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Feminine Hygiene Products Market Global Trends, Market Share, Industry Size, Growth, Opportunities, and Market Forecast 2019 to 2029

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Global feminine hygiene products market to value over USD 37.5 Billion by 2029 end and register a CAGR of over 9% from 2019 to 2029. Feminine hygiene products market has seen tremendous growth throughout the last decade and is expanding steadily du
Feminine Hygiene Products Market Global Trends, Market Share, Industry Size,
Growth, Opportunities, and Market Forecast 2019 to 2029
Global feminine hygiene products market to value over USD 37.5 Billion by 2029 end
and register a CAGR of over 9% from 2019 to 2029.
Feminine hygiene products market has seen tremendous growth throughout the last
decade and is expanding steadily due to the rise in awareness to maintain hygiene as
well as increased efficient access to these products and facilities. The increase in
disposable income has also aided the growth of this market. It has led to an increase
in demand for premium products.
With advancements in technology and rising environmental consciousness about the
harmful chemicals, dyes, and other irritants found in the products, the
manufacturers have shifted to organic material such as organic cotton. Informed
consumers are demanding biodegradable and eco-friendly sanitary products due to
the deteriorating effect on the environment. Therefore, this proves to be a lucrative
opportunity for manufacturers to invest in the production of such innovative
products and strengthen their market position.
Consumer education is rising and alternatives like tampons and pantyliners are
gaining popularity and a vast consumer base. Modernisation, especially in the retail
sphere, has boosted the market for tampons especially in developed countries. Thus
the increased demand for these alternatives is providing the manufacturers with
lucrative trade avenues to establish themselves in the global market.
Various initiatives to increase the market and its demand are also undertaken by the
firms operating in this market and have proved to be quite beneficial. Promotional
activities through various media communication channels have helped propel trade.
For instance, P&G, an American multinational consumer goods corporation, boosted
the sales of their brand of feminine hygiene products called Always through large
media promotion. The company has undertaken various other programs and
campaigns to support female care products. It partnered with the United Nations
International Children's Emergency Fund (UNICEF), National Department for Basic
Education, and Small Projects Foundation for its campaign Always Keeping Girls in
School, in the African region.
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Global Feminine Hygiene Products: Segmentation:
By Product Type
• Sanitary Napkins/Pads
• Tampons
• Pantyliners
• Menstrual Cup
• Feminine Hygiene Wash
Sanitary pads are the most commonly used feminine hygiene products and are
expected to grow at a significant rate owing to increasing demand in developing
countries.
By Distribution Channel
• Supermarket
• Convenience Stores
• Department Stores
• Retail Pharmacies
• Online Purchase
The retail pharmacies segment is expected to hold maximum market share whereas
the supermarket segment is expected to follow and provide lucrative trade during
the forecast period.
By Region:
• Europe
• North America
• APAC
• Latin America
• Rest of World
Asia-Pacific emerged as the largest market owing to higher penetration of sanitary
pads in this region. Asia-Pacific witnessed a notable increase in the adoption of these
products due to increasing awareness about such products in the region and is
projected to grow at a high CAGR during the forecast period.
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Competitive Landscape:
• Tier 1 players- established companies in the market with a major market share
• Tier 2 players
• Emerging players which are growing rapidly
• New Entrants
Major firms in the global Feminine Hygiene Products Market across the value chain
are Kimberley – Clark Corporation, Procter & Gamble, Unicharm Corporation,
Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Lil-lets UK Limited, Sanofi,
Ontex, and Egdewell Personal Care, Diva Cup.
FutureWise Takeaways
• Growth prospects
• SWOT analysis
• Key trends
• Key data points affecting market growth
Objectives of the Study:
• To provide an exhaustive analysis on the global feminine hygiene products market
by product type, by distribution channel and by region
• To cater comprehensive information on factors impacting market growth (drivers,
restraints, opportunities, and industry-specific restraints)
• To evaluate and forecast micro-markets and the overall market
• To predict the market size, in key regions (along with countries)—North America,
Europe, Asia Pacific, Latin America, and the Middle East.
• To record evaluate and competitive landscape mapping- product launches,
technological advancements, mergers and expansions
• Profiling of companies to evaluate their market shares, strategies, financials and
core competencies
Table of Contents
Global Feminine Hygiene Products Market Analysis and Forecast 2019–2029
1. Market Introduction
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Market Definition
Market Taxonomy
2. Executive Summary
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Market Overview
Market Analysis
3. Market Background
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Market Dynamics
Drivers
Restraints
Regulatory Scenario
4. Feminine Hygiene Products Market Size (US$ Mn) Analysis By Product Type, 2014–
2018
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Sanitary Napkins/Pads
Tampons
Panty liners
Menstrual Cup
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Feminine Hygiene Wash
Market Size (US$ Mn) By Product Type, 2019–2029
5. Feminine Hygiene Products Market Size (US$ Mn) Analysis By Distribution
Channel, 2014–2018
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Supermarket
Convenience Stores
Department Stores
Retail Pharmacies
Online Purchase
Market Size (US$ Mn) Forecast By Distribution Channel, 2019–2029
6. North America Feminine Hygiene Products Market Analysis 2014–2018 and
Forecast 2019–2029
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Introduction
Regional Market Trends
Historical Market Size (US$ Mn) Analysis By Country, 2014–2018
U.S.
Canada
Market Size (US$ Mn) Forecast By Country, 2019–2029
7. Latin America Feminine Hygiene Products Market Analysis 2014–2018 and
Forecast 2019–2029
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Introduction
Regional Market Trends
Historical Market Size (US$ Mn) Analysis By Country, 2014–2018
Argentina
Brazil
Mexico
Rest of Latin America
Market Size (US$ Mn) Forecast By Country, 2019–2029
8. Europe Feminine Hygiene Products Market Analysis 2014–2018 and Forecast
2019–2029
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Introduction
Regional Market Trends
Historical Market Size (US$ Mn) Analysis By Country, 2014–2018
Germany
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U.K.
France
Italy
Spain
Russia
Rest of Europe
Market Size (US$ Mn) Forecast By Country, 2019–2029
9. Asia Pacific Feminine Hygiene Products Market Analysis 2014–2018 and Forecast
2019–2029
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Introduction
Regional Market Trends
Historical Market Size (US$ Mn) Analysis By Country, 2014–2018
Japan
India
Australia and New Zealand
Rest of Asia Pacific
10. China Feminine Hygiene Products Market Analysis 2014–2018 and Forecast
2019–2029
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Introduction
Regional Market Trends
Historical Market Size (US$ Mn) Analysis By Product Type, 2014–2018
Market Size (US$ Mn) By Product Type, 2019–2029
11. Middle East & Africa Feminine Hygiene Products Market Analysis 2014–2018 and
Forecast 2019–2029
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Introduction
Regional Market Trends
Historical Market Size (US$ Mn) Analysis By Country, 2014–2018
GCC Countries
South Africa
Rest of MEA
Market Size (US$ Mn) Forecast By Country, 2019-2029
12. Global Forecast
13. Competition Analysis
14. Competition Dashboard
15. Company Deep Dive
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Kimberly-Clark Corporation
Procter and Gamble
Unicharm Corporation
Svenska Cellulosa Aktiebolaget SCA
Johnson & Johnson
Sanofi
Ontex
Edgewell Personal Care
Lil-lets UK Limited
Diva International Inc.
Inquire further details about this report at: [email protected]
About FutureWise Research:
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consultancy, we present our clients with the tools they need to be at the forefront of
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Contact Person: Vinay Thaploo
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