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Sports Nutrition Market

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The global sports nutrition market was valued at US$ 27.85 billion in 2016 and is expected to witness a CAGR of 6.64%, in terms of revenue, during the forecast period from 2017 to 2025, to reach US$ 48.87 billion by 2025.
Sports Nutrition Market - Size, Trends and
Forecast till 2025
Sport nutrition helps to enhance the performance of athletes by providing
specific type of nutritional food with precise quantity. Sport nutrition products
mainly consist of energy supplements, recovery supplements, and performance
enhancing supplements. Athletes and bodybuilders are the major end users of
sport nutrition products that are enriched in essential nutrients such as
carbohydrates, proteins, vitamins, and minerals. Manufactured in convenient
forms and compositions, these products are distributed through numerous
channels. The sport nutrition market is expected to witness significant growth,
owing to increasing sport activities and rise in strategic marketing activities
undertaken by key manufacturers to build a larger consumer base. Increasing
demand for functional food supplements, fitness awareness among people, and
government healthcare campaigns are some of the factors that contribute to
growth of the global sport nutrition market over the forecast period.
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However, ingredients used in sport nutrition products are imposed with stringent
regulations, which is major factor hindering growth of the market. Such
regulations are a key challenge for manufacturers to launch their products in a
competitive market. The Food and Drug Administration (FDA) has stringent
guidelines and regulations regarding entry of nutritional products in the market
such as ban on ingredients such as anabolic steroids, prohormones, and
stimulants.
Among product type, the sport drinks segment accounted for the largest market
share in 2016 and is expected to retain its dominance over the forecast period.
Sport nutrition drinks are preferred by consumers, owing to increasing
promotion of such drinks as healthier alternative to soda and mental and
physical benefits associated with the consumption of sports drinks. Electrolytes
and carbohydrates prove beneficial in energizing those engaged in physical
activities such as football and marathon training. Sports drinks reduce fatigue
and replace electrolytes that are lost in sweat during sport activities. However,
excess consumption of sports drinks can result in tooth decay, as it contains
citric acid, which causes erosion of tooth enamel. Moreover, the presence of
carbohydrates can result in excessive calorie intake, which results in increasing
incidences of obesity among adolescents. Health conscious consumers are
looking for alternatives for sport drinks, which in turn, is expected to hamper
growth of the market.
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Author
pallavi.reddy
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