Automotive Super Swamper Tires Market

Automotive Super Swamper Tires Market- Emergence Of The New HighPerformance Off-Road Vehicle Segment
Super swamper tires are primarily used in off road racers predominantly in racing
championships. These tires have the most consistent traction and are intended for quick
acceleration. Super swamper tires’ high acceleration ability is made possible due to the shape of
the tires particularly across the treads. These tires are efficient to cut through the surface on
which they are riding with the help of shaper angles. In order to maintain tire stability while
doing so, these tires are designed with cutting edge tread patterns, which incorporate irregularly
shaped and deep lugs that are brought into line to follow a directional pattern.
One of the major growth factors driving the market is the increase in acceptance of off-roading
vehicles. Growing acceptance of recreational sports vehicles have resulted in the emergence of
the new high-performance off-road vehicle segment. Although the market is primarily regioncentric and is observing sales only in regions such as Western Europe and North America, the
increasing number of racing events has resulted in developing a group of sports fanatics and a
robust viewership for such events, which is expected to propel the demand for super swamper
tires during the forecast period. Another trend that is likely to gain momentum in the global
automotive super swamper tire market is the usage of bio-oils in the production process of super
swamper tires. With growing awareness about emission standards and regulatory norms
pertaining to greenhouse gases, tire manufacturers have started using environment-friendly raw
materials including oils that are derived from orange peels. In the pursuit of reducing energy
consumption and the emission of greenhouse gas it has also been seen that such tires offer
improved traction as compared to tires which are made from conventional oils.
The global automotive super swamper tires market can be segmented by vehicle type, and
region. In terms of type of vehicle, the market can be segregated into pickup-trucks, SUVs, and
other off-road vehicles. The SUV segment held the maximum share of the global automotive
super swamper tires market. High consumer preference for large vehicles is anticipated to fuel
the growth of the segment during the forecast period. Moreover, the development of new models,
accessibility of better leasing options in the US, declining gasoline prices, and the rising sales of
SUVs, especially in developing countries such as India and China, is likely to encourage the
growth of the market of this segment.
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In terms of geography, the global automotive super swamper tires market is segregated into
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America
held the maximum share of the market in 2016. This is due to factors such as increasing vehicle
production, and improvement in the economic conditions in the region. Although the market is
presently dominated by North America, the introduction of severe regulatory norms in EMEA is
encouraging automotive manufacturers to implement advancementss in powertrain technology
and the presence of numerous luxury car manufacturers such as Audi, Mercedes-Benz, Bentley,
and BMW is anticipated to propel the overall growth of the market in the region.
All the players are competing in the market to gain significant shares, making this market highly
competitive in nature. One of the key vendors, Bridgestone, functions in several business
segments including tires, retreading materials, other automobile parts, automobile repair and
maintenance services, as well as raw materials for tires. In order to get benefit from the immense
market potential of the automobile sector, the company is presently focusing on enhancing the
operational effectiveness of its production facilities.
Some of the key players in the global automotive super swamper tires market apart from
Bridgestone include Pit Bull Tires, Continental, Michelin, Goodyear Tire & Rubber, Maxxis,
BFGoodrich, and Interco Tire.

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