Still Wine Market

Still Wine Market - Global Industry Insights, Trends,
Outlook, and Opportunity Analysis, 2018-2026
Still wine is a kind of table wine, which is specially treated to remove carbon dioxide,
in order to make it non bubbly or fuzzy. Grapes are the most widely used raw
material for still wine manufacturing. Manufacturing of still wine includes various
processes such as sorting of raw material, crushing, maceration & pressing,
fermentation, maturation, bottling, and bottle aging. Majority of wines are developed
for immediate drinking, whereas some wines are manufactured to get benefits from
bottle aging in optimum cellar conditions.
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Increasing popularity of alcoholic beverages such as wine and beer in the high
millennial population (above the legal drinking age) is expected to be the major factor
for growth of the market. According to Millennial Engagement Initiative Report 2017,
in 2014, over 36% of the U.S. workforce comprises millennial generation and nearly
half (46%) of all the U.S. work force is projected to be millennial by 2020. Such
factors are projected to create conducive environment for growth of the still wine
market over the forecast period.
Moreover, increasing investment by leading market players to expand wine
production capacity to better serve the needs of local customers is an important
factor for growth of the market. For instance, in November 2016, Accolade wines
invested US$ 40 million into Berry Winery, to establish new packaging and glass
bottling plant. The new facility possesses a bottling capacity of 8 million cases of
wine annually.
Government across various regions have imposed strict regulations on wine
products. For instance, European Union established a set of allowed and not-allowed
oenological practices. Under this practice, all wine imported into Europe needs to be
certified. The certification and wine analysis report must be presented within single
document. In addition to this, legislations such as allergen declaration, labelling &
presentation, food laws, and various others are strictly imposed on wine. These
factors could act as a restrain to the market growth.
Market Outlook
On the basis of distribution channel, supermarkets segment is projected to gain
major traction in the market over the forecast period. In International Wine Challenge
2018, over 391 supermarkets such as Morrison, Waitrose, Tesco, and various others
received awards for their offerings in variety of wines. As a part of long term sales
and marketing strategy, supermarkets are engaged in launching new still wine
products to receive acknowledgment in International Wine Challenge. For instance,
in November 2017, Tesco launched a Grenacha-Rose and a Sauvignon Blanc, two
new low alcohol still wines, in order to meet rising demand for still wines in the U.K.
Europe is a well-established market for still wine and accounted for highest revenue
share in global still wine market in 2017. In Europe, countries such as France, Italy,
Spain, and Germany are the leading producers of still wines. According to United
States Department of Agriculture 2017 Report, on Germany Wine Industry, total
consumption of still wine and sparkling wine fluctuated between 19.3 and 20.5 million
hl during 2015-17. Moreover, per capita consumption of wine increased between
20.1 and 21.1 liters in 2017. In 2015, Germany imported over 1.5 billion liters of
wine, which included 58% of bulk wine, 37% bottled wine, and 4% sparkling wine.
These factors are expected to aid in growth of still wine market in Europe.
Asia Pacific is projected to be the fastest growing region in the market over the
forecast period. In Asia Pacific, China, Australia, and ASEAN are projected to gain
major traction in still wine market over the forecast period. According to Agriculture
and Agri-Food Canada 2016 Report on China Wine Market, the wine sales in China
was pegged at 2,466 million liters in 2015. This is projected to grow by 75% by the
end of 2019, reaching 4,320 million liters.
Key players
Key players operating in the global still wine market include E. & J. Gallo Winery,
Constellation Brands, Inc., Miguel Torres S. A., The Wine Group Inc., Treasury Wine
Estate, Castel Group, Accolade Wines, Concha y Toro, and among others.
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Still Wine Market report categorizes the global market by product type , and by distribution channel