Color Cosmetics Market Report Forecast,
Color cosmetics are a mixture of chemicals that are used to enhance the
appearance or divulging an aroma to the human body. The color cosmetics
market is expected to witness growth, owing to increasing nail care segment.
For instance, Avon’s new wellness brand Espira launched in 2018 is expected to
boost growth of the nail care sector. Introduction of various features such as
improved skin texture in facial makeup segment and other skin care benefits
such as improvement in skin tone, moisturizing, and inclusion of anti-aging
properties are expected to fuel growth of the color cosmetics market during the
forecast period.
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Increasing inclination of women towards aesthetic appeal is one of the major
driver for growth of color cosmetics market. Furthermore, new product launches
such as new double wear foundation in 2017, increasing retail presence such as
launch of new Sephora stores in Indian market are some of the factors playing a
key role in the market. For instance, Sephora, a premium cosmetics retailer
plans to open over ten to twelve stores by 2018 across the Indian market.
Furthermore, increasing disposable income of population coupled with
increasing adoption of branded products are driving the demand for premium
color cosmetics products. Some of the leading vendors in the premium color
cosmetics market include Coty, Chanel, Estee Lauder, LVMH, and Shiseido.
Furthermore, sales through online distribution channel is key factor driving
growth of the market. The e-commerce platform allows consumers to compare a
wide range of products before buying them. For instance, online cosmetic sales
in China accounted for around 37% sales in 2017.
Major Players in Global Color Cosmetics Market:
Some of the key players operating in the global color cosmetics market include
L’Oreal Group, Coty Inc., Krylon, Estee Lauder Companies Inc., Avon
Products, Inc., Johnson & Johnson, Revlon, and Beiersdorf.
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Asia Pacific is the dominant region in the global color cosmetics market and was valued at US$ 18.40 Bn in 2016. China is leading market in this region, owing to increasing prevalence of western culture and demand for branded products.