Pregnancy Testing Devices Market

Pregnancy Testing Devices Market - Trends,
Outlook, and Opportunity Analysis, 2019 – 2026
Pregnancy testing devices are medical devices that help in identifying the possibility of
pregnancy. Pregnancy testing devices analyze the samples of women’s blood or urine for the
presence of human chorionic gonadotrophin (HCG). The device detects tiny amount of HCG, a
female pregnancy hormone that increases during early stages of pregnancy in female body. The
urine pregnancy test kit provides qualitative results i.e. positive or negative. It contains the test
strip, which is directly exposed to the potential women’s urine. The blood test kit is the most
sensitive pregnancy test. The test allows the clinician to detect exact levels of HCG in women’s
blood, which is based on HCG molecules bound on the test strip.
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Global Pregnancy Testing Device Market Drivers
Rise in demand for the fast, self-contained tests results, growing age of first pregnancy,
continuous technological advancement, and attractive product features such as smartphone app
connectivity in pregnancy test device are likely to drive growth of global pregnancy test device
market over the forecast period. Moreover, growing awareness regarding the availability of
pregnancy testing devices and utilization of self-detection pregnancy device, increased healthcare
expenditure, rise in disposable income, and increase in prevalence of teenage pregnancy also
stimulate the market growth. In April 2015, Abbott Laboratories received the U.S. FDA approval
for its I-STAT TOTAL HCG test for rapid and accurate detection of HCG hormone in pregnant
women.
Moreover, as compared to lab tests, which are more time consuming and expensive, pregnancy
testing devices provides fast results in less expense. However, the accuracy of pregnancy test
device is less than the lab tests. According to the World Health Organization (WHO), in 2015,
there were 40% cases of unintended pregnancy and 10% cases of teenage pregnancy. Rise in
unintended pregnancies is expected to create the demand for the pregnancy testing devices. For
instance, according to Lancet Global Health, study conducted in 2015, 70 unintended
pregnancies per 1000 women between age group 15-49 years occurs in India.
Moreover, various novel devices are launched considering women’s health and hygiene, which
are expected to facilitate market growth. For instance, in 2019, Deep Bajaj, Founder of
PeeBuddy, India’s first design patent protected female urination device, launched the paper
based pregnancy test PregRX. With PregRX, women can simply pee and instantly check their
pregnancy status.
However, due to availability of too many options in the market and device-related issues can
hinder growth of global pregnancy testing device market.
Report includes chapters which deeply display the following deliverable about industry :
• Pregnancy Testing Devices Market Research Objective and Assumption
• Pregnancy Testing Devices Market Purview - Report Description, Executive Summary, and
Coherent Opportunity Map (COM)
• Pregnancy Testing Devices Market Dynamics, Regulations, and Trends Analysis - Market
Dynamics, Regulatory Scenario, Industry Trend, Merger and Acquisitions, New system
Launch/Approvals, Value Chain Analysis, Porter’s Analysis, and PEST Analysis
• Global Pregnancy Testing Devices Market, By Regions
• Pregnancy Testing Devices Market Competition by Manufacturers including Production, Share,
Revenue, Average Price, Manufacturing Base Distribution, Sales Area and Product Type.
• Pregnancy Testing Devices Market Manufacturers Profiles/Analysis including Company Basic
Information, Manufacturing Base and Its Competitors.
• Pregnancy Testing Devices Market Manufacturing Cost Analysis including Key Raw Materials
and Key Suppliers of Raw Materials.
• Industrial Chain, Sourcing Strategy and Downstream Buyers including Upstream Raw Materials
Sourcing and Downstream Buyers
• Marketing Strategy Analysis, Distributors/Traders including Marketing Channel, Market
Positioning and Distributors/Traders List.
• Market Effect Factors Analysis including Technology Progress/Risk, Consumer Needs/Customer
Preference Change and Economic/Political Environmental Change.
• Pregnancy Testing Devices Market Forecast including Production, Consumption, Import and
Export Forecast by Type, Applications and Region.
• Research Findings and Conclusion
Global Pregnancy Testing Device Market - Regional Insights
North America holds dominant position in the global pregnancy testing device market, owing to
high healthcare expenditure and awareness programs taken by companies regarding the effective
usage of pregnancy testing devices. For instance, in December 2017, Lia diagnostics, U.S.,
developed a flushable pregnancy test that is made from sustainable biodegradable materials. The
company claims that this pregnancy kit will be available over the counter and is the world’s
first and only flushable, biodegradable pregnancy test. Europe is expected to witness higher
growth rate in the forecast period, owing to high adoption of digital pregnancy detecting device
over the forecast period. Latin America is also an emerging market, owing to the increasing
awareness regarding benefits of pregnancy detection in early stage and affordability of
pregnancy detection kits.
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Global Pregnancy Testing Device Market - Competitive Landscape
Some of the key players operating in the global pregnancy testing device market include
Piramal Enterprises, Alere Inc., Prestige Brands Holdings Inc., Quidel Corporation., Procter and
Gamble Co., Cardinal Health, and Confirm Biosciences.
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Pregnancy testing devices are medical devices that help in identifying the possibility of pregnancy.

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