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Application-to-Person (A2P) SMS and API Market

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Application-to-Person (A2P) SMS and API Market to Reach US$ 93,178.2 Mn by 2026
According to a new market report published by Transparency Market Research, the global
application-to-person (A2P) SMS and API market is projected to reach US$ 93,178.2 Mn by
2026. The market is expected to expand at a CAGR of 4.6% during the forecast period from
2018 to 2026. Furthermore, rise of Two-Factor Authentication (2FA) and surging mobile
marketing across various industry verticals including BFSI and retail verticals are contributing
majorly to the growth of the application-to-person (A2P) SMS and API market. Asia Pacific is
anticipated to lead the global application-to-person (A2P) SMS and API market during the
forecast period, followed by North America, Europe, Middle East & Africa, and South America.
Factors such as increasing smartphone penetration, growing e-commerce industry, and
transactions through internet based mobile applications are reasons for this fast growth. Within
Asia Pacific, cloud API technology segment is projected to expand at the fastest rate compared to
its traditional counterpart, expanding at a CAGR of 7.1%.
Growth in mobile marketing activities by marketers and application developers
Application developers, marketers, and brands together utilize SMS service to strengthen their
customer base, by updating their users with breaking news, campaign perks, location-based
opportunities, and other important information. Marketers and brands prefer text messaging over
other marketing initiatives, as it allows them to reconnect with customers, who have deleted their
apps or have not used their apps recently. With the growing trend of SMS marketing in banking,
financing, gambling/ betting, hospitality, leisure, and advertising industries, the impact of mobile
marketing activities on the A2P SMS market is currently high. Brands are likely to increase
their promotional activities, due to which the impact of mobile marketing activities is expected to
be high in the short and medium term of the forecast period. However, with digitalization and
growing internet penetration, brand promoters are likely to shift from SMS marketing to email
marketing in the long run.
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Global Application-to-Person (A2P) SMS and API Market: Scope of the Report
The global application-to-person (A2P) SMS and API market has been segmented based on
technology, end-user, applications, and geography. Based on technology, the market is
segmented into cloud API and traditional API.
Asia Pacific led the global application-to-person (A2P) SMS and API market, accounting for
substantial share in 2017. China is the major market for application-to-person (A2P) SMS and
API in the region. Application-to-person (A2P) SMS and API is also gaining popularity in other
Asian countries such as Indonesia and South Korea. The market in North America, Europe,
Middle East & Africa, and South America is expected to expand at a rapid pace during the
forecast period.
Global Application-to-Person (A2P) SMS and API Market: Competitive Dynamics
The research study includes profiles of leading companies operating in the global application-toperson (A2P) SMS and API market. Key players profiled in the report include Syniverse
Technologies, LLC, OpenMarket, Inc., Nexmo Inc., Twilio Inc., Ogangi Corporation, CLX
Communications, Beepsend AB, Tyntec Ltd., and FortyTwo Telecom AB. The global
application-to-person (A2P) SMS and API market has been segmented as below:
Author
monali raghu
monali raghu162   documents Email
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