Acai Berry

Acai Berry Market – Size, Share, Outlook, and
Opportunity Analysis, 2018 – 2025
Acai berry is a small reddish purple fruit grown on acai palm trees that are found in
the tropical rainforests of the Amazon. Acai berry contains dietary fiber,
carbohydrates, proteins, vitamins, and minerals. Various health benefits of acai berry
includes improves cardiovascular health, regulates blood pressure, helps in weight
loss, aids in digestion, prevents cancer, and boosts energy.
Market Dynamics
Increasing consumer awareness regarding various health benefits associated with
the consumption of acai berry is expected to increase the demand for acai berry in
cosmetics industry coupled with increasing per capita spending on cosmetics is
fueling the growth of acai berry market. According to U.S. Department of Commerce,
International Trade Administration (ITA), per capita cosmetic spending in U.S., Japan
and South Korea was US$ 139, US$ 174 and US$ 171 respectively in 2014.
Furthermore, rising demand for acai berry in the form of health supplements is
driving acai berry market growth. For instance, according to the Government of
Canada, 38.3% males and 52.6% females used at least one nutritional supplement
in Canada in 2015.
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Market Trends
On the basis of end-use industry, the food and beverages segment is expected to
exhibit a significant growth in the acai berry market over the forecast period. Various
manufacturers are focused towards launching new products, in order to expand their
food and beverages product portfolio, thereby driving growth of the market. For
instance, in March 2015, Sambazon Inc. launched Sambazon 100 juices with 70%
less sugar compared to other premium juices with less or nearly 100 calories per
bottle.
Among distribution channels, the online channels segment is significantly gaining
traction, as it offers a wide range of products through a single website and offers free
delivery. According to Coherent Market Insights’ analysis, the global online retail
segment was valued at US$ 2,171.22 billion in 2016 and is expected to reach US$
9,572.96 billion by 2025.
Market Outlook
North America holds a significant position in the global acai berry market, owing to
increasing prevalence of cardiovascular diseases in the region. Acai berry consists
of anthocyanin that helps to prevent oxidation of cholesterol, which in turn helps to
reduce buildup of plaque in the arteries. According to the Centers for Disease
Control and Prevention (CDC), the most common type of heart disease is coronary
heart disease that led to death of around 366,000 people in the U.S. in 2015.
However, in 2009, Health Canada, Department of the government of Canada,
advised people to not use certain acai berry products, which includes Acai Pure
Ultra, Acai Power Blast, Vital Acai Super Antioxidant Weight Loss, and others. These
products were found to contain sildenafil, which causes serious side effects such as
life threatening low blood pressure. This is one of the major factors restraining
growth of the acai berry market.
Asia Pacific is expected to be the fastest growing region in the global acai berry
market over the forecast period. This is owing to increasing number of
pharmaceutical industries and cosmetic industries. According to the Indian Brand
Equity Foundation (IBEF), pharmaceutical industry is the third-largest industry in
India in terms of volume and accounted for around 20% of the global pharmaceutical
industries in 2017. The pharmaceutical market is expected to increase to US$ 55
billion by 2020. According to the Australian Trade and Investment Commission,
Japan is the third-largest cosmetic market in the world and was valued at US$ 2.63
billion in 2014.
Furthermore, increasing consumption of nutritional and dietary supplements in this
region is expected to fuel growth of acai berry market. According to the Australian
Trade and Investment Commission, nutritional supplements accounted for around
35% of China’s health food market in 2015 and is expected to reach US$ 22.3 billion
by 2020 with a CAGR of 6.4% during 2015-2020.
Key Players
Some of the leading players operating in the global acai berry market include
Sambazon Inc., The Berry Company Limited, Acai Roots, Inc., Organique Acai USA,
Açaí Berry Foods, and Nossa ! Fruits SAS.
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The research report on Acai Berry Market is segmented by Form, by End-use Industry, by Distribution Channel and by Region – Size, Share, Outlook, and Opportunity Analysis, 2018 – 2025

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