Still Drinks Market

Still Drinks Market, by Product type,
Flavor and Distribution Channel - Global
Industry Insights, Trends, 2018-2026
Still drinks are beverages and drinks without carbonation. They lack fizziness or alcohol.
They also include ready to drink beverages that contain artificial non-carbonated flavors
and colorings. It comprises juice drinks that have lower fruit content and sports drinks
which are hypotonic or isotonic in nature. Still drinks also include bottled water available
in different flavors and functional beverages that are enriched with vital vitamins and
minerals.
Increasing awareness regarding health issues such as obesity, due to the consumption
of carbonated drinks especially amongst teenagers and young adults is a major driver
for growth of the still drinks market. According to the National Health and Nutrition
Examination Survey (NHANES) conducted in 2014, two out of three Americans are
considered to be overweight or obese. Market players are adopting different strategies
to diversify their product portfolio in order to focus on minimizing the negative effects on
the environment via recycling and use of biodegradable materials. For instance, JUST
Water, a manufacturer of spring water products plans to introduce a line of organic
flavor-infused water in the first quarter of 2018 with biodegradable packaging.
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Among the product type, still juice segment was the fastest growing segment in 2016
and is expected exhibit the same trend over the forecast period. Increasing demand for
still juice, owing to its refreshing taste, nutrient content, and benefits such as instant
energy are the major factor fueling growth of the market.
Still Drinks Market Outlook:
North America is the most dominant region in the still drinks market, followed by
Europe. Increasing health awareness in North America and Europe regarding
consumption of aerated drinks has led to patrons preferring non-alcoholic and
non-carbonated beverages, which in turn is expected to surge the demand for still
drinks market in these regions. There is a huge demand for bottled flavor water in North
America especially among the younger consumer group (aged 18-34 years old).
According to the International Bottled Water Association, the U.S. bottled water market
is estimated around US$ 16 billion in 2016, with an increase of 7.4% than the previous
year.
Asia Pacific region is the fastest growing market where the major demand for still drinks
in the region is from the emerging economies such as India and China. According to
Coherent Market Insights, the energy drinks and functional drinks segment in India is
expected to grow at a CAGR of over 18% and 15% over the next five years.
Furthermore, the availability and consumption of conventional still drinks such as tea
especially in China and India has resulted in an increasing demand for still drinks in the
Asia Pacific region. For instance, in 2016, Coco-Cola launched its Fuze Tea a ready to
drink beverage in South Asia Pacific in order to meet the demand for packaged
conventional drinks such as tea and coffee.
Major players operating in the global still drinks market include Danone, Nestle SA,
PepsiCo, The Coca-Cola Company, Dabur India Limited, Unilever, Bisleri International
Private Limited, and Del Monte Foods, Inc.
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North America is the most dominant region in the still drinks market, followed by Europe. Increasing health awareness in North America and Europe regarding consumption of aerated drinks has led to patrons preferring non-alcoholic and non-carbonated beverages.

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