Proximity Marketing Market

Proximity Marketing Market - The Rising Availability Of Spatial Data And Analytical Tools Is
Also Working In Favor Of The Growth Of The Market
Global Market for Proximity Marketing: Overview
With mobile devices becoming ubiquitous in today’s world and the growing reliance on them to
access digital content, the global market for proximity market is gaining significant impetus.
Proximity marketing uses the cellular technology to connect successfully with mobile-device
users who are in close proximity to a business. Marketers are capitalizing Bluetooth and Wi-Fi
technology to send a variety of marketing messages to consumers are who are both nearby and
looking to make a purchase. Proximity marketing strategies are used for services such as
consulting, application support and maintenance, deployment and integration. These strategies
can be adopted by organizations in different sectors such as healthcare, media and entertainment,
transportation and logistics, and retail and e-commerce.
The report methodically examines the current and historical data to forecast the size of the global
market for proximity marketing in the foreseeable future, in terms of both revenue and volume. It
provides a detailed overview of the dynamics of the market and analyzes the extent to which they
impact the growth. It strategically segments the market on the basis of various criteria including
geography and end-user industries for a better understanding. It derives the competitive
environment of the market using tools such market attractiveness analysis and Porter’s five force
analysis. It profiles the prominent players in the market along with their latest developments,
market shares, business strategies, revenue generation, and contact information.
Global Market for Proximity Marketing: Drivers and Restraints
The increasing competitiveness among players in different sectors and growing emphasis on
business intelligence (BI) are providing a fillip to the global market for proximity marketing. The
rising availability of spatial data and analytical tools is also working in favor of the growth of the
market. Moreover, the widespread adoption of smartphones and proximity technologies coupled
with their rapid advancements are augmenting the market.
On the other hand, there are security and privacy issues associated with existing setups. These
issues are stimulating skepticism among end users, which is limiting the market from realizing
its utmost potential. Furthermore, the awareness levels regarding proximity marketing are still
low among end users and there is a dearth of expert workforce. These factors are, therefore,
hampering the growth of the market. However, the emergence and advancements in Internet of
Things (IoT) and cloud-based technologies are unfolding ample growth opportunities for the
global market for proximity marketing.
Global Market for Proximity Marketing: Region-wise Outlook
On the basis of geography, the key segments covered in the report are North America, Asia
Pacific, Europe, and Rest of the World. North America will account for a substantial share in the
market throughout the forecast period. The increasing penetration of smartphones along with
rising use of mobile web is bolstering the growth of the market. Moreover, the widespread usage
of the mobile internet coupled with the introduction of high-speed networks such as 4G is
providing a significant boost to the growth of the region.
Furthermore, the presence of cutting-edge technologies, which are used in the retail and
advertisement sector, is propelling the market in the region. Asia Pacific is expected to be a
potential market during the same span. The growing adoption of smartphones and mobile
internet in the region are triggering the adoption of proximity marketing among organizations as
an ideal communication channel to reach maximum customers.
Companies Mentioned in the Report:
Some of the key players in the global market for proximity market are Microsoft Corporation,
Google Inc., Apple Inc., Zebra Technologies Corporation, Estimote Inc., Bluvision Inc.,
Qualcomm Inc., inMarket Media LLC, Swirl Networks, Uncast, and Proxama PLC.

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