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Customer Communication Management Software market

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Customer Communication Management Software market is increasing progressively due to increasing enhanced functionalities of multi-channel based marketing and customer experience management.
Customer Communication Management Software market is increasing progressively due to
increasing enhanced functionalities of multi-channel based marketing and customer experience
management. Moreover, the increasing usage of analytics and mobility for customer communication
management, Customer Communication Management market has started growing significantly.
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Customer Communication Management (CCM) platform can be used for creation and multichannel delivery of batch, interactive, and on-demand communications. This helps businesses
enhance customer experience, and drive unprecedented enterprise growth
Customer communications management (CCM) solutions are designed to enable enterprises to
create, manage and deliver customer communications across all channels, ensuring a consistent,
personalized customer experience. Customer engagement is the key focus area for the companies in
all the industries due to which these customer communication management software platforms are
demanded significantly.
Customer Communication Management Software Market: Drivers and Challenges
The major factor driving the adoption of Customer Communication Management Software is the
companies need to improve customer experience and to retain more customers through a
differentiated, highly personalized customer service program. Another driving factor is to Identify
and respond to market opportunities through increased agility and standardization across all
customer communications.
The key challenge for Customer Communication Management Software market is the complicated
software infrastructure skills and resource deployment, misalignment of stakeholders, regulatory
compliance or other factors may limit the ability of the enterprise to implement or advance its CCM
strategy.
Customer Communication Management Software Market: Segmentation
Segmentation on the basis of Components:
The Customer Communication Management market includes platform vendors that provides
software platforms related to Customer Communication Management
Platform
Services
Segmentation on the basis of Deployment
The Customer Communication Management market includes vendors that provides software on
cloud as well as on-premise based Customer Communication Management solutions
On-Premise
Cloud
Segmentation on the basis of Verticals
The Customer Communication Management market includes various industries that implement
these software platforms of Customer Communication Management
Retail & Consumer goods
Healthcare
BFSI
Travel & Hospitality
Others
Competition Landscape
Key Contracts:
In June 2016, Prinova, a Customer communication management software provider has entered into
the partnership with Williams Lea Tag, a supply chain service provider. With this partnership,
Prinova solution Message point has been added to Williams Lea Tag’s specialized solutions to offer
its clients internal control over messaging content, messaging rules and approval workflows prior to
production
In June 2016, OpenText, a digital technology provider has acquired Customer Communications
Management (CCM) products of HP Inc., including HP Exstream, HP Output Management, HP
TeleForm and HP LiquidOffice for customer communications management, process automation and
document delivery solutions.
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Key Players
In Customer Communication Management Software market there are many solution providers some
of them are Adobe systems, Inc., Cincom Systems, Inc., Doxee S.p.A., Emc Corporation (Dell),
Newgen Software, OpenText Corp., Oracle Corporation, Pitney Bowes, Inc., and Xerox
Corporation and others.
About Us
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unique collaboration of data analytics and market research methodology to help businesses achieve
optimal performance.
To support companies in overcoming complex business challenges, we follow a multi-disciplinary
approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying
real-time data collection, big data, and customer experience analytics, we deliver business
intelligence for organizations of all sizes.
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mahendralunkad
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