Digital Pregnancy Test Kits Market to Surpass US$ 233.1 Million Threshold by 2026

Digital Pregnancy Test Kits Market GLOBAL INDUSTRY INSIGHTS, TRENDS, OUTLOOK, AND
OPPORTUNITY ANALYSIS, 2018-2026
REPORT DESCRIPTION
Digital Pregnancy Test Kits Market – Overview
Advantages offered by digital pregnancy tests such as ease of use, instant results, and convenient method of
testing that can be conducted at home are boosting growth of the digital pregnancy test kits market. Furthermore,
increasing adoption of innovative advertisement and promotion campaigns by manufacturers, are creating
awareness regarding pregnancy test kits and self-testing for pregnancy. For instance, aggressive advertisement by
Swiss Precision Diagnostics GmbH (SPD) helped in increasing their market share in U.S. in 2013-2014, which its
competitor, Church & Dwight Co., Inc. proved in U.S. court.
The aggressive advertisement has assisted in increasing the adoption of pregnancy test kits among women, in turn,
driving market growth. Strip-based conventional pregnancy tests may be associated with certain issues such as
possibility of manual errors while comparing the results with the standard, wherein, second opinion may be
necessary. Digital pregnancy tests avoids such issues altogether due to the presence of an in-built digital screen,
which directly reveals pregnancy status. Moreover, availability of Bluetooth wireless technology in the test kit
such as First Response Pregnancy Pro test kit, which can be synced with the smartphone app, is expected to boost
growth of the digital pregnancy test kits market.
REPORT DESCRIPTION
Digital Pregnancy Test Kits Market Taxonomy:
By Product:
With Week Indicator
Without Week Indicator
By Distribution Channel:
Retail Pharmacies
Online Pharmacies
Maternity Clinics
Hypermarkets & Supermarkets
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REPORT DESCRIPTION
Digital Pregnancy Test Kits Market – Key Players
Precision Diagnostics GmbH
Church & Dwight Co
Gregory Pharmaceutical Holdings
Sugentech, Inc
Advanced devices such as digital pregnancy test kits are sold at higher prices in comparison with
alternative options. Women in emerging economies such as India, China, and Brazil refrain from using
these kits due to its relatively high prices. The cost of basic versions of digital pregnancy kits in the U.S.,
accounts for over US$ 10 and advanced versions rise up to around US$ 20 or more. These kits allow for
conduction of around 2-3 tests alone. Therefore, one test costs for between US$ 5-15. However, one
conventional pregnancy test strip costs less than US$ 1. In India, digital kits start from upwards of US$ 15
whereas one conventional pregnancy test strip cost less than US$ 1.
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https://www.coherentmarketinsights.com/market-insight/digital-pregnancy-test-kits-market-1259
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The ability of digital pregnancy test kits to clearly spell out the result and estimate the number of weeks for a woman has been pregnant are the two major advantages offered by the device.