Household Wipes Market - Opportunity Analysis and Global Forecast, 2018-2026

Household Wipes Market - Global Industry
Insight, Trends, Outlook, and Opportunity
Analysis 2018-2026
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REPORT DESCRIPTION
Household Wipes Market Overview
Household wipes are used to clean, polish, and disinfect various surfaces in a house. Household wipes can be
used to clean kitchen counters, window surfaces, glass, appliances, and tiles in toilets, floors, metal surfaces,
wood surfaces, and furniture. Wipes can be of two types, antibacterial wipes and non-antibacterial wipes. These
household care products keep the house neat and clean. Thereby they lower the risk of illness and also help to
enhance the surface appearance.
Among product types, disinfecting wipes segment accounted for the largest market share in the global household
wipes market, owing to their hygiene providing nature. Disinfectants contain antimicrobial agents such as pine
oil, sodium hypochlorite, quaternary ammonium compounds or phenols, which kills bacteria and viruses on
surfaces. Disinfecting wipes segment in the global household wipes market was valued at US$ 1535.7 Mn in
2017, and is projected to increase to US$ 2480.0 Mn by 2025, witnessing a CAGR of 6.3% during the forecast
period.
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REPORT DESCRIPTION
Household Wipes Market: Taxonomy
Global Household wipes Market, By Product Type:
●
●
●
●
●
●
●
Disinfecting Wipes
Dusting Wipes
Kitchen & Bathroom Wipes
Wood & laminate Wipes
Glass cleaner Wipes
Stainless Steel Wipes
Multi-Surface Wipes, Floor Wipes
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REPORT DESCRIPTION
Household Wipes Market: Regional Insights
Asia Pacific is the fastest growing region for household wipes market, owing to emerging economies such as
China and India in this region. According to India Brand Equity Foundation Report (IBEF) on Fast Moving
Consumer Goods (FMCG), July 2018, Indian FMCG sector is forecasted to report revenue growth of about 11-12
per cent in FY19 from 8 per cent in FY18. Moreover, revenues of Indian FMCG sector are estimated to grow
from US$ 49 billion in 2016 to US$ 103.7 billion in 2020. Therefore, growth of FMCG sector is expected to
propel the growth of household wipes market.
Players operating in the global household wipes market are adopting various growth strategies to cater to
increasing demand for Household Wipes. For instance, Household wipes are one-time use products and
decomposition of these wipes are difficult. Therefore, companies are striving to manufacture eco-friendly and
chemical free products.
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Global household wipes market was pegged at 542.6 Mn units in 2017, and is projected to increase to 795.4 units Mn by 2025, witnessing a CAGR of 5.1% during the forecast period