Program for the 40th Annual Macromarketing Conference Thursday June 25th Doctoral Seminar Registration Table Opens at 7:00 am in Baumhart Hall Breakfast 7:30 to 8:00 am – Corboy Law Center, Second Floor, Outside Rooms 205 & 206 8:00 am – 4:30 pm Tony Pecotich Doctoral Seminar Mark Peterson, University of Wyoming 8:00 Coffee and Rolls 8:30 Welcome Lunch Corboy Law Center (CLC), Second Floor, Outside Rooms 205 & 206 4:30 Consortium Adjourns First half in CLC Room 206 Pick up box lunches in the hall between the two rooms, and then proceed to … Second Half in CLC Room 205 Conference Registration 2:00 pm– 5:30 pm Lobby of Baumhart Hall 5:00 pm – 7:00 pm Kasbeer Hall ~ 15th Floor of Corboy Law Center Welcome Reception & Poster Session Welcome to Loyola University Chicago “The Vocation of Macromarketers,” remarks by Gene Laczniak, President of the Macromarketing Society 40th Macromarketing Conference June 25-28 1 Poster Session during the Reception: Next Gen Macromarketers Colombia: The Opportunities and Challenges of Rebranding a Recovering Country to Grow Responsible FDI and Tourism Andres Barrios, University of the Andes Women’s Progress in Revolutionary Cuba: An Analysis of Political Posters Coping with Consumer Vulnerability through Adjusted Need Perceptions When in Rome: The Role of Leadership Culture and Social Entrepreneurship, Elisa Shoenberger, Loyola University Chicago Makbule Eda Anlamlier, University of Illinois at Chicago Jelena Spanjol, University of Illinois at Chicago Richard Flight, Eastern Illinois University Kelly Valle, Eastern Illinois University Kesha Coker, Eastern Illinois University Aggeliki Gikas, Sarah Haque, Kate Kasch, Greg Lizak, Lisa Marks, Justine Petcoff, and Cliff Shultz, all of Loyola University Chicago Online Engagement of Art Inspiring Offline Social Action Mobile User Experience Sentiment Austin Tolentino, Loyola University Chicago Jose Luis Rodriguez Orjuela, Loyola University Chicago Difficult Choices: Situational and Cultural Factors Minimizing Post-Decision Regret Alan Malter, University of Illinois at Chicago Tatiana Barakshina, University of Illinois at Chicago Evening Free 40th Macromarketing Conference June 25-28 2 Friday June 26th Breakfast in Kasbeer Hall 7:30 – 8:30 8:30 – 10:00 26-0 Kasbeer Hall Opening Plenary Session of the 40th Macromarketing Conference Delegate Welcome, Plenary Panel Presentation Forward Thinking about Macromarketing Scholarship Gene Laczniak, Marquette University Bill Wilkie, University of Notre Dame Bob Lusch, University of Arizona Roger Layton, University of New South Wales Olga Kravets, Bilkent University Ray Benton, Loyola University Chicago Cliff Shultz, Loyola University Chicago 26-1 Room #206 Post-Growth Economy Session Chair: Ray Benton, Loyola University Chicago Post-Growth Economy: What Is All The Fuss? Raymond Benton, Jr., Loyola University Chicago Time Banks as Exchange Systems: Evidence from Greece and Spain Eleni Papaoikonomou, Rovira and Virgili University Carmen Valor, Pontificia Comillas ICADE University Coffee Break 10:00 – 10:30 Second Floor Landing Corboy Law Center 10:30 – 12:00 26-2 Room #207 26-3 Room #202 Consumer Vulnerability Marketing, Policy and Session Chairs: Terri Rittenburg, Governance University of Wyoming Teresa Pavia, University of Utah Aging of Youth through Fashion: Influential Dynamics and Societal Implications Zeynep Ozdamar Ertekin, Izmir University of Economics Deniz Atik, Izmir University of Economics Consumer Vulnerability: What can Marketing do to Improve Individuals’ Well-Being Labeled as Disabled? Murad Canbulut, Izmir University of Economics Deniz Atik, Izmir University of Economics 40th Macromarketing Conference June 25-28 Session Chairs: Ann-Marie Kennedy, Auckland University of Technology Cathy McGouran, University of Wales – Swansea The Struggle to Govern the Commons and How Marketing Can Help Sarah Duffy, University of New South Wales Roger Layton, University of New South Wales A Social Identity Perspective on the Legalization of Marijuana in the United States Travis Simkins, University of Wyoming Stephanie Geiger-Oneto, University of Wyoming 26-4 Room #209 Sustainability, Session I Session Chair: Marius Claudy, University College Dublin “Fashion Sustainability” Investigated: Does Fashion or Style Generate More Life Satisfaction? Wencke Gwozdz, Copenhagen Business School Shipra Gupta, University of Illinois Springfield James Gentry, University of Nebraska Lincoln Sustaining a Sustainable Diet: Vegans and Their Social Eating Practices Michael Beverland, University of Bath 3 Designed For Post-Growth: “Alternative Economies” Between Micro- And Macro-Analyzes Michaela Haase, Free University of Berlin Doreén Pick, Free University of Berlin Ingrid Becker, Friedrich-Alexander University of Erlangen-Nürnberg Marketing Systems in a Post-Growth Economy: Examining the Possibilities Javier Lloveras, Manchester Metropolitan University Lee Quinn, University of Manchester What is Happiness in a Finite World? The challenge to economic growth strategies posed by the UN Sustainable Development Goals and the Papal Encyclical Laudato Si. Scott Kelly, DePaul University Ron Nahser, DePaul University Not as Innocuous as it Seems: The Pitfalls and Hidden Implications of Altruistic Crowdfunding Lez E. Trujillo Torres, University of Illinois at Chicago Benét DeBerry-Spence, University of Illinois at Chicago Akon E. Ekpo, Rutgers University Makbule E. Anlamlier, University of Illinois at Chicago Vimviriya Limkangvanmongkol, University of Illinois at Chicago Cannabis Marketing Systems and Social Change in the United States Terrence H. Witkowski, California State University, Long Beach Efficiency or Sufficiency? The (Re)Construction o Discourses about Sustainable Consumption in Marketing Research Maria Sandberg, Hanken School of Economics, Finland Pia Polsa, Hanken School of Economics, Finland Cultural Influences on Experiences of and Responses to Consumer Vulnerability Terri Rittenburg, University of Wyoming Shikha Upadhyaya, University of Wyoming Gender Identity and Consumer Vulnerability Kim McKeage, Hamline University Elizabeth Crosby, University of Wisconsin Terri Rittenburg, University of Wyoming 12:00 – 2:00 Lunch th Kasbeer Hall 15 Floor Corboy Law Center 40th Macromarketing Conference June 25-28 4 2:00 – 3:30 26-5 Room #206 Globalization, Developing Markets & Marketing Systems, Session I: Issues Across and Within Global Systems Session Chair: Alan Malter, University of Illinois, Chicago 26-6 Room #202 Culture and Macromarketing Session Chairs: Fuat Firat, University of Texas – Pan American Mohammadali Zolfagharian, University of Texas – Pan American Deniz Atik, Izmir University of Economics Marketing Systems and Market Failure: A Consideration of Competitiveness William Redmond, Indiana State University With or Without You: The Paradoxical Discourses of Subcultures on the Market Emre Ulusoy, Youngstown University Piecing the Puzzle Together: The Roles and Functions of Business Groups in Emerging Markets Aditya Gupta, University of NebraskaLincoln Ravipreet S. Sohi, University of Nebraska-Lincoln Becoming Necessities: The Sociocultural Life of Products Jakob Braun, University of Texas – Pan American African Microentrepreneurs: Navigating Marketing Systems Benét DeBerry-Spence, University of Illinois at Chicago Esi Abbam Elliot, Suffolk University Recessions and the Cost Cutting Priorities of Global SCM: Case Analyses of Selected Multinational Enterprises Omar J. Khan, Morgan State University Devastation and Rebirth: A Longitudinal Study of Bosnia’s Arizona Market, with Implications for Markets, Marketing and Society Ružica Brečić, University of Zagreb Cliff Shultz, Loyola University Chicago Katherine Sredl, Loyola University Chicago Nataša Renko, University of Zagreb 26-7 Room #207 Art, Aesthetics, Entertainment, Leisure, and Sport, Session I Session Chair: Finola Kerrigan, University of Birmingham Ourselves On Film: Social Media For Social Self Reflection Finola Kerrigan, University of Birmingham Andrew Hart, University of Birmingham Flattery Or Forgery? A Conceptual Consideration of Authenticity in the Visual Arts Market Victoria Rodner, King’s College London Chloe Preece, Royal Holloway University of London Digital Socialisation: Children’s Experiences as Consumers of Video Games Dina H. Bassiouni, American University of Cairo Chris Hackley, Royal Holloway University of London 26-8 Room #209 Sustainability, Session II Session Chair: Marius Claudy, Changing Consumption Patterns: Peddling Towards Sustainable Transport. Klara Scheurenbrand, University of Liverpool Elizabeth Parsons, University of Liverpool Anthony Patterson, University of Liverpool Understanding the Role of Growth and Competitiveness on Environmental Intentions During Market Liberalization in Asia: A Mediated Moderation Approach William E. Kilbourne, Clemson University Anastasia E. Thyroff, Clemson University Ecological Footprint of Chrematistic Marketing Systems: The Case of Aral Sea Djavlonbek Karirov, Eastern Institute of Technology, New Zealand Coffee Break 3:30 – 4:00 2nd Floor Landing 40th Macromarketing Conference June 25-28 5 4:00 – 5:30 26-9 Room #202 Globalization, Developing Markets & Marketing Systems Session II: Special Session on Development Session Chairs: Nguyen Thi Tuyet Mai, National Economics University Don Rahtz, College of William & Mary Corporate Social Responsibility and its Consequences: A Study in Livestock Feed Industry in the North of Vietnam Nguyen Thi Tuyet Mai, National Economics University Nguyen Hong Ha, National Economics University Knowledge Creation, Innovation and Performance of Vietnamese Firms Nguyen Van Thang, National Economics University Phan Thi Tuck Anh, National Economics University Nguyen Thi Tuyet Mai, National Economics University 26-10 Room #206 26-11 Room #207 Macromarketing History and Art, Aesthetics, Entertainment, the History of Macromarketing Leisure, and Sport, Session Chairs: Stan Shapiro, Simon Session II Fraser University Kim K. McKeage, Hamline University Session Chair: Finola Kerrigan, University of Birmingham In Search of Macromarketing History: Eighteenth Century England as a Case in Point Stan Shapiro, Simon Fraser University The Platform Of Value Co-Creation in a Performing Art Festival Curating Yu-Chien Chang, National Chengchi University Marketing Systems and the Framing of History Roger Layton, University of New South Wales Corporate Support of the Arts in France, a Local Affair? Catherine Morel, Audencia Anne Gombault, Kedge Business School Florine Livat-Pecheux, Kedge Business School Typologies of Ben Franklin’s Social Innovations Abhijit Roy, University of Scranton Factors Affecting Vietnamese Consumers’ Purchase of Domestic Products: The Case of Children’s Food Nguyen Ngoc Quang, National Economics University Pham Thi Huyen, National Economics University Nguyen Nam Phuong, Augustana College 40th Macromarketing Conference June 25-28 Artworks Or Artists' Work? Competing Logics of Compensation Hanna Niklasson, University of Gothenburg 26-12 Room #209 Sustainability, Session III Session Chair: Mark Peterson, University of Wyoming Developing Sustainable New Products: The Mediating Roles of Customer Orientation and Stakeholder Integration Marius Claudy, University College Dublin Mark Petersen, University of Wyoming Problematiizing Ethical Consumption Katherine Casey, University of Limerick; Maria Lichrou, University of Limerick; Lisa O'Malley, University of Limerick Fair Trade Towns Ken Peattie, Cardiff University, Anthony Samuels, University of South Wales In search of CSR: The role of a business confederation-owned infomediary in constructing positive business impacts on society. Meri-Maaria Kyyrönen, Hanken School of Economics Pia Polsa, Hanken School of Economics Martin Fougere, Hanken School of Economics Veronica Liljander, Hanken School of Economics 6 5:30 pm to 8:30 pm 26-13 — CLC 301 Macromarketing Board Meeting Room 301 of Corboy Law Center Evening is Free Saturday June 27th Breakfast Kasbeer Hall – 15th Floor Corboy Law Center 7:30 to 8:30 27-1 Room #206 Globalization, Developing Markets & Marketing Systems III: Special Session on the FIFA World Cup Session Chair: Cliff Shultz Analyses and Interpretations of the World’s Biggest Sporting Spectacle Cliff Shultz, Loyola University Chicago Rodrigo Castilhos, Unisinos Andres Alberto Barrios Fajardo, University of the Andes Bruno Grbac, University of Rijeka Andreas Chatzidakis, Royal Holloway, University of London, 27-2 Room #207 Methods/Metrics/Inter pretations, Session I Session Chair: Ben Wooliscroft, University of Otago Household Life-Cycle Effects on Household Expenditures Ágnes Neulinger, Corvinus University of Budapest Márta Radó, Corvinus University of Budapest Value of Bayesian Networks for Macromarketing Investigation Ahmet Ekici, Bilkent University Şule Önsel Ekici, Doğuş University 40th Macromarketing Conference June 25-28 8:30 – 10:00 27-3 Room #208 Fashion: Critical Perspectives, Session I Session Chairs: Stacy Neier, Loyola University Chicago Olga Kravets, Bilkent University Analyzing Deceptiveness of Cosmetics Claims in Fashion Ads Jie G.Fowler, Valdosta State University Timothy H. Reisenwitz, Valdosta State University Les Carlson, University of Nebraska-Lincoln 27-4 Room #209 Food Marketing Session Chairs: Claudia Dumitrescu, Whitworth University Ann Veeck, Western Michigan University Examining How Fruit-Based Food Packaging Affects Nutritional Understanding, Liking and Consumption: A Comparison of White and Hispanic Families Jill K. Maher, Robert Morris University Religious Community Building through Digital Media: The Search for Halal Food in Muslim Minority Regions 27-5 Room #211 Technology and Marketing, Session I Session Chairs: Detlev Zwick, York University Nik Dholakia, University of Rhode Island Social, Local and Mobile Commerce in Retailing: Insights from Germany and Turkey Işık Özge Yumurtacı, Izmir University of Economics Erdem Galipoğlu, University of Bremen Herbert Kotzab, University of Bremen 7 Alexander Nill, University of Nevada Las Vegas Almir Peštek, University of Sarajevo How Brazilian Media Represented the 2014 World Cup Rodrigo Castilhos, Unisinos Beyond the Soccer Field: The Political, Social and Economic Repercussions of the FIFA World Cup Andres Alberto Barrios Fajardo, University of the Andes Investigating the Use of Generalized Additive Models for Predicting Propensity for Justice; Using the Integrative Justice Model (IJM) as a Framework for Measuring Justice Outcomes Tina M. Facca-Miess, John Carroll University Nicholas J.C. Santos, Marquette University The Analysis of the Profit Motive in Marketing Systems Djavlonbek Kadirov, Eastern Institute of Technology The World Cup 2014: Macromarketing Views from Croatia Bruno Grbac, University of Rijeka Cliff Shultz, Loyola University Chicago Against World Cup Andreas Chatzidakis, Royal Holloway, University of London The World Cup, Patriotism and Multiethnic National Identity: Flying the German Flag Alexander Nill, University of Nevada Las Vegas The Impact of the FIFA World Cup on Quality of Life in Bosnia and Herzegovina Almir Peštek, University of Sarajevo 40th Macromarketing Conference June 25-28 The Role of Compassion and Knowledge Acquisition on Fair Trade Fashion Consumption Shireen Musa, Fashion Institute of Technology-State University of New York Fashioning the Gendered Enterprising Self: The Uniform Project Chloe Preece, Royal Holloway University of London Olga Kravets, Bilkent University Yusniza Kamarulzaman, University of Malaya Ann Veeck, Western Michigan University Mushtaq Luqmani, Western Michigan University Zahir A. Quraeshi, Western Michigan University Alhassan G. Mumuni, Western Michigan University An Exploration of the Practices and Narratives around the ProducerConsumer Relationship in Local Food Initiatives Eleni Papaoikonomou, Rovira and Virgili University Matias Ginieis, Rovira and Virgili University The Impact Of Self-Service Technology on Society: Are the Technologically Illiterate on the Losing Side? Sol Tanguay, University of Québec at Rimouski “Big Mother” is Watching You: The Baby Hacking Trend of Surveillant Seduction in Child Consumer Socialisation Shona Bettany, University of Westminster Ben Kerrane, University of Manchester Label Heuristics or Detailed Processing? Choice Factors for Alternative Foods Julie V. Stanton, Pennsylvania State University Laurel A. Cook, West Virginia University Evolving Cooperative Business Models in the Global Food Supply Chain: An Empirical Study Marcel M. Zondag, Western Michigan University, USA Elisabeth Müller, Universität Passau, Germany Bruce G. Ferrin, Western Michigan University Peer Effects on Obesity in a Sample of European Children Wencke Gwozdz, Copenhagen Business School 8 Alfonso Sousa-Poza, University of Hohenheim Lucia A. Reisch, Copenhagen Business School Karin Bammann, University of Bremen Gabriele Eiben, University of Gothenburg Yiannis Kourides, Research and Education Institute of Child Health, Cyprus Eva Kovács, University of Pécs Fabio Lauria, Institute of Food Science & Technology, National Research Council, Italy Kenn Konstabel, University of Tartu Alba M. Santaliestra-Pasias, University of Zaragoza Krishna Vyncke, Ghent University Iris Pigeot, University of Bremen Coffee Break 10:00 – 10:30 2 Floor Landing, Corboy Law Center nd 27-6 Room #206 Ethics and Social Justice 27-7 Room #207 Resources Chairs: Gene Laczniak, Marquette University Alexander Nill, University of Nevada, Las Vegas Chairs: Norah Campbell, Trinity College Dublin Aidan O’Driscoll, Dublin Institute of Technology Michael Saren, University of Leicester Social Dimensions of Marketing Ethics Gene Laczniak, Marquette University Efficiency of Capitals in Scarcity 40th Macromarketing Conference June 25-28 10:30 – 12:00 27-8 Room #208 Fashion: Critical Perspectives, Session II Fashioning Empathy in Spectacular Servicescapes: A Critical Analysis of Corporate Social Responsibility and Consumer Transformative Experience Andrea Davis, University of Leicester 27-9 Room #209 Food Marketing and Developing Nations: A Ten-Year Research Agenda (Panel) Chair: Terrence H. Witkowski, California State University Long Beach Teresa Davis, University of Sydney 27-10 Room #211 Technology and Marketing, Session II Why Are They Paying For Emoticons?: The Emerging Emoticon Market In Japan Kosuke Mizukoshi, Tokyo Metropolitan University Detlev Zwick, York University 9 I Think, Therefore I am Vegan: Veganism, Ethics, and Social Justice against Hypocrisy Emre Ulusoy, Youngstown State University Organisational Power and Ethical Conduct: Addressing Social Marketing's Blind Spot Jan Brace-Govan, Monash University Marketing and the Common Good: Essays from Notre Dame on Societal Impact Pat Murphy, University of Notre Dame Self-Control Issues and the Protection of Vulnerable Consumers Alexander Nill, UNLV James W. Peltier, University of Wisconsin-Whitewater John Schibrowsky, UNLV Nadia Pomirleanu, UNLV Stefanie Beninger, Simon Fraser University June N.P. Francis, Simon Fraser University Pauline Maclaran, Royal Holloway University of London Elisabeth Tisier-Desborder, ESCP Europe Resources: The Common Ground for Natural and ManMade Service Helge Löbler, University of Leipzig What Does it Mean to Share a Resource? Michaela Haase, Free University of Berlin Water as a Resource: What We Can Learn from This Ubiquitous Operand Teresa Pavia, University of Utah The Glamorisation of Information Technology Alexander Reppel, Royal Holloway University of London; Olga Kravets, Bilkent University Claudia Dumitrescu, Whitworth University Ahmet Ekici, Bilkent University Hayiel Hino, Ariel University Cliff Shultz, Loyola University Chicago Ann Veeck, Western Michigan University James W. Gentry, University of Nebraska Lincoln Employability Sills in the University Alan Bradshaw, Royal Holloway University of London Seth Wheeler, Royal Holloway University of London Detlev Zwick, York University YouTube Beauty Brands and The Dynamic Processes Of Prosumption Sasha Chang, University of Southampton Mike Molesworth, University of Southampton Georgiana Grigore, Bournemouth University Conceptualizing Mobile Money Innovations as Value Networks – The Case of Mpesa In Kenya Fredah G Mwiti, Birmingham University Fashionable Translations: Where (and What) is the Critical Consumer-Oriented Actor Network Theory? Shona Bettany, University of Westminster Shortened Lunch from 12:00 – 1:30 Kasbeer Hall 27-11 Room #206 Emerging Perspectives in Marketing Ethics (Panel) Session Chair: Alexander Nill, University of Nevada Las Vegas 27-12 Room #207 Positive Marketing Movement [nothing for this track] 1:30 – 3:00 27-13 Room #208 Poverty, Structural Inequalities and Social Exclusion Session Chairs: John Mittelstaedt, University of Wyoming Dawn Lerman, Fordham University Session Chairs: Pia Polsa, Hanken School of Economics Olga Kravets, Bilkent University 40th Macromarketing Conference June 25-28 27-14 Room #209 27-15 Room #211 Methods/Metrics/Interpretations Subsistence Session II Marketplaces Session Chair, Ben Wooliscroft, University of Otago Macromarketing Research in Iran: On the Dangers of Hearsay Masoud Karami, University of Otago Session Chair: Srini Venugopal, University of Illinois at UrbanaChampaign 10 Raymond Benton, Jr., Loyola University Chicago Michaela Haase, Free University of Berlin Thomas A. Klein, University of Toledo Gene Laczniak, Marquette University Patrick E. Murphy, University of Notre Dame Terri Rittenburg, University of Wyoming Ben Wooliscroft, University of Otago Consumers’ Preference for an Alternative Organization of Exchanges: The Case of Food Products Made by Producer Co-operatives Axelle Faure-Ferlet, Lyon 3 University Sonia Capelli, Lyon 3 University William Sabadie, Lyon 3 University Marketing for Society: The Concept of Good Faith Djavlonbek Kadirov, Eastern Institute of Technology Positive Marketing Approaches to Macromarketing Dawn Lerman, Fordham University Timothy Malefyt, Fordham University Subordinate Consumers and Development Discourse: Discursive Construction of Illegal Subject Apoorv Khare, Indian Institute of Management Locating Poverty in Old Age Among Women of the South Asian Diaspora in the UK Shona Bettany, University of Westminster Anita Sharma, University of Westminster Orla Gough, University of Westminster Welfare state, child custody and relative poverty Jonna Heliskoski, Hanken School of Economics Pia Polsa, Hanken School of Economics Consumer Dislocation: Understanding Consumptionscapes after Gentrification. Finola Kerrigan, University of Birmingham Cagri Yalkin, Brunel University Transforming the Hyperretail: the Space, Place and Politics of a Hong Kong Sunday Dianne Dean, Hull University Shona Bettany, University of Westminster 40th Macromarketing Conference June 25-28 Figurational Sociology Methodologies: An Alternative to the ‘Homo Consumericus’ Ethic Gary Sinclair, University of Stirling Situating Macromarketing Research in an Interconnected World: the Quest for Relationality Andrea Lucarelli, Stockholm Business School Massimo Giovanardi, University of Leicester Challenges of Research with Children: Research Case on How Children Perceive Food Zeynep Ozdamar Ertekin, Izmir University of Economics Deniz Atik, Izmir University of Economics Historicizing our Understanding of Subsistence James W. Gentry, University of Nebraska-Lincoln Ann Veeck, Western Michigan University Hongyan Yu, SunYat-Sen University Himadri Roy Chadhuri, IMIKolkata Aditya Gupta, University of Nebraska-Lincoln Robert L. Harrison, University of Western Michigan Xin Zhao, University of Nebraska-Lincoln When Two Worlds Meet: Institutional Merging in Subsistence Marketplaces and Implications for Marketing Management Srinivas Venugopal, University of Illinois at Urbana-Champaign Madhu Viswanathan, University of Illinois at Urbana-Champaign Subsistence Entrepreneurship Process: Evidence from Villages in North India Satyam, Indian Institute of Management Lucknow Rajesh K. Aithal, Indian Institute of Management Lucknow 11 4:00 – 5:30 Cruise on the Chicago River We will be pressed for time. The boat leaves on time. No delays. We must be on the boat at 4:00. We must arrive at the departure site (Michigan Avenue at Chicago River, under the Michigan Avenue Bridge) before 3:45. Walk fast or ride in taxi. Don’t go shopping. There is more time for a leisurely stroll back to campus after the river cruise. But do not get carried away. Dinner awaits. 7:00 until ? Gala Dinner Kasbeer Hall Sunday June 28th Breakfast in Kasbeer Hall 7:30 to 8:30 8:30 – 10:00 28-1 Room #206 War, Civil Unrest & Failed States, Session I 28-2 Room #207 Social Marketing, Social Enterprise and CSR 28-3 Room #208 Geographies of Marketing and Consumption, Session I 28-4 Room #209 Transitioning Markets and Economies, Session I Session Chairs: Cliff Shultz, Loyola University Chicago Samer Abdelnour, Erasmus University Session Chairs: Nicholas J.C. Santos, Marquette University Tina M. Facca-Miess, John Carroll University John Boatright, Loyola University Chicago Session Chairs: Andreas Chatzidakis, Royal Holloway University of London Andrea Lucarelli, Stockholm University Massimo Giovanardi, Leicester University Session Chairs: Bruno Grbac, University of Rijeka Jasmina Dlačić, University of Rijeka The Manufacture of Emotional Drama in CSR Georgina Grigore, Bournemouth University Mike Molesworth, University of Southampton Nationality, Identity and the Marketization of Place through Origin Effects Michael Andhen, Aalto University War, Civil Unrest, Failed States, and other Extreme Threats to Marketing Systems: An Introduction to the Special Session Cliff Shultz, Loyola University Chicago Samer Abdelnour, Erasmus University Businesses as Boundary Objects for Post-War Reconciliation Andres Barrios Fajardo, Universidad de Los Andes Macro-Social Marketing Ann-Marie Kennedy, Auckland University of Technology 40th Macromarketing Conference June 25-28 The Metropolitan-Rural Divide in Contemporary Retailing: Consumer Behavior, Retail Structure, and Implications for Retailing Challenges and Opportunities for Development of Sustainable Tourism in Bosnia and Herzegovina Almir Pestek, University of Sarajevo Cliff Shultz, Loyola University Chicago Eve Geroulis, Loyola University Chicago Retail Ready Packaging in Food Industry: Marketing and Relationship Aspects in South East Europe 12 Juan Carlos Montes, Universidad de Los Andes Collectıve Socıo-Market Identıtıes and Instıtutıonal ChangeŞ The Blacksmıths of North Darfur Samer Abdelnour, Erasmus University Marketing Values in a HyperConnected and Fragmented World: the Case of Charlie Hebdo Frédéric Jallat, ESCP Europe Extra Economic Issues and Willingness to Pay for Water in Kuwait Ali Al Jamal, American University of Kuwait Mohsen A. Bagnied, American University of Kuwait Mark Speece, American University of Kuwait Targeting Dis-Identification Strategies with Social Marketing Communications: the Case of Sexual Health Risk in Men Who Have Covert Sex with Men David Rowe, Open University Shona Bettany, University of Westminster Anders Parment, Stockholm Business School Closing Doors Oskar Christensson, Borås University Davor Dujak, Strossmayer University of Osijek Jelena Franjković, Strossmayer University of Osijek Martina Ferenčić, Strossmayer University of Osijek Luxury and Standard Car Brands: Understanding Firm versus Consumer Perceptions in a Transitioning Economy Bengü Sevil Oflaç, Izmir University of Economics Ursula Y. Sullivan, Northern Illinois University Berk Özyetiş, Izmir University of Economics Levis: Tightening the Authenticity of Corporate Social Responsibility with a Rust Belt Anthony Samuel, University of South Wales Dan Taylor, University of South Wales Matthew Norris, University of South Wales Keijo Raiha, University of South Wales Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting: A Study of Most Sustainable Firms Setayesh Sattari, Linnaeus University Arash Kordestani, Luleå University of Technology Kaveh Peighambari, Linnaeus University Coffee Break 10:00 – 10:30 2nd Floor Landing 10:30 – 12:00 28-5 Room #206 Families, Communities and Gender 28-6 Room #207 Quality of Life, Health and Wellness, Session I 28-7 Room #208 Geographies of Marketing and Consumption, Session II 28-9 Room #209 Transitioning Markets and Economies, Session II Session Chairs: Katherine Sredl, Loyola University Chicago Ružica Brečić, University of Zagreb Sanda Renko, University of Zagreb Session Chairs: M. Joseph Sirgy, Virginia Tech Alexandra Ganglmair, University of Otago Session Chairs: Andreas Chatzidakis, Royal Holloway University of London Andrea Lucarelli, Stockholm University Session Chairs: Bruno Grbac, University of Rijeka Jasmina Dlačić, University of Rijeka 40th Macromarketing Conference June 25-28 13 The Marginalized Masculinity: Exploring Masculinity From Chinese Male Models’ Perceptive Jie G. Fowler, Valdosta State University Rongwei Chu, Fudan University Jim W. Gentry, University of Nebraska-Lincoln The Effects of Limiting Consumption on Women’s Self-Concept Cathy McGouran, University of Wales – Swansea Markets, Marketing, and Gender: a Market Practice Perspective Riikka Murto, Stockholm School of Economics The Politics of In/appropriate/d Others: Moving Beyond the Vulnerable Consumer in the LGBT Market/Movement Shona Rowe, University of Westminster David Rowe, Open University A Macromarketing Model of Radical Islamic Militancy: A Quality-Of-Life Perspective M. Joseph Sirgy, Virginia Tech Richard J. Estes, University of Pennsylvania Don Rahtz, College of William & Mary Giving Tax Breaks to Billionaires will not Enhance Quality Of Life Josh Samli, University of North Florida The Effects Of Materialism on Economic Motivation and Subjective Well-Being M. Joseph Sirgy, Virginia Tech Jenny (Jinfeng) Jiao, University of Iowa Dong-Jin Lee, Yonsei University Grace Yu, Duksung Women’s University Eda Gurel-Atay, consultant, USA Massimo Giovanardi, Leicester University Community Gardens: New Spaces for DIY Citizenship? Deirdre Shaw, Adam Smith Business School The Marketization of Nordic Welfare Models: Place Brands as Legitimizing and Performative Assemblages Stine Bjerregaard, University of Southern Denmark Urban Change, Multicultural Marketplaces and Consumer Adaptation Aurelie Broeckerhoff, Coventry University Marylyn Carrigan, Coventry University Mike Hardy, Coventry University Eva Kipnis, Coventry University Sustainability Marketing: The Case of Croatia Andrea Razum, University of Zagreb Marija Tomašević Lišanin, University of Zagreb Mirko Palić, University of Zagreb The Influence of Radical Innovation Culture on Innovation Performance in the Croatian Manufacturing Industry Tomislav Baković, University of Zagreb Mia Delić, University of Zagreb Ružica Brečić, University of Zagreb Transition Process in SEE Countries and Challenges on B2B Markets – Is Relationship Quality the Answer? Bruno Grbac, University of Rijeka Jasmina Dlačić, University of Rijeka Dina Lončarić, University of Rijeka Characteristics Of Several Religiosity Measures Ronald B. Larson, Western Michigan University Chris R. Heimrich, Western Michigan University Wellbeing and Ethical Consumption Behavior: Preliminary Results from Austria and New Zealand Alexandra Ganglmair-Wooliscroft, University of Otago 12:00 – 2:00 Lunch Kasbeer Hall 40th Macromarketing Conference June 25-28 14 2:00 – 3:30 28-10 Room #206 Toward Integrated and Transformative Macromarketing Research (Panel / Open Roundtable) Panelists / Participants: Fuat Firat, University of Texas PanAmerican Meryl Gardner, University of Delaware Geraldine Henderson, Loyola University Chicago Norah Campbell, Trinity College Dublin Mark Peterson, University of Wyoming Tina M. Facca-Miess, John Carroll University Nicholas J.C. Santos, Marquette University 28-11 Room #207 Quality of Life, Health and Wellness, Session II 28-12 Room #208 War, Civil Unrest & Failed States, Session II Session Chairs: M. Joseph Sirgy, Virginia Tech Alexandra Ganglmair, University of Otago Session Chair: Don Rahtz, College of William & Mary Subaltern Construction of Intensified Markets and Marketing, and Quality-Of Life: A Curious Case From NeoLiberal India Sujit Raghunathrao Jagadale, Institute of Rural Management Debojyoti Chakraborty, Institute of Rural Management Debi Prasad Mishra, Institute of Rural Management Consumer Well-Being as a Marketing Orientation: The Case of Food Marketing Valerie Manna, Lincoln University Mindfulness and Sustainable Consumption Sabrina V. Helm, University of Arizona Brintha Subramaniam, University of Arizona The Value of Leisure Activities with and without Consuming and Their Impact on Wellbeing Pablo A. Barriga, University of Leipzig Helge Löbler, University of Leipzig 40th Macromarketing Conference June 25-28 Special Session on Global Brands and the Sourcing of Blood Minerals: Implications for Markets and Society Don R. Rahtz, College of William & Mary Douglas R. Cook, Shield Resources Corporation; University of AlaskaFairbanks Lauren Harrison. AidData Yoshiko Yamanaka, Tokyo City University; College of William Mary Global Brands, Sourcing, Value Chains, and Consumer Markets Don Rahtz, College of William & Mary Protecting Brand Reputation: Conflictfree Minerals Origination & Chain of Control Mine to Smelter Due-Diligence Douglas R. Cook, Shield Resources and University of Alaska-Fairbanks Blood Minerals, Development, & Transparency Lauren Harrison, AidData When Supply Chains, Consumers, and Cultures Collide: The Case of Japan and the Global Market Yoshiko Yamanaka, Tokyo University & College of William & Mary 28-13 Room #209 Education and Pedagogy Session Chair: Raymond Benton, Jr., Loyola University Chicago Development (and Evaluation) of Cross-Disciplinary Educational Materials Designed for College Students: Promoting the Understanding of Food Deserts, Nutrition and Importance of Access Renee Shaw Hughner, Arizona State University Christopher Wharton, Arizona State University Claudia Dumitrescu, Whitworth University Gina Lacagnina, Arizona State University Marketing Education and Cultural Perspectives on Business in PostConflict Contexts Katherine Sredl, Loyola University Chicago Generation WTF: What is the Future of University Students Burdened by Loan Debt, Free Market-Academic Policies and What it Means for Society Eve K. Geroulis, Loyola University Chicago Jonas Sileika, Loyola University Chicago How to Teach Economics as if Markets Mattered: A Course in Ecological Economics from a Macromarketing Perspective Scott Kelley, DePaul University Ron Nahser, DePaul University 15 4:00 pm — 40th Annual Macromarketing Conference Adjourns There will be no formal adjournment. We are simply glad everybody could make it and that Loyola’s Quinlan School go could host it. We hope the conference was intellectually stimulating! Safe travels home. Everybody stay in touch with your new acquaintances. See you next year. 40th Macromarketing Conference June 25-28 16
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