Infant Nutrition Market Analysis

Infant Nutrition Market – Global Industry
Insights, Trends, Outlook, 2018–2026
Food is the primary source providing the human body with vital nutrients required for
healthy functioning. Similarly, infants require food for their healthy growth and
development, which is mostly obtained from breast milk. Infant nutrition is a substitute
food for breast milk. The initial 6 months after birth plays a very crucial role in
development of a child, wherein ensuring optimal nutrition during this period is of
paramount importance. Breast milk is highly nutritious containing carbohydrates,
proteins, fats, minerals, and vitamins imperative for development of the child. However,
in certain cases the mother may not be able to produce breast milk or may not be able
breastfeed the baby due to other reasons. In such cases infant nutrition products act as
a suitable substitute.
The infant nutrition product market is broadly classified as baby food and infant formula.
These segments are similar in application, though have different growth drivers.
Prepared food, dried food and other foods come under the baby food segment, whereas
the follow-On milk, specialty baby milk, infant milk and growing milk comes under the
infant formula segment. Product innovation is a major factor fueling growth of the baby
food segment, while constant endeavor of market players towards enhancing product
quality augments growth of the infant formula segment. A recent trend observed in the
global infant nutrition market is that of increasing consumer inclination towards organic
products. Consumers, especially in developed countries in North America and Europe
are willing to pay premium amounts for such products, owing to the general perception
of these being more healthy and safe as compared to conventional products.
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Growing consumer base and economy of emerging countries would play a major
role in the growth of infant nutrition market in the near future:
In the next few years, it is expected that the global infant nutrition market will show
healthy growth. In the last few years the sale of infant nutrition products in developed
countries has shown single digit growth rate. As the slowly increasing population, low
birth rate and due to market saturation. In case of emerging countries, the market has
grown by double digit rate due to increasing population and economy of the countries at
high rates and increasing awareness about infant nutrition.
China holds the largest market share in APAC region as it has the highest birthrate and
the companies are focusing on the sale of premium products in China, considering its
growing economy and growing income of the middle class population.
Infant Nutrition Market Dynamics
According to the Center for Disease Control and Prevention, the total number of births
in the U.S. in 2014 was 3,988,076. The birth rate was 12.5 per 1000 people in the
region. Moreover, the general fertility increased to 62.9% per 1000 women in the age
group of 15 to 44. This rise in fertility is an indicator of the increased birth rate. Owing to
the above mentioned reasons, the global infant nutrition market is estimated to grow at
a considerable rate over the forecast period.
According to the, the birth rate in Asia was 17.56 in 2011. The birth rate of
boys was more than the birth rate of girls in this region. The population of Asia has risen
from 4.16 billion in 2010 to 4.43 billion in 2016, which is an increase of around 266
million. This rise in the number of births along with the rise in disposable income and
per capita spending on baby care have made the infant nutrition market in this region, a
promising one. A new trend observed in the market is that of increasing consumer
inclination towards organic infant nutrition products.
Competitive Landscape
Stringent regulatory scenario, creates high entry barrier for new entrants in the market.
As per the data of China Certification and Accreditation Administration (CNCA), after
implementation of quality and safety standards in 2013, out of over 800 foreign brands
selling their product of infant formula, only 94 have received approval to sell their
products in China and only two-thirds of the local Chinese have received production
permit renewals, who has their infant formula products.
Some major players in this market include Nestle, Mead Johnson Nutrition, Bledina,
DANONE, Meiji Holdings Co. Ltd, Abbott Nutrition, The Kraft Heinz Company,
FrieslandCampina, and Beingmate Baby & Child Food Co. Ltd.
The Mead Johnson Nutrition and Abbott Nutrition holds the largest market share with
their Enfamil and Similac brands.
In 2012, Nestle bought Pfizer’s baby food division for US$11.9 billion. This acquisition
helped Nestle to expand its reach into emerging markets, as Pfizer had large market
share in countries such as India and China.
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Infant Nutrition Market report categorizes global market by product type, Formulation, Distribution Channel, and Geography – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025