Breast Feeding Accessories Market

Breast Feeding Accessories Market - Size, Share,
Outlook, and Opportunity Analysis, 2018–2026
Breastfeeding accessories manufacturers offer products to aid lactating mothers store breast milk
to feed the baby later. Breastfeeding accessories such as breast pumps are mainly used by
mothers who have irregular milk flow. Major factors contributing to growth of the market are
rising population of working mothers, increasing awareness regarding importance of
breastfeeding, and technical advancements in breast feeding accessories. For instance, Lansinoh
in 2016, introduced Bluetooth enabled breast pump, Smartpump. Smartpump connects with
Lansinoh Baby app to help women in tacking their pumping sessions. According to World
Health Organization (WHO), the percentage of working female population increased to 41% in
2009 from 21% in 1960.
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International Code of Marketing of Breastmilk Substitutes (ICMBS) is an international health
policy framework for the promotion of breastfeeding, adopted by World Health Assembly
(WHA), a part of WHO. WHA has adopted and implemented policies, which prohibits promotion
of milk substitute products. Around 135 countries worldwide have adopted few provisions of
this code. Demand for cleaning products (solvents to clean the surface) to maintain hygiene and
breast milk storage bags is projected escalate in the future, owing to increasing working women
population. Factors such as high cost of frequent replacement and repurchase of breastfeeding
accessories are impeding growth of the global breast feeding accessories market size.
North America to retain its dominance in the global breast feeding accessories market
North America is expected to be the dominant market over the forecast period, owing to
increasing number of women in the workforce in the U.S., high consumer awareness about the
benefits of breast feeding and large pool of healthcare workers. Asia Pacific market is projected
to register highest growth rate in volume during the forecast period. Growing consumer
awareness, and technical advancements in the emerging economies are expected to be drivers
for growth of the market in this region.
Europe is also projected to account for substantial share in the market owing to increasing
working female population and increasing awareness of breast feeding. For instance, Royal
Philips in August 2017, rolled out awareness campaign for Indian mothers. The campaign will
promote the importance of breast feeding under its Philips Avent brand.
According to the Catalyst, a non-profit organization, in 2016, 46.2% of the total workforce in
the European Union were comprised of females. Moreover, introduction of easy-to-use products
such as nursing bras and breast pumping bras by major key market players are factors expected
to boost breast feeding accessories market growth in the region.
Report includes chapters which deeply display the following deliverable about industry :
• Breast Feeding Accessories Market Research Objective and Assumption
• Breast Feeding Accessories Market Purview - Report Description, Executive Summary, and
Coherent Opportunity Map (COM)
• Breast Feeding Accessories Market Dynamics, Regulations, and Trends Analysis - Market
Dynamics, Regulatory Scenario, Industry Trend, Merger and Acquisitions, New system
Launch/Approvals, Value Chain Analysis, Porter’s Analysis, and PEST Analysis
• Global Breast Feeding Accessories Market, By Regions
• Breast Feeding Accessories Market Competition by Manufacturers including Production, Share,
Revenue, Average Price, Manufacturing Base Distribution, Sales Area and Product Type.
• Breast Feeding Accessories Market Manufacturers Profiles/Analysis including Company Basic
Information, Manufacturing Base and Its Competitors.
• Breast Feeding Accessories Market Manufacturing Cost Analysis including Key Raw Materials
and Key Suppliers of Raw Materials.
• Industrial Chain, Sourcing Strategy and Downstream Buyers including Upstream Raw Materials
Sourcing and Downstream Buyers
• Marketing Strategy Analysis, Distributors/Traders including Marketing Channel, Market
Positioning and Distributors/Traders List.
• Market Effect Factors Analysis including Technology Progress/Risk, Consumer Needs/Customer
Preference Change and Economic/Political Environmental Change.
• Breast Feeding Accessories Market Forecast including Production, Consumption, Import and
Export Forecast by Type, Applications and Region.
• Research Findings and Conclusion
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Product portfolio expansion by key market players
Key industry participants are focusing on strategic initiatives such as new product launches and
mergers and acquisition to strengthen their foothold in the global breast feeding accessories
market. For instance, in 2016, Lansinoh Laboratories Inc. (Pigeon Corporation) introduced
Lansinoh Ultimate Protection Nursing Pads. In 2013, Koninklijke Philips N.V. introduced AVENT
natural bottle for storage of breast milk.
Some of the key players in the market include Medela LLC., Newell Brands, Pigeon
Corporation, Acute Ideas Co. Ltd, Babisil, Summer Infant, Inc., Playtex, Ameda, Mayborn USA
Inc., EdgeWell Personal Care, and Whittlestone Inc.
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