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Anti-counterfeit Packaging Market

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Anti-counterfeit Packaging Market report categorizes global market on the basis of technology, Usage Feature, and end-user - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017-25
Title: ​Anti-counterfeit Packaging Market - Global Industry Insights, Trends, Outlook,
and Opportunity Analysis, 2018-2026
Keywords​: Anti-counterfeit Packaging Market, Anti-counterfeit Packaging Industry
Insights, Trends, Outlook, Opportunity Analysis, market outlook
Description: ​Anti-counterfeit Packaging Market report categorizes global market on
the basis of technology, Usage Feature, and end-user - Global Industry Insights,
Trends, Outlook, and Opportunity Analysis, 2017-25
Content: Anti-counterfeit packaging is mainly meant to prevent brand imitation. It
enables brand protection and enables customers to distinguish between original and
counterfeit. Product imitations of clothing, electronics, pharmaceuticals and other
consumer products are of poorer quality and do not meet stipulated safety
standards. The imitations are sold in violation of law and cost the company vital
revenue and affect brand image. According to the Organization for Economic
Co-operation and Development (OECD), counterfeiting costs the global economy
US$ 250 Bn per year. An estimated of 10% of pharmaceuticals around the world are
counterfeit, according to the WHO. Counterfeiting can take place anywhere across
the supply chain and is difficult to regulate.
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The major drivers for market are the consequences of using counterfeit product.
Ingestion of counterfeit drugs may lead to serious health issues or death. Moreover,
anti-counterfeit packaging are guarantors of product quality which drives the product
sales. The major challenge includes significant cost incurred in adopting security
measures and lack of awareness among consumers about product authenticity.
The market is segmented into five segments, based on the type of usage feature.
Track and Trace features allows determination of location of products. Overt
features are visible to the naked eye and are tactile. Covert features are only visible
to trained personnel using specialized tools and forensic features, and can only be
observed in laboratory settings. Tamper Evidence packaging is designed to reveal
any interference with product.
Anti-Counterfeit Packaging Market Outlook
Europe and North America are the largest markets for anti-counterfeit packaging.
The countries in these regions have strict regulations regarding counterfeit sales
and manufacture. Particularly, the rise in counterfeit online products has plagued
these regions. Third party sellers on online platforms can easily evade detection and
source products from other countries. This makes counterfeiting measures vital in
these regions as they are the largest consumer markets in the world.
Asia-Pacific is the largest market for counterfeit pharmaceuticals. In September
2016, the World Customs Organization (WCO) seized 113 million counterfeit
tablets bound for Africa out of which 97% were manufactured in India and China. As
the awareness among manufacturers and consumers grows regarding
counterfeiting, the market is projected to grow the fastest in this region during the
forecast period.
In Latin America, Brazil, Mexico and Argentina are among the largest producers of
generic drugs. Copying of branded drugs is a major issue, with lenient regulations
regarding brand protection. This trend is expected to reverse and the region is slated
to boost the growth as countries introduce new counterfeit legislation.
In the Middle East, GCC countries have strict border regulations which hasensured
minimal counterfeit product penetration. Moreover, strict commercial legislation in
countries such as Saudi Arabia and UAE has driven the market
Africa is a major victim of counterfeit drugs. Poverty stricken countries in this region
are reliant on medical aid from other regions. Lack of awareness has resulted in a
booming counterfeit market. With increasing economic growth in the region and
rising literacy rate, the anti-counterfeit packaging market is projected to grow in this
region.
The major players in the anti-counterfeit packaging market are SICPA Holding SA,
Applied DNA Sciences Inc., SAVI Technology, Inc., Authentix Inc., Avery Dennison
Corporation, CCL Industries Inc., 3M Company, E.I. du Pont de Nemours and
Company and Zebra Technologies Corporation.
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