Self-service Webcasting Market – Top players are TalkPoint, West Corporation, Company Webcast, Arkadin Cloud Communications

Self-service Webcasting Market – Top
players are TalkPoint, West
Corporation, Company Webcast,
Arkadin Cloud Communications
Self-service helps customers in availing of services without requiring any support from direct service
employees. With the help of self-service, customers can perform all the required tasks in a short period
of time and at lower costs. Self-service increases customer satisfaction and delivers standardized
services. It also helps employees to work remotely and makes the offering of services possible from any
location worldwide. Self-service webcasting is used to make virtual events successful. Trends in
webcasting, such as the adoption of self-service webcasts, enable the delivery of high-impact video
events.
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Self-service webcasts are browser-based and the most secure and customizable webcasting platform in
the market. Self-service webcasts can be viewed on any mobile device, laptop, and computer through a
single URL. They enable automated video signal acquisition from existing IP-based video conferencing
units or encoders, telephone lines, and webcams.
Self-service webcasting enables users to control the process of webcasting with modified features. Users
at any skill level are able to broadcast, customize, and schedule video or audio webcasts. The shift
toward self-service models has made webcasting simpler to use, thus lowering costs, boosting utilization
rates, and propelling the addressable market. Therefore, pricing models are developing to flat-rate,
subscription-based pricing, letting users host several events.
The new generation of webcasting, driven by effective and easy-to-use self-service solutions, meets the
requirements of businesses for greater agility and speed. Additionally, companies are able to leverage
their present investments in other communication assets such as telephony infrastructure, audio
conferencing, and video conferencing, by easily integrating them into webcasts.
Webcasting comprises a set of cloud technologies that allow the delivery of web-based content in real
time. Users choose webcasting solutions over web conferences when there is a requirement for greater
scalability, reliability, support, branding, and other customization capabilities.
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Advanced technologies such as remote service management and wireless communications are expected
to drive demand for self-service webcasting in the near future. Self-service webcasting delivered
through the cloud decreases complexity and costs and is critical to drive adoption. Social webcasting is
gradually supporting the idea of driving audience interaction and engagement by allowing integration
with different social media and communities. The emergence of self-service webcasting has moved the
power from limited trained event professionals in an enterprise to numerous users that can now
effortlessly produce high-impact, professional-quality events right from their mobile devices or
desktops. Webcasting enables video signal acquisition from a range of sources, allowing flexible video
capture that delivers performance tracking, greater control, and high quality. These factors are expected
to boost the global self-service webcasting market in the coming years.
However, high cost of the solutions and errors in self-service webcast solutions are projected to restrain
the global self-service webcasting market during the forecast period. Nevertheless, the rising popularity
of and demand for self-service webcasting are anticipated to offer attractive growth opportunities to
major players in the global self-service webcasting market in the next few years.
The global self-service webcasting market can be segmented based on device, operating system, and
region. In terms of device, the self-service webcasting market can be categorized into desktop, laptop,
and mobile. Self-service webcasting can be viewed on any desktop, laptop, or mobile device through a
single URL. Based on operating system, the self-service webcasting market can be classified into iOS and
Android.
In terms of region, the global self-service webcasting market can be segmented into North America,
Europe, Asia Pacific, Middle East & Africa (MEA), and South America. North America is anticipated to
hold a leading share of the global self-service webcasting market during the forecast period. This is
attributable to the presence of global players in the region.
Some of the leading companies operating in the global self-service webcasting market are TalkPoint,
West Corporation, Company Webcast, Arkadin Cloud Communications, Cisco Systems, Adobe Inc.,
InXpo, Inc., ReadyTalk, and ClickWebinar.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights,
historical data, and verifiable projections about market size. The projections featured in the report have
been derived using proven research methodologies and assumptions. By doing so, the research report
serves as a repository of analysis and information for every facet of the market, including but not limited
to: Regional markets, technology, types, and applications.

Self-service Webcasting Market – Top players are TalkPoint, West Corporation, Company Webcast, Arkadin Cloud Communications

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