Water Purifier Market

Water Purifier Market to garner Solid CAGR of 15.4% during 2016–2024, Rising
Demand for Cost-effective Technologies to fuel Rapid Expansion
The India water purifier market is fairly consolidated as the landscape is dominated
by just two players in 2015, finds Transparency Market Research (TMR). These
leading companies--Kent Ro system Ltd. and Eureka Forbes—accounted for a leading
share of 65.0% in the India water purifier market. However, the vendor landscape is
characterized by high degree of competition in the regional market on account of
several small and medium-scale sized companies foraying to tap into unmet needs.
Top players focus on offering cost-effective water purifier equipment and are relying
on better after-sales services to gain a better foothold in the India water purifier
market.
The India water purifier market stood at US$1.1 billion in 2015 and is projected to
reach a worth of US$4.1 billion by 2024 end. During the forecast period of 2016–
2024, the regional market is expected to clock a robust CAGR of 15.4%.
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Among the various technologies used in water purifiers, the reverse osmosis (RO)
held a major share of approximately 37.0% in 2015. The growth in the segment is
propelled by rising attractiveness of the technology among consumers. Apart from
this, UV water purifier technology is also expected to garner substantial steam during
the assessment period.
Among the various end users, water purifiers are expected to witness substantial
uptake among commercial and household segments. In particular, household segments
are anticipated to rise at a CAGR of 15.5% during 2016–2024. The vast uptake is on
account on rising demand for pure drinking water.
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Rising Demand for Purified, Potable Water in Commercial and Household Settings
drive Growth
The water purifier market is driven by the growing consumer awareness about the
presence of various pathogens and impurities in water, especially municipal supply of
water in household settings. The rising demand for purified, potable water in
commercial institutions has accentuated the demand for water purifiers. The need
among worldwide consumers for preventing water-borne diseases, such as typhoid
and jaundice, is a notable factor bolstering the uptake of water purifiers. There is a
vast unmet need in rural regions.
The India water purifier market is expected to witness large momentum from growing
affordability of various water purifier technologies. In households, water purifiers that
are cost-effective due to easy maintenance have gathered large steam across
households, especially in rural areas.

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