Infant Nutrition Market – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018–2026

Infant Nutrition Market – Global Industry Insights,
Trends, Outlook, and Opportunity Analysis, 2018–2026
Food is the primary source providing the human body with vital nutrients required for healthy
functioning. Similarly, infants require food for their healthy growth and development, which
is mostly obtained from breast milk. Infant nutrition is a substitute food for breast milk. The
initial 6 months after birth plays a very crucial role in development of a child, wherein
ensuring optimal nutrition during this period is of paramount importance. Breast milk is
highly nutritious containing carbohydrates, proteins, fats, minerals, and vitamins imperative
for development of the child. However, in certain cases the mother may not be able to
produce breast milk or may not be able breastfeed the baby due to other reasons. In such
cases infant nutrition products act as a suitable substitute.
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The infant nutrition product market is broadly classified as baby food and infant formula.
These segments are similar in application, though have different growth drivers. Prepared
food, dried food and other foods come under the baby food segment, whereas the follow-On
milk, specialty baby milk, infant milk and growing milk comes under the infant formula
segment. Product innovation is a major factor fueling growth of the baby food segment, while
constant endeavor of market players towards enhancing product quality augments growth of
the infant formula segment. A recent trend observed in the global infant nutrition market is
that of increasing consumer inclination towards organic products. Consumers, especially in
developed countries in North America and Europe are willing to pay premium amounts for
such products, owing to the general perception of these being more healthy and safe as
compared to conventional products.
Growing consumer base and economy of emerging countries would play a major role in
the growth of infant nutrition market in the near future:
In the next few years, it is expected that the global infant nutrition market will show healthy
growth. In the last few years the sale of infant nutrition products in developed countries has
shown single digit growth rate. As the slowly increasing population, low birth rate and due to
market saturation. In case of emerging countries, the market has grown by double digit rate
due to increasing population and economy of the countries at high rates and increasing
awareness about infant nutrition.
China holds the largest market share in APAC region as it has the highest birthrate and the
companies are focusing on the sale of premium products in China, considering its growing
economy and growing income of the middle class population.
Infant Nutrition Market Dynamics
According to the Center for Disease Control and Prevention, the total number of births in the
U.S. in 2014 was 3,988,076. The birth rate was 12.5 per 1000 people in the region. Moreover,
the general fertility increased to 62.9% per 1000 women in the age group of 15 to 44. This
rise in fertility is an indicator of the increased birth rate. Owing to the above mentioned
reasons, the global infant nutrition market is estimated to grow at a considerable rate over the
forecast period.
Competitive Landscape
Stringent regulatory scenario, creates high entry barrier for new entrants in the market. As per
the data of China Certification and Accreditation Administration (CNCA), after
implementation of quality and safety standards in 2013, out of over 800 foreign brands
selling their product of infant formula, only 94 have received approval to sell their products
in China and only two-thirds of the local Chinese have received production permit renewals,
who has their infant formula products.
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Infant Nutrition Market report categorizes global market by product type, Formulation, Distribution Channel, and Geography – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025