Automotive Snow Chain

Automotive Snow Chain Market - Global Industry Insights, Opportunity
Analysis, 2018–2025
Automatic snow chain system allows the user to install snow chains by flipping a switch from
inside the automotive that activates solenoid, which influences the positioning of these to
contact the tire. Owing to the continuous movement of the vehicle, the material covers the
entirety of the tires to provide traction. Along with time saving, these equipment also
enhances the costs savings through low maintenance in conjunction with advanced safety of
the user in weather extremities, is projected to garner large consumer inclination towards
adoption of these systems.
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Automotive snow chain includes the external attachments to the vehicle tires that enhance
the traction of the vehicles when navigating through snow or ice. These are available in a
wide variety of materials such as steel, polyurethane, fabric and rubber, each offering very
specific properties such as high affordability, driving smoothness, traction, ease of
installation, durability, maximum travel speeds and robustness.
Advanced vehicle technologies such as stability and traction control in conjunction
with automotive snow chains have enhanced passenger safety
U.S., Canada, Russia, and few countries in North Europe are faced with extreme low
temperatures and excessive snowfall during winters. This necessitates use of wheel
enhance to increase vehicle traction on these roads. These wheel enhancements
complement advanced stability and traction control systems integrated in vehicles targeted
for these regions. This creates a highly conducive environment for growth of the automotive
snow chain market.
In June 2017, Michelin Lifestyle Limited introduced Michelin Easy Grip—a next generation
composite product that provides enhanced performance and is featured with lesser
installation and removal time. The product features also include quieter driving with no
damage to the road surfaces. Certain vendors have introduced reflective light vision in these
products to provide better visibility in the snowy and dark weather conditions. Players in this
market are constantly focusing on R&D to introduce advanced products in order to sustain in
this highly competitive market
Varying regulations by country and states creates a major hurdle for market players
Most states in the U.S. has varying regulations for the utilization of these tire enhancements.
There are some states such as Florida, Hawaii, New Hampshire, Washington, D.C., and
Vermont who has no restrictions on their use. Some countries such as France, Germany,
Hungary, and the Netherlands have prohibited the usage of studded tires. Some countries
have regulations permitting their use only during certain months of the year. This is expected
to be a major growth barrier for the industry. Usage of metal studded enhancements causes
substantial damage to the roads as well as vehicles. This dissuades consumers for opting
for these. Speed limitations and excessive efforts to tow the vehicle in case of breakdown
are some other challenges that may hinder the industry growth prospects.
Canada has witnesses few of the largest snowfall volumes in the world, especially in regions
such as Winnipeg, Saskatoon, and Alberta. This positions the country as a highly lucrative
market for automotive snow chains. North America and Europe are expected to remain the
major stakeholders of the market products over the forecast period.
The market is characterized by the presence of multiple players with comparable market
shares. Prominent players in the automotive snow chain market include Pewag, RUD Chain,
Thule Group (Thule Snow Chains), APV Safety Products, MOOSE UTILITY DIVISION,
Autoliv, Maggi Group, BABAC, Peerless Industrial Group, MICHELIN, Spikes Spider, Lianyi
Rubber Components Co., Chainco, Ottinger, Gowin, Laclede Chain Manufacturing
Company, Hangzhou Felice chain Co. Ltd, and Trygg.
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Automotive Snow Chain Market report categorizes global market on the basis of material and end-use - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018–2025