Wireless Audio Devices Market

Demand for Wireless Audio Devices Market Surges in Response to Rising Popularity
of Wireless Music Streaming
Until 2014-2015, the unit shipment of sound bar audio devices and wireless speakers
held the lion’s share in the global wireless audio devices market. However,
Transparency Market Research’s (TMR) new study finds that the persistently
increasing demand for Bluetooth speakers in lower-end of the price spectrum and the
rising demand for multiroom audio at the premium end will usher in new
opportunities for the market. The most prominent players in the market including
Sony, Bose, LG, Samsung, and Denon are vying to take on this rapidly growing
segment that was earlier dominated by Sonos.
Attracted by the prevailing prospects, technology firms such as Google are also
aggressively investing in wireless audio devices. The competition is set to build up as
Google pits its Google Cast against the likes of Apple Airplay, says TMR.
The demand for wireless audio devices is expected to rise in response to the
increasing adoption of wireless technology enabled products, projects TMR. The
compact design of these products and convenience they offer will further boost their
proliferation worldwide. Audio technologies such as Wi-Fi, Bluetooth, Airplay, and
WiSA are now used for the transmission of audio files between these devices.
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Prospects for Bluetooth-enabled Wireless Audio Devices Seem Robust
Wireless audio devices with built-in Wi-Fi and Bluetooth play the music sourced from
a PC or other portable devices. “Being independent of speakers’ location, these
devices score high on convenience,” said a TMR analyst. Due to the impact of these
factors, the sales of wireless audio devices are expected to increase in the
forthcoming years.
The TMR analyst further states that “Among various wireless audio technologies
available in the market, Bluetooth accounted for a major share in the home audio
shipments in 2015.” “The Wi-Fi technology on the other hand is integrated into
room speakers such as DNLA and Airplay. In the next few years the technology will
also make inroads into mobile speakers and sound bars,” he added.
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Technological Limitations May Inhibit Proliferation of Wireless Audio Devices
Despite witnessing favorable opportunities, the incompatibility of the Bluetooth
technology with high resolution uncompressed audio files limits the deployment of
wireless audio devices. Also the vulnerability of the sound quality in Wi-Fi
technology to the ambient noise also negatively impacts the adoption of wireless
audio devices, particularly in the household sector.
Nevertheless, the leisure and hospitality industries exhibit ample opportunities for the
global wireless audio devices market. The market is also expected to gain impetus
from the launch of the latest technologies.
By product, Bluetooth speakers accounted for the largest share of the market in 2014.
Regionally, the U.S. has been exhibiting the most attractive prospects for enterprises
operating in the global wireless audio devices market. Considering robust demand
reported by developing nations such as India and China, APAC is expected to provide
vendors attractive opportunities to capitalize on during the forecast period.
TMR has pegged the value of the global wireless audio devices market at US$9.04bn
in 2014. Exhibiting a CAGR of 1.5%, the market is projected to reach US$10.12 bn
by the end of 2024.

Wireless Audio Devices Market