Frosting and icing

Frosting and Icing Market - Global Industry Insights, Trends,
Outlook, and Opportunity Analysis, 2018-2025
Frosting and icing are used for decorating baked goods such as pastries, muffins,
and cakes. Frosting is a fluffy and thick coating of butter or cream on the cakes and
icing is a thin and sugary glaze on cakes and pastry that hardens on cooling. The
basic frosting and icing consists of sugar, butter, and milk or water with different
flavors such as chocolate, fruit juice or extracts, and others.
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Growing demand for cakes and pastries is one of the major factors driving growth of
global frosting and icing market. According to the Agriculture and Agri-Food Canada,
the sales value of cakes in U.K. increased at an average of 2% each year between
2012 and 2017, with an increase of 1.5% over CAGR (2007-2012). Furthermore,
increasing number of bakeries, owing to growing urbanization, rising income, results
in growing food industry, is fueling growth of frosting and icing market. According to
India Brand Equity Foundation (IBEF), in 2016, the food processing industry in India
ranks fifth in terms of consumption, production and exports and was valued at US$
258 billion in 2015.
However, health concerns such as increasing obesity is restraining the market
growth. According to the Centers for Disease Control and Prevention (CDC), in
2017, 36.5% of the adults in the U.S. had obesity, which negatively affected growth
of the market. To overcome this, various manufacturers are focusing towards
introducing new products with low fat content. For instance, in 2016, Cargill Inc.,
launched Regal Cake and Icing Shortening containing 20% less fats, as compared to
palm shortenings.
Market Trends
On the basis of product type, the buttercream frosting is expected to show a
significant growth in the frosting and icing market over the forecast period, owing to
its consistency and ease of use. Furthermore, most of the manufacturers are
developing new buttercream frosting & icing products, which is projected to drive
growth of frosting and icing market. For instance, in November 2015, Dawn Food
Products Inc. offered premium buttercream frostings for cake decorators with variety
of flavors such as vanilla and chocolate, which enabled decorators to design unique
confections with control and intricacy.
Online retail segment is significantly gaining traction in both developed and emerging
economies, as it offers a wide range of branded products through a single website
and offers free delivery. According to the Coherent Market Insights, the global online
retail market was valued at US$ 2,171.22 billion in 2016 and is expected to reach
US$ 9,572.96 billion by 2025.
Market Outlook
North America dominated the global frosting and icing market in 2016. The
consumption of cakes and pastries and other confectionery treats is associated with
many events throughout the year such as birthdays, occasions, Easter, thanksgiving,
Christmas, and other celebrations. The sales of confectionery products in the U.S.
was observed to be high during such events. Also, the urban population is more
inclined towards consumption of confectionery products compared to its rural
counterparts. According to the U.S. Census Bureau, over 80% of the population
resided in urban areas in 2017. According to the UN sources, urban population in
Canada is 82.3%. These factors are expected to contribute to the market growth in
this region. Asia Pacific is expected to witness a highest CAGR over the forecast
period. According to Agricultural & Processed Food Products Export Development
Authority (APEDA), in 2014, the bakery industry in India was one of the largest
section in processed food industry and witnessed a CAGR of more than 15%.
Market Players
Key players are focused on adopting various organic and inorganic growth strategies
such as mergers and acquisitions, joint ventures and partnerships, and product or
technological innovations to retain position in the frosting and icing market. For
instance, in April 2014, Renshaw Fondant Icing launched colors such as powder
blue, raspberry pink, and dusky lavender to its range of ready to roll icing, tropical
coral, and emerald green. Also, in May 2013, the architectural team in Los Angeles
developed a 3D printed sculpture technology to design and print original sugar
sculptures. This technology converts sugar into a sculptural and structural element
that is used to sweeten the food. Some of the leading players operating in the global
frosting and icing market include CSM Bakery Solutions, Wilton Brands LLC, Rich
Products Corporation, General Mills, Inc., Dawn Food Products, Inc., Lawrence
Foods, Inc., Macphie of Glenbervie Ltd, JF Renshaw Ltd, and Fruit Fillings Inc.
among others.
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The research report on frosting and icing market categorizes global market by product type (Buttercream Frosting, Boiled or Cooked Icing, Ganache, Royal Icing, Dusting, Cream Cheese Frosting, and Others), by end-use industry (Commercial and Non-commercial), and by distribution channel (Hypermarket, Supermarket, Online Channels, Convenience Stores, and Others)

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