Trail Sport Accessories Market

Trail Sport Accessories Market : Savvy Players Amplify Marketing Programs to Stimulate
Growth
The presence of several companies has rendered the global trail sports accessories
market fragmented. Some of the leading companies in the market are aiming to expand their
product portfolio. Through this they are aiming to strengthen their foothold in the global trail
sport accessories market, as per a new study Transparency Market Research (TMR). According
to the report, key players are gearing to offer advanced wearable to woo customers. Besides this,
they have increased investment towards marketing programs. With tech giants such as Samsung
and Apple pulling up their socks in face of intensifying competition, the smaller players are
experimenting with their pricing strategies to buoy growth. In addition to this, the global trail
sports accessories market has witnessed several strategic collaborations over the years aimed at
gaining a competitive edge over contemporaries.
As per the report, V.F. Corporation, Amer Sports Corporation, Wolverine World Wide Inc.,
Newell Brands Inc., Columbia Sportwear Company, Deckers Outdoor Corporation, Black
Diamond Inc., Skechers USA Inc., Adidas AG, and Big Agnes Inc. are some of the leading
brands in the global trail sports accessories market. Strategies adopted by the key players are
likely to have a significant influence over the market.
According to TMR, the market is expected to reach US$2,000 mn by the end of 2022. Among
key products available in the market, the demand for shoes is likely to remain the highest
through the course of the report’s forecast period. Regionally, Europe has emerged as the leading
market for trail sports accessories and is expected to remain dominant in the forthcoming years.
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Demand among Health-conscious Consumers Expected to Increase
In the last couple of years, trail sports have gained immense popularity among health-conscious
consumers worldwide. It has gradually transformed into a mass phenomenon, with participation
in trail sports such as hiking and running gaining prevalence especially among students, athletics,
besides adults recently embarking on a healthy lifestyle. This is visible from the rising popularity
of social running organized by various clubs. Furthermore, there are institutions hosting running
campaigns the word on which is often communicated via various social media platforms.
Application developers have also jumped into the bandwagon and have developed various
applications for trail runners and hikers, allowing them to track their activity and monitor impact
on health and fitness. Similar innovations are underway as the love for sports and fitness
activities encompass consumers worldwide. Given the scenario, TMR predicts impressive
growth on cards for the global trail sports accessories market.
Declining Store Visits May Have an Adverse Impact
On the flip side store visits have drastically declined over the last few years as an increasing
number of customers orient themselves online. As an adverse impact of this trend offline
grouping among individuals has significantly reduced, compelling retailers to seek ways for
reaching trail communities. This in turn means additional costs to be incurred by retailers,
besides more challenges, therefore, increasing the cost of trail sport accessories. This factor can
restrain growth of the global trail sports accessories market to an extent.

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