Video Packaging Solutions Market

Video Packaging Solutions Market :
Increase in demand for uncompromised
quality of experience (QoE) and infinite
scalability is driving the growth of this
market
Video providers require scalable and economical ways to convert and package video content into
several formats. Video packaging solutions help in securely distributing videos for viewing on different
devices. Video service providers need advanced solutions that adapt to the complexities of an everchanging consumer demands Video packaging is an important component of the video content
workflow, as it is a crucial link between transcoding and encrypting. It is in this phase that the content is
redesigned and made suitable for different customers and devices. A packager makes content for
transmission on ‘over-the-top’ (OTT) of the internet.
Key players operating in the global video packaging solutions market include Harmonic, Inc., Encoding,
Renderforest, Imagine Communications Corp., ROHDE&SCHWARZ, Accenture, Ericsson Inc.,
Broadpeak, AWS Media Services, Softvelum LLC, and Tektronix.
Increase in demand for uncompromised quality of experience (QoE) and infinite scalability is driving
the global video packaging solutions market. High demand for cost-effective and single work-flow
solutions from broadcasters and TV operators is fueling the demand for the video packaging solutions.
Employment of such solutions help the media industry in simplifying content delivery through high
transaction speed. However, lack of technical awareness and required skillset regarding the
implementation of packaging solutions for videos in the broadcast industry is expected to hamper the
video packaging solutions market during the forecast period. Furthermore, lack of compatibility among
various components of video solution delivery workflow inhibits the market. However, extensive usage
of video packaging solutions by various large enterprises is anticipated to create lucrative opportunities
in the video packaging solutions market.
Video packaging solutions can record linear services in any format and dynamically packaging the
content in the requested other formats. The global video packaging solutions market can be segmented
based on enterprise size, deployment model, end-user, type, and region. In terms of deployment model,
the video packaging solutions market can be divided into on premise and cloud-based. Cloud-based and
scalable packaging solutions are generally employed for the growing multiscreen, with just-in-time
abilities that allow video service providers to minimalize storage requirements and maximize their value
to video consumers. Based on, end-user the video packaging solutions market can be segregated into
OTT providers, TV operators, and broadcasters, In terms of enterprise size, the video packaging solutions
market can be bifurcated into small & medium size enterprises and large enterprises. Based on type, the
video packaging solutions market can be classified into linear packaging, file-based packaging, just-intime packaging, and edge packaging. Just-in-time packaging is extensively used, as it helps save storage
cost and allows encryption flexibility. In terms of region, the global video packaging solutions market can
be categorized into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The
market in North America is anticipated expand at a rapid pace during the forecast period due to the
presence of major telecom operators in this region.
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Some video packagers use adaptive streaming to bundle video content for a host of streaming services
such as catch-up TV, live/linear TV, and video-on-demand. For instance, Telurio Packager enables the
use of file-based and linear video content, which can be effortlessly delivered to multiscreen, such as
laptops, tablets, televisions, and mobile devices, that are used for streaming. Major players engage in
strategies such as partnerships, acquisitions, investments in R&D, and production innovation to remain a
competitive edge in the market. In June 2018, Broadpeak solutions was selected by Orange to power the
delivery of advanced video services and to allow the operator to utilize advanced features related to
video processing to deliver superior QoE videos on any type of screen.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights,
historical data, and verifiable projections about market size. The projections featured in the report have
been derived using proven research methodologies and assumptions. By doing so, the research report
serves as a repository of analysis and information for every facet of the market, including but not limited
to: Regional markets, technology, types, and applications.
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Video Packaging Solutions Market : Increase in demand for uncompromised quality of experience (QoE) and infinite scalability is driving the growth of this market

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