Advertising Intelligence Solution Market

Advertising Intelligence Solution Market -Rise In The Number Of Mobile Advertising
Impressions
As the number of smart devices continues to rise, various brands are looking for
affordable ways to reach a vast audience using various digital platforms. Therefore,
various companies are investing hundreds of dollars as a part of their digital
advertising spend. However, digital advertising continues to have a transparency
problem. Brands continue to find it difficult to keep track of what they are paying
and where the advertisements are being placed. This has led to a rise in demand for
advertising intelligence solutions. As the price of digital ads continues to rise and
brands continue to pay more, efficient advertising intelligence solutions provide
transparency in an unclear advertising ecosystem. Advertising intelligence solutions
help in creating competitive intelligence, advertising transparency, and better brand
strategy. In terms of competitive intelligence, advertising intelligence solutions help in
tracking ads run by competitors and their ad spending. Ad intelligence software is
used to create transparency in ads regarding where and how the ad spend is
allocated. Also, advertising intelligence solutions help in providing brand owners, and
media agencies critical competitive edge over its peers. Advertising intelligence
solutions are used to consolidate reporting from various advertising platforms,
including Instagram ads, Google shopping ads, Gmail ads, YouTube ads, Google
search ads, Facebook ads, Google display ads, messenger ads, audience network ads,
and many more.
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A major driver of the global advertising intelligence solution market is a rise in the
number of mobile advertising impressions from all major ad networks and app data.
Increase in demand among end-users for identifying competition and spend
distribution, ensuring brand safety, creating budget transparency, improving
performance, and saving money is likely to propel the market. Advertising
intelligence solutions also help in providing creative direction and networks.
Advertising intelligence solution market is expected to boost the market in the
coming years. However a rise in demand for a skilled developers for new product
developments is a major restraint affecting market growth. Advertising intelligence
solutions help in creating the benchmarking and analysis of competitors’ brand
positioning, ad verification, advertising share of voice, and various other services.
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The global advertising intelligence solution market can be segmented based on
component, application, enterprise size, deployment model, application, end-use
industry, and region. In terms of component, the global advertising intelligence
solution market can be categorized into software and services. In terms of
deployment model, the advertising intelligence solution market can be classified into
on-premise solutions and cloud-based solutions. Based on service, the advertising
intelligence solution market can be segmented into professional services and managed
services. The professional services segment can sub-classified into consulting,
integration & implementation, and support services. Based on application, the market
can be divided into competitor spying, ad transparency, and performance monitoring.
Based on enterprise size, the global advertising intelligence solution market can be
divided into small enterprises, medium enterprises, and large enterprises. In terms of
end-use industry, the global advertising intelligence solution market can be classified
into telecommunication & IT, retail & e-commerce, government, media &
entertainment, transportation & logistics, health care, BFSI, manufacturing, and
others. Based on region, the global advertising intelligence solution market can be
segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South
America.
Key players operating in the global advertising intelligence solution market are
Pathmatics Inc., Ebiquity plc, Kantar Media, The Nielsen Company LLC., SAS Institute
Inc., Accenture, and Mobile Action, MediaRadar, Vendasta. These vendors continue to
invest considerably in research & development (R&D) in order to integrate advanced
technologies into their solutions and introduce innovative products in order to
increase market share. Also, these vendors continue to establish new partnerships
with local players so as to expand its presence and increase its market share in the
regional markets.

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