Banana Puree Market

Banana Puree Market - Global Industry Insights,
Trends, Outlook, and Opportunity Analysis,
2018-2026
Banana puree is obtained by blending banana into soft and thick pulp. The
processing of the banana is done by blender, pressing banana through strainer or by
potato masher. Banana puree is good source of potassium and rich in dietary fiber
which helps to lower the risk of heart disease, maintain blood pressure and acidity
level and to regulate water balance in body.
Increasing demand for functional beverages and growing demand for baby nutrition
food are some of the major factors burgeoning the growth of banana puree market
over the forecast period. According to the Coherent Market Insights, global baby
food market was valued at US$ 34.95 Billion in 2016 and is expected to reach US$
60.04 Billion by 2025.
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However the short lifespan of the banana is restraining the growth of the market.
Furthermore, fluctuating import prices on banana also hinder the market growth.
According to the U.S. Food and Agriculture Organization (FAO), in U.S., the average
import prices on banana was USD 957 per tons in 2015, 3.2% above the previous
year’s level, due to its increasing demand. However, In European Union, import
prices on banana was USD1027.67 per tons in March 2015 and dropped to USD
945.02 per tons by the end of 2015.
Market Trends
Infant food application segment accounted for the largest market share in 2017. This
is attributed to increasing number of working women are inclined towards nutritious,
healthy, sweet and tasty food, driving the growth of this application segment.
According to U.S. Department of Labor, in U.S., 61.4% of mothers were in the labor
force with children under 3 years of age, representing over 34.2% of working women,
in 2015.
On the basis of source type, organic source of banana puree is expected to account
a dominant position in 2020 as compared to conventional source, owing to the
increasing awareness related to the side effects of using synthetic fertilizers, such as
skin disease and others. However, high prices of organic banana shows a negative
growth of this segment.
Based on distribution channel, supermarket, contributed a significant share in the
global banana puree market in 2017. However, the online channel is supposed to
grow rapidly during the forecast period, owing to the technological advancements
and increasing internet penetration in emerging economies.
Market Outlook
Europe is projected to exhibit a significant growth in global banana market in 2017.
This is attributed to increasing awareness among consumer regarding the health
benefits of banana puree as it is naturally free of sodium, cholesterol and fat.
Furthermore, increasing sales of instant baby food due to fast paced life of parents in
Europe, results in growing tropical fruit puree consumption, is expected to fuel the
market growth. According to Centers for the Promotion of Imports (CBI), Ministry of
Foreign Affairs, the tropical puree consumption in Europe was USD 225 million in
2014 and reached up to US$ 283.64 million in 2016. Also, manufacturers are
focusing towards developing new products to enhance their product portfolio and to
fulfill consumer demand, further driving the growth of banana puree market. For
instance, in February 2017, Piccolo Pure, one of the U.K. based fruit based puree
manufacturer, launched the collection of fruit purees for babies in various flavors
such as banana, mango and apple.
Asia Pacific is expected to hold a largest market share in 2017 in global banana
puree market, due to increasing banana production and its consumption. According
to U.S. Food and Agriculture Organization (FAO), India is one of the biggest banana
producers and produced 29 million tonnes per year on an average between 2010
and 2015 while China produced 11 million tonnes showing continuous production
growth results in positive growth of the market. According to the Government of
India, banana puree constitutes 9% of the primary banana products market.
Market players
Some of the leading players operating in the global banana puree market include
Döhler GmbH, Nestlé S.A., The Kraft Heinz Company, SunOpta Grains and Foods
Inc., Newberry International Produce Limited, Riviana Foods Pty Ltd, Antigua
Processors S.A., Ariza b.v, Shimla Hills Offerings Pvt. Ltd, Hiltfields Ltd., among
others.
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The research report on banana puree market segments the global market by source, by application , and by distribution channel

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