Crowd Analytics Market

Global Crowd Analytics Market – Global Industry Insights, Trends,
Outlook, and Opportunity Analysis, 2017 - 2025
Increasing demand for crowd analytics in retail industry is major factor driving growth
of the market
Increasing demand for insights of the consumer behaviour and real time market intelligence
to strategize the business in achieving the long term sustainability is major factor, which
increased the demand for crowd analytics in consumer packaged goods and retail segment.
Adoption of crowd analytics services and solutions in the retail segment allows for effective
demand prediction, identifying and targeting relevant customers. Furthermore, various
organisations such as Nokia, Huawei and Walkbase, and Fast shop (a Brazilian retailer) are
launching the various crowd analytics services. For instance, Huawei, a leading ICT solutions
provider and Walkbase, IoT analytics platform provider announced a crowd analytics and
marketing solution in 2016, which will provide crowd analytics services to retailers to
accordingly enhance the customer experiences.
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Global Crowd Analytics Market: Regional Insights
North America is expected to have the largest market share in the crowd analytics
market over the forecast period​, owing to increasing demand for the security concerns and
the need for the intelligent video systems, which is one of the major driver for growth of the
crowd analytics market in this region. Most of the economies such as U.S. and Canada have
invested on improving security and safety measures at the public places such retail malls,
airports, railway stations, bus stands, and others to prevent suspicious acts and troublesome
incidents. This have increased the need for intelligent video systems, which are propelling
growth of crowd analytics market. According to National priorities project organization,
2015, the U.S. government funded US$ 598.5 billion for defence and security purpose.
Global Crowd Analytics Market: Competitive Background
Major players operating in crowd analytics market include Nokia Corporation, AGT
International (Switzerland), NEC Corporation, Sightcorp, Walkbase, Spigit, Inc. (U.S.),
Wavestore, Savannah Simulations AG, CrowdANALYTIX, Inc., Securion Systems, and
Sightcorp.
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Global Crowd Analytics Market Taxonomy:
On basis of components, the global crowd analytics market is segmented into:
● Solution
● Service
On basis of application, the global crowd analytics market is segmented into:
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Market Forecasting
Revenue Forecasting
Customer Management
Pricing Analytics
On basis of end users, the global crowd analytics market is segmented into:
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Transportation
Retail
Healthcare
Others
On basis of region, the global crowd analytics market is segmented into:
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North America
Europe
Asia Pacific
Latin America
Middle East
Africa
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North America is expected to have the largest market share in the crowd analytics market over the forecast period, owing to increasing demand for the security concerns and the need for the intelligent video systems, which is one of the major driver for growth of the crowd analytics market in this region.