Over-the-Counter Drugs Market GLOBAL INDUSTRY INSIGHTS, TRENDS, OUTLOOK, AND OPPORTUNITY ANALYSIS, 2018-2026 © Coherent market Insights. All Rights Reserved REPORT DESCRIPTION Over-the-Counter Drugs Market – Overview Over-the-counter drugs, also known as non-prescription drugs, are available in pharmacies and other retail stores and can be used without being prescribed by a doctor. These drugs are critical components of the pharmaceutical industry as they are highly potent and have the capability to show effective results for simple diseases. The number of competitors diving into the large pool of pharmaceutical industry are increasing day-by-day making the industry a promising venture for new comers to capitalize upon. This review will help to attain a competitive analysis of developments such as strategic alliances, mergers and acquisition, joint ventures as well research and innovation leading to product development with respect to over-thecounter drugs market. According to Consumer Healthcare Products Association, the total U.S. sales for OTC medicines accounted for US$ 34,327 million in 2017. The global over-the-counter drugs market is highly competitive, owing to increasing adoption of personal healthcare and self-medication due to rising awareness among the people regarding health precautions and basic drug knowledge. Under such conditions, the competitors experience performance pressure in terms of pricing. Market players are thus focusing on development of OTC drugs in cost-effective way that will help to cater price-sensitive customers, in turn, significantly maintain and subsequently increase profit margins, especially in emerging economies. © Coherent market Insights. All Rights Reserved REPORT DESCRIPTION Competitive Analysis - The top 10 players operating in the global over-the-counter drugs market include: 1. Pfizer, Inc. - Pfizer, Inc. is a global leading manufacturer and distributor of over-the-counter drugs, managing its commercial operation through two major business segments namely, Pfizer Innovative Health and Pfizer Essential Health. OTC drugs contribute to a major part of Innovative Health Segment, comprising annual revenue of US$ 29,197 million in 2016. The company OTC drugs portfolio includes over 40 products, whereas the leading OTC brands that generated significant revenue for Pfizer included Advil (Ibuprofen capsules for migraine) and Centrum (Multivitamin Tablets), in 2016. 2. Novartis AG - Novartis AG, is widely known for its research, development, manufacturing, and marketing of healthcare products across the globe. Novartis operates its drugs business through two major operating channels Innovative Medicine and Drugs manufactured by Sandoz which is a subsidiary of Novartis, has contributed to positioning the company as one of the top players in global Over-the-counter drugs market. In March 2015, Novartis OTC and GlaxoSmithKline Plc created a combined consumer healthcare business named GlaxoSmithKline Consumer Healthcare Holdings Ltd, as a completely new entity, for which Novartis has an interest of 36.5% in the investment and profit shares and the resulting pre-tax income from this alliance was valued at US$ 5.9 billion in 2016. Download PDF Brochure @ https://www.coherentmarketinsights.com/insight/request-pdf/1443 © Coherent market Insights. All Rights Reserved REPORT DESCRIPTION Over-the-Counter Drugs Market: Key Players ● Pfizer, Inc., ● Novartis AG ● GlaxoSmithKline Plc ● Bayer AG ● Sanofi ● Glenmark Pharmaceuticals ● Merck KGaA ● Teva Pharmaceuticals ● Johnson & Johnson Services, Inc. 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The global over-the-counter drugs market is highly competitive, owing to increasing adoption of personal healthcare and self-medication due to rising awareness among the people regarding health precautions and basic drug knowledge.
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