Neuromarketing Solutions Market

Neuromarketing Solutions Market is to Rise at a 10.2% CAGR Owing to Increased and
Effective Use of Neuroscience Techniques
In the recent times, the implementation of neuromarketing in the fields of telecommunication,
advertising, and media have gained significant momentum. A large number of big companies
are making heavy investment on the study of various subjects that are related to
neuromarketing in a bid to understand their response to their advertising campaigns and
media, which consequently, is impacting the world market for neuromarketing solutions
remarkably across the globe. The need to study the consumer behavior is also adding to the
substantial growth of the market.
The world neuromarketing solutions market exhibits a landscape that is highly consolidated
competitive. Tobii Technology, EB Neuro S.p.A., LC Technologies, ISCAN Inc., Cadwell Industries
Inc., SensoMotoric Instruments, Compumedics Ltd., iMotions, and SR Research are some of the
leading players that are operating in this market.
In accordance with the research report on the world market for neuromarketing solutions
treatment by Transparency Market Research (TMR), it has been anticipated that strong growth
would prevail in the said market. The market, which stood at around US$ 0.94 bn in the year
2016, is quite likely to expand at a rate of 10.20% CAGR between 2017 and 2025 and reach a
market valuation of around US$ 2.20 bn by the end of the year 2025.
Asia Pacific is Estimated to Continue with a High Growth Rate Over the Period of Forecast
The world market for Neuromarketing Solutions treatment has been regionally segmented into
the geographies of South America, North America, Asia Pacific, Middle East and Africa, and
Europe. Amongst these, the region of North America emerged as the leading contributor
towards the global market for neuromarketing solutions in the year 2016. Amongst other
regional segments, the region of Asia Pacific is forecasted to experience a huge rise in the global
market for neuromarketing solutions in the near future and China is forecasted to lead the Asia
Pacific market for neuromarketing solutions. The market in the Middle East and Africa is also
forecasted to witness a sluggish rise while the growth of South America market will be limited
by the regulatory hurdles in the future years.
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Growth in the Investment in the Field of Advertisement to Fuel Market Growth
One of the crucial factors that spell growth for this market is the fact that neuromarketing
solutions assist process consumer data in a marketing environment in an extremely effective
manner due to the usage of neuroscience techniques. The growing applications of
neuromarketing solutions across a number of industries, majorly as the awareness pertaining to
the immense potential benefits of these techniques is growing at a promising pace, is also doing
well for the market. The market is also massively benefited from the growth in the investment
across the field of advertisement in the last few years.
The information shared that ahs been in this review is based on a TMR report titled,
“Neuromarketing Solutions Market (Technology – Functional Magnetic Resonance Imaging
(fMRI), Electroencephalography (EEG), Eye Tracking, Positron Emission Tomography (PET),
Magnetoencephalography (MEG)) – Global Industry Analysis, Size, Share, Growth, Trends and
Forecast 2017 – 2025”
For the study the market has been segmented as follows:
Global Neuromarketing Solutions Treatment Market Segmentation


By Technology
o Functional Magnetic Resonance Imaging (fMRI)
o Electroencephalography (EEG)
o Eye tracking
o Positron Emission Tomography (PET)
o Magnetoencephalography (MEG)
By Region
o North America
o Europe
o Asia Pacific
o
o
Middle East and Africa
Latin America