impact on Wellbeing Pablo A. Barriga, Helge Löbler, University of Leipzig Helge Löbler, University of Leipzig University Marketing Education and Cultural Perspectives on Business in PostConflict Contexts Katherine Sredl, Loyola University Chicago Generation WTF: What is the Future of University Students Burdened by Loan Debt, Free Market-Academic Policies and What it Means for Society Eve K. Geroulis, Loyola University Chicago Jonas Sileika, Loyola University Chicago 4:00 — 40th Annual Macromarketing Conference Adjourns Macromarketing Conference June 25-28 15
© Copyright 2025 Paperzz
