Protein Bars Market

Protein Bars Market Research Report, 2026
Protein bars are nutritional supplements that provide protein and other nutrients,
including carbohydrates, vitamins, fats, and minerals. Protein bars include
isolated protein from plant or animal source such as soy, milk, and eggs. They
have high content of essential amino acids, which help maintain muscle mass,
repair wounds or rebuild damaged tissues, synthesize red blood cells, and boost
immunity. Protein bars are gaining popularity among all age groups, especially
sport persons and athletes, who are involved in vigorous physical activities.
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Rising awareness regarding protein deficiency or protein-energy is majorly
driving growth of the protein bar market. Additionally, increasing fitness trends
coupled with growing demand for on-the-go food products due to the hectic
lifestyle is expected to boost growth of the protein bars market. Furthermore,
high prevalence of lactose intolerance worldwide, is expected to fuel the
demand for protein bars made from gluten-free plant sources. This in turn, is
expected to support the overall growth of this market during the forecast period.
According to the National Institute of Diabetes and Digestive and Kidney
Diseases (NIDDK), around 75 percent of all native and African Americans and
90 percent of Asian Americans were reported as lactose intolerant in 2017.
North America held a dominant position in the global protein bars market in
2016, with S. being the major contributor. Increasing awareness regarding
protein supplements and growing demand for convenience food in the region
are key drivers for growth of the market in North America.
Key Players in the Global Protein Bars Market:
Some of the key players operating in the global protein bars market are Groupe
Danone, Kellogg Co., General Mills, Inc., Premier Nutrition, Abbott
Laboratories, Quest Nutrition, Universal Nutrition Corp., and Active Nutrition
International GmbH.
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Protein Bars Market, report categorizes the report by Protein Source Type, Product Type, Protein Content and Geography. It provides information about – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017-2025

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