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Mouthwash Market

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The research report on Mouthwash Market is segmented by Product Type, by Flavor, by Distribution Channel and by Region - Size, Share, Outlook, and Opportunity Analysis, 2018-2026
Mouthwash Market - Size, Share, Outlook, and
Opportunity Analysis, 2018-2026
Mouthwash is projected to be one of the most lucrative market in consumer goods,
globally. Rising awareness of public regarding oral hygiene has resulted in
increasing sales of this product, thereby driving growth of the market. For instance,
in September 2018, Dubai Health Authority (DHA) launched DentOral, a dental and
oral programme to improve oral health, by ensuring access to high quality dental
treatments and prevention programmes as a part of the Dubai Health Strategy
2016-2021. Such initiatives are expected to propel demand for mouthwash in the
near future.
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There are two types of mouthwash, cosmetic and therapeutic mouthwash. Cosmetic
mouthwash is specially designed to improve breath odor. Therapeutic mouthwash
segment includes fluoride, antiseptic, and natural (herbal) mouthwash products.
Fluoride mouthwash is designed to treat tooth decay and improve fluoride layer on
tooth enamel. Antiseptic mouthwash is developed to kill germs that lead to bad
breath, plaque, and gum disease. Natural mouthwash is prepared using all natural
ingredients such as sanguinaria, aloe, and vitamin C.
Government authorities across regions such as the U.S. Food & Drug Administration
(FDA), European Commission, and the Health Sciences Authority (HSA) have
imposed strict regulations on use of ingredients and packaging of mouthwash
products. For instance, 21CFR355.50 by FDA states labelling standards for
anticaries drug products. Manufacturers need to follow such regulations, in order to
compete in the global & local mouthwash market.
North America is expected to witness significant growth over the forecast period,
owing to stringent regulations on mouthwash products pertaining to packaging,
quality, and others. For instance, as per the U.S. Food & Drug Administration 2009,
liquid oral hygiene products (e.g., mouthwashes, fresheners) and all cosmetic
vaginal products (e.g., douches, tablets) must be packaged in tamper-resistant
packages when sold at retail. A package is considered tamper resistant if it has an
indicator or barrier to entry (e.g., shrink or tape seal, sealed carton, tube or pouch,
aerosol container) which, if breached or missing, alerts a consumer that tampering
has occurred. The indicator must be distinctive by design (breakable cap, blister) or
appearance (logo, vignette, other illustration) to preclude substitution. The
tamper-resistant feature may involve the immediate or outer container or both. The
package must also bear a prominently placed statement alerting the consumer about
the tamper-resistant feature.
Key players operating in the global mouthwash include Colgate-Palmolive Company,
Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation,
GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle
Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
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Author
apeksha motghare
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