Laundry Detergents Market

Laundry Detergents Market - Increasing Consciousness Of E-Commerce
Laundry detergent market is expected a significant growth during the forecast period owing to
the rising demand from different industries such as hotel, textile industry, restaurant, hospital and
others is fueling the growth of laundry detergent market globally. In addition, increasing
consciousness of e-commerce is booming the growth of this market. E-commerce offers several
benefits such as variety of products offering, different option, easy delivery and time saving
among others. Manufacturers reach out to a wider customer base through the online distribution
channel which further is resulting to growth of the laundry detergent market. Furthermore, many
manufacturers are focused on developing green laundry products, which offer biodegradable
components such as coconut oil, natural washing soda, mineral based surfactants, and plant
based enzymes. Owing to this factor the market of laundry detergent is expected a significant
growth during the forecast period 2017 to 2025. Some of the major market players are started
offering green laundry detergent such as Unilever (OMO Green), Henkel (Persil Bio), P&G
(Gain Flings) and others.
Owing to low energy consumption, minimizing the need of hot water for washes the demand of
green laundry detergent is increasing. This factor is boosting the growth of laundry detergent
market and anticipated a significant growth during the forecast period. However, increasing
availability of counterfeit products initially sold by established brands with the rising prices is
effecting the market growth and this factor has become a restraint of laundry detergents market.
Although product innovation and the use of good quality of ingredient is expected to offer new
opportunity for the market. Moreover, growing participation of local manufacturers is also
fueling the market of laundry detergent and is expected a steady growth during the forecast
period. The multinational firms take the bigger pie in the market share.
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The market is segmented into four categories by component, by application, by distribution
channel and by region. The market of laundry detergent is segmented by component into
builders, bleach, enzymes and others. In terms of application the global laundry detergent market
is segmented into residential and industrial. The global of laundry detergent market is segmented
by distribution channel into online distribution channel and offline distribution channel. Offline
distribution channel for laundry detergent market is further segmented by departmental stores,
convenient stores, hyper market and super market, retail stores and other.
By geography, the laundry detergent market has been segmented into North America, Europe,
Asia Pacific, Middle East and Africa and Latin America. The laundry detergent market also
covers major countries in all the regions such as The U.S in North America, The U.K, Germany,
France, Italy, Russia and Rest of Europe in Europe. The Asia Pacific laundry detergent market
covers major countries such as China, India, Japan and Rest of APAC. Brazil covers in Latin
America and U.A.E., Saudi Arabia, South Africa and Rest of Middle East and Africa in Middle
East and Africa. Developed nations such as U.S. and U.K. and others developed countries are
expected to improve the industry in terms of volume and revenue. However, Asia Pacific is
expected to have a highest growth during the forecast period from 2017 to 2025. This is mainly
due to the increasing consumer disposable income, strong economic growth and changing
lifestyle, especially in developing countries such as India, China and Japan.
The key players participating in the laundry detergent market are Unilever Plc (London, U.K.),
Chruch & Dwight Co. Inc. ( New Jersey, U.S)., Carroll Company (Texas, U.S.), The ColgatePalmolive Company (New York, U.S.), Henkel AG & Company KGaA (Düsseldorf, Germany),
Johnson & Johnson (New Jersey, U.S.), Procter & Gamble (Ohio, U.S.), Kao Corporation
(Tokyo, Japan) and Reckitt Benckiser Group plc (Slough, U. K.) among others.