家庭の食卓トレンド調査2010 - JMAR 株式会社日本能率協会総合研究

JMAR自主企画調査
生活者HOTアンケート
家庭の食卓トレンド調査2010
《
新しい味編
》
調査報告書
2010 年 7 月
株式会社日本能率協会総合研究所
「家庭の食卓トレンド調査2010:新しい味編」目次
調査概要・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
回答者基本プロフィール・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
食に関する意識・行動
1)-1 料理や食に対する意識・行動・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①料理についての関心 ②料理や食についての行動 ③料理の頻度
1)-2 料理・味の嗜好・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①和風・洋風嗜好 ②食べ歩きへの関心 ③エスニック料理 ④辛い味の料理
1)-3 家庭の夕食時に飲む飲み物・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①アルコール類 ②ソフトドリンク
世界の各国料理について
2) 各国料理について・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①各国料理ランキング ②食べたことがある料理 ③好き・もう一度食べたい料理
世界各国&ご当地メニューの家庭への浸透度
3)-1 世界のメニューランキング・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
3)-2 洋風メニュー・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①食用経験/家庭での食用経験/家庭で食べたい(時系列) ②食用経験/家庭での食用経験/家庭で食べたい(年代別) 3)-3 中華系メニュー・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①食用経験/家庭での食用経験/家庭で食べたい(時系列) ②食用経験/家庭での食用経験/家庭で食べたい(年代別)
3)-4 韓国・朝鮮系メニュー・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①食用経験/家庭での食用経験/家庭で食べたい(時系列) ②食用経験/家庭での食用経験/家庭で食べたい(年代別)
3)-5 東南アジア系メニュー・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①食用経験/家庭での食用経験/家庭で食べたい(時系列) ②食用経験/家庭での食用経験/家庭で食べたい(年代別)
3)-6 ラテンアメリカ系メニュー・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①食用経験/家庭での食用経験/家庭で食べたい(時系列) ②食用経験/家庭での食用経験/家庭で食べたい(年代別)
3)-7 ご当地メニュー・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①食用経験/家庭での食用経験/今後の食用意向(時系列) ②食用経験/家庭での食用経験/今後の食用意向(年代別)
3)-8 今後家庭で食べたいメニュー・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①年代別ベスト10 ②家庭で食べない理由(年代別/時系列)
各国調味料&スパイスの定着度
4)-1 洋風調味料・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①洋風調味料ランキング ②認知率/購入経験/利用率/利用意向 4)-2 アジア系調味料・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①アジア系調味料ランキング ②認知率/購入経験/利用率/利用意向
4)-3 和風調味料・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①和風調味料ランキング ②認知率/購入経験/利用率/利用意向 4)-4 スパイス・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①スパイスランキング ②認知率/購入経験/利用率/利用意向 4)-5 調味料・スパイス 時系列比較・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①認知率 ②購入経験 ③利用率 ④利用意向
4)-6 目新しい調味料・スパイス・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①最近購入してみたもの ②購入のきっかけ ③購入する店 食材の定着度
5)-1 調味用食材・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①香味野菜 ②練り製品 ③柑橘類 ④生ハーブ ⑤料理酒
5)-2 乳製品・定番加工品・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①乳製品・定番加工品ランキング ②常備/便利/子供が食べてくれる
5)-3 海外本格食材・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①ナチュラルチーズ ②パスタ ③パン類 ④穀類・豆類 ⑤中華・エスニック食材
まとめ
9) まとめ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
①年代別 新しい味への定着度 ②注目メニュー・調味料・スパイスの定着度
調査票・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
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「家庭の食卓トレンド調査2010:新しい味編」調査概要
◆調査の目的
:本調査は、食卓の変化の兆しをとらえるため、新しい味をテーマに、首都圏の主婦・シニア主婦・シングル女性を対象に、 ①目新
しい調味料の食卓への定着度、②料理に使う調味用食材、③目新しい調味料の購買行動等、④世界各国の料理について、⑤世界各国
やご当地メニューの家庭への浸透度について、調査を企画・実施いたしました。
◆調査対象
:首都圏(1都3県)在住の主婦(20~70代)および独身女性(20~30代)
◆調査方法
:日本能率協会総合研究所「モニターリサーチ・システム」利用による郵送調査
◆発送数
:1,600サンプル
◆有効回収数
:1,230サンプル(有効回収率76.9%)
有効回収サンプル構成
主婦
独身女性
回収数(人)
構成比率(%)
合 計
1,230
100.0
<20~50代主婦>
693
56.3
20代
52
4.2
30代
216
17.6
40代
216
17.6
50代
209
17.0
<シニア主婦>
337
27.4
60代
217
17.6
70代
120
9.8
<シングル女性>
200
16.3
20代
125
10.2
30代
75
6.1
※本調査報告書においては、時系列比較、その他特に記載のない場合は、
<20~50代主婦>の有効回収693人を母数にしたデータです。
◆調査実施日
:2010年5月19日(水)~31日(月)
「家庭の食卓トレンド調査2010:新しい味編」調査概要
※ 本文中で使用した時系列のデータは、下記調査から引用し、<20~50代主婦>を母数にしたデータで時系列比較を行いました。「新しい味編」では主として太枠内の調査を引用しております。
<1996年>「新しい味の定着度調査」
<2007年>「家庭の食卓トレンド調査」
【調 査 概 要】
◆ 調査対象 :
◆ 調査方法 :
◆ 発送数 :
◆ 有効回収数 :
◆ 調査実施日 :
【調 査 概 要】
関東1都6県および関西2府4県在住の
20代以上の主婦および20~30代未婚の単身生活者
日本能率協会総合研究所「J-FAXリサーチ」
システム利用によるFAX調査
1,779人
1,270人(有効回収率 71.4%)→1996年<20~50代主婦> 779人
1996年3月28日(木) ~4月2日(火)
<1998年>「’98新しい味の定着度調査」
◆ 調査対象 :
◆ 調査方法 :
◆ 発送数 :
◆ 有効回収数 :
◆ 調査実施日 :
首都圏1都3県在住の主婦(20~70代)
および独身女性(20~30代)
日本能率協会総合研究所「J-FAXリサーチ」
システム利用による郵送-FAX調査
1,600人
1,210人(有効回収率 75.6%)→2007年<20~50代主婦> 752人
2007年7月3日(火) ~7月11日(水)
参考:<1997年>「食卓における野菜の浸透度調査」
【調 査 概 要】
【調 査 概 要】
◆ 調査対象 : 首都圏在住の20~50代主婦
◆ 調査対象 : 首都圏在住の20~50代の主婦
◆ 調査方法 : 日本能率協会総合研究所「J-FAXリサーチ」
システム利用によるFAX調査
◆ 調査方法 : 日本能率協会総合研究所「J-FAXリサーチ」
システム利用によるFAX調査
◆ 発送数 : 1,451人
◆ 発送数 : 1,000人
◆ 有効回収数 : 1,050人(有効回収率 72.4%)
◆ 有効回収数 : 804人(有効回収率 80.4%)
◆ 調査実施日 : 1998年2月25日(水) ~3月3日(火)
◆ 調査実施日 : <2001年>「新しい味の定着度調査2001」
参考:<2004年>「食卓における野菜の浸透度調査2004」
【調 査 概 要】
【調 査 概 要】
◆ 調査対象 :
◆ 調査方法 :
1997年11月20日(木) ~11月26日(水)
首都圏在住の20~60代主婦
日本能率協会総合研究所「J-FAXリサーチ」
◆ 調査対象 : 首都圏(1都3県)在住の20~60代の主婦
システム利用によるFAX調査
◆ 調査方法 : 日本能率協会総合研究所「J-FAXリサーチ」
システム利用によるFAX調査
◆ 発送数 :
1,500人
◆ 発送数 : 1,400人
◆ 有効回収数 :
1,220人(有効回収率
◆ 調査実施日 :
2001年5月31日(木) ~6月5日(火)
81.3%)→2001年<20~50代主婦>1,009人
<2004年>「新しい味の定着度調査2004」
【調 査 概 要】
◆ 調査対象 : 首都圏(1都3県)在住の
主婦(20~70代)および独身女性(20~30代)
◆ 調査方法 : 日本能率協会総合研究所「J-FAXリサーチ」
システム利用によるFAX調査
◆ 発送数 : 1,800人
◆ 有効回収数 : 1,344人(有効回収率 76.7%)→20004年<20~50代主婦>860人
◆ 調査実施日 : 2004年4月20日(火) ~4月26日(月)
◆ 有効回収数 : 1,077人(有効回収率 76.9%)→2004年<20~50代主婦>856人
◆ 調査実施日 : 2003年11月28日(金) ~12月4日(木)
JMAR自主企画調査
生活者HOTアンケート
家庭の食卓トレンド調査2010
《
新しい味編
》
集計結果数表
2010 年 7 月
株式会社日本能率協会総合研究所
「家庭の食卓トレンド調査 2010:新しい味編」集計結果数表
<目 次>
調査概要·································································································································(i)
利用上の注意···························································································································(ii)
調査票 ····································································································································(v)
◆単純集計表·································································································································( 1 )
◆クロス集計表
属性別1:
属性別2
属性別3:子供等・
食スタイル別1
食スタイル別2
新しい味別
年齢・結婚年数
職業・家族構成
年収・海外旅行
Q1-1.知っている洋風調味料 ····································· 1 ······················· 91 ······················ 181 ······················ 271 ······················ 361 ······················ 451
Q1-2.買ったことのある洋風調味料 ···························· 3 ······················· 93 ······················ 183 ······················ 273 ······················ 363 ······················ 453
Q1-3.よく使っている洋風調味料 ······························· 5 ······················· 95 ······················ 185 ······················ 275 ······················ 365 ······················ 455
Q1-4.今後使ってみたい洋風調味料 ···························· 7 ······················· 97 ······················ 187 ······················ 277 ······················ 367 ······················ 457
Q2-1.知っているアジア系調味料 ······························· 9 ······················· 99 ······················ 189 ······················ 279 ······················ 369 ······················ 459
Q2-2.買ったことのあるアジア系調味料······················· 11 ····················· 101 ······················ 191 ······················ 281 ······················ 371 ······················ 461
Q2-3.よく使っているアジア系調味料······················· 13 ····················· 103 ······················ 193 ······················ 283 ······················ 373 ······················ 463
Q2-4.今後使ってみたいアジア系調味料······················· 15 ····················· 105 ······················ 195 ······················ 285 ······················ 375 ······················ 465
Q3-1.知っている和風調味料 ··································· 17 ····················· 107 ······················ 197 ······················ 287 ······················ 377 ······················ 467
Q3-2.買ったことのある和風調味料 ·························· 18 ····················· 108 ······················ 198 ······················ 288 ······················ 378 ······················ 468
Q3-3.よく使っている和風調味料 ····························· 19 ····················· 109 ······················ 199 ······················ 289 ······················ 379 ······················ 469
Q3-4.今後使ってみたい和風調味料 ·························· 20 ····················· 110 ······················ 200 ······················ 290 ······················ 380 ······················ 470
Q4-1.知っているスパイス······································· 21 ····················· 111 ······················ 201 ······················ 291 ······················ 381 ······················ 471
Q4-2.買ったことのあるスパイス ····························· 23 ····················· 113 ······················ 203 ······················ 293 ······················ 383 ······················ 473
Q4-3.よく使っているスパイス ································ 25 ····················· 115 ······················ 205 ······················ 295 ······················ 385 ······················ 475
Q4-4.今後使ってみたいスパイス ····························· 27 ····················· 117 ······················ 207 ······················ 297 ······················ 387 ······················ 477
Q1~4.調味料回答数·············································· 29 ····················· 119 ······················ 209 ······················ 299 ······················ 389 ······················ 479
Q5.よく料理に使う調味用食材································ 31 ····················· 121 ······················ 211 ······················ 301 ······················ 391 ······················ 481
Q6.よく料理に使うお酒 ········································· 33 ····················· 123 ······················ 213 ······················ 303 ······················ 393 ······················ 483
Q7.最近新しく購入した調味料································ 33 ····················· 123 ······················ 213 ······················ 303 ······················ 393 ······················ 483
SQ7-1.調味料の最新購入のきっかけ························· 34 ····················· 124 ······················ 214 ······················ 304 ······················ 394 ······················ 484
Q8.目新しい調味料を購入する店····························· 35 ····················· 125 ······················ 215 ······················ 305 ······················ 395 ······················ 485
Q9-1.食べたことがある各国料理 ····························· 36 ····················· 126 ······················ 216 ······················ 306 ······················ 396 ······················ 486
Q9-2.好き・また食べたい各国料理 ·························· 38 ····················· 128 ······················ 218 ······················ 308 ······················ 398 ······················ 488
Q9.各国料理回答数 ··············································· 40 ····················· 130 ······················ 220 ······················ 310 ······················ 400 ······················ 490
Q10-1.洋風メニューの食用経験······························· 41 ····················· 131 ······················ 221 ······················ 311 ······················ 401 ······················ 491
Q10-2.洋風メニューの家庭での食用経験 ························ 43 ····················· 133 ······················ 223 ······················ 313 ······················ 403 ······················ 493
Q10-3.家庭で食べたい洋風メニュー ························ 45 ····················· 135 ······················ 225 ······················ 315 ······················ 405 ······················ 495
Q11-1.アジア系メニューの食用経験······························· 47 ····················· 137 ······················ 227 ······················ 317 ······················ 407 ······················ 497
Q11-2.アジア系メニューの家庭での食用経験 ····················· 50 ····················· 140 ······················ 230 ······················ 320 ······················ 410 ······················ 500
Q11-3.家庭で食べたいアジア系メニュー ························ 53 ····················· 143 ······················ 233 ······················ 323 ······················ 413 ······················ 503
Q12-1.エスニック系メニューの食用経験 ························ 56 ····················· 146 ······················ 236 ······················ 326 ······················ 416 ······················ 506
Q12-2.エスニック系メニューの家庭での食用経験···················· 58 ····················· 148 ······················ 238 ······················ 328 ······················ 418 ······················ 508
Q12-3.家庭で食べたいエスニック系メニュー·························· 60 ····················· 150 ······················ 240 ······················ 330 ······················ 420 ······················ 510
「家庭の食卓トレンド調査 2010:新しい味編」集計結果数表
<目 次>
属性別1:
属性別2
属性別3:子供等・
食スタイル別1
食スタイル別2
新しい味別
年齢・結婚年数
職業・家族構成
年収・海外旅行
Q13-1.ご当地メニューの食用経験···························· 62 ····················· 152 ······················ 242 ······················ 332 ······················ 422 ······················ 512
Q13-2.ご当地メニューの家庭での食用経験 ····················· 64 ····················· 154 ······················ 244 ······················ 334 ······················ 424 ······················ 514
Q13-3.家庭で食べたいご当地メニュー···························· 66 ····················· 156 ······················ 246 ······················ 336 ······················ 426 ······················ 516
Q10~13.メニュー回答数 ······································· 68 ····················· 158 ······················ 248 ······················ 338 ······················ 428 ······················ 518
Q14.家庭で食べない理由········································ 69 ····················· 159 ······················ 249 ······················ 339 ······················ 429 ······················ 519
Q15.最近よく作るメニュー・味付け························ 70 ····················· 160 ······················ 250 ······················ 340 ······················ 430 ······················ 520
Q16-1.子供がよく食べる食材·································· 70 ····················· 160 ······················ 250 ······················ 340 ······················ 430 ······················ 520
Q16-2.便利だと思う食材········································ 71 ····················· 161 ······················ 251 ······················ 341 ······················ 431 ······················ 521
Q16-3.いつも買っておく食材·································· 72 ····················· 162 ······················ 252 ······················ 342 ······················ 432 ······················ 522
Q17.買ったことのある海外本格食材························ 73 ····················· 163 ······················ 253 ······················ 343 ······················ 433 ······················ 523
Q64.料理や外食についての考え方 ··························· 76 ····················· 166 ······················ 256 ······················ 346 ······················ 436 ······················ 526
Q65.料理や食材についての該当事項························ 77 ····················· 167 ······················ 257 ······················ 347 ······················ 437 ······················ 527
Q66.家庭の夕食時に飲む飲物 ································· 79 ····················· 169 ······················ 259 ······················ 349 ······················ 439 ······················ 529
Q67-1.家庭で食べる料理········································ 81 ····················· 171 ······················ 261 ······················ 351 ······················ 441 ······················ 531
Q67-2.食べ歩きの好意度········································ 81 ····················· 171 ······················ 261 ······················ 351 ······················ 441 ······················ 531
Q67-3.エスニック料理の好意度······························· 81 ····················· 171 ······················ 261 ······················ 351 ······················ 441 ······················ 531
Q67-4.辛い味の料理の好意度·································· 82 ····················· 172 ······················ 262 ······················ 352 ······················ 442 ······················ 532
Q67-5.家庭で料理をする頻度·································· 82 ····················· 172 ······················ 262 ······················ 352 ······················ 442 ······················ 532
F1.年齢 F2.未既婚 SF2-1.結婚年数 F3.職業··········· 83 ····················· 173 ······················ 263 ······················ 353 ······················ 443 ······················ 533
F4.家族人数 F5.家族形態······································· 86 ····················· 176 ······················ 266 ······················ 356 ······················ 446 ······················ 536
F6.同居家族の該当事項··········································· 87 ····················· 177 ······················ 267 ······················ 357 ······················ 447 ······················ 537
F7.世帯年収·························································· 88 ····················· 178 ······················ 268 ······················ 358 ······················ 448 ······················ 538
F8.海外旅行の経験回数··········································· 89 ····················· 179 ······················ 269 ······················ 359 ······················ 449 ······················ 539
◆設問間クロス集計表
《表側》
《表頭》
Q9-1.食べたことがある各国料理 ········· Q9-1.食べたことがある各国料理················
Q9-1.食べたことがある各国料理 ········· Q9-2.好き・また食べたい各国料理·············
Q9-2.好き・また食べたい各国料理 ······ Q9-2.好き・また食べたい各国料理·············
Q10-1.洋風メニューの食用経験··········· Q10-2.洋風メニューの家庭での食用経験···········
Q10-1.洋風メニューの食用経験··········· Q10-3.家庭で食べたい洋風メニュー···········
Q11-1.アジア系メニューの食用経験··········· Q11-2.アジア系メニューの家庭での食用経験········
Q11-1.アジア系メニューの食用経験··········· Q11-3.家庭で食べたいアジア系メニュー···········
Q12-1.エスニック系メニューの食用経験 ···· Q12-2.エスニック系メニューの家庭での食用経験 ······
【調味料・スパイス品目別クロス】
マヨネーズ···················· 582
ドレッシング················· 582
タルタルソース·············· 582
ウスターソース·············· 582
中濃ソース····················
どろソース····················
ケチャップ····················
トマトペースト··············
582
582
582
582
541
544
547
550
553
556
562
568
《表側》
《表頭》
Q12-1.エスニック系メニューの食用経験····· Q12-3.家庭で食べたいエスニック系メニュー·············
Q13-1.ご当地メニューの食用経験········ Q13-2.ご当地メニューの家庭での食用経験········
Q13-1.ご当地メニューの食用経験········ Q13-3.家庭で食べたいご当地メニュー ··············
Q10-3.家庭で食べたい洋風メニュー····· Q14.家庭で食べない理由··························
Q11-3.家庭で食べたいアジア系メニュー····· Q14.家庭で食べない理由··························
Q12-3.家庭で食べたいエスニック系メニュー ······ Q14.家庭で食べない理由··························
Q13-3.家庭で食べたいご当地メニュー········ Q14.家庭で食べない理由··························
粒入マスタード ·············
ディジョンマスタード ····
海水塩··························
岩塩・結晶園·················
582
582
582
582
塩コショウ·····················
岩塩・ハーブ入りソルト··
オリーブオイル ··············
ハーブ入りオリーブオイル·
583
583
583
583
570
572
574
576
578
580
581
トリュフオイル ··············
グレープシードオイル·····
バルサミコ ····················
ワインビネガー ··············
583
583
583
583
「家庭の食卓トレンド調査 2010:新しい味編」集計結果数表
モルトビネガー··············
ガルム ··························
タバスコ·······················
ハラペーニョグリーンソース
チリソース····················
ハバネロソース··············
サルサソース·················
アンチョビソース···········
ジェノバソース··············
デミグラスソース···········
ホワイトソース··············
アメリケーヌソース········
オランデーズソース········
コンソメ・ブイヨンの素 ·
フォン・ド・ヴォー········
フュメ・ド・ボワソン ····
タプナード····················
バーニャカウダ··············
中華だしの素·················
鶏ガラスープ:粉末········
583
583
583
583
584
584
584
584
584
584
584
584
584
584
584
584
585
585
585
585
鶏ガラスープ:ペースト ·
豆板醤··························
芝麻醤··························
甜麺醤··························
トウチ醤·······················
XO醤··························
海鮮醤··························
蝦醤 ·····························
オイスターソース···········
棒棒鶏ソース·················
香醋・香酢····················
ラー油··························
具入り・食べるラー油 ····
落花生油·······················
長ねぎ油·······················
にんにく油····················
花椒油··························
コチュジャン·················
サムジャン····················
ヤンニン·······················
585
585
585
585
585
585
585
585
586
586
586
586
586
586
586
586
586
586
586
586
チョジャン····················
キムチソース·················
ニョクマム····················
ナンプラー····················
ココナッツミルク ··········
スイートチリソース ·······
サンバル·······················
サテソース····················
醤油·····························
白醤油··························
たまり醤油····················
地方のご当地醤油 ··········
○○専用醤油·················
健康醤油·······················
しょっつる····················
いしる··························
牡蠣しょうゆ·················
煎酒·····························
黒酢·····························
もろみ酢·······················
◆時系列比較表······························································································································
2007 年「家庭の食卓トレンド調査 2007」 調査概要 & 調査票 ·················································
2004 年「新しい味の定着度調査 2004」 調査概要 & 調査票 ····················································
2001 年「新しい味の定着度調査 2001」 調査概要 & 調査票 ····················································
1998 年「`98 新しい味の定着度調査」 調査概要 & 調査票·······················································
1996 年「新しい味の定着度調査」 調査概要 & 調査票 ····························································
2004 年「食卓における野菜の浸透度調査 2004」 調査概要 & 調査票········································
1997 年「食卓における野菜の浸透度調査」 調査概要 & 調査票················································
◆
593
627
636
639
642
646
650
653
自由回答一覧表
Q7.最近新しく購入した調味料··································································································· 657
Q15.最近よく作るメニュー・味付け··························································································· 666
その他回答······························································································································ 677
<目 次>
587
587
587
587
587
587
587
587
587
587
587
587
588
588
588
588
588
588
588
588
果実酢··························
ゆずこしょう·················
かんずり·······················
こーれーぐーすー ··········
生七味··························
粒コショウ····················
ローリエ·······················
ブーケガルニ·················
サフラン·······················
ナツメグ·······················
タイム··························
パプリカ·······················
オレガノ·······················
バジル··························
クローブ·······················
コリアンダー·················
レモングラス·················
ローズマリー·················
クミン··························
カレーパウダー ·············
588
588
588
588
589
589
589
589
589
589
589
589
589
589
589
589
590
590
590
590
チリパウダー ·················
ガラムマサラ ·················
ターメリック ·················
カルダモン·····················
オールスパイス ··············
カイエンヌペッパー ········
キャラウェイ ·················
フェンネル·····················
シナモン························
八角······························
花椒······························
五香粉···························
鷹の爪···························
山椒······························
ロングペッパー ··············
シーズニングスパイス·····
590
590
590
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590
590
590
590
591
591
591
591
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591
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591