Anti-Aging Products Market

Anti-Aging Products Market and
Opportunity Analysis, 2018-2026
At early stages of human life, the body is healthy and resilient and thus is more
adept at restoring lost cells. As the body ages, its ability to heal and restore such
cells decreases, leading to cell death, in turn leading to aging. Moreover, early
aging is caused by unhealthy lifestyle such as smoking and excessive
consumption of packaged foods and alcohol. Signs of aging include increasing
appearance of dark spots on the skin, sagging skin, lines & wrinkles, dullness,
and patchy skin. Anti-aging cosmetics and skin care products can aid in slowing
the process of aging.
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Increasing awareness among consumers regarding personal aesthetics is
expected to be a major factor driving growth of the market. Increasing product
developments such as incorporation of hyaluronic acid in anti-aging products
had demonstrated effective antioxidant property during clinical trials.
Hyaluronic acid polymers is widely formulated inside anti-aging product. It
penetrates naturally into skin by applying over the infected surface without use
of botox or injection. Furthermore, various manufacturers are focusing on
developing new and innovative products, in order to meet consumer demands.
For instance, in March 2017, Revlon launched a series of Almay Kinetin
Skincare Advanced Anti-Aging products. In clinical trials, these products have
exhibited substantial signs in slowing the aging process.
However, increasing consumer preference for natural and organic products over
cosmetics containing chemicals is one of the major challenges for market
growth. Increasing inclination of consumers toward home remedies, which can
slower down the ageing such as honey and egg or yogurt pack is another factor
restraining growth of the market.
The market for anti-ageing products remains highly competitive due to presence
of several small and large market players competing for market share. Large
companies such Allergen, Estée Lauder’s, Beiersdof, and L’Oreal are venturing
into more diversified distribution and revenue segments such as dehydration,
dryness, dullness and wrinkles to sustain competitive advantage over small
companies such Costaderm, Vicinazia trading, and Ostium Cosmetiques, which
are providing superior customers service and proprietary products features to
acquire new customers. For instance, in 2017, L'Oréal S.A. acquired CeraVe,
AcneFree, and Ambi skin-care brands for US$ 1.3 billion.
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North America region holds the major market share of anti-aging creams and is estimated to grow at a CAGR of 5.9 % during the forecast period. The Anti-Aging Products Market in Canada region is expected to cover 40% of the market share during the forecast period.

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