Personal Care Products Market is a Growing Payer Opportunity?

Personal Care Products Market is a Growing Payer
Personal care products are primarily used to help maintain and enhance personal hygiene and
physical appearance of an individual. These products are thus widely used across every
household, by people belonging to all age groups, genders, and ethnic and economic status.
Hygiene, the imperative to human health and wellbeing, is also the precursor to several
diseases such as tuberculosis and malaria. Increasing preference for personal care products
over the recent past is a result of increasing consumer awareness about various
hygiene-related diseases as well as the benefits of such products to reduce risk of the spread
of these diseases.
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Major factors driving growth of the global personal care products market include increasing
consumer inclination towards enhancing and maintaining personal aesthetic appeal, growing
concerns regarding personal hygiene, and the growing retail industry. However, high product
costs as well as growing consumer inclination towards homemade remedies such as honey
wash, lavender cream, and homemade toothpastes pose as major restrains to growth of the
personal care products market. Synthetic personal care products can cause a variety of health
issues such as eye irritation, skin rashes, hormonal issues, throat and nose infection, and in
some cases cancer. To tackle this issue, organizations such as the FDA are focusing on
creating and implementing guidelines regarding cosmetics production and usage. For
example, FDA implemented the 21 CFR Laws pertaining to cosmetics, in which a cosmetic
product is evaluated to determine its safety for consumer application. Such laws are
influencing several manufacturers to develop natural products, in turn, boosting market
growth. For example, Allnatural Cosmetics introduced a variety of natural personal care
products, including Paul Penders BB Cream, Lumino Teeth Brightener, and Lumino Foot
Stores based in China introduced Watsons Collagen Mineral BB Cream that contains
minerals and fish collagen. This cream can be used as skin softener, moisturizer as well as
brightener. Increasing number of beauty conscious females as well as increasing number of
metrosexual males are increasingly being inclined towards protecting and maintaining skin
health. This in turn, is boosting growth of the market. Also, large-scale advertisements
promoting various products are further fueling market growth.
Product innovation is one of the key strategies adopted by the leading players in the personal
care products market. Manufacturers are focusing on producing multifunctional personal care
products and sachets to further enhance their global presence. Some of the major companies
operating in the global personal care products market are Estee Lauder, Yves Rocher, The
Body Shop, The Hain Celestial Group, L’Oreal S.A., Colgate-Palmolive Company, Johnson
& Johnson, Unilever PLC, Avon Products Inc., Procter & Gamble, and Kao Corporation.
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Personal Care Products Market product type, distribution channel, and geography - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025