Platform as a Service (PaaS) Market

Platform as a Service (PaaS) Market to Collect US$7.98 Bn as Advantage of High
Efficiency Attracts Consumers
The global platform as a service (PaaS) market is predicted in a report by
Transparency Market Research (TMR) to find players using the business tactic of
reducing annual subscription fees to gain traction. Another tactic that could be
adopted in the market is focusing on Asia Pacific and the Rest of the World where
PaaS solutions are used at a rising rate. Such developing and cost-sensitive
geographies of the market are expected to create strong growth opportunities in the
near future. The market includes some of the top players of the industry such as
Oracle, Software AG, and Red Hat.
TMR envisages the global PaaS market to reach a US$7.98 bn valuation by the end
of 2020. By type of implementation, the segment of public cloud could dominate the
market in the coming years. By region, North America is foreseen to take the lead in
terms of growth.
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PaaS Improves Adoption among End Users with OPEX and CAPEX Advantages
The global PaaS market is envisioned to increase growth on the back of the
advantage of low capital investment because of the nature of the service model. PaaS
cancels the need for provisioning hosting capabilities for the deployment of
applications. As a result, it helps to save costs related to the purchase and
management of required software and hardware products. Additional cost of
upgrading systems to match up with increase in service usage could also be reduced
with the help of PaaS. On the other hand, PaaS helps with lifecycle management,
automated deployment, and resource sharing and reusing.
Lack of Awareness Leading to Sluggish Adoption in SMEs Slams down Growth
SMEs are observed to adopt PaaS at a slow rate due to lack of awareness. While this
could negatively impact the growth of the global PaaS market, there are other factors
that may prove damaging. For instance, high market fragmentation at the regional
level could challenge players operating in the market. However, the advent of
OpenPaaS and business process as a service (BPaaS) is anticipated to set the tone for
significant growth in the market. Besides this, opportunities in the infrastructure as a
service (IaaS) market could be tapped into through increasing application of PaaS.
PaaS’ high efficiency and pay-per-use features are projected to produce rewarding
prospects in the market. Attractive advantages such as ease of deployment,
scalability, agility, and flexibility could draw more number of consumers in the
foreseeable future.
The information presented in this review is based on a TMR report, titled “Platform
as a Service (PaaS) Market (Implementation - Public Cloud, Private Cloud, and
Hybrid Cloud; Type - Database Management Systems (DBMS), Business Intelligence
Platform (BIP), Application Infrastructure and Middleware (AIM), and Application
Development; End User - BFSI, Technology, Retail, Distribution, and CPG, Online
Business, Media and Entertainment, Healthcare and Life Sciences, Electronics,
Telecom, Education Services, Professional Services, Public Sector, Manufacturing,
Energy and Utility, and Travel and Transport) Market - Global Industry Analysis,
Size, Share, Growth, Trends and Forecast 2014 - 2020.”
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Platform as a Service (PaaS) Market

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